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All Journal Jurnal Pendidikan Indonesia ETTISAL Journal of Communication Agriprima : Journal of Applied Agricultural Sciences Jurnal PAJAR (Pendidikan dan Pengajaran) JKIE (Journal Knowledge Industrial Engineering) Jurnal EDUTECH Undiksha OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Voices of English Language Education Society JURNAL FLYWHEEL Al-Mubin: Islamic Scientific Journal PROFETIK: Jurnal Mahasiswa Pendidikan Agama Islam Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Chalim Journal of Teaching and Learning Jurnal Ilmu Sosial dan Humaniora Ad-DA’WAH: Dakwah dan Komunikasi Islam JASTEN (Jurnal Aplikasi Sains Teknologi Nasional International Journal of Trends in Accounting Research Metta: Jurnal Penelitian Multidisiplin Ilmu Al-Qalam: Jurnal Ilmiah Pendidikan Islam Menara Tebuireng : Jurnal Ilmu-Ilmu Keislaman International Journal of Educational Best Practices JTA Schola Journal: Jurnal Ilmiah Pendidikan Dasar Dharmakayana: Journal of scientists, engineers, educators and scientific activists related to society development Journal of Education and Learning Innovation
Mujiono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Meningkatkan Kepuasan Nasabah Melalui Pelayanan Prima di Bank BRI Padang Harapan: Meningkatkan Kepuasan Nasabah Melalui Pelayanan Prima di Bank BRI Padang Harapan Des Wahyudi, Egro; Eko Sumartono; Mujiono; Rika Dwi Yulihartika
Dharmakayana Vol 2 No 1 (2025): Mei : Dharmakayana: Journal of scientists, engineers, educators and scientific ac
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i1.41939

Abstract

This study aims to analyze the impact of service quality on customer satisfaction at Bank BRI Padang Harapan Unit, Bengkulu City. The research employed a descriptive qualitative approach through participatory observation and semi-structured interviews with employees and customers during a one-month field internship. The findings indicate that service responsiveness, adoption of digital technology (BRImo), and effective communication are key factors in improving customer satisfaction and loyalty. The study also identifies several service quality improvement strategies, including human resource training, customer education, and digital service promotion. The primary contribution of this research lies in applying a digital approach within the context of local banking services.
Analisis Kegiatan Operasional dan Strategi Marketing pada Bank BRI Unit Gading Cempaka Jagadita; Sumartono, Eko; Mujiono
Dharmakayana Vol 2 No 2 (2025): November : Dharmakayana: Journal of scientists, engineers, educators and scientif
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i2.42329

Abstract

This community service activity aims to analyze operational activities and marketing strategies implemented at Bank BRI Gading Cempaka Unit based on a one-month field practice. The approach used was descriptive qualitative with data collection methods through observation, interviews, and documentation. The results show that the Teller, Customer Service, and Marketing divisions have a significant role in providing financial services and reaching the community. The 4P-based marketing strategy (Product, Price, Place, and Promotion) was implemented effectively, especially in promoting BRImo, Simpedes, and KUR products. In addition, direct interaction with customers and field surveys by marketing officers strengthened trust and expanded service access. Digital literacy is a challenge, especially for elderly customers, so face-to-face education is still very much needed. This activity provides a strategic overview for improving banking services and marketing in local work units.
Co-Authors AA Sudharmawan, AA Achmad Buchori Al Qorony, Wais Alifia Yesi,Frista Yessita,Devva,SitiAisyah,Ina Anggraini Andrinugroho, Aryo Ari Anggoro Arri Handayani Artdiatin Cahaya Khaeroni, Cahaya Dalangin, John Jerico Daniel Susilo Des Wahyudi, Egro Dewi , Nurna Kurnia Dewi Padmo, Dewi Dicky Dwi Prakoso Dwi Rahmawati, SP, MP Eko Sumartono, Eko Eva Fitriana Fauziah Manurung Fittryah, Lia Dina Hadianto Harahap, Nahwan Sulthoni Henny Indrawati Herawati, Siane Hidayat, Endik Ida Bagus Suardika Indah Setyaningsih Jagadita Jameel, Ami Hibatul Lufita M. Ihsan Dacholfany Marice Br Hutahuruk Marisa Mochammad Imron Awalludin Mualif Hari Wahyudi Mukroni AB. Muslihun Nur Kholis, Muhammad Maulana Panjaitan, Harry Parwito Parwito, Parwito Putri, Fadhila Eka Rahman, Sarli Ramansyah, Riki Rika Dwi Yulihartika Riza Weganofa Rizky Lutviana, Rizky Salamah, Nuris Sari, Rima Novita Sharehan Alkhattab Siswanto, Romi Sri Indriani Sri Kartikowati Suarman Sudarno Sujianto Sujianto Syarief, Mochamad Tanuri Ulfa Fitriani Vitha Rachmawati Zulhendri, Rifi