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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JIPIS Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ilmiah Wahana Pendidikan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS ProBisnis : Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Pada Masyarakat Moneter : Jurnal Keuangan dan Perbankan Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Journal of Management and Social Sciences Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) (JIMBE) (Indonesian of Interdisciplinary Journal) Jurnal Portofolio: Jurnal Manajemen dan Bisnis Journal of Business Economics and Management Global Leadership Organizational Research in Management IPSSJ Epsilon : Journal of Management (EJoM) JIMEK Indonesia Economic Journal Optimal: Jurnal Ekonomi dan Manajemen
Suhroji Adha
Universitas Faletehan, Banten
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Value Co-Creation dan Pengaruhnya terhadap Customer Loyalty dalam Ekosistem Digital: Analisis Regresi Sederhana Raga Aquino; E. Rahmat Taufik; Heri Sapari Kahpi; Suhroji Adha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9966

Abstract

This research is motivated by the increasing interaction between customers and various digital platforms, which has given rise to the phenomenon of value co-creation, where customers no longer act as passive users but are actively involved in creating service value. This study aims to examine the effect of Value Co-Creation (X) on Customer Loyalty (Y) in the digital ecosystem in Indonesia. The research method used a quantitative approach with a survey technique, involving respondents who had been active users of digital platforms for at least six months. Data analysis was performed using simple regression in SPSS to examine the direct relationship between variables. The results show that Value Co-Creation has a positive and significant effect on Customer Loyalty, meaning that the higher the customer's involvement in the co-creation process, the higher their level of loyalty to the digital platform. Theoretically, this finding strengthens the literature on the importance of customer participation in digital services as a factor in shaping loyalty. Practically, this research provides implications for digital platform managers to continue encouraging user participation through interaction, feedback, and personalization to increase customer retention and loyalty.
Co-Authors ., Annissa ., Sucihati Adiwinata, Djaka Adnan, Aditya Ahmad Subhan Al Hazizah, Rofikoh Amalia Nugraha, Farahdinda Anggriawan, Muhammad Angga Asaroh, Yunia Auf Farras Naufal Ayu Puspa Wirani Azizi, Enji DEWI RAHMAWATI Didi Wandi Dimas P.K, Rahardian Diyantie, Vika Ayu Djaka Adiwinata Djaka Adiwinata Dwi Rahmi E. Rahmat Taufik Eka Febrianata Etty Nurkhayati, Etty Fajar Ramadhan Fasha, Shyabina Rahma Fasha, Stefani Auli Fatoni fatoni Fauzul, Ahmad Fidziah Fidziah Fitriyani Fitriyani Hasanah Hasanah Hofikoh Awaliyah Putri HUSNUL KHOTIMAH Hutbi, Muhamad Ila Lestia Intan Pristy Shagita Shima Irawan Irawan Irawan Irawan Irawan Irawan Irawan Julyanto, Octoberry Kahpi, Heri Sapari Kusmiaty, Agnest Mela Dwi Kusuma, Andiko Nugraha Kusuma, Hero Wirasmara Lia Nurliana Maisie Melinda Sari Meylandinniah, Fayza Fatika Monica Septiani Muda, Nurhali Muhammad Ilham Rahmadi Mujianing Shalwa, Renata Mukhlasin Mukhlasin, Mukhlasin Nabilah Maulidiannisaa Nani Yunarsih Nenden Suciyati Sartika Nikitha Wahyudi Nurhakiki, M. Nurhaliza Anggoroningtyas Nurhikmat, Mira Nurliana, Lia Pamungkas, Giantoro Raga Aquino Rani, Citra Puspita Rifki Qamarrulloh Rizal Rizal Sapari Kahpi Sari, Nur Malita Setyarandini, Venia siti nur aliyah Solis Setiyani Sucihati Sucihati Suhanah Suhanah Suherlan, Edi Tarsiah, Tian Tarso Rudiana, Tarso Titin Nasiatin Vally Adha Dwianto Wahyudi Siregar Wirda Nurmatun Putri Yolanda Widya Valiria Yulaikah Yulaikah Yulaikah Yulieti P., Ratu Miki Zahara, Vadilla Mutia