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Journal : Journal of the Community Development in Asia

A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Factors Influencing Consumers' Behavioral Intention to Use Electronic Wallet: A Study of Touch ’n Go E-wallet Ling, Wei Aw; Raam, Ashwinytaah; Binti Mohd Rizal, Auni Nadiah; Binti Niyas Ali, Azra Parvin; Khoiruwnia, Fadhilah; Satia Utama, A A Gde; Teoh, Kok Ban
Journal of The Community Development in Asia Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2295

Abstract

With the advancement of technology and implement of the fourth industrial revolution, digital wallet payment methods have appeared as the latest wave in the market. People can now enjoy cashless payments with a simple tap of a button. Due to the Covid-19 pandemic, digital wallet use among consumers significantly increased. The study was conducted to analyze the factors influencing users' behavioral intention in using the electronic wallet (e-wallet)- Touch ’n Go E-wallet. To explore, the collection of both primary and secondary data is done through several sources, and a digital questionnaire was produced to collect data and information from 150 respondents. We tested hypotheses using IBM SPSS Statistic software. The result indicated that perceived usefulness, perceived convenience, perceived trust, and perceived security of the Touch ’n Go E-wallet application significantly influence consumer behavioral intention using the e-wallet payment method.
A Study on Unemployment rate of Youth Graduates Student in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheah, Zong Bin; Teh, Wan Xin; Tan, Qing Yee; Ng, Ningze; Goh, Yi Lin; Prerna, Kumari; Kanoujiya, Snehal Deepak
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2113

Abstract

This research aims to investigate how English Proficiency, Employability Skills and Job Mismatch affect unemployment rate among youth graduate students. This quantitative research distributed an online questionnaire to collect data from 300 unemployed youth graduate students. The findings concluded that  English proficiency and job mismatch  have significant positive relationship with unemployment rate, whereas employability skills possess a significant negative relationship with unemployment rate. The findings contribute to the continuous improvement on unemployment rate among the youth graduate students of Malaysia by English proficiency, employability skills and job mismatch.
A Study on Unemployment rate of Youth Graduates Student in Malaysia Gan, Kia Hui; Teoh, Kok Ban; Cheah, Zong Bin; Teh, Wan Xin; Tan, Qing Yee; Ng, Ningze; Goh, Yi Lin; Prerna, Kumari; Kanoujiya, Snehal Deepak
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2113

Abstract

This study delves into the dynamics of unemployment rate among recent graduates within the first two years post-graduation. By employing Partial Least Square (PLS) as a statistical tool, the research aims to assess both the measurement and structural models, providing valuable insights into the factors influencing unemployment. This research aims to investigate how English proficiency, employability skills and job mismatch affect unemployment rate among youth graduate students in Malaysia. This quantitative research distributed an online questionnaire to collect data from 300 unemployed youth graduate students. The findings implies that English proficiency and job mismatch have significant positive relationship with unemployment rate, whereas employability skills possess a significant negative relationship with unemployment rate. The findings contribute to the continuous improvement on unemployment rate among the youth graduate students of Malaysia by English proficiency, employability skills and job mismatch
Factors Affecting the Revenue of MTE Mechanical Private Limited Company Teoh, Kok Ban; Cordova, Miguel; Ooi, Tin Phang; Tayyiba, Maryam; Warrier, Uma; Binti Azahar, Siti Fatini; Khow, Pei Fen; Loo, Ming Hao; Kee, Daisy Mui Hung; Liew, Chee Woh; Low, Chuan Heng; Chin, Wei Xuan
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1001

Abstract

MTE Mechanical Private Limited Company is a manufacturing company located at Batu Maung, Malaysia producing fabricated metal products. During 2020, the company’s revenue has significantly decreased compared to the previous year. Therefore, the purpose of this research is to identify the factors which affect the revenue of the company. Online interviews were used to collect information from the company’s owner and three of their customers. The present study found that the delivery service and product’s quality of the company are the major issues having effects upon the company’s revenue. Moreover, the findings of the present study would benefit the company.
Assessing the Impact of Service Quality Dimensions on Customer Satisfaction in Budget Airlines Teoh, Kok Ban; Lok, Yee Huei; Kee, Lidwina Yi Ming; Li, Xuanting; Li, Yinglan; Li, Yuxin; Liao, Zhongkai; Neyaz, Fahad; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4171

Abstract

In the highly competitive airline industry, budget carriers must focus on customer satisfaction as a critical strategy to sustain loyalty and differentiation. This study aims to investigate the factors influencing customer satisfaction with AirAsia in Malaysia, specifically examining the roles of price, service quality, food service, assurance, and empathy. A quantitative approach was employed using survey data collected from AirAsia passengers, and regression analysis was conducted to assess the influence of these variables. The results reveal that empathy, assurance, and food service significantly affect customer satisfaction, with empathy emerging as the strongest predictor (? = 0.480, p 0.01). Assurance also demonstrated a positive influence (? = 0.203, p 0.05), followed by food service (? = 0.178, p 0.1). Together, these variables explained 66.1% of the variance in customer satisfaction (R² = 0.661). In contrast, price (? = 0.059) and service quality (? = 0.069) showed no significant impact. These findings underscore the importance of prioritizing empathetic service, trust-building, and food quality enhancements over pricing strategies alone. The study provides both theoretical insights into customer satisfaction determinants in low-cost aviation and practical guidance for airlines seeking to strengthen customer experiences and maintain competitiveness.
A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Factors Influencing Consumers' Behavioral Intention to Use Electronic Wallet: A Study of Touch ’n Go E-wallet Ling, Wei Aw; Raam, Ashwinytaah; Binti Mohd Rizal, Auni Nadiah; Binti Niyas Ali, Azra Parvin; Khoiruwnia, Fadhilah; Satia Utama, A A Gde; Teoh, Kok Ban
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2295

Abstract

With the advancement of technology and implement of the fourth industrial revolution, digital wallet payment methods have appeared as the latest wave in the market. People can now enjoy cashless payments with a simple tap of a button. Due to the Covid-19 pandemic, digital wallet use among consumers significantly increased. The study was conducted to analyze the factors influencing users' behavioral intention in using the electronic wallet (e-wallet)- Touch ’n Go E-wallet. To explore, the collection of both primary and secondary data is done through several sources, and a digital questionnaire was produced to collect data and information from 150 respondents. We tested hypotheses using IBM SPSS Statistic software. The result indicated that perceived usefulness, perceived convenience, perceived trust, and perceived security of the Touch ’n Go E-wallet application significantly influence consumer behavioral intention using the e-wallet payment method.
Co-Authors A/P Nagenthran, Yarshinni Abdullah, Haziqzul Najmi Bin Aggarwal, Juhi Ali, A. J. Ali, Anees Jane Ang, Delon Wern Jian Ang, Hui Hui Ang, Jia Wei AV, Akshay Azian, Nadiah Hidayah Binti Azizul Jasri, Akhtar Izzeti Binti Binti Azahar, Siti Fatini Binti Harudin, Fathimah Az-Zahra Binti Mohd Rizal, Auni Nadiah Binti Niyas Ali, Azra Parvin Bong, Allychia Ling Li Brayn, Nsobundu Ugochukwu Budiani, Rizkyvania Betarishanti Cai, Zhen Cao, Sheng Jie Cao, Ze Lei Chan, Jia Jun Chauhan, Shalini Cheah, Zong Bin Cheang, Wen Jing Chen, Liangyu Chen, Quanxi Chen, Zhuyi Cheong, Choon Sing Cheong, Li Qing Chew, Hao Ran Chia, Jia Xin Chia, Ting Ting Chien, Yoke Choo Chin, Wei Xuan Ching, Lim Lee Choy, Jin Feng Chuah, Yan Jin Cordova, Miguel Dabeer, Sindhu L Darishini, Letchumunen Darware, Sakshi Ajay Das, Abhijit Dharma, Ida Bagus Surya Dubey, Avinas Kumar Dwi Nita Aryani Edeh, Friday Ogbu Espinoza, Miguel Córdova Espinoza, Miguel Córdova Fang, Feng Faturrahman, Iqbal Fen, Khow Pei Feng, Xinkai Gan, Kia Hui Ganatra, Varsha Goh, Yi Lin Goyal, Peehu Gupta, Shikhar Hengky Hengky, Hengky Hor, Sin Ni Hui, Gan Kia Hung Kee, Daisy Mui Ilyas, Sehrish Syed Jacinta, Ofojama Blessing Jagdale, Akash Jia Yee, Foong Jian, Delon Ang Wern Jivega, Nadarajah Kanoujiya, Snehal Deepak Kavithanjli, Munusamy Kee, Daisy Mui Hung Kee, Lidwina Yi Ming Khoiruwnia, Fadhilah Khow, Pei Fen Kit Ng, Bryan Mung Koay, Wei Lun Kuek, Thiam Yong López, Carolina Ardila Lee Fan, Gan Lee, Gim Seng Lee, Jia Lin Jocelyne Lee, Jie Min Lew, Carol Lew, Tek Yew Lew, Yen Ru Li, Haoran Li, Jihan Li, Xuanting Li, Yinglan Li, Yuxin Liao, Zhongkai Liem, Gai Sin Liew, Chee Woh Lim, Chin Hui Lim, Chung Hong Lim, Jin Ting Lim, Kai En Lim, Pei En Lim, Yen Ying Ling, Wei Aw Liou, Zi Yao Liq Ooi, Lyn Liu, Yushuo Liu, Zhihan Lok, Yee Huei Long, Jiahui Long, Yifei Loo, Ming Hao Low, Chuan Heng Low, Song Han Low, Yen Ling Lu, Shuang Ma, Yan Qi Madan, Sahana Madhu, Amitha Mah, Ehy Tarh Maheswaran, Yashwiny Malik, Anurag Maulana, Zulkifli Ega Irvan Ming, Che Mohamad Zaki, Aiman Hakim Bin Mohan, Nitin Mui Hung Kee, Daisy Murugan, Yashene Muthraj, Roshni Guru Nair, Rajesh Kumar Nayak, Prajna Nazira, Aina Neoh, Kah Yong Nerkar, Saurabh Ravindra Neyaz, Fahad Ng, Ningze Ng, Pei Long Ng, Ruen Chye Ng, Yi Hong Ni, Lim Shi Ooi, Tin Phang P V, Ranjith Padam, Charu Pandey, Shivangi Pérez, Camilo Pérez-Restrepo, Camilo Peedikayil, Adeeb Valliyapurayil Pérez, Camilo Prerna, Kumari R G, Sushma Raam, Ashwinytaah Rabba, Alya Zikrina Rana, Rajeev Renyue, Zhang Rishimelan, Sangar Rizaudi, Syarifah Nur Adawiyah Binti Syed S, Chetana Salam, Mifta Darus Satia Utama, A A Gde Shahrin, Syamimi Izzureen Binti Shaikh, Sanowar Shekar, Shetty Lavanya Shihui, Lin Singh, Amisha Siddhu Singh, Himanshi Singh, Padmalini Sinha, Rupesh Sinha, Rupesh Kumar Suardi, Elyoni Inez Sandra Sun, Yinghao Syukli Noor Azmin, Irdina Zulaikha binti Tan, Florence E-Vern Tan, Qing Yee Taufik, Nur Ain Afiqah Binti Mohd Tayyiba, Maryam Teh, Wan Xin Teow, Boon Keong Thulasedass, Sharmila Ti, A Yee A/P A Tnay, Alicia Ai Xian Tunde, Odebunmi Abayomi Umamageswari, Umamageswari V, Yashaswini. Via, Seviana Vladimir, Gerasimenko Volha, Rudkouskaya Wan, Yong Hong Warrier, Uma Wei, Fu Wijaya, Shahwatul Hajjah Islamia Wong, Joey Wong, Xin Shi Xuan, Lim Ee Yee, Lim Zhi Yeoh, Li Khuan Yilin, Guo Yong, Hui Yee Yuheng, Huang Zaki, Siti Nazurah binti Mohd Zamri, Muhammad Syazwan Afifi Bin Zhafira, Adzra Zhen, Lim Shu Zulkurnein, Syazwina Nadiah Binti