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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin

Siti Ning Farida

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 1701611

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Ekspektasi Pelanggan Dan Kualitas Produk Terhadap Loyalitas Pelanggan Provider Digital by.U Di Surabaya Mukminin, Saiful; Farida, Siti Ning
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh ekspektasi pelanggan dan kualitas produk terhadap loyalitas pelanggan layanan internet provider digital by.U di Surabaya. Populasi penelitian ini adalah konsumen yang pernah membeli dan menggunakan provider digital by.U di wilayah Surabaya. Dalam penelitian ini menggunakan sampel yaitu sebanyak 100 responden. Teknik pengambilan sampel yaitu teknik purposive sampling dengan kriteria konsumen usia ± 17 tahun ke atas dan sedang menggunakan provider digital by.u. Teknik analisis data menggunakan analisis regresi linier berganda dengan software SPSS 23. Hasil penelitian ini menunjukkan bahwa ekspektasi pelanggan dan kualitas produk memiliki pengaruh yang positif dan signifikan terhadap loyalitas pelanggan. Dengan faktor yang dominan berpengaruh terhadap loyalitas pelanggan adalah variabel kualitas produk diikuti oleh variabel ekspektasi pelanggan.

Pengaruh Citra Merek dan Daya Tarik Promosi Terhadap Minat Beli Konsumen Pada Marketplace Tokopedia di Surabaya Setyobudi, Muhammad Adindo; Farida, Siti Ning
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021)
Publisher : STMIK Dharmapala Riau

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Saat ini banyak marketplace di Indonesia yang sedang mengalami perkembangan yang cukup signifikan di Indonesia yang salah satunya yaitu Tokopedia. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari citra merek dan daya tarik promosi baik secara parsial maupun simultan terhadap minat beli konsumen pada marketplace Tokopedia di Surabaya. Jenis penelitian ini adalah penelitian kuantitatif. Populasi yang diambil adalah masyarakat di Surabaya yang menggunakan marketplace Tokopedia berjumlah 100 orang dengan teknik pengambilan sampel yaitu sampel jenuh. Untuk membuktikan hipotesis yang diajukan, digunakan teknik analisis Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda dan Uji F, Uji t. Hasil penelitian ini menunjukan bahwa citra merek dan daya tarik promosi secara simultan berpengaruh positif dan signifikan terhadap minat beli konsumen pada marketplace Tokopedia. Untuk secara parsial citra merek berpengaruh secara positif dan signifikan terhadap minat beli konsumen pada marketplace Tokopedia. Sedangkan untuk daya tarik promosi berpengaruh secara tidak signifikan dan positif terhadap minat beli konsumen pada marketplace Tokopedia.

PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT ALDACO CITRA JAYA DI GRESIK Teguh Santoso, Robi; Ning Farida, Siti
Jurnal Bisnis Indonesia Vol 12, No 2 (2021)
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v12i2.2902

Tujuan penelitian ini adalah untuk mengetahui pengaruh kompensasi dan motivasikerja secara bersama-sama (simultan) maupun parsial terhadap kinerja karyawanpada PT ALDACO CITRA JAYA di Gresik. Sampel pada penelitian ini sebanyak 80responden. Metode yang digunakan yaitu deskriptif kuantitatif yaitu uji validitas, ujireliabilitas, analisis regresi linier berganda, pengujian hipotesis melalui uji F dan uji tdengan menggunakan program SPSS 26 for Windows. Hasil uji validitas dari variabelkompensasi, motivasi kerja dan kinerja karyawan menunjukkan bahwa semua butirpernyataan kuesioner valid karena nilai rhitung > rtabel. Hasil analisis uji reliabilitasmenunjukkan bahwa seluruh pernyataan reliabel dikarenakan nilai Cronbach Alpha0,825 > 0,6. Hasil analisis regresi liner berganda menunjukkan bahwa kinerjakaryawan dipengaruhi oleh kompensasi dan motivasi kerja dengan persamaan Y =11,941 + 0,195 X1 + 0,256 X2 + e. Hasil analisis uji F menunjukkan nilai Fhitung >Ftabel yaitu 8,025 > 3,11 maka H0 ditolak pada tingkat signifikansi 5% dan H1diterima. Sehingga dapat disimpulkan secara simultan variabel Kompensasi (X1) danMotivasi Kerja (X2) secara bersama-sama mempunyai pengaruh yang signifikanterhadap Kinerja Karyawan(Y).Hasil analisis uji t variabel kompensasi menunjukkanbahwa nilai thitung 2,411 > ttabel 1,999 maka H0 ditolak pada tingkat signifikansi 5%sehingga dapat diambil kesimpulan secara parsial variabel Kompensasi (X1)berpengaruh secara signifikan terhadap kinerja Karyawan (Y). Hasil analisis uji tvariabel motivasi kerja menunjukkan nilai thitung 3,673 > ttabel 1,999 maka H0 ditolakpada tingkat signifikansi 5% sehingga dapat diambil kesimpulan secara parsialvariabel Motivasi Kerja (X2) berpengaruh secara signifikan terhadap kinerjaKaryawan (Y).Kata Kunci: KOMPENSASI, MOTIVASI KERJA, KINERJA KARYAWAN DOI : https://doi.org/10.33005/jbi.v12i2.2902

MENUMBUHKAN BRAND CULTURE DALAM ORGANISASI PERGURUAN TINGGI DARI PERSPEKTIF CORPORATE BRANDING Nurul Azizah; Siti Ning Farida; Erindah Dimisyqiyani
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 3 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i3.1014

The purpose of this study was to determine the influence of factors in strengthening brand cuture from a corporate branding perspective. Brand is an invisible asset whose value can exceed the visible assets in an organization. The level of awareness of the organization, especially universities, about brands is still not high, especially at the UPN "Veteran" Jawa Timur (UPNVJT) University, as a "Bela Negara" campus. In an effort to determine the level of brand behavior at UPNVJT, this study focuses on brand culture at the student level. Brand culture becomes the dependent variable, which is a construct that is used to measure organizational behavior. The research method used is a quantitative approach with a questionnaire instrument that is distributed online and offline. All variables were measured using a Likert scale which was adapted from previous research. The data were taken from UPNVJT students who were still active, using convenient random sampling technique of 411. The data obtained were tested use smart PLS 3. Based on the data, the results it can be concluded that brand image and brand reputation have been running well in UPNVJT, but brand association needs to be improved. That way the brand culture will become a character of UPNVJT students as the output of higher education. Tujuan penelitian ini adalah menegtahui pengaruh faktor-faktor dalam memperkuat brand cuture dari perspektif corporate branding. Brand adalah aset tak terlihat yang nilainya dapat melebihi aset yang terlihat dalam suatu organisasi. Tingkat kepedulian organisasi khususnya perguruan tinggi terhadap brand masih kurang tinggi, terutama di Universitas UPN "Veteran" Jawa Timur (UPNVJT) sebagai kampus "Bela Negara". Dalam upaya untuk mengetahui tingkat perilaku merek di UPNVJT, penelitian ini difokuskan pada brand culture di tingkat mahasiswa. Brand culture menjadi variabel dependen, yang merupakan konstruk yang digunakan untuk mengukur perilaku organisasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan instrumen kuesioner yang disebarkan secara online dan offline. Semua variabel diukur dengan menggunakan skala likert yang diadaptasi dari penelitian sebelumnya. Data diambil dari mahasiswa UPNVJT yang masih aktif, dengan menggunakan teknik sampling random sederhana sejumlah 411 responden dari jumlah populasi lebih dari 1000 mahasiswa aktif UPNVJT. Data yang diperoleh diuji menggunakan smart PLS 3. Berdasarkan data tersebut dapat disimpulkan bahwa brand image dan reputasi merek sudah berjalan baik di UPNVJT, tetapi asosiasi merek perlu ditingkatkan. Dengan begitu brand culture akan menjadi karakter mahasiswa UPNVJT sebagai output pendidikan tinggi.

Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo) Eka Andriyanti; Siti Ning Farida
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 11 No 2 (2022): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v11i2.2237

Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing shopee affiliate, kualitas produk dan harga secara simultan dan secara parsial terhadap minat beli konsumen Shopee Indonesia. Sampel yang digunakan pada penelitian ini sebanyak 100 responden generasi Z konsumen Shopee di Sidoarjo, berusia 11-26 tahun yang menggunakan aplikasi Tiktok. Penelitian ini menggunakan teknik sampling unknown population dan menggunakan teknik analisis Regresi Linier Berganda. Hasil yang diperoleh variabel viral marketing shopee affiliate, kualitas produk, dan harga secara simultan berpengaruh terhadap minat beli konsumen. Pengujian secara parsial variabel viral marketing shopee affiliate, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap minat beli konsumen Shopee Indonesia (generasi Z yang menggunakan aplikasi Tiktok)

Pengaruh Inflasi, Suku Bunga, dan Nilai Tukar Rupiah Terhadap Harga Saham Perusahaan Sub Sektor Perbankan yang Terdaftar Di Bursa Efek Indonesia Afrita Rahmayanti; Siti Ning Farida
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 5 (2022): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to examine the simultaneous and partial effect of Inflation, Interest Rate, and Rupiah Exchange Rate on stock prices of companies listed in the banking sub-sector on the Indonesia Stock Exchange. This type of research is quantitative research and uses secondary data. The total population is 20 banking sub-sector companies that use time-series data starting from January 2016 to October 2021 with the saturated sampling technique method. The analysis technique used is the multiple linear analysis techniques. Test the hypothesis with the F-test and T-test. The results of the simultaneous research (F-test) are known that inflation, interest rates, and the rupiah exchange rate have a significant effect on the stock prices of companies in the banking sub-sector. Partially (T-test) Inflation does not affect the stock prices of companies in the banking sub-sector. Interest rates have a significant negative effect on the stock prices of companies in the banking sub-sector. Meanwhile, the Rupiah Exchange Rate has a significant positive effect on the stock prices of companies in the banking sub-sector

State defense internalization in a university: Theory of planned behavior approach Nurul Azizah; Nurul Retno Hapsari; Siti Ning Farida
Journal of Education and Learning (EduLearn) Vol 16, No 2: May 2022
Publisher : Intelektual Pustaka Media Utama

Universitas Pembangunan Nasional “Veteran” Jawa Timur (UPNVJT) is a university with state defense education’s characters. In practice, those character did not cover the academic field as a whole. Through the theory of planned behavior (TPB), the research carried out the process of internalizing state defense values in thesis writing as a form of character graduates. The research was conducted using a quantitative approach involving stakeholders at UPNJT, namely LP3M and head of department. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) software. The results found that two TPB variables, namely attitudes and subjective norms in the organization, had an influence on the intention in implementing state defense values. The intention in implementing state defense values will influence perceived self-efficacy of state defense values. Meanwhile, the subjective norms of the perpetrators and the perception of behavioral control in accordance with the state defense values have no influence on the intention in implementing the state defense values.

Pengaruh Brand Image dan Persepsi Kualitas terhadap Minat Beli Iphone di Surabaya Abdu Fitrah Indarto; Siti Ning Farida
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 4 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Competition in running an economy is experiencing a rapid increase, not least in the competition in the world of technology. Various kinds of companies in the world are currently fighting for the interest of the consumer market. The purpose of this research is to determine the impact of brand image and perceived quality variables on buying interest in iPhone products in the city of Surabaya. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 100 samples. The data analysis test used in this study refers to the multiple linear regression test. Quality Perception Variable (X2) has a significant effect on buying interest (Y) Iphone in Surabaya. Subsequent test results have also shown . Variables of perceived quality (X2) and perceived quality (X2) together have a significant effect on buying interest (Y). Keywords: Brand image, Perceived quality and Purchasing Intetion

ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO Afrida Eva Erdiana; Siti Ning Farida
Journal Publicuho Vol 4, No 1 (2021): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v4i1.16794

This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threats with the SWOT method. at Restu Bakery Bojonegoro.From this study, the results of the Internal Factor Analysis Summary showed a strength of 1.76 and a weakness of 1.46. Meanwhile, the results of the External Factor Analysis Summary show that the threat is 1.97 and the opportunity is 1.41. In this case, Restu Bakery Bojonegoro occupies the quadrant point I. In this case, a supporting marketing strategy is an aggressive strategy on the various opportunities and strengths of Restu Bakery Bojonegoro.

Research on The Influence of Employee Job Satisfaction on Job Performance UPN "Veteran" East Java Employees Susi Hariyawati; Siti Ning Farida; Ety Dwi Susanti
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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The advancement of science and technology can have an influence on the progress of a college. employees who have good quality are very important so that the University produces competitive graduates. Employee performance will have an impact on their personal and tertiary work satisfaction. If the level of employment is low, it will also influence the progress of the college where he works. Therefore, it is necessary to do research related to the influence of the job satisfaction of the employees on the work performance of the employees of UPN "Veteran" East Java.This study consists of two variables namely Job Satisfaction and Job Performance employees. Given that employees also contribute in the realization of the purpose of the institution in this case is UPN "Veteran" East Java. Population of all employees UPN "Veteran" East Java. The research methodology used simple regression. The results of this study indicate that employee satisfaction affects consumer satisfaction.

Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Ariani, Decinta Putri Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Azizah, Nurul - Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Destari, Pramesti Intan Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan K.D, Sisilia Putri Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Kurniawan, Oktian Frendy Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Natazya, Arum Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa NURUL AZIZAH Nurul Azizah Nurul Retno Hapsari Oktavia Pramasta Sari Pertiwi, Adelia Mutiahana Putri Prastikasari Putri, Naura Husnina Athifanita Rahmania, Diaz Syifa Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Ririn Putri Anggraeni Rohma Kusuma Zulianti Sahila, Wirda Fitria Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Shoimah, Nafa Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Susi Hariyawati Susi Hariyawati Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra

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