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Optimalisasi Kinerja Guru Pendidikan Agama Islam dalam Meningkatkan Mutu Pendidikan Marpaung, Syafri Fadillah; Miranda, Nisa; Syaroh, Mai; Fatimah, Tri
Fitrah: Journal of Islamic Education Vol. 4 No. 1 (2023): Juni (2023)
Publisher : Sekolah Tinggi Agam Islam Sumatera Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53802/fitrah.v4i1.264

Abstract

Improving the quality of Islamic religious education is a must, one of which is by optimizing teacher performance. Each educational institution has a different way. For this reason, this study aims to analyze efforts to optimize the performance of Islamic Religious Education teachers in improving the quality of educators at Budi Agung Medan Private High School. The method used is qualitative with a descriptive study approach. Research informants of Islamic religious education teachers and school principals. Collecting data using observation, interviews and documentation studies. Data analysis uses cycles of data collection, data reduction, data presentation, and drawing conclusions. Data validity guarantee techniques use triangulation and member crosscheck. The results showed that optimization was carried out by assigning teachers according to areas of expertise, creating working groups, supervising teachers in administration and training for improvement, giving teacher achievement rewards, building family ties at school. The problems in optimization are the lack of institutional cooperation with partners, the lack of additional training or education, there is a wrong mindset about the limitations of teacher tasks.
Public Relations Management and Its Role in Shaping The Image of Islamic Educational Institutions in Responding to Community Needs Marpaung, Syafri Fadillah
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1155

Abstract

Islamic educational institutions often face challenges in building and maintaining a positive public image amid increasing competition and rising expectations from local communities. These challenges highlight the need for public relations (PR) management strategies that are not only effective in communication but also responsive to sociocultural contexts. This study aims to analyze the strategic role of public relations management in shaping a positive image of Islamic educational institutions based on local community needs. This research employed a qualitative approach using content analysis combined with a systematic literature review. Data were obtained from institutional documents, media content, and relevant scholarly sources. The findings indicate that the effectiveness of PR management is determined not merely by external communication activities, but by the alignment of PR strategies with the cultural and social values of the surrounding community. The integration of Islamic values and active community participation emerged as key differentiating factors in strengthening public trust. In addition to digital communication and media publication strategies, the study reveals that the involvement of religious leaders, the organization of religious forums, and the application of a humanist communication approach significantly contribute to enhancing institutional reputation. Overall, this study contributes to the development of educational public relations theory by emphasizing the importance of sociocultural and value-based approaches in designing sustainable institutional image strategies.