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Journal : RISK : Jurnal Riset Bisnis dan Ekonomi

Dampak Kualitas dan Harga Terhadap Keputusan Pembelian Kaca di Surabaya: Dampak Kualitas dan Harga Terhadap Keputusan Pembelian Kaca di Surabaya maharani, devyana riska; kusmayati, nindya kartika; Wulansari, Dhyah; devyana, devyana riska maharani
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4604

Abstract

This research aims to determine whether quality and price can influence glass purchasing decisions in Surabaya. The population is taken from residents in the Surabaya area who use glass. At the same time, a sample of 40 people was used as respondents with quantitative methods using a correlational approach. The use of questions by distributing them to respondents is a data collection technique used in this study. The data analysis technique used multiple near regression, which previously tested the validity and reliability to prevent the data from being biased. Multiple regression linear test results of Y = 6.317 + 0.397X1 + 0.424X2 + e Hypothesis testing using partial t-test and simultaneous f-test. The results of this study are that quality and price have a positive and significant effect on the purchase of glass in the Surabaya area. This is because the price of glass in the Surabaya area is considered relatively cheap and has a major influence on purchasing decisions. It's even better quality.
Dampak Penerimaan SHU Terhadap Simpan Pinjam di Koperasi kusmayati, nindya kartika; Suwangsih, Iwang; Kurniawan, Taufik; Khusmasari, Jihan
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4772

Abstract

Investment Funds and Beneficial Credit are business acts that collect and deliver assets to individuals with low incomes, where the motivation behind the assistance is to advance the well-being of its members. This study aims to find out how the remaining operating income affects cooperative savings and loans. This experiment was conducted on several samples totaling 33 correspondents. This study used a quantitative approach with several sample questionnaires. The results of this study were declared valid and reliable, not or free of multicollinearity, and free of heteroscedasticity. A simple linear regression model was obtained by testing 1 (one) independent variable on the dependent variable Y = 11.537 + 0.710 X1 + e, a straight linear regression model was built. From the t test it is known that cooperative acceptance of SHU (X) has a significant and positive effect on Savings and Loans (Y). To increase the welfare of members and the remaining results of operations, cooperatives need to provide loans to members with greater efficiency.
Dampak Fasilitas Hak Paten dan Halal dari pemerintah Terhadap Peningkatan UMKM di Surabaya ALMUBAROK, HUSNI DWI DHUHAWAN; kusmayati, nindya kartika; Muslikhun; Kurniawan, Taufik
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4792

Abstract

Many UMKM entrepreneurs have recently plagiarized products sold freely on the market, resulting in losses for the first entrepreneurs who become victims of product plagiarism. Patents are exclusive rights used to protect innovative plagiarism behavior in products being developed. The reviewer wanted to examine whether there was any influence on patents & halal certification by increasing UMKM. This experiment was conducted with a sample of 32 respondents. This study uses a quantitative design with several questions in the questionnaire. The results of this study were declared valid and reliable, normally distributed, free of heteroscedasticity, and free of multicollinearity. A simple linear regression model was obtained by testing 1 (one) independent variable on the dependent variable Y = 17.347 + 0.557 X1 + e, which means that the independent variable is Patent & Halal (X1) simultaneously has a positive and significant effect on increasing UMKM (Y). Therefore, entrepreneurs must refer to consumer trust because patents and halal certification are interdependent and make the market attractive to consumers
Analisis Kualitas Pelayanan, Kepuasan, Dan Kepercayaan Pelanggan Terhadap Indihome Di Surabaya Santoso, Yudivan Ilham; kusmayati, nindya kartika; Muslikhun; Kurniawan, Taufik
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4793

Abstract

This study aimed to determine the service quality, satisfaction, and trust of Indihome customers in Surabaya. In this study, researchers used baseline data from customers using the Indihome network. The approach used in this research is the descriptive qualitative method. Interviewing is a technique used to explain research but not to draw more general conclusions. This study used seven respondents living in Surabaya as the research sample. The results of this study are as follows: 1.) Service quality influences the improvement of Indihome services. 2.) Happiness affects improving Indihome services. 3.) Trust has an impact on improving Indihome services. Based on the research results, it is hoped that the company will continue to improve the quality of its services and products so that customers are happier and remain loyal to Indihome products.
Dampak Sistem Pembayaran Qris Terhadap Omset Penjualan UMKM Di Surabaya kusmayati, nindya kartika; Kurniawati, Yuli; Wulansari, Dhyah; Lela, Aleksia
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4842

Abstract

 This research which aims to determine the impact of using the Qris payment system on MSME sales turnover in Surabaya. The research was aimed at UMKM merchants and consumers who use the Qris payment system in the city of Surabaya, with a population of 70 people from teenagers to adults. Of these 70 respondents, the authors also make it as a sample. The author chose the quantitative method in this study with the process of accumulating data by distributing questionnaires. The test uses simple linear regression, using instrument tests consisting of validity tests, reliability tests, heteroscedasticity tests, and also multicollinearity tests. Then proceed with the classical test which consists of a normality test, heteroscedasticity, and multicollinearity test. Based on the results of the t test, a simple linear regression equation is formed, namely Y = 13.985 + 0.726x, which means that the lack of use of the Qris payment system is fixed, so the effect on sales turnover also does not change. Likewise, if the use of the Qris payment system increases, the effect on sales turnover will also increase. The Qris payment system is highly recommended for consumers and MSMEs in Surabaya in the process of buying and selling transactions, as well as payments that are practical, easy, and guaranteed security.
Dampak Kemasan Produk, Kualitas Bahan Baku dan Promosi di Media Sosial Terhadap Penjualan Produk Pink Lava di Surabaya kusmayati, nindya kartika; Suwangsih, Iwang; Kurniawan, Taufik; Ghoi, Maria Vianey
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 2 (2023): November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i2.4853

Abstract

In conducting this research, the author’s goal was to see how big the Impact of Product Packaging, Quality of Raw Materials, and Promotion on Social Media on sales of Pink Lava Products in Surabaya, with a population of 120 people. The author also made the 120 respondents as samples in the study. Quantitative methods are defined in this study, with the main data collected through questionnaires and distributed to respondents using the Google form. The test was carried out using simple linear regression, and then an instrument test was carried out; the classical assumptions were continued by testing the hypothesis using the t-test. From the t-test results on the effect of product packaging on the quality of raw materials and promotion on social media on product sales, we get a linear regression form Y = 3.077 + 0.338X1 + 0.284X2 + 0.292 +e. From the results of linear regression, it was concluded that product packaging, quality, raw materials, and promotions on social media have a positive and relevant effect on sales of Pink Lava products in Surabaya
Co-Authors Agung Dwi Nugroho, Agung Dwi Aini, Dewi Nur Akbar, Dicky Fahreza Aldieniyah, Zahro Alfattakhy, Moch Zakhy Ali, Umar ALMUBAROK, HUSNI DWI DHUHAWAN Amelia, Floren Rossa Ananda D, Dheraya Anggraeni, Arinda A Ardiansyah, Fitra Bagas santoso, Nico Alviano Baidhowi, Achmad Bayhaqi, Achmad Brasilia, Anjeli Cahyani, Septian Artikasari Dwi Indah devyana, devyana riska maharani Dhani, Nova Rahma Diah Ayu Sanggarwati DwiNov, Dheraya Ananda Fatchurrohman, Mochamad Ghoi, Maria Vianey Hamidah, Nindi Asti HENDRA DWI PRASETYO Heniati, Nilam Shelly Karin, Karina Eka Aulia Khusmasari, Jihan Kristanto, Erwin Dwi LAILY PURNAWATI, LAILY Lela, Aleksia Letlora, Vizenchia Millian maharani, devyana riska Martin Zebua Masyhuri, M. Ali Muslikhun Nabilla, Karunia Gadys Noviana, Adinda Nurhayanti, Silvia NURUL HIDAYAH Nuzulul Fatimah Parahita, Bayu Wega Permadi, Bayu Agus Putri Yunita, Putri Putri, Ardiyanti Sanggie Rahma, Sabrina Rahmadani, Syavira Natania Rahmadhan, Chikita Swarna Putri Rahmawati, Eka Putri Ramadhani, Anjar Ramadhani, Mohammad Reza Adiyanto, Mochamad Rosul, M Rozaq, Ali Nur Ruliff, Dian Edgina Safitri, Latifa Salsabela, Alyani Zahra Santoso, Yudivan Ilham Sari, Anita Kartika Setiawan, Ilham Wahyu Shobikin, Shobikin Silviani, Andita Siswanto, Udin Sitepu, Rismawati Sri Lestari Sukadmadiredja, Noneng R. Sukatmadiredja, Noneng R Sukatmadireja, Noneng R. Sutedjo, Stefanny Audrey Graciella Suwangsih , Iwang Suwangsih, Iwang Syahbani, Ahmad Syahputra, Eka Nanda Taufik Kurniawan Uswatun Chasanah Wahib, Moh Wahyuni, Maula Tri Widyanti, Firlynisa Wafiyyah Wihara, Dhiyan Septa Wulansari, Dhyah Yuli Kurniawati, Yuli Yusuf, Mochammad alfin Solikhin