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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan Jurnal Konseling dan Pendidikan Jurnal Ilmu Sosial dan Humaniora Journal of Educational, Health and Community Psychology Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL SOSIAL HUMANIORA (JSH) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Jurnal Riset Kesehatan Poltekkes Depkes Bandung Jurnal Paedagogy The Journal of Indonesia Sustainable Development Planning (JISDeP) Jurnal Pengabdian Masyarakat Indonesia Jurnal Pusat Inovasi Masyarakat Mamangan Social Science Journal International Journal of Disaster Management Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Istiqlaliyah Muflikhati
Department Of Family And Consumer Science, IPB University. Jl. Kamper, Wing 4 Level 5, Campus Of IPB Dramaga Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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FAKTOR PENENTU KEPUASAN DAN MINAT KUNJUNG ULANG EKOWISATA Ristya Primadi; Megawati Simanjuntak; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.110

Abstract

Satisfaction becomes an essential factor in knowing how high the tourist interest to make a revisit. The determinants of satisfaction include physical evidence, emotional factors, service quality, and tourist destination components (4A). This research aimed to (1) analyze the impact of physical evidence, emotional factors, service quality, and tourist destination components (4A) on consumer satisfaction and intention to revisit ecotourism and (2) formulate managerial implication obtained for the company to increase tourist visit. The population in this research was Terminal Wisata Grafika Cikole (TWGC) visitors. The sampling method used was convenience sampling with respondent criteria of at least 17 years old and visited TWGC at least once. There were 210 respondents in this research. The data were collected by asking the questionnaire questions through direct interviews with the TWGC visitor, then conducted in-depth interviews with 50 respondents to follow up with the research finding. Based on the research, physical evidence, emotional factors, and service quality positively impacted consumer satisfaction. Meanwhile, tourist destination components (4A) had no significant effect on customer satisfaction. Furthermore, consumer satisfaction had a positive impact on the intention to revisit. In conclusion, the higher consumer satisfaction, the higher the revisit interest. Keywords: components of tourist destinations, customer satisfaction, emotional factors, intention to revisit, physical evidence
Family Capitals, Livelihood Strategies, and Family Well-Being of Plantation Worker Nurul Salimah; Istiqlaliyah Muflikhati
Journal of Family Sciences Vol. 1 No. 1 (2016): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.1.1.13-23

Abstract

This study aimed to analyze the influence of family characteristic, family capitals, and livelihood strategy toward family well-being. The sample of this study was family with wife who worked as a tea picker in Purwabakti, Pamijahan, Bogor. There were 100 families chosen randomly in this research. Family well-being was observed based on indicators defined by National Population and Family Planning Board (NPFPB) and Statistics Indonesia (SI). The analyses used in this research were descriptive analyses, independent sample T-test, and logistic regression. The result showed husband age and family size negatively affected the family well-being. Physical capital and financial capitals positively affected the family well-being. Meanwhile, livelihood strategy did not significantly affect the family well-being.Keywords: family capitals, family well-being, livelihood strategies Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik keluarga, kepemilikan modal keluarga, dan strategi nafkah terhadap kesejahteraan keluarga. Contoh dalam penelitian ini adalah keluarga dengan istri yang bekerja sebagai buruh pemetik teh di Desa Purwabakti, Kecamatan Pamijahan, Kabupaten Bogor. Contoh dalam penelitian ini sebanyak 100 orang yang dipilih secara acak. Kesejahteraan keluarga diukur dengan menggunakan indikator BKKBN dan BPS. Analisis yang digunakan merupakan analisis deskriptif, uji beda independent sample T-test dan uji regresi logistik. Hasil penelitian menunjukkan umur suami dan besar keluarga berpengaruh negatif signifikan terhadap kesejahteraan keluarga. Modal fisik dan modal finansial berpengaruh positif signifikan terhadap kesejahteraan keluarga. Sementara itu, strategi nafkah tidak berpengaruh signifikan terhadap kesejahteraan keluarga.Kata kunci : kesejahteraan keluarga, modal keluarga, strategi nafkah
Stressor, Social Support, Coping Strategy, Stress, and Life Satisfaction of Married Woman Student Indrawati Zuhara; Istiqlaliyah Muflikhati; Diah Krisnatuti
Journal of Family Sciences Vol. 2 No. 1 (2017): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.2.1.1-14

Abstract

Stress can hinder academic success, especially for married women student because stress can decreased energy and motivation to do college activities and household tasks, therefore it is important for the students to avoid stress in order to have a good achievement at academic. This research aims to analyze the influence of individual characteristics, family characteristics, stressors, social support, coping strategies, and stress towards the married women students life satisfaction. The object of this research are post graduate women students of Bogor Agriculture University. Data collection is done using self-report method to 100 women married students. The collected data were analyzed using multiple linear regression test and corellation test. The most stressor came from itself,  instrumental support was the most accepted among social support, most applied strategy in coping is the problem-focused strategy, the highest life satisfaction was life full of meaning and responsibility. Life satisfaction of married women students was influenced significantly positive by coping strategies and significantly negatif by stress.
MODAL SOSIAL, COPING EKONOMI, GEJALA STRES SUAMI DAN KESEJAHTERAAN SUBJEKTIF KELUARGA PADA KELUARGA TKW Mirdat Silitonga; Herien puspitawati; Istiqlaliyah Muflikhati
JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Vol 5 No 1 (2018): JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan)
Publisher : Family Welfare Education Study Program, Faculty of Engineering, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.192 KB) | DOI: 10.21009/JKKP.051.03

Abstract

The achievement of family well - being is an aspiration of all families including families of migrant workers, to achieve the well - being of one of the ways that the families of migrant workers with the departure of the wife work as domestic servants in various countries. The purpose of this study was to analyze social capital, economic coping, sress symptom’s husband and family subjektive well - being of women migrant workers. This research use cross sectional studies. The location was chosen purposively in Tanggeung Village, Pagermaneuh Village, Margaluyu Village, Karangtengah Village, Tanggeung District and Pasirdalam Village Kadupandak District, Cianjur, West Java, Indonesia. Seventy five families were selected purposively among the families of women migrant workers. The finding indicates that social capital is in the moderate category, the coping economy is in the moderate category, the sress symptom’s husband is in the low category and the family well-being is in the low category. Finding in this study family subjective well-being is influenced by income per capita, sress symptom’s husband and economic coping. Keywords: economic coping, family subjective well-being, social capital, stress symptom Abstrak Kesejahteraan keluarga merupakan sesuatu yang ingin dicapai seluruh keluarga, termasuk keluarga Tenaga Kerja Wanita (TKW), untuk mencapai kesejahteraan tersebut salah satu cara yang dilakukan oleh keluarga TKW adalah mengirim istri sebagai pembantu rumah tangga di berbagai negara. Tujuan dari penelitian ini adalah untuk menganalisis modal sosial, coping ekonomi, gejala stres suami, dan kesejahteraan subjektif keluarga TKW. Penelitian ini menggunakan cross sectional studies. Lokasi dipilih dengan metode purposive di Provinsi Jawa Barat, Kabupaten Cianjur, Kecamatan Tanggeung, Desa Pagermaneuh, Desa Marguluyu, Desa Karangtengah, Desa Tanggeung, Kecamatan Kadupandak, Desa Pasirdalam. Jumlah sampel sebanyak 75 keluarga TKW dengan metode purposive sampling. Penelitian ini menemukan modal sosial berada pada kategori sedang, coping ekonomi berada pada kategori sedang, gelaja stres suami berada pada kategori rendah, dan kesejahteraan subjektif berada pada kategori rendah. Penelitian ini juga menemukan kesejahteraan keluarga berpengaruh terhadap pendapatan perkapita, gelaja stres suami, dan coping ekonomi. Kata kunci : coping ekonomi, gejala stres, kesejahteraan subjektif, modal sosial. References [BPS] Badan Pusat Statistik. 2016. Data provinsi termiskin 2016. Berita Resmi Statistik [internet]. 4 Januari 2016. [diunduh 2016 September 7]; Tersedia pada: http://www.bps.go.id. [BPS] Badan Pusat Statistik Jawa Barat. 2016. Garis Kemiskinan Menurut Kabupaten/Kota di Jawa Barat (Rp/kapita/bulan), 2005-2014. Berita Resmi Statistik [internet]. 4 Januari 2016, [diunduh 2016 September 7]; Tersedia pada: http://jabar.bps.go.id. Alfiasari. 2008. Analisis modal sosial dalam pemberdayaan ekonomi keluarga miskin di Kelurahan Kedung Jaya, Kecamatan Tanah Sareal, Kota Bogor. Vol. 1 no. 1 edisi Januari. Bogor (ID): Institut Pertanian Bogor. Borner, Shively J, Wunder G, Wyman S. 2012. How do rural households respond to economic shocks? Insights from hierarchical analysis using global data. International Association of Agricultural Economists. Casey L. 2013. Stress and wellbeing in Australia survey 2013. Australian Psychological Society Carbonell A F. 2005. Income and well-being: an empirical analysis of the comparison income effect. Journal of Public Economics: 89 (2005) 997 – 1019. Coleman J S. 1988. “Social capital in the creation of human capital.” American Journal of Sociology 94 (Supplement): S95-S120. Celia M, Lenore M. 2004. Somali Women and Well-Being: Social Networks and Social Capital among Immigrant Women in Australia. Human Organization. Vol. 63 :88 Djohan R. 2008. Leader & Social Capital : Lead to Togetherness. Jakarta: Fund Asia Education Debebe Z, Mebratie A, Sparrow R, Abebaw D, Dekker M, Alemu G, Bedi A. 2013. Coping with shocks in rural Ethiopia. Working Paper. African Studies Centre. Dercon S. 2000. Income risk, coping strategies and safety nets. Background paper World Development Report 2000/01: Centre for the Study of African Economies, Oxford University, Department of Economics Diener E, Tay L. 2013. Rising Income and the Subjective Well-Being of Nations. Journal of Personality and Social Psychology: Vol. 104, No. 2, 267–276 DOI: 10.1037/a0030487 Dwyer A, Cummings A. 2001. Stress, Self-Efficacy, Social Support, and Coping Strategies in University Students. Canadian Journal of Counselling. Vol. 35:3 Ersado L, Alderman H, Alwang J. 2014. Changes in Consumption and Saving Behavior before and after Economic Shocks: Evidence from Zimbabwe. http://www.jstor.org/stable/10.1086/380136 Fujiwara F, Kawachi I. 2008. Social Capital and Health A Study of Adult Twins in the U.S. American Journal of Preventive Medicine. Vol. 35: 2 Garcia M, McDowell T. 2010. Mapping Social Capital: A Critical Contextual Approach For Working with Low-Status Families. Journal of Marital and Family Therapy. Vol. 36 No. 1: 96. 10.1111/j.1752-0606.2009.00188.x Grootaert C. 1999. Social capital, household walfare and poverty in Indonesia. Working Paper, No.6. Washington DC, USA: The World Bank. Social Development Department. Hasanah U, Nadiroh, Neolaka A. 2017. The Influence of Couple Interaction, Roles Differences, and Social-Economic Status on Mother’s Stress Coping. American Scientific Publisher. Vol. 23 10868 – 10870. Helliwell J F, Huang H, Wang S. 2013. Social Capital and Well-Being in Times of Crisis. Journal Happiness Study: DOI 10.1007/s10902-013-9441-z Headey B, Wooden Mark. 2004. The Effects of Wealth and Income on Subjective Well-Being and Ill-Being. Melbourne Institute of Applied and Social Research: IZA DP No. 1032. Hyyppa M. T, Maki J. (2003). Social participation and health in a community rich in stock of social capital. Health Education Research, 18(6), 770–779. Hossain S. 2006. Poverty, household strategies, and coping with urban life: examining livelihood framework in Dhaka City, Bangladesh. Bangladesh e-Journal of Sociology, Vol. 2, No. 1. Jain A K, Giga S I, Cooper C L. 2013. Stress, Health and Well-Being: The Mediating Role of Employee and Organizational Commitment. International Journal of Environmental Research and Public Health: doi:10.3390/ijerph10104907 Jaya, Sumertajaya I M, 2008, Pemodelan persamaan struktural dengan partial least square. Semnas Matematika dan Pendidikan Matematika. Vol. 1 118 - 132 Jha R, Nahrajan H K, Pradhan K. 2012. Household Coping Strategies and Welfare: Does Governance Matter? NCAER Working Papers on Decentralisation and Rural Governance in India. Krantz. 2001. The Sustainable Livelihood Approach to Poverty Reduction. Swedish International Development Cooperation Agency Kawachi I. 2006 Commentary: social capital and health: making the connections one step at a time. Int J Epidemiol. Vol. 35:989 –93. Lazarus, R S, Folkman, S, 1984. Stress, Appraisal, and Coping. New York: Springer. Mohnen S, Beate V B, Flap H, Subramanian S, Groenewegen P. 2015. The Influence of Social Capital on Individual Health: Is it the Neighbourhood or the Network?. Soc Indic Res. Vol. 121:195–214 DOI 10.1007/s11205-014-0632-8 Markovic, M, Manderson, L. (2002). Crossing national boundaries: Social identity formation among recent immigrant women in Australia from former Yugoslavia. Identity: An International Journal of Theory and Research, 2, 303-316. Puspitawati H. 2012. Gender dan Keluarga. 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National Centre for Epidemiology and Population Health, The Australian National University Wills E, Orozco L, Forero C, Pardo O, Andonova V. 2011. The relationship between perceptions of insecurity, social capital and subjective well-being: Empirical evidences from areas of rural conflict in Colombia. The Journal of Socio-Economics. Vol. 40 88–96 Yip W, Subramanian S. V, Mitchell A D, Lee D, Wang J, Kawachi I. 2007. Does social capital enhance health and well-being? Evidence from rural China. Journal Social Science & Medicine: 35 – 49
Pelatihan Usaha Produk Tanaman Obat Keluarga di Desa Duwet Krajan, Kabupaten Malang Fadil Risdian Ansori; Amelya Qois Nabillah; Adinda Wahyu Widhi Astuti; Ranti Aisuka Rinjani; Mentari Dwi Prihatiningrum; Istiqlaliyah Muflikhati
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 3 No. 1 (2021): April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4198.368 KB)

Abstract

Coronavirus disease 2019 is a family of viruses that cause disease ranging from mild to serious illness, such as common cold and serious disease like MERS and SARS. Covid-19 pandemic has an impact on the economy, agriculture, and food. One of the economically affected is Duwet Krajan Village. Duwet Krajan has various potentials that can be continuously developed, one of which is agricultural potential in the form of toga. The aim of implementing training and counseling in Duwet Krajan Village is to provide education and understanding about improving the family economy in the midst of a pandemic. The method used is quantitative research and active participation. The activity was carried out from November to December 2020. The results obtained from training and counseling were the knowledge and skills of partners in the toga processing business.increased obtained from training and counseling are the increased knowledge and skills of partners in processing toga. This results that toga training and counseling had an impact on increasing the knowledge and skills of the PKK Dusun Duwet Krajan. Kata kunci: covid 19, pandemic, toga, training
Hubungan Saluran Komunikasi dengan Persepsi tentang Inovasi Teknologi Geomembrane pada Produksi Garam di Kabupaten Sumenep Ach. Haris Abdi Manaf; Djuara P. Lubis; Istiqlaliyah Muflikhati
Jurnal Komunikasi Pembangunan Vol. 20 No. 02 (2022): Juli 2022
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/20202239903

Abstract

The communication channel is a media for sustainable agricultural development and the use of innovation and technology for improving people's welfare without ignoring the preservation of natural and environmental resources. The government encourages the application of geomembrane technological innovations in salt production with the aim of increasing the productivity and quality of the salt produced. The purpose of this reseach is to describe the communication channels and perceptions of people's salt farmers on geomembrane technology innovation, and analyze the correlation of communication channels with perceptions of salt pond technology innovation. The unit of analysis is community salt farmers in the Gersik Putih village and Sentol Daya village, Sumenep Regency, with 68 respondents. Data were analyzed using Pearson correlation method. The result of the research showed that the bottom of the salt salt farmer uses all communication channels except internet hybrid media. The lowest perception is the level of complexity and the highest perception is the level of trialability in geomembrane technology. Interpersonal communication channel related to perceptions of innovation on the characteristics of the level of relative advantage, level of compatibility, and level of observability. While group communication netagative relates to the level of trialability.
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
KNOWLEDGE, ATTITUDE, AND BEHAVIOR TO PREVENT COVID-19 INFECTION IN GENERATION Y IN PONOROGO REGENCY, EAST JAVA Ridhoni Khoirul Anam; Istiqlaliyah Muflikhati
Journal of Child, Family, and Consumer Studies Vol. 1 No. 2 (2022): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.393 KB) | DOI: 10.29244/jcfcs.1.2.142-154

Abstract

Generation Y has the highest rate of Covid-19 contaminated cases. This is due to frequent movements and activities outside the home. This study was intended to investigate the impact of individual characteristics, knowledge, and attitudes on behaviour to prevent infection with Covid-19 in Ponorogo. The sample in this study amounted to 100 people with an age range of 20-35 years, consisting of 16 people and 84 women. The sampling technique used is voluntary sampling. The questionnaire was made in a form, and the link was distributed online. Data analysis used descriptive tests and SEM-PLS. The results of the SEM-PLS show that there is a significant effect of gender on knowledge and behaviour in preventing infection with Covid-19, as well as attitudes towards behaviour in preventing infection with Covid-19. The results show no significant differences in knowledge, attitudes, and behaviours to prevent infection with Covid-19 in urban and rural individuals. Individual women have better knowledge and behaviour to prevent infection with Covid-19 than men, and good behaviour will increase behaviour to prevent infection with Covid-19. Socialization and behaviour to prevent infection with Covid-19 must be increased, especially for men.
THE INFLUENCE OF FINANCIAL LITERACY AND LIFESTYLE ON DEBT MANAGEMENT BEHAVIOR IN YOUNG MARRIED FAMILIES Yulianah; Istiqlaliyah Muflikhati
Journal of Child, Family, and Consumer Studies Vol. 2 No. 1 (2023): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.267 KB) | DOI: 10.29244/jcfcs.2.1.69-78

Abstract

Debt behavior often occurs when someone is in an urgent situation to meet their needs. This study aims to analyze the influence of family characteristics, financial literacy, and hedonic lifestyle on debt management behavior in young married families. The sample in this study are middle-aged women who married at the age of 19 and under and live in Jabodetabek. The sampling technique used purposive sampling method as many as 52 people who had or currently had debt. Data were processed using descriptive statistical tests and multiple linear regression tests. The level of financial literacy (knowledge, attitude, and behavior dimensions) of respondents is categorized as medium. Respondents in this study did not have a tendency to live a hedonic lifestyle. Likewise, debt management behavior is in the low category. There is a negative relationship between respondents' age and debt management behavior. The results of multiple linear regression analysis show that financial literacy (attitude dimension) has a significant effect on debt management behavior. This means that the better the respondent's attitude towards finance, the better the behavior in managing debt. Meanwhile, there is no significant influence between hedonic lifestyle and debt management behavior. Financial literacy needs to be well owned in order to create good debt management behavior.
Pengaruh Pengetahuan, Persepsi, dan Sikap Terhadap Minat Beli Rumah Berkonsep Urban Farming Makassar: The Effect of Consumer Knowledge, Perceptions, and Attitudes On Intentions To Buy A House With an Urban Farming Concept In Makassar City Zulfikar Zulfikar; Istiqlaliyah Muflikhati; Irni Rahmayani Johan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.570

Abstract

The large number of residential properties makes market competition increase. Many factors can influence consumer behavior before deciding to buy a product. The level of knowledge, perceptions, and attitudes can be factors that can influence consumer intentions to buy housing with the urban farming concept. This study aims to analyze the effect of knowledge, perceptions and attitudes on the intention to buy a house with the concept of urban farming. The scope of discussion in this study is limited to the influence of demographic characteristics, knowledge, perceptions, and attitude variables regarding the models and benefits of urban farming and the interest in buying residential real estate in the city of Makassar. The data analysis method used is a quantitative method. The collected data is processed using SPSS (Statistical Program for Social Science) and SEM (Structural Equation Modeling) analysis tools with the PLS (Partial Least Squares) approach. The results obtained were 202 respondents and showed that the knowledge variable did not have a significant effect on consumer interest in buying a house with the urban farming concept. However, if it is mediated by attitude and perception variables, the result is that knowledge variables indirectly affect consumer interest. Perception and attitude variables have a significant direct effect on consumer buying interest. The results of the study also show that high prices will affect consumer buying interest. The managerial implication of this research is that developers can use the results of this research to develop their marketing strategies to attract consumers to buy houses. Keywords: intention to buy, knowledge, perceptions, attitudes, urban farming
Co-Authors - Elmanora Ach. Haris Abdi Manaf Achmad Fahrudin Achmad Fahrudin Adam Sugiharto Adinda Wahyu Widhi Astuti Adzkiya, M.A. Zaim Agief Julio Pratama Alfiasari Amelya Qois Nabillah Amirah, Nurul Angraini, Sylvianti Ani Wijirahayu Anindya Savira Anna Fatchiya Anna Fatchiya Arief Hendarto Budi Suharjo Bunga Ayu Lestari Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Damayanti, Rahmi Defina Desy Purwayanti Dewi Sekar Mukhti Dewi, Siska Ayu Tiara Diah Krisnatuti Dinarwan *. Djuara P Lubis Dwi Hastuti Elmanora Elmanora Elmanora Elmanora Elvindia Puja Hanggrita Erni Widyaningsih Ervina Aprianti Euis Sunarti Fadil Risdian Ansori Fathimah Zahroo Gatot Yulianto Gilar Cahya Nirmaya Handian Purwawangsa Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hazrina Rachmawati, Hazrina Herawati, Tin Heri Antoni Herien Puspitawati Indrawati Zuhara Ira Mustika Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Kumoro, Retno Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Leila Siti Chairani Lestari*, Indah Ria Lestari, Indah Ria Lilik Noor Yuliati Luvy Mayanda Lyra Majasoka Megawati Simanjuntak Melly Latifah Mentari Dwi Prihatiningrum Miracle Samuel Samosir Mirdat Silitonga Mirdat Silitonga Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Nadia Aulia Narni Farmayanti Neti Hernawati Nia Reviani Ninik Sriyanti Novida Nurmayanti Nurhayati , Leti Nurul Salimah Oktavia Rattika Muladsih Oktriyanto Oktriyanto Pantas Angelia Pratiwi Ismayanti, Pratiwi Pudji Muljono Puspa Widya Utami Qodarian Pramukanto Raditya Kasih Mahanani Rahma Nur Praptiwi Rahmi Yulfa Rani Maulanasari Ranti Aisuka Rinjani Raysha Helau Wardhani Retnaningsih Retnaningsih Ria Oktaria Ridhoni Khoirul Anam Risda Rizkillah, Risda Ristya Primadi Riza Riza Rizka Syarifa Robi Rizkianto Safitri, Ima Audina Sari, Nova Nurmala Sari, Ririn Purnama Sari, Trisna Intan Setyasalma, Hani Sheila Nur Azizah Siroj, Eko Yuliarti Siti Maesaroh Sudirman Pabokori Susanti Kartikasari, Susanti Suwarto Tantri Ryanthi Tati Budiarti Tatie Soedewo Taufiiqoh, Maitsaa Rifdah Tin Herawati Tri Wulandari Henny Astuti Ujang Sumarwan Ulfi Urfillah Umu Rosidah Vivi Irzalinda Wawan Okatriza Yatri I Kusumastuti Yulianah Yulina Eva Riany Yulya Srinovita Zifora Mujahidah Villa Zulfikar Zulfikar