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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Siti Ning Farida
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pengguna E-Commerce Shopee Nadinda Amalia Syafitri; Siti Ning Farida
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4470

Abstract

Penelitian ini memiliki tujuan utama yaitu untuk mengetahui apakah motivasi belanja hedonik dan gaya hidup belanja memiliki pengaruh terhadap pembelian impulsif pada pengguna perdagangan elektronik shopee. Penelitian adalah penelitian kuantitatif. Populasi pada penelitian ini adalah pengguna perdagangan elektronik shopee. Dengan kriteria mahasiswa fakultas ilmu sosial dan ilmu politik Universitas Pembangunan Nasional “Veteran” Jawa Timur. Serta pernah mengalami atau merasakan motivasi belanja hedonik, gaya hidup belanja dan pembelian impulsif pada perdagangan elektronik shopee. Sampel yang diperlukan sebesar 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan dalam penelitian ini adalah data primer, yaitu data yang dikumpulkan atau diperoleh langsung dari objek peneliti. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi liniear berganda. Dengan demikian hasil penelitian ini yakni secara simultan dan parsial motivasi belanja hedonik, gaya hidup belanja memiliki pengaruh terhadap pembelian impulsif pada pengguna perdagangan elektronik shopee. (Studi pada mahasiswa fakultas ilmu sosial dan ilmu politik Universitas Pembangunan Nasional “Veteran” Jawa Timur.) Kata Kunci: Motivasi Belanja Hedonik, Gaya Hidup Belanja, dan Pembelian Impulsif
PELAKSANAAN OTOMASI DATA SERTA PELAPORAN PROGRAM DAN KEGIATAN PEMBERDAYAAN MASYARAKAT MALANG DI RUANG BELAJAR AQIL Nibrosun Nabil; Siti Ning Farida
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ruang Belajar Aqil adalah wadah belajar bagi masyarakat, khususnya pemuda untuk melakukan aktivitas pembelajaran dan meningkatkan kapasitas diri dengan pembelajaran yang konstruktif dan bermakna. Seiring dengan bertambahnya jumlah dan ragam koleksi, maka jumlah partisipan dan pengguna juga turut meningkat sehingga perlu dikelola secara lebih baik. Di sisi lain, Ruang Belajar Aqil juga melakukan otomasi dan pelaporan pada pengelolaan data manajemen sebagai upaya untuk menjamin kualitas pertanggungjawaban publik sehingga semua dukungan dan manfaat yang dikelola dapat terjamin penyaluran dan pemanfaatannya. Adapun metode yang digunakan dalam pelaksanaan otomasi data dan pelaporan antara lain melaksanakan pengelolaan otomasi data, melakukan penilaian kinerja otomasi data, merancang dan mempersiapkan peningkatan kinerja otomasi data, menerapkan rancangan dan rencana peningkatan kinerja otomasi data, dan menyusun laporan program dan layanan pemberdayaan masyarakat. Pelaksanaan otomasi data dan pelaporan ini diharapkan dapat membantu Ruang Belajar Aqil dalam mewujudkan sistem tata kelola data yang baik dan pertanggungjawaban program dan kegiatan pemberdayaan masyarakat.
Pentingnya Klasifikasi Customer Sebelum Melakukan Perancangan Strategi Digital Marketing Iasa Nur Firdausi; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.154

Abstract

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.
Pendampingan Digitalisasi Marketing UMKM Fahmi Jaya Kue Siti Ning Farida; Rohma Kusuma Zulianti
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 2 (2023): Juni : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i2.168

Abstract

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.
Peran Foto Produk Sebagai Media Promosi Untuk Meningkatkan Volume Penjualan Produk UMKM Desa Karangan Tasya Febriyanti; Siti Ning Farida
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.168

Abstract

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.
Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Aneka Dodolan Kauman Di Kota Blitar Andien Putri Amalia; Siti Ning Farida
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.180

Abstract

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.
Transformasi Branding UMKM Melalui Digital Marketing Dalam Meningkatkan Pemasaran Pada Pasar Wisata Harmoni Keputih Muhammad Maulana Ramadhan; Siti Ning Farida
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8170684

Abstract

Nowadays, the role of Micro, Small, and Medium Enterprises (MSMEs) as drivers of Indonesia's economic growth is significantly influential. The strength of branding in good products and effective strategies may fail if they lack good branding quality, which can have negative impacts on product marketing. Customer satisfaction also plays a crucial role in the product's market value. In this research, we focused on MSMEs predominantly located in the Harmoni Keputih Tourism Market in Surabaya City, while also assisting some MSMEs in the Keputih Subdistrict. The community engagement activities were conducted using a qualitative approach involving observation, documentation, and interviews with the MSME owners regarding the challenges they face in marketing their products. Based on the results of the survey and interviews conducted, there are still MSMEs that continue to use conventional marketing methods and lag behind compared to other MSMEs in the Keputih Subdistrict, although their number is not significant. In the era of Industry 4.0, like the present, Digital Marketing can have both positive and negative impacts on the sales and revenue of MSMEs. Therefore, MSMEs need to adopt strong branding transformation to differentiate themselves in the market and attract consumers. In this regard, digital marketing becomes the primary and effective tool to enhance the marketing of MSMEs in that market. By employing the right digital marketing strategies, UMKM can reach a broader audience through social media, websites, and online advertisements.
Transformasi Branding UMKM Melalui Digital Marketing Dalam Meningkatkan Pemasaran Pada Pasar Wisata Harmoni Keputih Muhammad Maulana Ramadhan; Siti Ning Farida
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8170684

Abstract

Nowadays, the role of Micro, Small, and Medium Enterprises (MSMEs) as drivers of Indonesia's economic growth is significantly influential. The strength of branding in good products and effective strategies may fail if they lack good branding quality, which can have negative impacts on product marketing. Customer satisfaction also plays a crucial role in the product's market value. In this research, we focused on MSMEs predominantly located in the Harmoni Keputih Tourism Market in Surabaya City, while also assisting some MSMEs in the Keputih Subdistrict. The community engagement activities were conducted using a qualitative approach involving observation, documentation, and interviews with the MSME owners regarding the challenges they face in marketing their products. Based on the results of the survey and interviews conducted, there are still MSMEs that continue to use conventional marketing methods and lag behind compared to other MSMEs in the Keputih Subdistrict, although their number is not significant. In the era of Industry 4.0, like the present, Digital Marketing can have both positive and negative impacts on the sales and revenue of MSMEs. Therefore, MSMEs need to adopt strong branding transformation to differentiate themselves in the market and attract consumers. In this regard, digital marketing becomes the primary and effective tool to enhance the marketing of MSMEs in that market. By employing the right digital marketing strategies, UMKM can reach a broader audience through social media, websites, and online advertisements.
Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Pada Umkm Minuman Linumite Ririn Putri Anggraeni; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.184

Abstract

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites
Marketing Strategy At Mitra Terang Bojonegoro Gold Shop Using SWOT Analysis To Increase Sales Omzet Cahya Gutama Putra; Siti Ning Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1928

Abstract

Mitra Terang Bojonegoro Gold Shop is a business engaged in the retail sector of gold-based jewelry which is traded to the public as a research motorcycle taxi. The purpose of this study was to determine the marketing strategy of Mitra Terang Bojonegoro Gold Shop to increase sales turnover. The method of this study uses a qualitative descriptive method assisted by the SWOT analysis method. In collecting data, the technique used is through in-depth interviews, participating observation, and documentation related to the 4P marketing mix (product, price, promotion, place). This is useful for identifying strengths, weaknesses, opportunities and threats with the SWOT analysis method at Mitra Terang Bojonegoro Gold Shop. Based on this study, the results of IFAS and EFAS showed strength with a score of 3.0 and weakness with a score of 2.25. Then, it shows an opportunity with a score of 2.8 and a threat with a score of 2.5. Based on the SWOT analysis diagram, Mitra Terang Bojonegoro Gold Shop shows in quadrant I by using an aggressive strategy, namely the company has strengths and opportunities by using strength to take advantage of existing opportunities. The strategy that can be applied is to support aggressive policy growth (growth oriented strategy) to increase sales turnover at Mitra Terang Bojonegoro Gold Shop.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Ariani, Decinta Putri Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Azizah, Nurul - Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Destari, Pramesti Intan Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan K.D, Sisilia Putri Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Kurniawan, Oktian Frendy Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Natazya, Arum Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa NURUL AZIZAH Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Pertiwi, Adelia Mutiahana Putri Prastikasari Putri, Naura Husnina Athifanita Rahmania, Diaz Syifa Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Ririn Putri Anggraeni Rohma Kusuma Zulianti Sahila, Wirda Fitria Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Shoimah, Nafa Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Susi Hariyawati Susi Hariyawati Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra