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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) PENDIPA Journal of Science Education Journal of Health Policy and Management Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN BISNIS Jurnal Ilmu Kefarmasian Indonesia Majalah Ilmiah Bijak Warta Ikatan Sarjana Komunikasi Indonesia Al-Kharaj: Journal of Islamic Economic and Business Berdikari : Jurnal Ekonomi dan Statistik Indonesia JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Economics, Management, Business And Accounting (JEMBA) Action Research Literate (ARL) International Archives of Medical Sciences and Public Health International Archives of Medical Sciences and Public Health International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economic Reviews Journal JURNAL ECONOMINA Paradoks : Jurnal Ilmu Ekonomi Jurnal manajemen informasi kesehatan Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Abdimas Peradaban Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies JHSS (Journal of Humanities and Social Studies)
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Journal : PENDIPA Journal of Science Education

PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, METODE PENGIRIMAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE APOTEK PT W DENGAN VARIABEL MODERASI PROMOSI: Pengaruh Variasi Produk, Kualitas Pelayanan, Metode Pengiriman terhadap Keputusan Pembelian di e-Commerce Apotek PT W dengan Variabel Moderasi Promosi Kurniasih, Dian; Kosasih; Ahmar, Nurmala
PendIPA Journal of Science Education Vol 9 No 2 (2025): June
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.2.298-302

Abstract

The rapid growth of e-commerce in the pharmaceutical sector requires companies to understand key factors influencing consumer purchasing decisions. This study analyzes the effects of product variety, service quality, and delivery methods on purchasing decisions on PT W Pharmacy’s e-commerce platform, with promotion as a moderating variable. A quantitative approach using SEM-PLS was applied to data from 301 respondents. The results show that product variety has a positive and significant effect (coefficient = 0.207; t = 3.623; p = 0.000), as does service quality (coefficient = 0.157; t = 2.150; p = 0.032). Delivery methods show the strongest positive and significant effect (coefficient = 0.227; t = 4.223; p = 0.000). Promotion also directly has a positive and significant effect on purchasing decisions (coefficient = 0.362; t = 4.853; p = 0.000). As a moderating variable, promotion significantly strengthens the effect of service quality (coefficient = 0.196; t = 2.135; p = 0.033), does not significantly moderate product variety (coefficient = -0.090; t = 1.373; p = 0.170), and has a significant negative moderating effect on delivery methods (coefficient = -0.120; t = 2.019; p = 0.044). These findings emphasize the strategic role of delivery, service quality, and targeted promotion in enhancing online purchasing decisions
Analisis Faktor Penyebab Perbedaan Biaya Riil dengan Tarif INA-CBG’s pada Pasien Operasi Odontektomi di RSUD Jagakarsa Tahun 2023 Prima, Dero; Kosasih; Noor, Laili Savitri
PendIPA Journal of Science Education Vol 10 No 1 (2026): January - March
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.10.1.126-130

Abstract

Impacted of the teeth is a common condition for 0.8-3.6% of population, can become a ealth care issue that affect quality of life and productivity that low the economics level. Odontectomy is one of the methods that can fix impacted teeth. This research is to look for the cause and factors that make the difference between real cost from INA-CBGs rates. This research is a descriptive observational, the data taken retrospective and cross sectional. The samples are odontectomy patient that admitted to Jagakarsa Hospital in January – December of 2023. The analysis used Mann Whitney test and multivariate correlation analysis to determine the relation between real cost and INA-CBG’s rates. 285 samples showed that there are statistically different from hospital real cost, which shown higher, and INA-CBGs rate in odontectomy patient (p<0.001). Analytic multivariate correlation shown that pharmacy (p<0.001), length of stayed (p<0.001), and odontectomy procedure (p<0.001) are significant factor that cause higher hospital real cost. The highest factor that influenced hospital real cost is pharmacy (r=0.728), followed by length of stay (0.487) and odontectomy procedure (r=0.348).
Co-Authors Abdul Gani Sidqi Ade Irfan Ahmad Syakur Banafif Ahmad Toni, Ahmad Alnando, Dedi Andityo Wahyu Juniarsyah Ari Tri Utami Aryani Kusuma Mukti Asnar, Etty Sofia Mariati Assoc. Prof. Dr. Dr. H. Sumeidi Kadarisman, S.E., M.M Astri Hindarti Astsania Hikmah Alfath Audrianto Ayu Laili Rahmiyati Ayu Rindwita Indah Peanasari Bambang Agus W Bambang Widarsono Budyawan Herijanto Byan M Pratama Carens Sintha Iralin De Ivanka Christina Wijaniputri Dahrul Effendi Dharma Jaya Hartono Dian Kurniasih, Dian Dian Prawibawa Dini Indriani Djogo, Ony dr Agung Family, Joko Agung N Dramora Nepy Asmara Drs., M.M5, Fittiana Ellen Angelique Hardjono Etty Sofia Etty Sofia Mariati Asnar Fajarini Farida Yuliati, Farida Farida Yuliaty Farida Yuliatya Fitriana Habeahan, Immanuel Heru Atnioko Hutagaol, Tetty Ince Rosmini Irawan Sugoro Isah Amini Yasmin Istahara Jeanny Kathleen Hartini Kadarisman, Sumeidi Karahmawati , Tri Kathlyn Allysha Kurniasih, Aas Leony Martila Liya Megawati M Ahmed Mahqfiroh, Juliatul Malik, Rahadian Mantikaisih Laras, Andi Tenri Masitoh, Imas Siti Melinia Cahaya Fitri mulyani, sri rochani Muranny Nurshyaliha Manurung Murni, Detya Okti Noor, Laili Savitri Nova Karlina Nurfitriani, Astrid Nurmala Ahmar Padma Negara, M. Rizqi Panjaitan, Biller Penty Yuni Priyanda Prima, Dero Prof. Dr. VIP Paramarta Putriana Sitompul Rahadian Malik Ricky Agusiady Ridwan Rini Hastuti Risma Ariyani Rita Sulastini Rulia Sobarna Sobarna Kartamihardja Sonya Helen Maysha Sri Rochani Mulyani Suhono Tatang Sudrajat Taufan Nugroho Taufik Zulfikar Taurhesia, Shelly Timotius Gavriel Kristo Tjitrayudha, Marcel Verianto Vip Paramarta Vip Pramarta Widjajanti Utojo Y. Ony Djogo Yusup Erisyadi Yuwono, Ismanto Yuyun Yuniarsih Zaenal Aripin