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All Journal JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL MANAJEMEN MOTIVASI JURNAL ILMIAH MATEMATIKA DAN TERAPAN Jurnal PAJAR (Pendidikan dan Pengajaran) Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education Technology JURNAL MANAJEMEN BISNIS Hasta Wiyata Jurnal Informatika Ekonomi Bisnis BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Al-Muamalat : Jurnal Ekonomi Syariah Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab AJAD : Jurnal Pengabdian kepada Masyarakat Research in the Mathematical and Natural Sciences MES Management Journal Journal of Indonesian Scholars for Social Research Asketik: Jurnal Agama dan Perubahan Sosial Jurnal Sintaks Logika (JSilog) AACENDIKIA: Journal of Nursing Mega Buana Journal of Nursing Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Al-Hayat: Natural Sciences, Health & Environment Journal Trigonometri: Jurnal Matematika dan Ilmu Pengetahuan Alam Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir JCSE: Journal of Community Service and Empowerment Jurnal MediaTIK Macca: Science-Edu Journal Journal of Community Service Jurnal Ilmiah Teknik Sipil (JIMATS) Journal of Humanities, Community Service, and Empowerment
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Influencer Marketing and Purchase Intention: The Mediating Role of Trust Evrianti, Hesti; Wanti, Sri; Asriadi; Wulandari, Poppy
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.535

Abstract

Background: Digitalization had transformed consumption patterns, positioning influencer marketing as a dominant strategy in contemporary business. Social media influencers significantly enhanced brand awareness and purchase intention, particularly among students as active technology users. However, their impact was mediated by trust, which strengthened consumer responses to marketing messages. Thus, examining trust as a mediating variable between influencer marketing, brand awareness, and purchase intention was essential to advance marketing knowledge within the student market segment.Purpose: This study aims to examine the influence of influencer marketing on brand awareness and purchase intention, emphasizing the mediating role of trust. While influencer marketing is recognized as a driver of consumer decisions, its impact is often indirect, shaped by consumer trust. Prior studies have overlooked this mediating factor, particularly within the student market segment. Addressing this gap, the research provides new insights into digital marketing by highlighting trust as a critical determinant of effectiveness.Design/Methodology/Approach: This study employed a quantitative research design at Tadulako University, Palu, Indonesia, from February to October 2024. Data were collected through a structured questionnaire distributed to 86 postgraduate students, determined via the Slovin formula from a population of 630. The instrument, validated by expert review and pilot testing, used a five-point Likert scale. Data analysis utilized descriptive statistics and path analysis with SmartPLS 4 to examine causal relationships and ensure validity and reliability.Finding/Result: The results demonstrate that influencer marketing significantly enhances brand awareness, purchase intention, and trust among students. Trust itself positively influences both brand awareness and purchase intention, while also serving as a significant mediator between influencer marketing and these outcomes. Path analysis confirms all hypotheses, underscoring the central role of trust in strengthening consumer perceptions and decisions. These findings highlight that influencer marketing effectiveness depends not only on brand exposure but also on building sustainable trust-based relationships.Conclusion: This study concludes that influencer marketing significantly enhances brand awareness and purchase intention among graduate students, with trust acting as a pivotal mediating factor. Trust reduces perceived risks and reinforces consumer confidence, thereby amplifying marketing effectiveness. The study contributes novel insights by positioning trust as a central mechanism in digital marketing strategies. However, due to the limited sample size, findings should be interpreted cautiously and further validated across broader contexts and product categories.Originality/State of the art: This research contributes to the existing literature by emphasizing the mediating role of trust in influencer marketing's effects on graduate students, providing insights for marketers targeting this demographic in the context of mobile phone purchases. Keywords: influencer marketing, brand awareness, purchase intention, consumer decisions, digital marketing
Hubungan Self-Management dan Self-Efficacy terhadap Kualitas Hidup Pasien Diabetes Melitus Tipe 2 Samsuddin; Sastria, Andi; Asriadi
Mega Buana Journal of Nursing Vol. 4 No. 2 (2025): Mega Buana Journal of Nursing
Publisher : LPPM Universitas Mega Buana Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59183/sks54935

Abstract

Diabetes melitus tipe 2 merupakan penyakit kronis yang tidak hanya memengaruhi aspek fisiologis pasien, tetapi juga berdampak terhadap kualitas hidup secara menyeluruh. Upaya pengelolaan penyakit ini menuntut peran aktif pasien dalam mengelola kondisi diri (self-management) dan memiliki keyakinan terhadap kemampuan pribadi (self-efficacy). Kedua faktor tersebut diyakini dapat memengaruhi kualitas hidup pasien dalam jangka panjang. Tujuan penelitian ini untuk mengetahui hubungan self-management dan self-efficacy terhadap kualitas hidup pasien diabetes melitus tipe 2 di wilayah kerja Puskesmas Wara Utara Kota, Kota Palopo Tahun 2025. Penelitian ini dilaksanakan di wilayah kerja Puskesmas Wara Utara Kota, Kota Palopo, pada bulan Mei hingga Juni 2025. Populasi berjumlah 128 pasien dengan usia 20–79 tahun, dan sampel sebanyak 97 orang ditentukan dengan rumus Slovin menggunakan teknik simple random sampling. Instrumen yang digunakan terdiri dari kuesioner SDSCA, DMSES, dan WHOQOL-BREF, sedangkan data dikumpulkan melalui angket (data primer) dan dokumentasi (data sekunder). Hasil menunjukkan terdapat hubungan yang signifikan antara self-management dengan kualitas hidup (nilai p = 0,002), serta antara self-efficacy dengan kualitas hidup (nilai p = 0,003). Self-management dan self-efficacy memiliki peran penting dalam peningkatan kualitas hidup pasien diabetes melitus tipe 2, sehingga intervensi edukatif berbasis pemberdayaan pasien perlu diterapkan secara berkelanjutan di tingkat layanan primer.
Hubungan Sikap Ibu dan Riwayat Penyakit Infeksi dengan Kejadian Gizi Kurang Patonangi; Sastria, Andi; Asriadi
Mega Buana Journal of Nursing Vol. 4 No. 2 (2025): Mega Buana Journal of Nursing
Publisher : LPPM Universitas Mega Buana Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59183/x6fw2126

Abstract

Masalah gizi kurang pada balita masih menjadi isu kesehatan masyarakat yang perlu mendapat perhatian serius karena berdampak pada pertumbuhan, perkembangan, dan daya tahan tubuh anak. Berbagai faktor dapat memengaruhi status gizi balita, di antaranya adalah sikap ibu dalam pemberian asuhan gizi serta riwayat penyakit infeksi yang pernah dialami anak. Penelitian ini bertujuan untuk mengetahui hubungan antara sikap ibu dan riwayat penyakit infeksi dengan kejadian gizi kurang pada balita di wilayah kerja Puskesmas Poleang Selatan, Kabupaten Bombana. Jenis penelitian ini adalah analitik observasional dengan desain cross sectional yang dilaksanakan di Puskesmas Poleang Selatan selama tiga bulan (Juli–Juli 2025). Populasi penelitian adalah seluruh balita berusia 0–60 bulan sebanyak 465 balita, dengan jumlah sampel 82 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian berupa kuesioner tertutup yang mencakup data status gizi (berat badan, tinggi badan, umur), riwayat penyakit infeksi, serta sikap ibu (10 pernyataan dengan pilihan setuju/tidak setuju). Analisis data dilakukan menggunakan uji chi-square dengan program SPSS for Windows versi 22. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara sikap ibu dengan kejadian gizi kurang (p = 0,000 < 0,05) serta antara riwayat penyakit infeksi dengan kejadian gizi kurang (p = 0,000 < 0,05). Dengan demikian, dapat disimpulkan bahwa sikap ibu dan riwayat penyakit infeksi berperan terhadap kejadian gizi kurang pada balita di wilayah kerja Puskesmas Poleang Selatan, Kabupaten Bombana.
The Effectiveness of Social Media Marketing on Tudung Saji MSME Products in Maholo Village Moh. Rezky Saputra; Ponirin; Syamsul Bahri; Asriadi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p05

Abstract

Tudung Saji MSME is a micro business that was established in 2018 in Maholo Village, East Lore District, Poso Regency. This activity aims to improve the skills, understanding, and capacity of MSME actors in utilizing social media as a means of product promotion. The focus of the training is directed at increasing digital competence and online marketing, in response to changes in consumer behavior that are increasingly dependent on digital platforms. The method used is a descriptive qualitative approach, with direct implementation at MSME locations. The results of the activity show that MSME players are able to create and manage WhatsApp Business accounts as promotional media, as well as understand the basics of digital marketing strategies. This activity is expected to be the first step in developing the digital ecosystem of MSMEs in rural areas, while increasing the competitiveness of local products in a wider market.
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
Al-Hayat: Natural Sciences, Health & Environment Journal Vol. 2 No. 1 (2024): Al-Hayat: Natural Sciences, Health & Environment Journal 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alhayat.v2i1.1857

Abstract

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.
REAKTUALISASI NILAI PENDIDIKAN BERBASIS STEAM SEBAGAI UPAYA MENYONGSONG INDONESIA EMAS 2045: Pengabdian Masyarakat Resmi; Asriadi; A. Dwi Putri Astrifa Sufina Ahmad; 4Husnul Fadhilah Ham; Jumriana; Nur Ainun; Nurkhaerah; Reski Amalia; Abdul Gaffar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.21620

Abstract

Education is a cornerstone of national development and a fundamental right guaranteed by the Indonesian Constitution. However, challenges such as limited access, low economic conditions, and inadequate educational facilities remain significant barriers, particularly in marginalized areas like Kampung Savana, Makassar. This study aims to implement a STEAM-based education approach (Science, Technology, Engineering, Arts, Mathematics) to enhance the academic and social skills of children in this community. Using a descriptive qualitative method and participatory action research, the study involved 28 children aged 7–14 years, along with parents, educators, and facilitators. The results revealed that approaches through Creative Corner, Cultural Corner, and Play Corner successfully increased learning motivation, basic skills, creativity, and understanding of local cultural values. Despite limitations in resources, the STEAM-based education approach proved effective in creating an inclusive and relevant learning environment, supporting the vision of Indonesia Emas 2045
Optimalisasi Pelaksanaan Coaching Pengawas dalam Program Sekolah Penggerak di Sekolah Dasar Asriadi; Andika Isma; Rosidah; Asham bin Jamaluddin; Dary Mochamad Rifqie
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 2: January 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i2.20242

Abstract

Program Sekolah Penggerak, saat memasuki tahun ketika menuju tahun keempat, telah mengimplementasikan sistem estafet coaching dari instruktur ahli kepada pengawas sekolah. Oleh karena itu, diperlukan coaching pengawas sekolah untuk mengevaluasi pelaksanaan dan meningkatkan kompetensi mereka. Metode coaching meliputi persiapan, pelaksanaan, dan evaluasi kegiatan coaching. Hasilnya menunjukkan bahwa pengawas sekolah belum konsisten dalam menjalankan kegiatan coaching sesuai jadwal yang ditetapkan, dengan temuan bahwa pemahaman mereka tentang coaching berbeda dengan konsep sebenarnya. Pertemuan antara pengawas sekolah dan kepala sekolah lebih cenderung menjadi sesi fasilitasi atau mentoring yang didominasi oleh pemberian saran atau solusi, bukan coaching. Namun, melalui pendalaman kembali konsep dan kompetensi coaching, pemahaman peserta meningkat, dan mereka berkomitmen untuk melaksanakan coaching kepada kepala sekolah dalam Program Sekolah Penggerak
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
MES Management Journal Vol. 2 No. 2 (2023): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v2i2.137

Abstract

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.
Pengaruh Kepemimpinan Kepala Madrasah Terhadap Kinerja Guru Madrasah Aliyah Negeri di Sulsel Halik, Sampara; Rudhi; Asriadi; Musliadi
INKAMKU : Journal of Community Service Vol 4 No 2 (2025): INKAMKU : Journal of Community Service
Publisher : LP2M Universitas Islam Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/inkamku.v4i2.4237

Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji dan menganalisis pengaruh kepemimpinan terhadap kinerja guru. Menggunakan pendekatan kuantitatif, yang datanya berupa angka-angka. Penelitian ini juga menggunakan jenis penelitian korelasional karena hubungan antara variabel. Untuk mengetahui apakah ada pengaruh antara variabel yang diamati, data yang digunakan yakni angket atau kuesioner sebanyak 391 responden guru sebagai sampel dari populasi 1.790 orang guru tersebar di seluruh Madrasah Aliyah Negeri di Sulawesi Selatan. Data dianalisis dengan menggunakan program Excel SPSS versi 21.0. Hasil penelitian menunjukkan kepemimpinan berpengaruh positif dan signifikan terhadap kinerja guru, dibuktikan oleh besarnya sumbangannya melalui nilai kontribusi (3₁) = 0,469 atau 46,90% dan diperlihatkan melalui hasil signifikansinya, yakni thitung = 8.609 dengan probabilitas = 0,000 < 0,05. Memberikan indikasi bahwa kepemimpinan memiliki pengaruh positif dan signifikan terhadap kinerja guru (Y), yang dapat ditunjukkan melalui nilai Fhitung = 30.872 dan Probability (sig) = 0.000 < α = 0.05, dan kontribusi pengaruh terhadap variabel bebas relatif besar terhadap kinerja guru Madrasah Aliyah Negeri di Sulawesi Selatan ditunjukkan melalui nilai indeks determinasi (R2) = 0.637 atau 63.70% variasi kinerja guru, dan terdapat 0.363 atau 36.30% kinerja guru yang ditentukan oleh faktor lain yang belum termasuk dalam penelitian ini
Hubungan Penggunaan Gadget dengan Prestasi Belajar Siswa Kelas Tinggi SD Inpres yang 7/83 Manurunge Kecamatan Ulaweng Kabupaten Bone Satriani DH; Asriadi; Arabe, Zahra Paraditat Sauri
MACCA : Science-Edu Journal Vol.2, No.3 (2025): Oktober 2025
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/msej.v2i3.4104

Abstract

This study is a quantitative study with a correlational type that aims to describe use of gadget and learning achievement of high students in high grades, as well as to find out the significant relationship use of gadget with learning achievement high grade students of SD Inpres 7/83 Manurunge Ulaweng Subdistrict Bone Regency. The samples used in this study were grade IV, V and VI students of SD Inpres 7/83 Manurunge totaling 21 students, with non probability sampling technique. Research data were obtained through questionnaires and documentation. Data analysis techniques using descriptive statistical analysis and inferential statistical analysis. Based on the results of descriptive statistical analysis, it was obtained that the use of gadget were in the good category (76,73%). Meanwhile, students' learning achievement was in the good category with a percentage of 74,57%. The results of inferential statistical analysis show that there is a significant relationship between use of gadget and students' learning achievement with a correlation coefficient of 0,493 which is included in the medium category. So it can be concluded that there is a positive and significant relationship between the use of gadget and the learning achievement of high grade students of SD Inpres 7/83 Manurunge Ulaweng District Bone Regency. Keywords: Use of Gadgets. Learning Achievement
Co-Authors 4Husnul Fadhilah Ham A. Dwi Putri Astrifa Sufina Ahmad Abd Kadir, Abd Abdul Gaffar Abdul Rahman Agusyarif Rezka Nuha Ainun Oktaviani Akmal Alfina Maysyurah Andi Widiawati Andika Isma Anggraini, Fitriana Anita Mauliyanti Arabe, Zahra Paraditat Sauri Armayani Arsal Asham Bin Jamaluddin Asri Ismail Bachrul Ulum Bahar, Pratiwi Bertu Rianto Takaendengan Della Fadhilatunisa Didik Setyo Purwantoro Djihad Wungguli Elimawaty Rombe Fikra, Fikra Firdaus Halik, Sampara Hasnawati Hasnawati Herlina Arifin Herman Hesti Evrianti Imam Zarkasyi Mubhar IRA NURIYA SANTI Irfan Fauzi Isran K Hasan Janna, Miftahul Jumadil Ahmad Safi’i Jumriana K. Hasan, Isran K. Nasib, Salmun Kusnadi La Ibal La Ode Nashar Latief, Fitriani M. Miftach Fakhri Mahmood Kooria Mahmud, Sri Lestari Mahmudah Mardi Moh. Rezky Saputra Mohammad Aris Muh. Alif Muhammad Idris Jafar Muhammad Ikbal Muhammad Rifai Katili Muhammad Yunus Mulham Jaki Asti Musliadi Musliadi Muzakkir, Muh Fajar NISKY IMANSYAH YAHYA Nur Ainun Nur Azizah Nur Hadi Laisi Pasau Nur, Muhammad Awal Nurhayani Nurkhaerah Nurliani Nurliani Nurmardia Abdussamad, Siti Nurwan Patonangi Ponirin Pratiwi, Tasyah Putri Inombi, Syindikha Putri Nanda Sari Putri, Eliana Rahful A. Madaul Rahmawaty Isa, Dewi Rasyid, Kamelia Rasyid, Rasmeidah Reski Amalia Resmawan Resmawan Resmi Ridwan Ridwan Rosada, Ida Rosidah Rudhi Saida Sakinah, Nurul Salmun K. Nasib Samsuddin Sastria, Andi Satriani DH Siti Nurmardia Abdussamad Sri Ayu Suci Maharani Suarni Syam Saguni Sukaria, Muhammad Ikhsan Suwandi N Syamsul Bahri Syamsul Bahri Dg. Parani Tahir, Fauzia D. Taulia Damayanti Ubaidillah Wanti, Sri Wilis Sutiono wolah, Meitasya Wulandari, Poppy Yudha Pratama Werokati Yustus Fatemyo Zakiyah Zahara Zulkarnain, Zulkarnain Mubhar