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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Education and Learning (EduLearn) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pengembangan Wiraswasta Journal Publicuho Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal of Research and Development on Public Policy Jurnal Nusantara Berbakti Nanggroe: Journal Of Scholarly Service JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Nanggroe: Journal of Scholarly Service Jurnal Ekonomi Bisnis dan Manajemen IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majority Science Journal Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Ekonomics, Finance, and Management Studies AT-TAKLIM: Jurnal Pendidikan Multidisiplin

Siti Ning Farida

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 1701611

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Feasibility of Traditional Market Revitalization for Improving the Performance of Small Trader Performance in Sidoarjo Susi Hariyawati; Siti Ning Farida; Lilik Nirwana
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Traditional markets can be done by organizing and fixing traditional markets, where the weaknesses in traditional markets that cause the decline in traditional market competitiveness itself must be addressed.Based on the results of the 1st year of research the feasibility of revitalization resulted Payback period for 11.02 months, Project completion target = 20 months, If Payback Period 11.0` <20 months, then the project is feasible.Based on the observation year 1 that some traders (38%) still outside the market area are not willing to occupy the area within the market. The purpose of the second year of research is to: (1) Determine the profile of small traders of traditional markets in PasarBananganSidoarjo; (2) Analyzing the factors that influence the improvement of small trader's performance. Determination of traditional market sample using Purposive Sampling method, determining samples of traditional market traders using Simple Random Sampling method, while determining consumer sample using Acidental Sampling Observation is done to support the sampling process through coordination with related institutions, primary and secondary data collection. Descriptive statistics used for analysis of research objectives 1) and Multiple Linear Regression for goal analysis. The results showed that: Partially significant test of variable regression coefficient of Revitalization, Merchant Resources influence on merchant's performance. simultaneously Revitalization variables, Merchant Resources on Performance of merchants Revitalization, Total score of power factor,weaknesses, opportunities and threats are 1.25 total score for power factor,the total score for the weakness factor is 0.96, the total factor score is 1.69 and the total score for the threat factor is. 0.18 . After evaluated by using SWOT matrix, it is known that small trader profile of Pasar Larangan is in quadrant I with coordinate point (0.11:0.8). In this quadrant it is seen that business actors are in advanced development stage because of the opportunity and power factor that is very influential on the Performance despite the threats and weaknesses that always exist.

Pengaruh Citra Merek Terhadap Keputusan Pembelian Helm Merek KYT di Kota Surabaya M. Ivan Efendi; M Richowanto; Dwi Ari Lestari; Siti Ning Farida
Jurnal Pengembangan Wiraswasta Vol 22, No 3 (2020): JPW Edisi Desember 2020
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image terhadap keputusan pembelian helm merek KYT di Kota Surabaya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Populasi pada penelitian ini adalah seluruh konsumen atau pengguna produk helm merk KYT yang ada di Kota Surabaya. Jumlah sampel yang digunakan adalah sebanyak 100 responden dengan menggunakan metode purposive sampling. Metode pengujian data yang digunakan yaitu uji validitas, uji realibilitas, uji asumsi klasik, uji t, uji F, dan analisis regresi linier berganda. Perhitungan data menggunakan software SPSS 23. Berdasarkan hasil penelitian dapat diketahui bahwa citra perusahaan dan citra produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian helm merek KYT di Kota Surabaya. Sedangkan citra konsumen tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian helm merek KYT di Kota Surabaya. Citra produk menjadi variabel yang berpengaruh paling dominan terhadap keputusan pembelian helm merek KYT di Kota Surabaya.Kata kunci: Citra Merek; Citra Perusahaan; Citra Konsumen; Citra Produk; Keputusan Pembelian The Influence of Brand Image on Purchase Decision of KYT Helmet ABSTRACTThis study aims to determine the effect of Brand Image on purchasing decisions for KYT helmets in Surabaya. The research method used is quantitative research methods. The population in this study were all consumers or users of KYT helmet products in Surabaya. The number of samples used was 100 respondents using the purposive sampling method. The data testing method used is a validity test, reliability test, classical assumption test, t-test, F test, and multiple linear regression analysis. Calculation of data using SPSS 23 software. Based on the results of the study, it can be seen that the company image and product image have a positive and significant effect on the purchasing decision of KYT helmet brands in Surabaya. Meanwhile, consumer image does not have a positive and significant effect on the decision to purchase KYT helmet brands in Surabaya. Product image is the variable that has the most dominant influence on the purchasing decision of KYT helmet in Surabaya.Keywords: Brand Image; Company Image; Consumer Image; Product Image; Purchase Decision

PENGARUH BRAND LOVE TERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya) M. Ivan Efendi; Siti Ning Farida
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 4 No 1 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i1.228

Brands have an important role for the continuity of a business, because current and future marketing is a competition between brands to seize consumers through brands. Brand love is a market phenomenon that refers to the deep or intense emotions a customer experiences in relation to a particular brand. This emotional attachment can later make consumers loyal to a brand. This study aims to determine the effect of brand love on brand loyalty and willingness to pay premium price of Starbucks consumers in Surabaya. The research method used is quantitative methods. The population in this study were Starbucks consumers in Surabaya. The number of samples used was 100 respondents using purposive sampling method. The data testing method used are validity and reliability test. The data analysis technique used is the structural equation model partial least square (SEM PLS). Calculation of data using Smart PLS ver. 3. Based on the research results, it can be seen that brand love has a positive effect on brand loyalty, brand loyalty has a positive effect on willingness to pay premium price, and brand love has a positive effect on willingness to pay premium price for Starbucks consumers in Surabaya.

STRATEGI BISNIS ERA NEW NORMAL PADA KEDAI KOPI DI SURABAYA (Studi Kasus Pada Beby’s Coffee di Jalan Srikana Timur No. 44 Surabaya) Muhammad Ainun Nasihin; Salma Egita Fitri Subagyo Subagyo; Shintiya Anggi Erfariani; Siti Ning Farida
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v13i2.248

Penelitian ini bertujuan untuk melihat dan menganalisis strategi bisnis di Era Normal Normal yang diterapkan oleh Beby's Coffee. Penelitian ini dilakukan dengan menggunakan metode analisis SWOT (Strengths, Weaknees, Opportunity, dan Threat). Jenis penelitian ini dilakukan dengan menggunakan penelitian kualitatif dengan menggunakan pendekatan deskriptif dan teknik purposive sampling pada pemilik usaha, karyawan, pengunjung Beby's Coffee. Hasilnya kemudian dianalisis dengan menggunakan metode SWOT. Hasil analisis yang telah dilakukan oleh Beby's Coffee menunjukkan bahwa strategi bisnis di Era New Normal ini dapat berjalan dengan lancar dan seimbang di tengah banyaknya pesaing. Dengan adanya kompetitor tersebut, menjadi tantangan tersendiri bagi para pemilik usaha untuk menciptakan inovasi guna mengembangkan usahanya. Di tengah Era Normal Normal ini, Beby's Coffee terus melakukan inovasi terbaru dengan membuat produk “Kopi Seliter” untuk meningkatkan daya tarik konsumen.

Pengaruh Kualitas Produk dan Brand Image terhadap Loyalitas Pelanggan: Atika Ronaa; Siti Ning Farida
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 1 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research is motivated by the large number of fashion industries in the shoe sector which creates a competition to attract and retain customers. This study aims to determine whether Product Quality and Brand Image have an effect on Customer Loyalty of Converse Shoes. The population used in this study were consumers of Converse Shoes at Pakuwon Trade Center Surabaya. The sample required is 100 respondents. The sampling technique used in this research is non-probability sampling. The type of data used in this study is primary data, namely data collected or obtained directly from the object of research. The data collection technique used in this study was a questionnaire with closed questions. The data analysis technique used in this research is multiple linear regression analysis. Thus, the results of this study that simultaneously and partially Product Quality and Brand Image have a significant effect on Converse Shoes Customer Loyalty. Keywords: Product Quality; Brand Image; Customer Loyalty

Pengaruh Celebrity Endorse (Attractiveness, Trustworthiness, dan Expertise) terhadap Minat Beli pada Brand Erigo di Kota Surabaya Muhammad Nur Fuady Mahardika; Siti Ning Farida
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 1 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine the effect of celebrity endorsement (attractiveness, trustworthiness, and expertise) on buying interest in the Erigo brand in the city of Surabaya. This research is a prospective consumer who wants Erigo products in the city of Surabaya. The number of samples in this study were 100 respondents. The sampling technique used was purposive sampling with the criteria of prospective consumers aged 12-30 years, potential consumers who wanted to have the Erigo brand, and domiciled in the Surabaya area. Data analysis technique using multiple linear regression test. The results of this study are the Attractiveness Variable (X1) partially has a significant effect on Erigo's buying interest (Y) in Surabaya. Furthermore, the Trustworthiness variable (X2) partially has a significant effect on Erigo's buying interest (Y) in Surabaya. Then, the Expertise Variable (X3) partially has a significant effect on Erigo's buying interest (Y) in Surabaya. And Attractiveness (X1), Trustworthiness (X2), and Expertise (X3) which are part of Celebrity endorse simultaneously significantly influence Erigo's buying interest (Y) in Surabaya. Keywords: Celebrity Endorsement; Buying Interest (Attractiveness, Trustworthiness, Expertise); Erigo

Upah Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Ayung Wijia Lestari; Siti Ning Farida
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4620

This study aims to determine the influence of wages and work environment on employee performance at CV Andi Jaya Mojokerto. This research method is descriptive quantitative. The population used is all employees of CV Andi Jaya. The sampling technique used is saturated sampling technique, which takes the entire sample of 45 people. Data analysis was performed using multiple linear regression analysis. The results showed, a) the significance value of the wage variable (X1) was 0.302 > 0.05, and the t value was 1.045 <2.018; b) the significance value of the Work Environment variable (X2) is 0.000 <0.05 and the tcount is 4,242 > 2,018; c) F Count > F Table or 15,413 > 3.22 and a significance value of 0.000 <0.05. In conclusion, partially wages (X1) have no positive and significant effect on employee performance. Work environment (X2) partially has a positive and significant effect on employee performance. And simultaneously or simultaneously wages and work environment have a positive and significant effect on employee performance (Y) CV Andi Jaya Mojokerto. Keywords: Employee Performance, Work Environment, Wages

PENGARUH BRAND AMBASADOR DAN BRAND PERSONALITY TERHADAP MINAT BELI PADA PENGGUNA SKINCARE POND’S Lita Eka Cahyani Putri; Siti Ning Farida
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1908

Interest in the brand of a company product can certainly generate interest in consuming or knowing more about a product. The purpose of this study is to find out how much influence Brand ambassadors and Brand personality have on buying interest in Pond's skincare products for Pond's product customers at the Wonokromo Village Cosmetic Center. This research is a type of quantitative research because the data comes from the answers of respondents through the distribution of written instruments, namely questionnaires. The use of this method is used in accordance with the intent and purpose of the variabel measurement scale using a Likert scale, which consists of 5 scales. The population of this study are consumers who buy Pond's products at the Wonokromo Village Cosmetic Center who are users of Pond's skincare products. Based on the Slovin formula, the sample in this study was 400 respondents. The sampling method in this study is probability sampling. Data analysis techniques used in this study include validity and reliability tests. Analysis of the data used is multiple linear regression analysis

PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SCARLETT WHITENING Erica Yusy Fernandi; Siti Ning Farida
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1978

The current modern trend is to use celebrities in order to market their products, namely by using Celebrity Endorsers and also maintaining product quality in order to maintain their superior products. This study aims to determine and analyze the effect of Celebrity Endorsee and Product Quality on Impulse Purchase Interest of Scarlett product consumers. This type of research is descriptive analysis using multiple linear regression analysis. The sampling technique used is non-probability sampling with a purposive sampling approach. The data collection method used in this study is to use a questionnaire that uses a Likert scale. The sample in this study was 100 respondents. Hypothesis testing uses F test for simultaneous test and t test to test the relationship partially. The results of this study indicate that simultaneously, the Celebrity Endorser variable and product quality have a positive and significant effect on buying interest. Partially, the celebrity endorsee variable has a significant and significant effect on buying interest and the product quality variable also has a significant and significant effect on buying interest.

Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Minat Beli Di Marketplace Tokopedia Sekar Ayu Rarasati; Siti Ning Farida
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4471

Perkembangan teknologi ditandai dengan maraknya berbagai situs ecommerce yang memberikan penawaran kategori produk dengan sistem cepat. Sehingga, mendorong berbagai perusahaan untuk membuat platform online atau ecommerce yang dapat diakses secara mudah, dan dapat dipercaya oleh konsumen. Sehingga, tujuan penelitian ini adalah untuk mengetahui pengaruh dari Persepsi Kemudahan dan Kepercayaan terhadap Minat Beli di marketplace Tokopedia. Penelitian ini merupakan jenis penelitian kuantitatif, adapun yang menjadi populasi pada penelitian ini yakni mahasiswa aktif FISIP UPN “Veteran” Jawa Timur angkatan 2019, 2020, dan 2021. Dengan sampel sebanyak 100 responden yang diambil menggunakan pendeketan purposive sampling, dan dianalisis menggunakan teknis analisis regresi linier berganda. Hasil penelitian ini memberikan hasil bahwa secara pada uji F menyatakan secara simultan Persepsi Kemudahan dan Kepercayaan memiliki pengaruh signifikan terhadap Minat beli di markeptlace Tokopedia (F-hitung > F-tabel). Sedangkan pada uji t memberikan hasil bahwa secara parsial persepsi kemudahan dan kepercayaan memilki pengaruh signifikan terhadai Minat beli di marketplace Tokopedia (X₁ nilai t-hitung > t-tabel; dan X₂ t-hitung > t-tabel). Kata kunci: Persepsi Kemudahan, Kepercayaan, Minat Beli

Co-Authors Abdi, Abdillah Hanif Isna S Abdu Fitrah Indarto Afrida Eva Erdiana Afrita Rahmayanti Alifah Rizky Wiyanti Ananda Leony Andien Putri Amalia Andramaya Kusuma Ningtyas Ariani, Decinta Putri Atika Ronaa Audina Farah Dewintha Tuapattinaya Ayung Wijia Lestari Azizah, Nurul Azizah, Nurul - Baihaqqi, Imam Bella Mega Riswanti Bernadeth Gabriella Putri Hardianti Cahya Gutama Putra Carissa Ruth Malinda Choirunisa, Desnita Mazaya Cornelia, Melisa Destari, Pramesti Intan Dimas Maulana Putra Diya Ayu Rahmawati Durotun Nafisah Dwi Ari Lestari Dyah Widowati Ega Dhija Ditriyo Eka Amelia Puspita Eka Andriyanti Erica Yusy Fernandi Erindah Dimisyqiyani Eti Yulianti Ety Dwi Susanti Gwenda Vania Putri Nugroho Hafizd, Muhammad Safrizal Hanifah Maulydia Kartikasari Haura Rizqi Dzakiyyah Chandra Iasa Nur Firdausi Imaniar Dila Nur Pangestuti Imelda Putri Wardani Irawan, Dina Aprilia Irmaya, Nindi Ishak, Ach. Maulana Ivar Isma Gymnastiar Jessie Aprillia Setiawan K.D, Sisilia Putri Karimah, Rizqi Khumairoh, Adena Kinanthi Nur Afifah Anastasya Rusmawan Kurniawan, Oktian Frendy Latifah Rukmiati Ifnu Jafar Lia Agustina, Lia Lilik Nirwana Lilis Nurhalizah Lita Eka Cahyani Putri M Richowanto M. Ivan Efendi M. Ivan Efendi M. Salim Bahreisy Mahendra, Arya Dwi Mahmudiana, Amnun MIFTACHUL JANNAH Miranda Maharani Tobing Muhammad Ainun Nasihin Muhammad Ainun Nasihin Muhammad Maulana Ramadhan Muhammad Nur Fuady Mahardika Muhammad Teguh Himawan Mukminin, Saiful Nadia Dinda Luthfiyah Nadinda Amalia Syafitri Natazya, Arum Nibrosun Nabil Ninda Amaliatus Dwiana Nur Arya, Adhirajasa Nurul Azizah NURUL AZIZAH Nurul Retno Hapsari Oktavia Pramasta Sari Pertiwi, Adelia Mutiahana Putri Prastikasari Putri, Naura Husnina Athifanita Rahmania, Diaz Syifa Rangga Dwi Darmawan Resmita, Serly Ricky Arya Pratama Ririn Putri Anggraeni Ririn Putri Anggraeni Rohma Kusuma Zulianti Sahila, Wirda Fitria Salma Egita Fitri Subagyo Subagyo Sarah Putri Nadin Sausan, Vynka Zahira Sekar Ayu Rarasati Setianingrum, Minanti Dwi Setyobudi, Muhammad Adindo Sheila Sabina Adelia Rizka Shintiya Anggi Erfariani Shintiya Anggi Erfariani Shntiyah, Dewi Shoimah, Nafa Subagyo, Salma Egita Fitri Subagyo Suksmawati, Herlina - Susanti, Ety Dwi Susi Hariyawati Susi Hariyawati Tasya Febriyanti Teguh Santoso, Robi Veronica Mechy Luklu’ul Firdaus Violeta, Lauda Gaby Vivia Nur Salsabila Trisnalia Winata, Aditya Chandra

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