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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Siti Ning Farida
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Marketing Strategy At Mitra Terang Bojonegoro Gold Shop Using SWOT Analysis To Increase Sales Omzet Cahya Gutama Putra; Siti Ning Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1928

Abstract

Mitra Terang Bojonegoro Gold Shop is a business engaged in the retail sector of gold-based jewelry which is traded to the public as a research motorcycle taxi. The purpose of this study was to determine the marketing strategy of Mitra Terang Bojonegoro Gold Shop to increase sales turnover. The method of this study uses a qualitative descriptive method assisted by the SWOT analysis method. In collecting data, the technique used is through in-depth interviews, participating observation, and documentation related to the 4P marketing mix (product, price, promotion, place). This is useful for identifying strengths, weaknesses, opportunities and threats with the SWOT analysis method at Mitra Terang Bojonegoro Gold Shop. Based on this study, the results of IFAS and EFAS showed strength with a score of 3.0 and weakness with a score of 2.25. Then, it shows an opportunity with a score of 2.8 and a threat with a score of 2.5. Based on the SWOT analysis diagram, Mitra Terang Bojonegoro Gold Shop shows in quadrant I by using an aggressive strategy, namely the company has strengths and opportunities by using strength to take advantage of existing opportunities. The strategy that can be applied is to support aggressive policy growth (growth oriented strategy) to increase sales turnover at Mitra Terang Bojonegoro Gold Shop.
Pengaruh Harga Dan Promosi Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Aplikasi Spotify (Studi Mahasiswa UPN “Veteran” Jawa Timur) Oktavia Pramasta Sari; Siti Ning Farida
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8431

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari harga dan promosi terhadap loyalitas konsumen melalui kepuasan konsumen. Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini menggunakan metode analisis Partial Least Square (PLS) dengan memanfaatkan software smartPLS 4.0. Populasi dalam penelitian ini adalah pengguna aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur yang berjumlah 21.539 mahasiswa. Sampel yang digunakan berjumlah 100 responden. Teknik penarikan sampel menggunakan teknik purposive sampling dengan melakukan pengumpulan data melalui penyebaran google formulir. Hasil analisis dalam penelitian ini adalah harga dan promosi berpengaruh secara positif dan signifikan terhadap kepuasan konsumen aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur. Harga dan promosi berpengaruh secara positif dan signifikan terhadap loyalitas konsumen aplikasi Spotify pada mahasiswa UPN “Veteran’ Jawa Timur. Kepuasan konsumen tidak berpengaruh terhadap loyalitas konsumen aplikasi Spotify pada mahasiswa UPN “Veteran” Jawa Timur.
Pengaruh Brand Ambassador, Brand Image, dan Brand Trust Terhadap Repurchase Intention: Studi pada Konsumen Produk Tostos X NCT Dream di Surabaya Vivia Nur Salsabila Trisnalia; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2132

Abstract

This study (Consumer Research TosTos x NCT Dream Products on Surabaya) examines the extent to which brand ambassadors, brand image and brand trust affect the intentions of repurchase. This kind of research uses a quantitative approach and an associative strategy. This study's variables were measured using a Likert scale. Participants in the study were all consumers with a minimum age of 17 years who had consumed TosTos X NCT Dream products at least once and lived in Surabaya. Using the Cochran formula, 100 respondents were included in the study. Purposive sampling is the method of sampling that is employed. The data analysis technique in this study uses validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), multiple linear regression analysis, and hypothesis testing (F test and T test). The results of the study show that brand ambassador, brand image, and brand trust have a significant positive impact on the repurchase intention. The intention of repurchase is not positively and significantly influenced by the type of brand ambassador. Brand image variable partially has a positive and significant effect on Repurchase intention. Brand trust variable partially has a positive and significant effect on Repurchase intention.
Pengaruh Flash Sale, Electronic Word Of Mouth, dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Tokopedia: Studi pada Pengguna Tokopedia di Surabaya Carissa Ruth Malinda; Siti Ning Farida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2135

Abstract

This research was conducted with the aim of analyzing and knowing the effect of flash sales, electronic word of mouth, and hedonic shopping motivation on impulse buying on Tokopedia users in Surabaya. This study uses associative quantitative research. The measurement scale used in this study is a Likert scale (method of summated ratings). The sample in this study used the Cochran formula with the results totaling 96.04. To get more representative results in this study, the authors drew 100 respondents using non-probability sampling techniques. In addition, a purposive sampling approach was applied in the sampling strategy in this study. The considerations or criteria in determining the sample in this study, namely: Surabaya domiciled Tokopedia users; Minimum age 17 years and Have made purchases through Tokopedia more than 2 times. The types of data used in the study, namely primary and secondary data. The questionnaire data that has been obtained will be measured using the IBM SPSS 25 application by conducting validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The results of this study state that simultaneously flash sales, electronic word of mouth, and hedonic shopping motivation have a positive and significant effect on impulse buying. Furthermore, partially the flash sale variable has a positive and significant effect on the impulse buying variable, partially the electronic word of mouth variable has a positive and significant effect on impulse buying, and partially hedonic shopping motivation has a positive and significant effect on impulse buying on Tokopedia users in Surabaya.
Penggunaan Sosial Media Marketing Sebagai Upaya Meningkatkan Jumlah Pengunjung di Blitar Park Muhammad Teguh Himawan; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1727

Abstract

In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.
Pengaruh Live Streaming, Discount, Customer Trust Terhadap Impulsive Buying di Tiktok Shop: Survey pada Masyarakat Kota Surabaya, Jawa Timur Audina Farah Dewintha Tuapattinaya; Siti Ning Farida
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.2183

Abstract

This research aims to determine and analyze the influence of live streaming, discounts, customer trust on impulsive buying at TikTok Shop, both simultaneously and partially. This research uses the independent variable (X), namely Live Streaming, Discount, Customer Trust and the dependent variable (Y), namely Impulsive Buying. This research uses an associative quantitative method with a purposive sampling technique of 110 respondents who use the TikTok Shop application. The data collection method uses a questionnaire. Instrument testing uses validity and reliability tests and the test results show that the entire instrument is declared valid and reliable. The data analysis technique uses multiple linear regression, classical assumption test, f test and t test. The results of this research are that partially "Live Streaming and Customer Trust" have a significant and positive influence, while the Discount variable has no significant influence on Impulsive Buying in the TikTok Shop. And simultaneously Live Streaming, Discounts, Customer Trust have a significant and positive effect of 51.7% on Impulsive Buying on TikTok Shop.
Pengaruh Brand Image, Product Quality, dan Price Discount Terhadap Impulse Buying pada Produk Make Over di Kota Surabaya Miftachul Jannah; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2011

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price discount on impulse buying. The method used in this research is a quantitative associative method. The data in this research was tested using validity tests, reliability tests, classic assumption tests, multiple linear regression tests and hypothesis tests analyze using the IBM SPSS Statistics 24 application. The data collection technique in this study was a questionnaire and the sampling technique in this study was purposive sampling. The criteria used were women aged between 20 and 49, living in the city of Surabaya and who purchased Make Over products. The results of this study indicate that, in part, the variables brand image, product quality and price discount have a positive and significant effect on impulse buying. In addition, other results also show that simultaneously the variables brand image, product quality and price discount have a positive and significant effect of 77.7% on the impulse purchase of Make Over products in the city of Surabaya.
Pengaruh Electronic Word of Mouth, Kualitas Produk, dan Kepuasan terhadap Repurchase Intention pada Produk Somethinc: Studi pada Masyarakat Kota Surabaya Bernadeth Gabriella Putri Hardianti; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2079

Abstract

This study aims to determine and analyze the effect of Electronic Word of Mouth, Product Quality, and Satisfaction on Repurchase Intention. This research uses a quantitative approach with an associative research type. The population in this research is Somethinc product customers in Surabaya City. The sample used in this study were 100 respondents, taken using purposive sampling technique with the criteria of Surabaya City residents who are at least 17 years old and have made purchases and have used Somethinc products at least twice. Data analysis techniques in this research consist of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests, which are analyzed using the SPSS 26 data processing program. The results of this study indicate that the variables of Electronic Word of Mouth, Product Quality, and Satisfaction simultaneously have a significant effect on Repurchase Intention. Electronic Word of Mouth, Product Quality, and Satisfaction variables partially also have a significant effect on Repurchase Intention.
Pengaruh Harga, Promosi, Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Hand & Body Lotion Nivea: Studi Kasus pada Pengguna Produk Hand & Body Lotion Nivea di Surabaya Lilis Nurhalizah; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2096

Abstract

The purpose of this research is to see how much influence price, promotion, product quality has on purchasing decisions for Nivea hand & body in Surabaya. Associative research with a quantitative approach used in this research. The data taken from this research was by distributing questionnaires using gform and the number of samples taken to be used as samples was 100 respondents from all users of Nivea Hand & Body Lotion products in Surabaya who had purchased at least 1 time. Nonprobability sampling is the data collection technique used in this research. Data were processed using SPSS version 23 so that data analysis techniques included validity testing, normality testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The results of this research are that the price variable (X1) has no effect on purchasing decisions, the promotion variable (X2) has an effect on purchasing decisions, the product quality variable (X3) has an effect on purchasing decisions. Simultaneously the variables price, promotion, product quality influence purchasing decisions.
Pengaruh Customer Experience, Trust, dan Customer Satisfaction Terhadap Repurchase Intention pada Pemesanan Tiket di Aplikasi Access by KAI: Studi pada Penumpang Kereta Api di Stasiun Gubeng Surabaya Sheila Sabina Adelia Rizka; Siti Ning Farida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2108

Abstract

The purpose of this research is to analyze and determine the effect of customer experience, trust, and customer satisfaction on repurchase intention on train passengers who use the Access by KAI application at Gubeng Station Surabaya. In the research method used, namely this quantitative method with an associative approach. The sample used in this study amounted to 100 respondents. In this study, the sampling technique used was purposive sampling with the criteria that train passengers at Gubeng Station Surabaya, are at least 17 years old, and have used or are using the Access by KAI application in purchasing train tickets at least 1 transaction. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple liner regression test, determination coefficient test and hypothesis testing using IBM SPSS Statistic 25 application. The results in this study show that simultaneously customer experience, trust and customer satisfaction have a positive and significant influence on repurchase intention. The customer experience variable partially has a positive and significant effect on the repurchase intention variable, the trust variable has a positive and significant effect partially on repurchase intention, and partially customer satisfaction has a positive and significant effect on the repurchase intention of ordering train tickets in the Access by KAI application.
Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Ariani, Decinta Putri Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Azizah, Nurul - Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Destari, Pramesti Intan Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun Miftachul Jannah Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Natazya, Arum Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah NURUL AZIZAH Nurul Retno Hapsari Oktavia Pramasta Sari Pertiwi, Adelia Mutiahana Putri Prastikasari Putri, Naura Husnina Athifanita Rahmania, Diaz Syifa Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Ririn Putri Anggraeni Rohma Kusuma Zulianti Sahila, Wirda Fitria Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Shoimah, Nafa Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Susi Hariyawati Susi Hariyawati Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra