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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia Economics and Business Management Journal
Siti Ning Farida
Program Studi Ilmu Administrasi Bisnis, UPN “Veteran”, Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pengguna E-Commerce Shopee Nadinda Amalia Syafitri; Siti Ning Farida
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4470

Abstract

Penelitian ini memiliki tujuan utama yaitu untuk mengetahui apakah motivasi belanja hedonik dan gaya hidup belanja memiliki pengaruh terhadap pembelian impulsif pada pengguna perdagangan elektronik shopee. Penelitian adalah penelitian kuantitatif. Populasi pada penelitian ini adalah pengguna perdagangan elektronik shopee. Dengan kriteria mahasiswa fakultas ilmu sosial dan ilmu politik Universitas Pembangunan Nasional “Veteran” Jawa Timur. Serta pernah mengalami atau merasakan motivasi belanja hedonik, gaya hidup belanja dan pembelian impulsif pada perdagangan elektronik shopee. Sampel yang diperlukan sebesar 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang dikumpulkan atau diperoleh langsung dari objek peneliti. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi liniear berganda. Dengan demikian hasil penelitian ini yakni secara simultan dan parsial motivasi belanja hedonik, gaya hidup belanja memiliki pengaruh terhadap pembelian impulsif pada pengguna perdagangan elektronik shopee. (Studi pada mahasiswa fakultas ilmu sosial dan ilmu politik Universitas Pembangunan Nasional “Veteran” Jawa Timur.) Kata Kunci: Motivasi Belanja Hedonik, Gaya Hidup Belanja, dan Pembelian Impulsif
PELAKSANAAN OTOMASI DATA SERTA PELAPORAN PROGRAM DAN KEGIATAN PEMBERDAYAAN MASYARAKAT MALANG DI RUANG BELAJAR AQIL Nibrosun Nabil; Siti Ning Farida
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ruang Belajar Aqil adalah wadah belajar bagi masyarakat, khususnya pemuda untuk melakukan aktivitas pembelajaran dan meningkatkan kapasitas diri dengan pembelajaran yang konstruktif dan bermakna. Seiring dengan bertambahnya jumlah dan ragam koleksi, maka jumlah partisipan dan pengguna juga turut meningkat sehingga perlu dikelola secara lebih baik. Di sisi lain, Ruang Belajar Aqil juga melakukan otomasi dan pelaporan pada pengelolaan data manajemen sebagai upaya untuk menjamin kualitas pertanggungjawaban publik sehingga semua dukungan dan manfaat yang dikelola dapat terjamin penyaluran dan pemanfaatannya. Adapun metode yang digunakan dalam pelaksanaan otomasi data dan pelaporan antara lain melaksanakan pengelolaan otomasi data, melakukan penilaian kinerja otomasi data, merancang dan mempersiapkan peningkatan kinerja otomasi data, menerapkan rancangan dan rencana peningkatan kinerja otomasi data, dan menyusun laporan program dan layanan pemberdayaan masyarakat. Pelaksanaan otomasi data dan pelaporan ini diharapkan dapat membantu Ruang Belajar Aqil dalam mewujudkan sistem tata kelola data yang baik dan pertanggungjawaban program dan kegiatan pemberdayaan masyarakat.
Pendampingan Digitalisasi Marketing UMKM Fahmi Jaya Kue Siti Ning Farida; Rohma Kusuma Zulianti
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 2 (2023): Juni : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i2.168

Abstract

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.
Transformasi Branding UMKM Melalui Digital Marketing Dalam Meningkatkan Pemasaran Pada Pasar Wisata Harmoni Keputih Muhammad Maulana Ramadhan; Siti Ning Farida
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8170684

Abstract

Nowadays, the role of Micro, Small, and Medium Enterprises (MSMEs) as drivers of Indonesia's economic growth is significantly influential. The strength of branding in good products and effective strategies may fail if they lack good branding quality, which can have negative impacts on product marketing. Customer satisfaction also plays a crucial role in the product's market value. In this research, we focused on MSMEs predominantly located in the Harmoni Keputih Tourism Market in Surabaya City, while also assisting some MSMEs in the Keputih Subdistrict. The community engagement activities were conducted using a qualitative approach involving observation, documentation, and interviews with the MSME owners regarding the challenges they face in marketing their products. Based on the results of the survey and interviews conducted, there are still MSMEs that continue to use conventional marketing methods and lag behind compared to other MSMEs in the Keputih Subdistrict, although their number is not significant. In the era of Industry 4.0, like the present, Digital Marketing can have both positive and negative impacts on the sales and revenue of MSMEs. Therefore, MSMEs need to adopt strong branding transformation to differentiate themselves in the market and attract consumers. In this regard, digital marketing becomes the primary and effective tool to enhance the marketing of MSMEs in that market. By employing the right digital marketing strategies, UMKM can reach a broader audience through social media, websites, and online advertisements.
Transformasi Branding UMKM Melalui Digital Marketing Dalam Meningkatkan Pemasaran Pada Pasar Wisata Harmoni Keputih Muhammad Maulana Ramadhan; Siti Ning Farida
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8170684

Abstract

Nowadays, the role of Micro, Small, and Medium Enterprises (MSMEs) as drivers of Indonesia's economic growth is significantly influential. The strength of branding in good products and effective strategies may fail if they lack good branding quality, which can have negative impacts on product marketing. Customer satisfaction also plays a crucial role in the product's market value. In this research, we focused on MSMEs predominantly located in the Harmoni Keputih Tourism Market in Surabaya City, while also assisting some MSMEs in the Keputih Subdistrict. The community engagement activities were conducted using a qualitative approach involving observation, documentation, and interviews with the MSME owners regarding the challenges they face in marketing their products. Based on the results of the survey and interviews conducted, there are still MSMEs that continue to use conventional marketing methods and lag behind compared to other MSMEs in the Keputih Subdistrict, although their number is not significant. In the era of Industry 4.0, like the present, Digital Marketing can have both positive and negative impacts on the sales and revenue of MSMEs. Therefore, MSMEs need to adopt strong branding transformation to differentiate themselves in the market and attract consumers. In this regard, digital marketing becomes the primary and effective tool to enhance the marketing of MSMEs in that market. By employing the right digital marketing strategies, UMKM can reach a broader audience through social media, websites, and online advertisements.
Marketing Strategy At Mitra Terang Bojonegoro Gold Shop Using SWOT Analysis To Increase Sales Omzet Cahya Gutama Putra; Siti Ning Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1928

Abstract

Mitra Terang Bojonegoro Gold Shop is a business engaged in the retail sector of gold-based jewelry which is traded to the public as a research motorcycle taxi. The purpose of this study was to determine the marketing strategy of Mitra Terang Bojonegoro Gold Shop to increase sales turnover. The method of this study uses a qualitative descriptive method assisted by the SWOT analysis method. In collecting data, the technique used is through in-depth interviews, participating observation, and documentation related to the 4P marketing mix (product, price, promotion, place). This is useful for identifying strengths, weaknesses, opportunities and threats with the SWOT analysis method at Mitra Terang Bojonegoro Gold Shop. Based on this study, the results of IFAS and EFAS showed strength with a score of 3.0 and weakness with a score of 2.25. Then, it shows an opportunity with a score of 2.8 and a threat with a score of 2.5. Based on the SWOT analysis diagram, Mitra Terang Bojonegoro Gold Shop shows in quadrant I by using an aggressive strategy, namely the company has strengths and opportunities by using strength to take advantage of existing opportunities. The strategy that can be applied is to support aggressive policy growth (growth oriented strategy) to increase sales turnover at Mitra Terang Bojonegoro Gold Shop.
Pengaruh Harga Dan Promosi Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Aplikasi Spotify (Studi Mahasiswa UPN “Veteran” Jawa Timur) Oktavia Pramasta Sari; Siti Ning Farida
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8431

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari harga dan promosi terhadap loyalitas konsumen melalui kepuasan konsumen. Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini menggunakan metode analisis Partial Least Square (PLS) dengan memanfaatkan software smartPLS 4.0. Populasi dalam penelitian ini adalah pengguna aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur yang berjumlah 21.539 mahasiswa. Sampel yang digunakan berjumlah 100 responden. Teknik penarikan sampel menggunakan teknik purposive sampling dengan melakukan pengumpulan data melalui penyebaran google formulir. Hasil analisis dalam penelitian ini adalah harga dan promosi berpengaruh secara positif dan signifikan terhadap kepuasan konsumen aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur. Harga dan promosi berpengaruh secara positif dan signifikan terhadap loyalitas konsumen aplikasi Spotify pada mahasiswa UPN “Veteran’ Jawa Timur. Kepuasan konsumen tidak berpengaruh terhadap loyalitas konsumen aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur.
Strategi Bauran Pemasaran Kafe Tengah Kota di Kabupaten Jombang Dalam Meningkatkan Volume Penjualan Muhammad Ihza Rizky Ramadhan; Siti Ning Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1820

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang digunakan oleh Kafe Tengah Kota dalam meningkatkan volume penjualannya. Metode penelitian yang digunakan untuk penelitian ini adalah metode deskriptif yang merupakan bagian dari analisis kualitatif dengan menggunakan teknik pengambilan data secara observasi, dokumentasi dan wawancara mendalam yang berkaitan dengan strategi bauran pemasaran 4P yaitu Product, Place, Price, Promotion yang digunakan oleh peneliti dalam menemukan kekuatan, kelemahan, peluang, dan ancaman dengan metode analisis SWOT. Hasil dari penelitian ini dengan melalui analisis IFAS (Internal Strategy Factor Analisis Summary) dan EFAS (External Strategy Factor Analisis Summary). Hasil skor dari faktor internal diperoleh kekuatan sebesar 2,212 dan kelemahan memiliki skor 0,507, sedangkan dari faktor eksternal memiliki skor peluang 2,14 dan skor ancaman 0,81. Pilihan strategi adalah SO yang terdapat pada diagram SWOT di kuadran I (satu), yaitu menciptakan strategi yang memanfaatkan kekuatan dari internal untuk merebut dan memanfaatkan peluang sebesar-besarnya.
Penyuluhan dan Pendampingan Pembukuan Sederhana Pada UMKM Tahu Tempe Pantura di Desa Tegalrejo Diya Ayu Rahmawati; Siti Ning Farida
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.802

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses run by small people with limited capital and applying fairly simple technology. One of the UMKM in Tegalrejo Village is Pak Sugik's UMKM Tahu Tempe "Pantura". Based on the results of a field survey, it was shown that in terms of business financial management, UMKM Tahu Tempe Pantura Pak Sugik had not kept bookkeeping. Therefore the purpose of this community service activity is to increase the understanding of Mr. Sugik's "Pantura" Tahu Tempe UMKM regarding the importance of keeping bookkeeping records and understanding how to carry out simple bookkeeping records. The method used in writing this journal is the survey method, the lecture method and the mentoring method. The results of this program of activity are that the UKM Know Tempe "Pantura" Mr. Sugik can be more aware of the importance of keeping bookkeeping records and can keep bookkeeping records independently either by using manual record keeping or digital bookkeeping.
Peranan Fasilitator Pendamping Untuk Meningkatkan Pendapatan Dan Skill Nasabah Btpn Syariah Kec. Wiyung Dalam Berwirausaha Andramaya Kusuma Ningtyas; Siti Ning Farida
Jurnal Akuntan Publik Vol. 2 No. 1 (2024): Maret : Jurnal Akuntan Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v2i1.2481

Abstract

The economy in Indonesia is starting to experience an increase in income. It can be seen today that many people choose to become entrepreneurs. PT Bank BTPN Syariah Tbk carries out the "Bestee" internship program with business assistance for underprivileged customers. In this program, BTPN Syariah attracts participants from the Certified Independent Study and Internship (MSIB) program. This research aims to see how influential the role of BTPN Syariah customer business assistance is on increasing customers' income and skills in entrepreneurship. The method used in this research is a descriptive method with a qualitative approach. The business assistance carried out by this facilitator has a good effect on BTPN Syariah customers who run MSMEs where they can improve soft skills and good hard skills regarding entrepreneurship that have never been known before, increase sales income significantly due to the material provided during mentoring and can effectively increase performance of MSMEs run by BTPN Syariah underprivileged customers.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Ahmad Yanuar Bahri Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Asyam Raeshard Noviar Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Decinta Putri Ariani Diaz Syifa Rahmania Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Febby Dzurrotul Amaliyah Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Hariyawati, Susi Haura Rizqi Dzakiyyah Chandra Hughes Nur Alifa Arsyllia Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Minanti Dwi Setianingrum Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Ihza Rizky Ramadhan Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Nafa Shoimah Natazya, Arum Naura Husnina Athifanita Putri Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Oktian Frendy Kurniawan Pertiwi, Adelia Mutiahana Pramesti Intan Destari Primandhana, Wiwin Priana Putra, Jovani Anggara Putri Prastikasari Rangga Dwi Darmawan Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Rohma Kusuma Zulianti Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Sisilia Putri K.D Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra Wirda Fitria Sahila