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All Journal Jurnal EMT KITA Jurnal Dinamika Ekonomi dan Bisnis JEM17: Jurnal Ekonomi Manajemen SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Ilmiah Akuntansi Manajemen Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdimas Mandiri Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research AKM: Aksi Kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal Of Human And Education (JAHE) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Comprehensive Science Jurnal Abdimas Musi Charitas Jurnal Keuangan dan Bisnis Journal of Community Empowerment
Veronica, Meilin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH PERILAKU KONSUMEN, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO EONNIE KPOP STORE PALEMBANG Wardani, Dwi; Veronica, Meilin; Wulandari, Try
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.27374

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Perilaku Konsumen, Promosi dan Harga Terhadap Keputusan Pembelian Pada Toko Eonnie Kpop Store Palembang. Sampel penelitian ini berjumlah 100. Pengumpulan data primer menggunakan kuesioner. Metode analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil hipotesis parsial (uji t) menunjukkan bahwa perilaku konsumen berpengaruh positif dan signifikansi terhadap keputusan pembelian, dimana nilai thitung 3,905 > ttabel 1,984 dan angka signifikansi 0,001 < 0,05, promosi tidak berpengaruh dan tidak signifikansi terhadap keputusan pembelian dimana nilai thitung -1,635 < ttabel 1,984 dan angka signifikansi 0,105 > 0,05 dan harga berpengaruh positif dan signifikansi terhadap keputusan pembelian dimana thitung 2,538 > ttabel 1,984 dan angka signifikansi 0,013 < 0,05. Berdasarkan hasil uji hipotesis simultan (uji F) menunjukkan perilaku konsumen, promosi dan harga secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Pada Toko Eonnie Kpop Store Palembang. Sedangkan hasil analisa koefisien korelasi yang didapatkan diketahui bahwa variabel perilaku konsumen, promosi dan harga mampu menjelasakan variabel dependen keputusan pembelian sebesar 26,7% dan sisanya 73,7% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
The Effect of Work Environment on Job Satisfaction With Work Motivation as an Intervening Variable at Mulya Jaya Building Store Banyuasin hakim, Malik; Veronica, Meilin; Yeni, Yeni
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132864

Abstract

This study aims to analyze the effect of the work environment on job satisfaction with work motivation as an intervening variable among employees of Toko Bangunan Mulya Jaya Banyuasin. The research problem is driven by the high employee turnover rate, which is influenced by low job satisfaction due to an unconducive work environment. This research applies a quantitative survey method. The population consists of 80 employees, all of whom were taken as samples using the total sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, simple regression analysis, t-test, R² test, and path analysis with SPSS version 29. The findings reveal that the work environment has a positive and significant effect on work motivation, work motivation has a positive and significant effect on job satisfaction, and the work environment has a positive and significant effect on job satisfaction through work motivation as an intervening variable. These results confirm that work motivation strengthens the relationship between the work environment and job satisfaction. The implication of this study highlights the importance of creating a supportive and comfortable work environment to enhance employee motivation and satisfaction, thereby reducing turnover and improving organizational productivity. Keywords: Job Satisfaction, Work Environment, Work Motivation.
The Influence of Product Features, Customer Testimonials, and Brand Image on Purchase Intention of Smartphones at Erafone Palembang Square Erpin, Erpin; Setiawan, Budi; Veronica, Meilin
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132865

Abstract

This study aims to determine the effect of product features, customer testimonials, and brand image on the purchase intention of smartphones at Erafone Palembang Square, both partially and simultaneously. This research employed a quantitative method with an associative approach. The population consisted of all consumers of Erafone Palembang Square totaling 1,100 people, with a sample of 293 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The partial test (t-test) results showed that all three independent variables product features, customer testimonials, and brand image had a positive and significant effect on purchase intention. The simultaneous test (F-test) also indicated that these variables collectively had a significant influence on purchase intention for smartphones. These findings suggest that improving product features, providing convincing customer testimonials, and strengthening brand image can serve as effective strategies to increase consumer purchase intention Keywords: Product Features, Customer Testimonials, Brand Image, Purchase Intention, Smartphone.
Co-Authors Afif, M. Bariq Naufal Afriyani, Fauziah Agiska, Bella Putri Akbar, M. Gilang Tri Aldina, Rizky Alfarisi, M. Wahyu Aris Munandar Arzeti, Fiore Putri Aziatul Febrian, Reny Aziatul, Reny Bahrul Ulum, Muhammad Budi Setiawan Coyanda, John Roni Darma, Mgs. Prima Darmaputera, Mohammad Kurniawan Dorianti, Dona DP, Mohammad Kurniawan Dwirati, Laras Eka Agustina, Eka Emilda Emilda, Emilda Erpin, Erpin Hakim, Malik Halin, Hamid Hendarmin, R.M. Rum Hendarmin, RM Rum Hendarmin, RM. Rum Hendarmin, Rum Herdarmin, Rum Intan, Amelia Nur Intan, Ratu iswanto Juhaini Alie Junata, Reonald Kurniawan DP, Mohammad Kurniawan, Mohammad Lazuarni, Shafiera Lestari, Yeyen Liananda, Inka Libani, Ronal Maharani Marizka, Hany Marnisah, Luis Marsellah, Popi Martin, Irene Verza Maulana, Abdul Aziz Meihazura, Yulita Mufid, Faris Anas Muhammad Bahrul Ulum Muhammad Kurniawan Oktaviani, Putri Aisa Pebriani, Reny Aziatul Pertiwi, Krisma Gita Putra, M. Ridho Amirsyah Putri Putri, Putri Rafika Sari Rahmadanty, Permata Ramadani, Lulu Alfia Rima Melati Robi Setiawan Russela, Russela Sabillah, Annisa Saputra, Muh Febrianto Ello Saputri, Efrillia Missel Saputri, Ririn Saputri, Selfi Sari, Pita Sayadi, Muhammad Hamdan Sri Mulyati Sulastri Sulastri Sulistia, Alda Wenda Susi Handayani Tirta Jaya Jenahar, Tirta Jaya Travolta, Jovanka Feryan Utami, Mega Wahyu Caesario, Bagas Wardani, Dwi Wicaksana, Bagus Jiwangga Wulandari, Shelfi Wulandari, Try Yeni Yeni Yogie Ardiwinata, Yogie