p-Index From 2020 - 2025
6.519
P-Index
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra

Mapping Discourse of Food and Beverage Advertisements on Television Based on Language Structure and Function Ikhwatun Muslimah; Yuniarti; Nurlela; Roma Ayuni A. Loebis
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 5 No. 1 (2024): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lingtersa.v5i1.12555

Abstract

This research presents the structure and function of food and beverage advertisements on television. The method used is a discourse analysis approach in qualitative research. Descriptive analysis approach is used in the research process. The data used are food and beverage advertisements on television that contain the structure and language functions of advertisements. The research data include words, phrases, clauses, and sentences in food and beverage advertisements on television. The findings of this research illustrate that (1) the structure of food and beverage advertisements on television consists of main points, explanatory points, and closing points, and (2) the language functions in food and beverage product advertisements on television include informative, persuasive, and image-building functions to create a positive image of the product to potential consumers. Keywords: discourse analysis, oral discourse, advertisements
Co-Authors Aan Sofyan Afif Aditama Aisha Nadhira Amara Delvia Amini, Sri Aisyah Andi Puspa Sari Andrea Astuti, Windi Annisa Rahmah Furqaani Ardiana Priharwanti Ariyani Debora Astija Aulia Rahmah Desi Widiyanti Dewi ANGGRAENI Dewi Nugraheni Dewi Nugraheni RM Diana EARLY ARISTHA WULANDARI Efi Kristiana Eli Rahmawati, Eli Elisa Ulfiana Elly Wahyuni Elvi Destariyani Endang Suherlan Erna Widyastuti Estu Mahanani Febriyanti, Rinda Febriyanti Fitri, Nabila Nur Fitria Jannatul Laili Fitriana Mustikaningrum Ghaitsa Aulia Maghfira Gustia, Raysha Rahma Hadija Hadija Hapisah Ibnu Aditya Wahidin Ida Ariyanti Iin Maulina Ikhwatun Muslimah Ilove Rahmatul Karimah Imam Purnomo Indira Retno Aryatie Januarsih Julita Sari, Nikken Jumadil Ranto Mulia Jusoh, Tengku Farizan Izzi Che Ku Kisnawaty, Sudrajah Warajati Kristiana, Efi Lusi Andriani Maulidya Raissa Insyira Maxinus Jaeng Megawati Megawati Eka Meta Maulida Damayanti Mohammad Jamhari Muflihah Isnawati Muhammad Faisal Akhdaan Dzaki Mulyani, Sari Muninggar , Dian Mursito S. Bialangi Nadhyifa Nafilla, Nur Nispi Yulyana Noorjannah Novia Fitri Ramdayanti Nugraheni, Diah Eka Nur Lu’luk Fitriyani Nurjannah Bando Nurlela Nurwahjuni Pasan, Etha Patang Puspitaningrum, Dinda Rahmadhani, Vina Ramie, Agustine Retnowatik, Frentika Wahyu Ria Ambarwati Ridwal Trisoni Rievaldy, Restu Rini Krisnawati Riska Ristiawati Rofiqoh Aulia Ilmi Roma Ayuni A. Loebis Ruhama, Ufi Runa Helmina Rusmia Azizah Ryani Yulian Safa Lahalisi Salsabila, Uyun Samsudin Surialaga Sholihah, Widowati Wulandari Subariyanto Suci Sholihat Sudarman Suhrawardi Sujiyanti Sukmawati, U. Sulia SURYANTI Suryanti, Yuli Tania Nur Hidayah Teguh Irawan Tendy Tiwow, Vanny M. Trisadini Prasastinah Usanti Vita Nur Latif Wahyuningsih Waluyo, Felia Ramadhanty Winni Maharani Mauliani Wirawan, Rendy Wiwin Winarti Wulandari, Arita YUNI, YUNI Zakiah