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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin Malacca: Journal of Management and Business Development JHSS (Journal of Humanities and Social Studies) Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia Economics and Business Management Journal Jurnal Akuntan Publik
Siti Ning Farida
Program Studi Ilmu Administrasi Bisnis, UPN “Veteran”, Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Influencer Marketing, Online Customer Reviews, and Price on Purchase Intention of Oh My Glam (Omg) Beauty Products on Shopee E-Commerce (Study on Generation Z in Surabaya City) Aulya Difta Yasah; Siti Ning Farida
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of the beauty industry in Indonesia’s e-commerce sector is driving competition among cosmetic brands, including the local brand Oh My Glam (OMG). In this context, companies need to understand the factors that can increase consumers’ purchase intention. This study aims to analyze the influence of influencer marketing, online customer reviews, and price on purchase intention for Oh My Glam (OMG) Beauty products on the Shopee e-commerce platform among Generation Z in Surabaya. Using an associative quantitative method, the study sample consisted of 157 respondents obtained through non-probability sampling using a questionnaire as the research instrument. Data analysis was performed using multiple linear regression via SPSS 25. The data analysis techniques used included a research instrument test, classical assumption tests, multiple linear regression analysis, a coefficient of determination (R²) test, an F-test, and a t-test. The results indicate that Influencer Marketing, Online Customer Reviews, and Price simultaneously have a significant effect on purchase intention for Oh My Glam (OMG) products. Influencer Marketing has a partial, positive, and significant influence on purchase intention for Oh My Glam (OMG) products. Online Customer Reviews have a partial, positive, and significant influence on purchase intention for Oh My Glam (OMG) products, and price has a partial, positive, and significant influence on purchase intention for Oh My Glam (OMG) products.
The Influence of Brand Ambassador, Brand Image, Brand Trust on Repurchase Intention Among Consumers of AESPA Edition of Nabati Products in Surabaya Innatus Solehah; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.8544

Abstract

This study aims to analyze the influence of Brand Ambassador, Brand Image, and Brand Trust on repurchase intention among consumers of Nabati Aespa edition in Surabaya. This study used a quantitative method with a descriptive and causal approach. Data were collected through a questionnaire administered to members of Mys Surabaya. Data were measured using a Likert scale, and the analysis process included validity, reliability, classical assumptions, F-test, and t-test. The results showed that simultaneously, brand ambassador, brand image, and brand trust had a significant influence on repurchase intention. Meanwhile, partially, brand ambassadors and brand image have a significant effect on repurchases, but brand trust does not. This finding indicates that brand ambassadors and brand image are more effective in encouraging repurchases than brand trust in this case. Companies can increase repurchases by strengthening the role of credible and inspiring brand ambassadors, building a positive brand image through consistent communication and engaging storytelling, and increasing brand trust through maintained product quality and satisfactory after sales service.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Ahmad Yanuar Bahri Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Asyam Raeshard Noviar Atika Ronaa Audina Farah Dewintha Tuapattinaya Aulya Difta Yasah Ayung Wijia Lestari Azizah, Nurul Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Decinta Putri Ariani Diaz Syifa Rahmania Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Febby Dzurrotul Amaliyah Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Hariyawati, Susi Haura Rizqi Dzakiyyah Chandra Hughes Nur Alifa Arsyllia Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Innatus Solehah Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Gymnastiar Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun Marcella Arthamevia Arifin MIFTACHUL JANNAH Minanti Dwi Setianingrum Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Ihza Rizky Ramadhan Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Nafa Shoimah Natazya, Arum Naura Husnina Athifanita Putri Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Oktian Frendy Kurniawan Pertiwi, Adelia Mutiahana Pramesti Intan Destari Primandhana, Wiwin Priana Putra, Jovani Anggara Putri Prastikasari Rangga Dwi Darmawan Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Rizqia Khairunnisa Wibowo Rohma Kusuma Zulianti Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Sisilia Putri K.D Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra Wirda Fitria Sahila