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Value Co-Creation dan Pengaruhnya terhadap Customer Loyalty dalam Ekosistem Digital: Analisis Regresi Sederhana Raga Aquino; E. Rahmat Taufik; Heri Sapari Kahpi; Suhroji Adha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9966

Abstract

This research is motivated by the increasing interaction between customers and various digital platforms, which has given rise to the phenomenon of value co-creation, where customers no longer act as passive users but are actively involved in creating service value. This study aims to examine the effect of Value Co-Creation (X) on Customer Loyalty (Y) in the digital ecosystem in Indonesia. The research method used a quantitative approach with a survey technique, involving respondents who had been active users of digital platforms for at least six months. Data analysis was performed using simple regression in SPSS to examine the direct relationship between variables. The results show that Value Co-Creation has a positive and significant effect on Customer Loyalty, meaning that the higher the customer's involvement in the co-creation process, the higher their level of loyalty to the digital platform. Theoretically, this finding strengthens the literature on the importance of customer participation in digital services as a factor in shaping loyalty. Practically, this research provides implications for digital platform managers to continue encouraging user participation through interaction, feedback, and personalization to increase customer retention and loyalty.
Pengaruh Kerjasama Tim Dan Beban Kerja Terhadap Kinerja Pegawai Dinas Perindustrian Dan Perdagangan Provinsi Banten Maya Bekti Tutuarima; Irawan Irawan; Suhroji Adha
Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 1 (2025): Januari: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v3i1.4647

Abstract

This research aims to: find out how much teamwork influences employee performance; to find out how much workload affects employee performance; to find out how much influence teamwork and workload have on employee performance. This research is quantitative research and was conducted at the Banten Province Department of Industry and Trade with a total of 60 respondents using purposive sampling. This research data was taken using questionnaires, observations, interviews. The analysis technique used in testing the hypothesis is a simple and multiple linear regression analysis technique with the help of SPSS 21. From the results of this test it can be concluded that the teamwork variable (X1) has a significant positive effect on employee performance (Y); the workload variable (X2) has a positive but not significant effect on employee performance (Y); the teamwork variable (X1) workload (X2) has a significant positive effect on employee performance (Y).