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All Journal JURNAL ILMIAH FEASIBLE (JIF) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal PKM Manajemen Bisnis Jurnal Abdi Masyarakat Humanis Karimah Tauhid Jabdimas: Jurnal Pengabdian Masyarakat Pasundan Community Service Development Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Amanah Mengabdi
Sudaryana, Yayan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Pasundan Community Service Development

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Strengthening the Human Resource Capacity of MSME Actors in Bojongsari Village through Managerial Skills Training and Business Digitalization Sunarsi, Denok; Sudaryana, Yayan; Supratikta, Hadi; Fernando, Louis; Firmansyah, Tantan
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.209

Abstract

This community service aims to strengthen the capacity of human resources of micro, small, and medium enterprise (MSME) actors in Bojongsari Village through training in managerial skills and business digitalization. MSME actors in this area often face various challenges, both in terms of limited managerial capabilities, such as financial management and business planning, as well as in terms of technology, particularly related to marketing and digital business management. This activity was carried out using a combination of lectures, hands-on practice, and discussions involving 30 local MSME actors. The topics covered include the basics of business management, such as business planning, financial management, and digital marketing strategies through social media platforms and e-commerce. The results of this activity showed an improvement in participants' managerial skills, reflected in their ability to create more structured business plans and manage their business finances more effectively. Additionally, the application of business digitalization has started to take shape, with participants now having social media accounts and utilizing online platforms to market their products. However, challenges still exist, especially in terms of limited access to technology and a lack of understanding in digital data analysis. Therefore, further training is necessary to ensure that MSME actors can maximize the use of technology. With this training, it is hoped that MSMEs in Bojongsari Village can develop more competitively in the increasingly digital market.
Co-Authors Ahdani, Udin Ahidin, Udin Akhbar Akriyono, Phintoko Amelia, Maidina Andriani, Jeni Aprilliani, Siti Arum Puspita Sari Asmoro, Satrio Panji Asri, Septika Aulia, Risyda Aziz, Iqbal Abdul Baehaqi Beta Mentari Candy, Dwi Yuna Aries Danuaji, Muhammad Febryan Dede Abdurohman, Dede Dewi, Anteng Gustiana Djati, Leryza Audryna Erwindo, Erwindo Fandika, Reno Farhan, David Nur Fauziah, Sri Fayet, Muhammad Afiv Fernando, Louis Firmansyah, Tantan Garin Nugroho, Prisma Ghifari, Sangkala Wiri Hamsinah Hamsinah, Hamsinah Haryoko, Ugeng Budi Hasanah, Tuti Hasrul, Fauzan Az-zirnikh Ibnu Hifny, Muhammad Ilham, Ramadhani Irena, Gina Ismail, Fauzan Rahman juhaeri, Juhaeri L. Lisnawati Maulana, Jihad Melati, Dewi Sukma MOGI, AGUSTINA Mudzakir, Muhammad MUHAMMAD RIZAL Munarsih, Munarsih Muslim Muthowwif, Syihabuddin Nata, Corry Nugroho, Agung Nugroho, Andy Nunung Nurhasanah Nurdin, Abidin Candra Nurdini, Fatwamanda Nurdiyanto Nurdiyanto, Nurdiyanto Nurhayanti, Melda Dwi Nurmin Arianto, Nurmin Nurul Amalia Pasaribu, Siti Lili Mariyanti Pernanda, Dody Prakoso, Ariffiyanto Gema Prawira, Ilham Samsu Putri, Winarti Kartika Raden Mohamad Herdian Bhakti Romantika, Rizki Romasturia, Deni Rosviana, Rina Ruminda, Ninda Rusilowati, Umi Saepulah, Cepi Safitri, Hindun Salsabiil, Kintan Putri Santoso, Tommi Sarwani Sarwani, Sarwani Setiawan, Anwar Setiawan, Wahyu Adjie Setyady, Threesna Sewaka, Sewaka Sibarani, Maretno Sri Handayani, Avivah Sri Wahyuni Subur, Herjanto Sugiarti, Endang Sugiyanto - Sujarwadi, Rani Sunarsi, Denok Supratikta, Hadi Supriyadi Supriyadi Supriyadi, Deni Suryanita, Amilia Susanto Susanto Sutoro, Moh Turnip, Jhon Sutrisno Ubaidillah, Aldi Ulum, Oktalisha Kirana Uryanti, Yaya Utomo, Aprihatino Wiansih, Leni Wiguna, Edo Yanti, Fatikhah Desi Zakaria Zakaria