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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Pariwisata SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal SOLMA IJEBA (International Journal of Economic, Business & Applications) Journal of Secretary and Business Administration Journal on Education JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Riset Bisnis dan Investasi Jurnal Ilmiah Poli Bisnis EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JBMR: Journal of Business and Management Review Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa SABAJAYA Jurnal Pengabdian Kepada Masyarakat JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Adabi: Journal Of Public Administration And Business
Sharnuke Asrilsyak
FEB Universitas Riau
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
The Influence Of Customer Experience And Product Quality On Customer Satisfaction Through Buying Decisions For Eiger Outdoor Gear Products In Pekanbaru City Asrilsyak, Sharnuke
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8406

Abstract

This study was conducted with the aim of knowing the effect of Customer Experience and Product Quality on Customer Satisfaction through Buying Decisions in the Pekanbaru city community. The population in this study were the people of Pekanbaru city who had shopped at Eierg products in Pekanbaru City. Sampling in this study was carried out using the purposive sampling technique, so the number of samples in this study was 135 respondents. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.1.0.2. The results showed a positive and significant influence between customer experience and Buying Decisions. There is a positive and significant influence between Product Quality and Buying Decisions. There is a positive and significant influence between Buying Decisions and Customer Satisfaction. There is a positive and significant influence between customer experience and Customer Satisfaction through Buying Decisions. There is a positive and significant influence of social media marketing on consumer satisfaction through Buying Decisions.
The Effect of Product Innovation, Location, and Service Quality on the Competitive Advantage of Senusa Coffeeshop in Pekanbaru City Suseno, Novri Irfan Nur; Samsir, Samsir; Asrilsyak, Sharnuke; Syamsuri, Abd. Rasyid; Berampu, Lailan Tawila
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9249

Abstract

The Senusa Coffee Shop on Jalan Bangau Sakti Pekanbaru is where this study was carried out. The purpose of this study is to ascertain how Senusa Coffee Shop Jalan Bangau Sakti’s competitive advantage is impacted by product innovation, location, and service quality. All patrons of Senusa Coffee Shop on Jalan Bangau Sakti make up the population of this study. With a sample of 385 customers, this study employed the incidental sampling technique. Product innovation, location, and service quality are the independent factors under investigation. Where the dependent variable is a competitive advantage. The Structural Equation Modeling-Partial Least Square (SEM-PLS) analytical approach is used in this study. The study’s findings indicate that at Senusa Coffee Shop Jalan Bangau Sakti, product innovation significantly boosts competitive advantage, location significantly boosts competitive advantage, and service quality significantly boosts competitive advantage. The R-Square value of 90,5% demonstrates the extent of the relationship between the variables of product innovation, location, and service quality.
Co-Authors Abael, Karla Rizkika Abd. Rasyid Syamsuri Abdul Malik Sayuti Abdurrahman, Rezi Agri Qisthi Agustio, Rail Ahmad Rifqi Alfaridzi, Afif Randra Arohman, Rifki Arwinence Pramadewi Azmen Kahar Berampu, Lailan Tawila Cahaya Juniarti Dabitha Wise Maliha Deny Setiawan Fitri Fitri Gatot Wijayanto Geovana, Reydina Audi Hapasri, Aulia Dwi Hardian, Kania Hermansyah Hermansyah Islami, Fiqri Hadi Iwan Mulyawan Iwan Mulyawan Iwan Nauli Daulay Jumiati Sasmita Khilmi, Ariyanti Lukman Hakim Maha Martabar Mangatas Lumbanraja Marzolina Marzolina Meci Nilam Sari Meilisa Meilisa Muhammad Aras Azdira Nadia Angraini Nalta, Bayu Ferisa Nurfadilla, Nurfadilla Perdana, Arief Faizar Putra, Tri Agil Yaridha Putri, Della Putri, Yuliarni Rafdinal, Wahyu Rahmat Junaidi Rakha, Muhammad Alif Rika Septrizarty Rika Septrizarty Rovanita Rama Saladin, Khairani Salamah, Ummi Salsabilla, Al-ainna Havizha Samsir Samsir Samsir, Samsir Sayuti, Abdul Malik Sefti Eliza Septyandi, Chandra Budhi Suseno, Novri Irfan Nur Tengku Firli Musfar Vanesia Hutagalung Wahyu Rafdinal Yelly Zamaya Yuliarni Putri