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All Journal Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura JPM17: Jurnal Pengabdian Masyarakat Jurnal Berita Sosial Iqra: Jurnal Ilmu Kependidikan dan Keislaman SINERGI: Jurnal Ilmiah Ilmu Manajemen Resona : Jurnal Ilmiah Pengabdian Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar JTP - Jurnal Teknologi Pendidikan JSAI (Journal Scientific and Applied Informatics) Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Jurnal Terapan Manajemen dan Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) ABDI MASSA: Jurnal Pengabdian Nasional Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Literatify : Trends in Library Development Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin Sahombu MULTIPLE: Journal of Global and Multidisciplinary Jurnal Nirta: Studi Inovasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Neraca Manajemen, Akuntansi, dan Ekonomi Juara SD : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar TEBAR SCIENCE (Jurnal Kajian Sosial dan Budaya) Dialektika : Jurnal Pendidikan Agama Islam Jurnal Ekonomi, Manajemen, Akuntansi Management Dynamics: International Journal of Management and Digital Sciences
Abdul Halik
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

 1 
Pengaruh Brand Image Dan Keputusan Pembelian Produk Terhadap Kepuasan Pelanggan Generasi Z Yang Dimediasi Oleh Nilai Pelanggan: Studi Kasus Pada PT. Indomarco Wilayah Kerja Sampang Adinda Jennifer Pardede; Hartono Hartono; Yoni Evan Pratama; Abdul Halik
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4102

Abstract

Hartono, 2025. The Influence of Brand Image and Product Purchasing Decisions on Generation Z Customer Satisfaction Mediated by Customer Value (Case Study at PT. Indomarco Sampang Region). Doctoral Program, University of 17 August 1945 Surabaya. Based on its approach, this research is included in the type of explanatory research . The research sample was 146 respondents. The objectives of this study were 1) To test and analyze the significant effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region . 2) To test and analyze the significant effect of product purchasing decisions have a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 3) To test and analyze the significant effect of brand image has a significant effect on customer value of PT. Indomarco Sampang Region. 4) To test and analyze the significant effect of product purchasing decisions on customer value of PT. Indomarco Sampang Region. 5) To test and analyze the significant effect of customer value has a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 6) To test and analyze the indirect effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. 7) To test and analyze the indirect effect of product purchasing decisions on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. The research results show that : 1) brand image has a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.256 . 2) Product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.530 . 3) brand image has a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.428 . 4) product purchasing decisions have a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.431 . 5) customer value has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region with an original sample value of 0.335. 6) brand image has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region mediated by customer value with an original sample value of 0.37 . 7) product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region which is mediated by customer value with an original sample value of 0.244 .
Co-Authors Abdul Hakim Achmad Maqsudi Achmad Yanu Aliffianto Adinda Jennifer Pardede Agus Hermanto Agustinus Hilarius Himamosa Ahdar Ahmad Mudabbir Pencalang Alfian Shaddam Syafei Ali Rahman Ambo Dalle Amir Patintingan Anggraeny Puspaningtyas Ardianto Asriani Aziz, Muhamad Choirul Buhaerah Cahyaningthyas, Afifa Devi Cindy Chintya Aristarini Daniel Filbert Darmawati Dea Ayu Maharani Andris Dea Nabilah Idraki Dony Perdana Eko Budiono Endah Budiarti Endah Budiarti Endang Sri Wahyuni Erlinda Dwi Puspitasari Erni Puspanantasari Putri Estik Hari Prastiwi Faisal Binsar Firman Firmansyah Gaeldeba Garaika Gatronado Garaika Hakim Muttaqim Hakim Muttaqim Hamdana Hamdanah Hartono Hartono Hasmuddin Irfan Abbas, Irfan Isfah Jamaluddin ISHAK Jaka Purnama Joko Priyono Kaharuddin M Farrel Haidar Ali M. Adhi Prasnowo M. Fatahuddin M. Ilyas M. Nasri Hamang Mahsyar Idris Mohammad Amin Mrs. Nurlela Mudfainna Muhammad Alwi Muhammad Asri Muhammad Athallah Syahrul Ramadhan Muhammad Ilyas Muhammad Isra Mukhsinah Mukhsinah Mukhsinah, Mukhsinah Munawir Saharuddin MUSLIMIN Musyarif Nugroho, Mulyanto Nur Esa Nur Hidayati Nur, Hasruddin Nurfadillah Nurfitrayadi Nurhadi, Muizzu Nurkhafifah Kasau Nurul Hikmah Hayati Sultan Okky Nur Susanto Putri Sesanti, Wiwit Ryzki Ratnaningsih Ratnaningsih Regita Cahyani Ritha Tuken Sirajuddin Siti Mujanah Siti Mujannah Siti Mujannah Sitti Jamilah Amin Slamet Riyadi Slamet Riyadi Sri Budi Kasiyati Sri Budi Kasiyati Sukwanty. T Suryadi Rasyid Trida Trisno Zuono Usman Yoni Evan Pratama Zulfiani ramaadhani azis