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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika Accounting and Management Journal Review of Management and Entrepreneurship Jurnal EK dan BI Jurnal Penelitian Manajemen Terapan (Penataran) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Ekonomi Bisnis Antartika Journal of International Accounting, Taxation and Information Systems
Kusmayati, Nindya Kartika
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Journal : Jurnal Ekonomi Bisnis Antartika

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Strategi Manajemen Penyiaran Radio Gen FM Surabaya Dalam Menghadapi Persaingan Informasi Digital Ananda D, Dheraya; Anggraeni, Arinda A; Letlora, Vizenchia Millian; Ramadhani, Anjar; Kusmayati, Nindya Kartika
Jurnal Ekonomi Bisnis Antartika Vol. 3 No. 1 (2025): Juni
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v3i1.662

Abstract

Industri penyiaran, termasuk radio swasta Indonesia, telah mengalami transformasi besar sebagai akibat dari perkembangan teknologi. Di tengah munculnya platform digital seperti media sosial, podcast, dan layanan streaming musik, beberapa radio mungkin akan mengalami kesulitan dalam mempertahankan para pendengarnya. Tujuan dari penelitian ini adalah untuk melihat strategi manajemen penyiaran yang digunakan oleh Radio Gen FM Surabaya dalam menghadapi persaingan di era digital. Penelitian ini dilakukan melalui pendekatan kualitatif deskriptif dan data dikumpulkan melalui observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa manajemen penyiaran di Radio Gen FM Surabaya terdiri dari empat aspek utama: perencanaan (planning), pengorganisasian (organizing), penggerakan (actuating), dan pengawasan. Pada tahap perencanaan, Gen FM memprioritaskan pengelolaan konten yang sesuai dengan preferensi audiens. Ini dilakukan dengan mengorganisasikan tim manajemen, tim produksi, dan tim penyiar secara efektif. Proses penggerakan mencakup komunikasi internal, motivasi, dan memberikan penghargaan kepada karyawan yang berprestasi. Studi ini menemukan bahwa kunci keberhasilan Radio Gen FM Surabaya yaitu bersaing dengan platform digital dalam inovasi pengelolaan program siaran, penerapan strategi berbasis data, dan penggunaan media sosial untuk berinteraksi dengan audiens. Hasil yang diinginkan mengenai strategi manajemen penyiaran adalah untuk menemukan dan menjelaskan bagaimana radio tersebut menangani tantangan di era digital, seperti mengembangkan strategi manajemen yang inovatif, perencanaan program yang efektif, pengorganisasian yang efisien, gerakan tim yang baik, dan pengawasan dan evaluasi yang berkelanjutan. Hasil ini menunjukkan bahwa Radio Gen FM dapat terus menarik audiens, terutama generasi muda, dan mempertahankan posisinya di industri penyiaran yang semakin kompetitif.   The broadcasting industry, including private Indonesian radio, has undergone significant transformation due to technological advancements. Amid the emergence of digital platforms such as social media, podcasts, and music streaming services, some radio stations may struggle to retain their listeners. The purpose of this research is to examine the broadcasting management strategies used by Radio Gen FM Surabaya in facing competition in the digital era. This research was conducted using a descriptive qualitative approach, and data were collected through observation and literature study. The research results show that the broadcasting management at Radio Gen FM Surabaya consists of four main aspects: planning, organizing, actuating, and controlling. At the planning stage, Gen FM prioritizes content management that aligns with audience preferences. This is done by effectively organizing the management team, production team, and broadcasting team. The mobilization process includes internal communication, motivation, and rewarding high-performing employees. This study found that the key to the success of Radio Gen FM Surabaya is competing with digital platforms in broadcasting program management innovation, implementing data-driven strategies, and using social media to interact with the audience. The desired outcome regarding the broadcasting management strategy to discover and explain how the radio station addresses challenges in the digital era, such as developing innovative management strategies, effective program planning, efficient organization, good team movement, and continuous monitoring and evaluation. These results indicate that Radio Gen FM can continue to attract audiences, especially the younger generation, and maintain its position in the increasingly competitive broadcasting industry.
Co-Authors Agung Dwi Nugroho, Agung Dwi Aini, Dewi Nur Akbar, Dicky Fahreza Aldieniyah, Zahro Alfattakhy, Moch Zakhy Ali, Umar ALMUBAROK, HUSNI DWI DHUHAWAN Amelia, Floren Rossa Ananda D, Dheraya Anggraeni, Arinda A Ardiansyah, Fitra Bagas santoso, Nico Alviano Baidhowi, Achmad Bayhaqi, Achmad Brasilia, Anjeli Cahyani, Septian Artikasari Dwi Indah devyana, devyana riska maharani Dhani, Nova Rahma Diah Ayu Sanggarwati DwiNov, Dheraya Ananda Fatchurrohman, Mochamad Fatimah , Syaidatul Ghoi, Maria Vianey Hamidah, Nindi Asti HENDRA DWI PRASETYO Heniati, Nilam Shelly Karin, Karina Eka Aulia Kartika, Neaza Fitri Khusmasari, Jihan Kristanto, Erwin Dwi LAILY PURNAWATI, LAILY Latifah, Nunuk Lela, Aleksia Letlora, Vizenchia Millian maharani, devyana riska Martin Zebua Masyhuri, M. Ali Muslikhun Nabilla, Karunia Gadys Ninetha, Vira Nanda Noviana, Adinda Nur Indah Putri, Salma Nur Indah Nurhayanti, Silvia NURUL HIDAYAH Nuzulul Fatimah Parahita, Bayu Wega Permadi, Bayu Agus Putri Yunita, Putri Putri, Ardiyanti Sanggie Rahma, Sabrina Rahmadani, Syavira Natania Rahmadhan, Chikita Swarna Putri Rahmawati, Eka Putri Ramadhani, Anjar Ramadhani, Mohammad Reza Adiyanto, Mochamad Rosul, M Rozaq, Ali Nur Ruliff, Dian Edgina Safitri, Latifa Salsabela, Alyani Zahra Santoso, Yudivan Ilham Sari, Anita Kartika Setiawan, Ilham Wahyu Setyianingsih, Puji Shobikin, Shobikin Silviani, Andita Siswanto, Udin Sitepu, Rismawati Sri Lestari Sukadmadiredja, Noneng R. Sukatmadiredja, Noneng R Sukatmadireja, Noneng R. Sutedjo, Stefanny Audrey Graciella Suwangsih , Iwang Suwangsih, Iwang Syahbani, Ahmad Syahputra, Eka Nanda Taufik Kurniawan Uswatun Chasanah Wahib, Moh Wahyuni, Maula Tri Widyanti, Firlynisa Wafiyyah Wihara, Dhiyan Septa Wulansari, Dhyah Yuli Kurniawati, Yuli Yusuf, Mochammad alfin Solikhin