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THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Wahpiyudin, Cep Abdul Baasith; Mahanani, Raditya Kasih; Rahayu, Ismie Leona; Simanjuntak, Megawati; Sumarwan, Ujang; Yuliati, Lilik Noor; Djamaludin, Moh. Djemdjem; Johan, Irni Rahmayani; Muflikhati, Istiqlaliyah
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL : Kajian Anak pada YouTube: Kasus Minat Subscriber Indonesia di Channel Youtube Kidz Simanjuntak, Megawati; Putri, Marietta Krisnaya Nandika; Yuliati, Lilik Noor; Muflikhati, Istiqlaliyah; Retnaningsih, Retnaningsih; Johan, Irni Rahmayani
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.
WILLINGNESS TO SHARE DATA PRIBADI DAN KAITANNYA DENGAN PENYALAHGUNAAN DATA KONSUMEN E-COMMERCE DI INDONESIA: PENDEKATAN MIXED METHODS: Willingness to Share Personal Data and Its Relationship with E-Commerce Consumer Data Misuse in Indonesia: A Mixed Methods Approach Muflikhati, Istiqlaliyah; Rahayu, Ismie Leona; Syarifa , Rizka; Akmalia, Laely Rahmawati; Samosir, Miracle Samuel; Hanggrita, Elvindia Puja; Simanjuntak, Megawati
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 3 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.3.274

Abstract

Penyalahgunaan data pribadi menjadi salah satu masalah dalam berbelanja online (e-commerce), tetapi konsumen cenderung bersedia memberikan data pribadi melalui internet. Tujuan riset ini adalah untuk menganalisis pengaruh pengetahuan, persepsi risiko, dan kepercayaan terhadap willingness to share data pribadi. Riset ini menggunakan desain mixed methods. Data primer diambil melalui survei daring (324 responden) dan in-depth interview 6 responden. Data sekunder diperoleh dari desk study regulasi dan kebijakan privasi dalam e-commerce. Hasil riset menunjukkan meskipun responden memiliki tingkat pengetahuan, persepsi risiko, kepercayaan, dan willingness to share yang cukup, tetapi ada keterpaksaan dalam memberikan data pribadi. Hasil Structural Equation Modeling (SEM) menunjukkan variabel kepercayaan memiliki pengaruh langsung paling kuat terhadap willingness to share diikuti oleh pengetahuan. Persepsi risiko berpengaruh secara tidak langsung melalui kepercayaan terhadap willingness to share. Regulasi dan kebijakan privasi masih belum optimal melindungi data pribadi konsumen. Implikasi riset ini lain perlu penguatan sistem keamanan e-commerce, pengawasan yang ketat dari pemerintah terhadap e-commerce, serta menindak tegas kasus penyalahgunaan data.
EXPLORING HUSBAND-WIFE INTERACTIONS AND CULTURE OF FISHING FAMILIES IN WEST JAVA COASTAL AREAS: Eksplorasi Interaksi Suami-Istri dan Budaya Keluarga pada Keluarga Nelayan di Wilayah Pesisir Jawa Barat Rizkillah, Risda; Defina, Defina; Hastuti, Dwi; Muflikhati, Istiqlaliyah
Jurnal Ilmu Keluarga dan Konsumen Vol. 17 No. 3 (2024): JURNAL ILMU KELUARGA DAN KONSUMEN 17.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2024.17.3.208

Abstract

Coastal areas are areas with high extreme poverty with low family interaction. This research explores husband-wife interactions and cultural roles in fishing families in the northern and southern coastal areas. This research used an exploratory study following a mixed methods research approach (concurrent embedded). Husband and wife interactions were measured using a modification of the Chuang instrument. Respondents of survey method consisted of 456 fishermen's wives in West Java, in-depth interviews consisted of 18 husbands and 18 wives, and Focus Group Discussion (FGD) 1 and 2 consisted of 120 people. The research results show that there are no couples in the high category for total husband-wife interaction. The majority of husband-wife interactions in this study were in the low category. Wives in the north region express affection and make decisions for their husbands more often than wives in the south region. On the other hand, wives in the south region are more often angry and annoyed with their husbands than wives in the north region. However, wives in the south region also more often feel safe when their husbands must make essential decisions than wives in the north region. This research implies that the findings can be input for stakeholders to improve the quality of family interactions based on the north and south coastal areas.
Pengaruh literasi keuangan masyarakat terhadap minat berinvestasi dan upaya pembinaannya Istiqlaliyah Muflikhati; Irni Rahmayani Johan; Lilik Noor Yuliati; Pudji Muljono
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243725

Abstract

The decline in people's income causes their financial prosperity. This can occur due to a lack of public awareness in managing finances for the future or a lack of interest in investing. This research aims to analyze the influence of financial literacy (knowledge, attitudes and behavior) on investment interest. This research is a quantitative descriptive study involving 205 respondents who met the criteria, namely adults and not yet invested. Sampling was carried out using voluntary sampling techniques from people who were willing to become respondents. The data collected is primary data obtained directly from respondents by filling out an online questionnaire. The research results show that the respondents' financial knowledge is in the low category, while the respondents' financial attitudes and behavior are in the medium category. The investment interest of all respondents is in the low category. The results of the analysis also show that investment interest is directly influenced by financial knowledge and financial attitudes. Financial knowledge has an indirect influence on investment interest, namely through financial attitudes. It is hoped that the public can increase their financial literacy and interest in investing through socialization, advocacy and mentoring programs.
Consumptive  Behavior in Makeup Product Purchases among University Students: The Role of Self-Control, Peer Conformity, and Electronic Word of Mouth Maharani, Alvita Dewi; Istiqlaliyah Muflikhati
Journal of Child, Family, and Consumer Studies Vol. 4 No. 3 (2025): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.4.3.177-192

Abstract

Female university students generally have the potential to spend up to half of their monthly allowance on beauty-related products. Of this amount, approximately 30 percent may be specifically allocated to makeup needs. Excessive and need-exceeding purchasing habits of makeup products among female students can lead to financial inefficiency, thereby fostering consumptive behavior. This study employed a quantitative approach with a cross-sectional research design. The sampling technique used was non-probability sampling, specifically voluntary sampling. A total of 217 female students participated as respondents in this study. The results of the correlation analysis indicate that female students from faculties with a social science orientation, such as the Faculty of Human Ecology, the Faculty of Economics and Management, and the School of Business, tend to exhibit higher levels of consumptive behavior in purchasing makeup products. Furthermore, female students with higher monthly allowances tend to have lower levels of self-control and higher levels of consumptive behavior related to makeup purchases. The results of the influence analysis reveal that consumptive behavior in makeup product purchases among female students is significantly influenced by negative self-control and positive peer conformity. Therefore, female students are encouraged to enhance their self-control in order to avoid tendencies toward consumptive behavior.
The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services Muhammad Rahadian Nur Jabbar Rahman; Jono Mintarto Munandar; Istiqlaliyah Muflikhati
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.153-177

Abstract

Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity. e-WOM is a crucial factor in increasing customer engagement, interest, and the likelihood of using online transportation services. Purpose: This study aims to analyze the influence of e-WOM on customer engagement, purchase intention, and purchase decision to use online transportation services. Method: The data were collected through questionnaires with 230 respondents, using non-probability, purposive sampling. The criteria included people residing in Jabodetabek, aged 18 or older, who used online transportation services and had seen reviews of such services. The study used SEM-PLS to examine the impact of e-WOM on customer engagement, purchase intention, and the decision to use online transportation services. Findings: The study found that e-WOM usefulness and credibility significantly enhanced e-WOM, which, in turn, positively affected customer engagement, purchase intention, and the decision to use online transportation services. Although customer engagement did not significantly influence purchase intention, purchase intention strongly drove purchase decision. Conclusions: The e-WOM adoption variable was proven to be the dominant factor that significantly influenced, both directly and indirectly, customer engagement, purchase intention, and decision in online transportation services. Social media users accepted information from reviews perceived as credible and useful. Research implication: This study highlighted the importance of content-based marketing strategies and credible, helpful forums, with an emphasis on e-WOM. Therefore, companies should build online communities, integrate e-WOM into their digital marketing strategies, and improve the quality of online transportation services.
Maternal Work Motivation, Work–Family Balance, and Family Subjective Well-Being Muflikhati, Istiqlaliyah; Cahayani, Octaria Intan; Muljono, Pudji; Johan, Irni Rahmayani; Pratiwi, Ismayanti
Women, Education, and Social Welfare Vol. 3 No. 1 (2026): March 2026 | Women, Education, and Social Welfare
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/wesw.v3i1.407

Abstract

The participation of women, particularly mothers, in the workforce has continued to increase, bringing various challenges in balancing work demands and family responsibilities, which may affect family well-being. This study aimed to analyze the effects of maternal work motivation and work–family balance on family well-being and to examine their implications for children’s educational development.  The study employed a quantitative approach with a cross-sectional design using a survey method conducted across Indonesia. Data were collected through a survey method involving families with working mothers who had preschool- and school-aged children. The respondents were mothers, and the study covered several regions in Indonesia. A total of 108 families participated in this study. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The results indicated that maternal work motivation, work–family balance, and family well-being were generally at a moderate level (57.4%). Economic motivation was identified as the dominant reason for mothers to engage in paid work. The SEM analysis revealed that work–family balance had a significant positive direct effect on family well-being. In addition, maternal work motivation had a positive effect (with coefficient 0.577) on both work–family balance (with coefficient 0.479) and family well-being. These findings highlight the importance of maternal work motivation and balanced role management in promoting family well-being among working-mother families. One implication of this research is that working mothers can continue to play an active role in their children's educational development while effectively maintaining a conducive learning environment at home, thereby contributing significantly to the implementation of education within the family.
Co-Authors Ach. Haris Abdi Manaf Achmad Fahrudin Achmad Fahrudin Adam Sugiharto, Adam Adinda Wahyu Widhi Astuti Adzkiya, M.A. Zaim Agief Julio Pratama Akmalia, Laely Rahmawati Alfiasari Amelya Qois Nabillah Angraini, Sylvianti Ani Wijirahayu, Ani Anindya Savira Anna Fatchiya Anna Fatchiya Arief Hendarto Azizah, Sheila Nur Baehaqi Budi Suharjo Bunga Ayu Lestari Cahayani, Octaria Intan Chandra, Nirmala Eka Defina Desy Purwayanti Dewi Sekar Mukhti Dewi, Siska Ayu Tiara Diah Krisnatuti Dinarwan *. Djuara P Lubis Dwi Hastuti Elmanora Elmanora Elmanora, - Erni Widyaningsih, Erni Ervina Aprianti Euis Sunarti Fadil Risdian Ansori Fathimah Zahroo Gatot Yulianto Gilar Cahya Nirmaya, Gilar Cahya Hanggrita, Elvindia Puja Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hazrina Rachmawati, Hazrina Herawati, Tin Heri Antoni Herien Puspitawati Indrawati Zuhara Ira Mustika Irni Rahmayani Johan Jono Mintarto Munandar Kumoro, Retno Leila Siti Chairani Lestari*, Indah Ria Lestari, Indah Ria Lilik Noor Yuliati Luvy Mayanda Lyra Majasoka Mahanani, Raditya Kasih Maharani, Alvita Dewi Majasoka, Lyra Megawati Simanjuntak Melly Latifah Mentari Dwi Prihatiningrum Moh. Djemdjem Djamaludin Muhammad Rahadian Nur Jabbar Rahman Muhammad, Larastyan Yang Bogaan Nadia Aulia, Nadia Narni Farmayanti Neti Hernawati Ninik Sriyanti Novida Nurmayanti Nurhayati , Leti Nurul Salimah Oktavia Rattika Muladsih Oktriyanto Oktriyanto, Oktriyanto Pantas Angelia Pratiwi Ismayanti, Pratiwi Pudji Muljono Puspa Widya Utami Putri, Marietta Krisnaya Nandika Qodarian Pramukanto Rahayu, Ismie Leona Rahma Nur Praptiwi Rani Maulanasari Ranti Aisuka Rinjani Raysha Helau Wardhani, Raysha Helau Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Ria Oktaria, Ria Ridhoni Khoirul Anam Risda Rizkillah, Risda Ristya Primadi RIZA RIZA Robi Rizkianto, Robi Safitri, Ima Audina Samosir, Miracle Samuel Sari, Nova Nurmala Sari, Ririn Purnama Savira, Anindya Setyasalma, Hani Silitonga, Mirdat Siroj, Eko Yuliarti Siti Maesaroh Sudirman Sudirman Susanti Kartikasari, Susanti Suwarto Syarifa , Rizka Tantri Ryanthi Tati Budiarti Tatie Soedewo Taufiiqoh, Maitsaa Rifdah Tin Herawati Tri Wulandari Henny Astuti, Tri Wulandari Henny Ujang Sumarwan Ulfi Urfillah, Ulfi Umu Rosidah Villa, Zifora Mujahidah Vivi Irzalinda Wahpiyudin, Cep Abdul Baasith Wahyuni, Fitri Ayu Wawan Okatriza Yatri I Kusumastuti Yulfa, Rahmi Yulianah Yulya Srinovita