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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JIPIS Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ilmiah Wahana Pendidikan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS ProBisnis : Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Pada Masyarakat Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Journal of Management and Social Sciences Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) (JIMBE) (Indonesian of Interdisciplinary Journal) Jurnal Portofolio: Jurnal Manajemen dan Bisnis Journal of Business Economics and Management Global Leadership Organizational Research in Management IPSSJ Epsilon : Journal of Management (EJoM) JIMEK Indonesia Economic Journal
Suhroji Adha
Universitas Faletehan, Banten
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A, The The Role Of Family Management In Theformation Of Children's Character : A Literature Review Ahmad Subhan; Suhroji Adha
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.2499

Abstract

Family is one of the most important factors in a child's success. As a child grows and develops, the family becomes the natural foundation. The physical and psychological development of a child takes place within the family. This paper attempts to investigate the viewpoint of family management. The socio-culture of the family has undergone significant changes in the millennial era, which is characterised by the rapid development of technology and information. The speed of globalisation makes the industrial revolution 4.0 unstoppable. The results of analyses from various sources and references show that there is a need for adaptive strategies in family education given the constant changes of the times.
The Effect of Tik Tok Live Streaming in Increasing Consumer Trust and Purchasing Decisions Elvi Susanti; Suhroji Adha
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7214

Abstract

In the currently developing digital era, the use of live streaming on the TikTok platform is becoming an increasingly popular marketing strategy. This research aims to determine the relationship between TikTok live streaming and increasing consumer trust and purchasing decisions. By utilizing a literature review as a research method, this research aims to explore information from previous research involving TikTok live streaming, consumer trust, and purchasing decisions. Previous research results show that TikTok live streaming plays an important role in shaping consumer trust through content authenticity and direct interaction. Product details displayed during live streaming and the quality of the streamer's presentation can influence purchasing decisions. TikTok Live Streaming is considered effective as a promotional medium that can build trust and increase consumer purchasing decisions.
INTRODUCTION OF DRUG INFORMATION FROM DRUG PACKAGING AND LABELS IN THE COMMUNITY OF CIKULUR SERANG BANTEN Nurliana, Lia; ., Sucihati; Adha, Suhroji; Nurhikmat, Mira; ., Annissa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1928

Abstract

Indonesian society today has become accustomed to the use of drugs. This can be caused by various factors such as the development of the disease, the production of various types of drugs and supplements, in addition to the large number of pharmacies that sell drugs that do not follow the applicable rules and the start of the implementation of national health insurance such as BPJS has allowed people to get easier access to treatment. These developments have caused various positive and negative impacts. The positive impact that can be seen is that more and more people are starting to care about health by checking themselves into healthcare places. While the negative impact that may arise with the increasing use of drugs in the community is errors in using drugs. This can occur due to a lack of knowledge and information conveyed to the public regarding the use of good and correct drugs. Errors in the use of drugs can cause harm both to society and to the environment. This counseling activity is intended for the community to increase basic knowledge of drugs, namely recognizing drug signs and etiquette (labels) useful for reducing drug abuse and increasing insight into drugs on the market.
Analisis Pengawasan Wajib Pajak dengan Model Compliance Risk Management (CRM) dan Kebijakan Pengawasan Kepatuhan Wajib Pajak sebagai Upaya Penguatan Penerimaan Pajak pada KPP Pratama Indramayu Tahun 2019-2023 Diyantie, Vika Ayu; Adha, Suhroji
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16333

Abstract

Pajak memiliki peranan yang dominan untuk pembangunan nasional dalam struktur APBN. Kepatuhan wajib pajak menjadi fokus penting DJP dengan kegiatan pengawasan pajak dalam sistem self assessment untuk mencapai penerimaan pajak yang optimal dalam situasi nasional yang dinamis termasuk saat pandemi Covid-19. Compliance risk management menghasilkan peta risiko kepatuhan wajib pajak. Kebijakan pengawasan kepatuhan wajib pajak sebagai peningkatan pengawasan wajib pajak yang lebih efisien dan efektif dalam rangka mewujudkan kepatuhan yang berkesinambungan. Tujuan penelitian ini untuk menganalisis pengawasan wajib pajak dengan model CRM dan kebijakan pengawasan kepatuhan wajib pajak sebagai upaya penguatan penerimaan pajak pada KPP Pratama Indramayu tahun 2019-2023. Penelitian ini dilaksanakan dengan pendekatan deskriptif dan metode penelitian kualitatif. Hasil wawancara sebagai data primer penelitian ini. Selain itu, dokumen dan literatur yang berkaitan sebagai data sekunder. Hasil penelitian menggambarkan bahwa pengawasan wajib pajak dengan model CRM dan kebijakan pengawasan kepatuhan wajib pajak berdampak positif terhadap penerimaan pajak di KPP Pratama Indramayu tahun 2019-2023.
EDUKASI PREVENTIF PADA MAHASISWA DALAM MENANGANI PELAPORAN KASUS KEKERASAN SEKSUAL MELALUI APLIKASI PINTAR (BESTIEQ) DAN FILM PENDEK Rahmawati, Dewi; Meylandinniah, Fayza Fatika; Fasha, Shyabina Rahma; Fasha, Stefani Auli; Tarsiah, Tian; Hutbi, Muhamad; Suherlan, Edi; Adha, Suhroji
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34204

Abstract

Permasalahan kasus kekerasan seksual adalah meningkatnya jumlah kasus kekerasan seksual yang diakibatkan oleh adanya persepsi dari masyarakat yang dapat ditoleransi atau hal yang biasa, kuatnya budaya patriarki dan penegakkan hukum yang masih lemah. Kekerasan seksual sering terjadi di lingkungan akademik dan kasusnya selalu ada serta korbannya masih belum berani melaporkan diri. Tujuan pengabdian masyarakat adalah memberikan edukasi kepada mahasiswa/I Universitas Faletehan untuk berani speak up apabila telah mengalami kekerasan seksual dengan menggunakan aplikasi pintar “BestieQ”. Hal ini dilakukan untuk melihat fenomena kejadian dan melakukan penanganan apabila telah terjadinya kekerasan seksual di Universitas Faletehan serta memulihkan kembali kesehatan mental pada korban pascatrauma bersama konselor professional. Kegiatan pengabdian masyarakat ini telah dilakukan melalui 3 tahap kegiatan. Pada tahap pertama dilakukan uji kelayakan aplikasi “BestieQ” dengan menggunakan kuesioner System Usability Scale dan didapatkan nilai 82,25 yang berarti aplikasi ini berada dalam kategori good/baik. Pada tahap kedua dilakukan pengenalan aplikasi “BestieQ” kepada mahasiswa/i melalui pemberian edukasi penayangan film pendek pada saat perayaan dies natalis ke-5 Universitas Faletehan. Pada tahap terakhir dilakukan evaluasi survei kepuasaan aplikasi “BestieQ” dan terjadi peningkatan dengan nilai 80,25 yang berarti aplikasi ini berada dalam kategori good/baik. Aplikasi “BestieQ” merupakan sebuah aplikasi digital berbasis Android yang bersifat “friendly” bagi korban kekerasan seksual serta dapat memulihkan kesehatan mental pada korbannya.
Value Co-Creation dan Pengaruhnya terhadap Customer Loyalty dalam Ekosistem Digital: Analisis Regresi Sederhana Raga Aquino; E. Rahmat Taufik; Heri Sapari Kahpi; Suhroji Adha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9966

Abstract

This research is motivated by the increasing interaction between customers and various digital platforms, which has given rise to the phenomenon of value co-creation, where customers no longer act as passive users but are actively involved in creating service value. This study aims to examine the effect of Value Co-Creation (X) on Customer Loyalty (Y) in the digital ecosystem in Indonesia. The research method used a quantitative approach with a survey technique, involving respondents who had been active users of digital platforms for at least six months. Data analysis was performed using simple regression in SPSS to examine the direct relationship between variables. The results show that Value Co-Creation has a positive and significant effect on Customer Loyalty, meaning that the higher the customer's involvement in the co-creation process, the higher their level of loyalty to the digital platform. Theoretically, this finding strengthens the literature on the importance of customer participation in digital services as a factor in shaping loyalty. Practically, this research provides implications for digital platform managers to continue encouraging user participation through interaction, feedback, and personalization to increase customer retention and loyalty.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN DI FOUR EIGHT COFFEE & EATERY Muhammad Ilham Rahmadi; Suhroji Adha; Irawan
Integrative Perspectives of Social and Science Journal Vol. 3 No. 01 Januari (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat pembelian pelanggan Four Eight Coffee & Eatery dipengaruhi oleh brand image dan kualitas produk. Penelitian asosiatif menggunakan pendekatan kuantitatif adalah metodologi yang digunakan. Dengan menggunakan metode pemilihan acak langsung, kuesioner disebarkan kepada 45 responden untuk mengumpulkan data. Uji validitas, reliabilitas, regresi linier sederhana dan berganda, uji-t, uji-F, dan koefisien determinasi (R2) digunakan untuk menganalisis data dengan SPSS. Temuan penelitian menunjukkan bahwa, secara parsial dan simultan, minat pembelian dipengaruhi secara positif dan signifikan oleh brand image dan kualitas produk. Kedua variabel independen tersebut menyumbang 45,6% variasi minat beli, sedangkan sisanya dipengaruhi oleh variabel yang tidak termasuk dalam penelitian ini, berdasarkan nilai koefisien determinasi sebesar 0,456.
The Effect of Artificial Intelligence on Digital Marketing Management of MSMEs Suhroji Adha; Irawan Irawan; Enji Azizi; Hero Wirasmara Kusuma; Mira Nurhikmat
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5057

Abstract

The advancement toward the Society 5.0 era has encouraged MSMEs to increasingly adopt artificial intelligence in various business activities, particularly in digital marketing practices. However, empirical evidence examining the role of artificial intelligence in supporting digital marketing management among MSMEs, especially in developing countries, remains limited. This study investigates the influence of artificial intelligence utilization on digital marketing management among MSMEs in the Society 5.0 era. A quantitative approach was employed through a survey involving MSMEs that actively utilize digital technologies in their marketing activities. The collected data were analyzed using linear regression analysis with the assistance of SPSS software. The findings reveal that artificial intelligence utilization has a positive and statistically significant effect on digital marketing management among MSMEs. These results indicate that the integration of artificial intelligence into digital marketing activities contributes to improving marketing effectiveness and strengthening MSMEs’ competitiveness in the Society 5.0 era. Furthermore, this study contributes to the literature on technology-based digital marketing and provides practical implications for MSME practitioners and policymakers.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PT. ROYAL BESTINDO SHAKTI Fajar Ramadhan; Eka Febrianata; Raga Aquino; Suhroji Adha
Business and Enterpreneurship Journal (BEJ) Vol 7, No 1 (2026)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v7i1.2221

Abstract

Dalam penelitian ini bertujuan untuk mengetahui Pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen. Adapun metode penelitan kuantitatif, dengan teknik pengumpulan data melalui kuisioner, teknik pengambilan sampel menggunakaan rumus slovin. Dengan sampel 94 konsumen.Hasil dari analisis statistik tentang Pengaruh kualitas produk dan harga terhadap kepuasan konsumen, dari hasil uji secara parsial bahwa teradapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumen, serta secara simultan terdapat pengaruh yg positif dan signifikan antara kualitas produk dan harga terhadap kepuasan konsumenKata kunci: kualitas produk, harga dan kepuasan konsumen. 
Co-Authors ., Annissa ., Sucihati Adiwinata, Djaka Adnan, Aditya Ahmad Subhan Al Hazizah, Rofikoh Amalia Nugraha, Farahdinda Anggriawan, Muhammad Angga Asaroh, Yunia Auf Farras Naufal Ayu Puspa Wirani Azizi, Enji DEWI RAHMAWATI Didi Wandi Dimas P.K, Rahardian Diyantie, Vika Ayu Djaka Adiwinata Djaka Adiwinata Dwi Rahmi E. Rahmat Taufik Eka Febrianata Elvi Susanti Etty Nurkhayati Fajar Ramadhan Fasha, Shyabina Rahma Fasha, Stefani Auli Fatoni fatoni Fauzul, Ahmad Fidziah Fidziah Fitriyani Fitriyani Hasanah Hasanah Heri Sapari Kahpi Hofikoh Awaliyah Putri HUSNUL KHOTIMAH Hutbi, Muhamad Ila Lestia Intan Pristy Shagita Shima Irawan Irawan Irawan Irawan Irawan Irawan Irawan Julyanto, Octoberry Kusuma, Andiko Nugraha Kusuma, Hero Wirasmara Maisie Melinda Sari Meylandinniah, Fayza Fatika Monica Septiani Muda, Nurhali Muhammad Ilham Rahmadi Mujianing Shalwa, Renata Mukhlasin Mukhlasin, Mukhlasin Nabilah Maulidiannisaa Nikitha Wahyudi Nurhakiki, M. Nurhaliza Anggoroningtyas Nurhikmat, Mira Nurliana, Lia Pamungkas, Giantoro Raga Aquino Raga Aquino Rani, Citra Puspita Rifki Qamarrulloh Rizal Rizal Sapari Kahpi Sari, Nur Malita Sartika, Nenden Suciyati Setyarandini, Venia siti nur aliyah Solis Setiyani Sucihati Sucihati Suhanah Suhanah Suherlan, Edi Tarsiah, Tian Tarso Rudiana, Tarso Titin Nasiatin Vally Adha Dwianto Wahyudi Siregar Wirda Nurmatun Putri Yolanda Widya Valiria Yulaikah Yulaikah Yulaikah Yulieti P., Ratu Miki Zahara, Vadilla Mutia