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All Journal Jurnal Siasat Bisnis International Journal of Education JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia Tazkia Islamic Finance and Business Review JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JRB-Jurnal Riset Bisnis SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Industrial Engineering & Management Research (JIEMAR) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Empowerment: Jurnal Pengabdian Masyarakat Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) eProceedings of Management Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Jurnal Administrasi Bisnis Indonesian Journal of Entrepreneurship & Startups Journal of Community Service and Society Empowerment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Research Journal of Business Studies Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Agus Maolana Hidayat
Universitas Telkom
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Pengaruh Member Card Dan Kepuasan Pelanggan Terhadap Loyalitas Produk Coffee Shop X di Indonesia Mutiara Dian Azzahra; Agus Maolana Hidayat
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3670

Abstract

Meningkatnya konsumsi kopi di Indonesia membuat pelaku bisnis berusaha menciptakan sebuah inovasi dengan mendirikan usaha coffee shop X disertai dekor dan fasilitas yang dapat memberikan kepuasan bagi pelanggan. Selain itu setiap perusahaan membuat sebuah loyalty program berupa member card yang memberikan keuntungan dan keistimewaan dalam melakukan transaksi. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan member card dan kepuasan pelanggan terhadap loyalitas pelanggan. Metode penelitian yang digunakan melalui pendekatan deskriptif dan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner secara online melalui social media diperoleh sebanyak 244 responden. Teknik pengambilan sampel menggunakan nonprobability sampling dengan metode incidental. Penelitian ini menggunakan software SMARTPLS versi 3.2.9 dalam melakukan pengolahan data. Hasil penelitian ini menunjukkan bahwa member card memberikan pengaruh positif yang signifikan terhadap kepuasan pelanggan dan member card juga memberikan pengaruh positif yang signifikan terhadap loyalitas pelanggan serta kepuasan pelanggan memberikan pengaruh positif yang signifikan terhadap loyalitas pelanggan. Kata Kunci: Member Card, Kepuasan Pelanggan, Loyalitas Pelanggan, Coffee Shop.
Pengaruh Sosial Media Instagram Terhadap Minat Beli Followers Bandung Makuta Siti Hazar Rezekimuli; Agus Maolana Hidayat
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saat ini, banyak bermunculan bisnis kuliner yang memanfaatkan akun social media untuk mengiklankan produknya, sehingga persaingan bisnis kuliner menjadi lebih ketat. Pelaku bisnis makanan harus memerhatikan kegunaan social media yang sesuai dengan target pasarnya sehingga pesan yang diberikan efektif, efisien dan memenuhi tujuan dari penggunaannya. Penelitian ini bertujuan untuk mengetahui pengaruh social media Instagram terhadap minat beli Followers Bandung Makuta. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif, pengumpulan data melalui kuesioner. Uji data melalui uji validitas, reliabilitas, dan normalitas. Analisis menggunakan statistik deskriptif dan analisis regresi linier sederhana dengan pengambilan sampel yaitu pengguna Instagram yang mengikuti Instagram Bandung Makuta. Kata kunci : Social Media Instagram, Minat Beli, service recovery
Pengaruh Harga dan Brand Awareness Terhadap Loyalitas Pelanggan Smartphone di Indonesia Difa Mela Ardelia; Agus Maolana Hidayat
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3774

Abstract

Abstrak Smartphone X merupakan salah satu merek smartphone di Indonesia yang berkualitas dan terkenal, namun harga yang ditawarkan relatif mahal. Hal ini menjadi pertimbangan penting bagi konsumen dalam memutuskan membeli smartphone X. Tujuan dari penelitian ini yaitu untuk mengetahui persepsi konsumen mengenai harga dan brand awareness serta pengaruhnya pada loyalitas pelanggan smartphone X. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan non-probability sampling dengan mengaplikasikan incidental sampling. Hasil analisis data serta pengujian hipotesis menghasilkan harga dan kesadaran merek mempengaruhi loyalitas pelanggan sebesar 41,8%, sedangkan 58,2% disebabkan oleh perubahan faktor di luar penelitian ini. Tetapi kesadaran merek memiliki pengaruh yang lebih besar daripada harga. Alasannya karena kesadaran merek mempengaruhi persepsi konsumen terhadap produk yang baik atau buruk. Berdasarkan hasil penelitian dengan menggunakan SPSS versi 26 menunjukkan bahwa harga dan kesadaran merek berpengaruh secara parsial maupun simultan pada loyalitas pelanggan. Kata Kunci: Brand Awareness; Harga; Loyalitas Pelanggan. Abstract Smartphone X is one of smartphone brands in Indonesia, which is of high quality and well-known, but the price offered is relatively expensive. This is an important consideration for consumers in deciding to buy the X smartphone. This study aims to determine consumer perceptions regarding price and brand awareness as well as their influence on customer loyalty of smartphone X. This research is a quantitative descriptive study, with non-probability sampling using incidental sampling. The results of data analysis and hypothesis testing in this study show that price and brand awareness affect customer loyalty by 41.8%, while 58.2% is caused by changes in factors outside this study. But brand awareness has a bigger influence than price. The reason is because brand awareness influences consumer perceptions of good or bad products. Based on the results of research using SPSS version 26, it shows that price and brand awareness have a partial or simultaneous effect on customer loyalty. Keywords: Brand Awareness; Customer Loyalty; Price.
Peningkatan Kapabilitas UMKM Yayasan Rikalikas Melalui Website HiUMKM Agus Maolana Hidayat; Rennyta Yusiana; Fauzan Aziz; Nadya Novandriani Karina Mulyono; Astadi Pangarso; Arry Widodo; Heru Nugroho; Gita Indah Hapsari
I-Com: Indonesian Community Journal Vol 3 No 1 (2023): I-Com: Indonesian Community Journal (Maret 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.122 KB) | DOI: 10.33379/icom.v3i1.2226

Abstract

Yayasan Rikalikas adalah Yayasan sosial yang berfokus pada bidang sosial dan edukasi, serta memiliki program kerja untuk penguatan UMKM khususnya skala Mikro dan Kecil. Terdapat beberapa permasalahan yang dihadapi oleh mitra, yaitu: 1. Mitra belum memiliki website media untuk membahas konten yang berkaitan dengan UMKM, 2. Anggota mitra UMKM belum mampu menjadi content writer dan membuat iklan produk yang menarik, 3. Belum memiliki fasilitas pendukung untuk membangun konten seperti personal komputer. Solusi yang dilakukan adalah dengan membuat website media UMKM, mengadakan pelatihan Search Engine Optimization (SEO), copywriting, dan pemanfaatan media sosial, serta memberikan bantuan sarana berupa personal computer. Kegiatan ini disambut baik oleh mitra dan berharap akan terjadi keberlanjutan. Dengan website HiUMKM, mitra menjadi lebih mudah memasarkan produknya. Website tersebut membantu mitra dapat beriklan secara gratis tanpa dipungut biaya dan dengan adanya pelatihan dapat meningkatkan wawasan serta keahlian mitra sehingga dapat mengoptimalkan pemasaran.
APLIKASI KLINIK UMKM UNTUK MENDUKUNG FOOD COMMUNITY UMKM BANDUNG Anak Agung Gde Agung; Rennyta Yusiana; Rizza Indah Mega Mandasari; Kristina Sisilia; Heru Nugroho; Taufan Umbara; Astadi Pangarso; Agus Maolana Hidayat; Dewi K. Soedarsono
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.378

Abstract

As the spearhead of the economy, Micro, Small and Medium Enterprises (MSMEs) play a very important role in Indonesia. MSMEs employ more than 99% of the workforce and contribute greatly to our country's gross domestic product. The Covid-19 pandemic that occurred at the end of 2020 caused drastic changes in daily habits, including interactions and transactions. For health reasons, people are forced to use IT in interacting and transacting. This is actually in line with the government's plan to utilize IT for economic activities, but the pandemic has accelerated this so that MSMEs must be able to adapt in a very short time. Food Community (Footy) is an MSME community focused on the food sector operating in the Bandung area. Currently, the community requires an IT-based platform to communicate with their SMEs member. This communication includes MSME consulting from legality arrangements to branding, design and marketing, institutional consulting, and management of activities such as workshops and seminars. For this reason, in this community service activity, we proposed an IT-based platform in the form of an MSME clinic website that can be used by MSME members and other parties involved in community operations, such as academic and government institutions. In this activity, we also provide supporting equipment for MSME clinical activities
Pengaruh Social Media Marketing Tiktok dan Kualitas Produk terhadap Keputusan Pembelian Produk Camille Beauty Aulia Nur Indah Permatasari; Agus Maolana Hidayat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.250

Abstract

Currently, the trend of the Indonesian cosmetic industry is growing quite rapidly, especially in the skin care sector, so that competition in the skincare sector is becoming very tight. continue to increase. Camille Beauty is a beauty production company founded in 2018 and is one of the recommended products. Using Tiktok as a social media marketing platform to promote products sold to attract consumers to decide to buy Camille Beauty products. The purpose of this research was to find out and analyze how Tiktok's Social Media Marketing and Camille Beauty's Product Quality, to find out the Purchase Decision on Camille Beauty's Products, and to find out the Effect of Tiktok's Social Media and Product Quality on Camille Beauty's Purchase Decisions. This type of research is a quantitative method and uses descriptive data analysis. Sampling using non-probability sampling method. A total of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis using IBM SPSS Statistics 26 software. The results obtained based on this research are that the social media marketing platform TikTok has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and social media marketing on the tiktok platform and product quality have a significant effect on purchasing decisions.
PENERAPAAN POJOK UMKM UNTUK KATALOG PRODUK CRAFT DAN FASHION PADA KOMUNITAS PPKM KAB.BANDUNG Heru Nugroho; Wardani Muhamad; Agus Maolana Hidayat; Kristina Sisilia; Astadi Pangarso Nugroho; Robbi Hendriyanto
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.557

Abstract

In facing the ban on gathering due to the Covid-19 pandemic, MSMEs in the Craft and Fashion sectors in Bandung who are members of the Paguyuban Pengusaha Kecil dan Menengah (PPKM) community need to find alternative ways to market their products. One effective solution is to use an online catalog. Through online catalogs, MSMEs can easily and effectively display their products through online platforms that can be accessed by many people. This allows MSMEs to expand their market and increase product visibility widely. In addition, the use of online catalogs also helps MSMEs save on marketing costs, increase efficiency in managing businesses, and establish connections with potential customers. Thus, the implementation of online catalogs is an important strategy in marketing and business development for MSMEs in Craft and Fashion
Pengaruh Harga dan Kualitas Produk terhahap Keputusan Pembelian Samuel Sahat Maruli Pasaribu; Agus Maolana Hidayat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.638

Abstract

The beverage industry market in Indonesia has developed from year to year, which has prompted several manufacturers to be increasingly interested in companies engaged in the beverage industry, one of which is Chatime and Koi The. Chatime and Koi The have opened many branches of their company in several areas, including one in Bandung. The large number of enthusiasts for the bubble tea drink has pushed the Chatime and Koi The companies to compete to make efforts for consumers to continue buying their products. The purchase decision is also influenced by several factors, one of which is the price factor and also the product quality of these beverage products. The main objective of this study was to determine the effect of price and product quality on purchasing decisions for Chatime and Koi the in Bandung. This type of research used is a quantitative method. The sampling technique used is non-probability sampling with type purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using Statistical Product and Service Solutions (SPSS) Version 26. The results of the study show that price and product quality partially or simultaneously have a significant effect on Chatime purchasing decisions, while partially product quality has a significant effect on purchasing decisions for Koi The products in Bandung and the price variable has no significant effect. However, the simultaneous price and product quality have a significant effect on purchasing decisions for Koi the in Bandung.
Analisis Profil Konsumen Menggunakan Empathy Map Pada Startup Prove Fragrance Dicky Hariyadi Erikson; Agus Maolana Hidayat
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9412

Abstract

In Indonesia, the cosmetics industry has experienced significant revenue growth in recent years, including in the perfume product category. One of the local brands that has emerged is Prove, but the company has experienced a recent decline in sales. Prove feels that the products they currently offer do not meet the desires and needs of the market segments they target. Despite establishing segmentation and targeting, in practice, this has not increased their sales. This research aims to identify the problems faced by Prove by analyzing their consumer profiles. The goal is for Prove to understand the desires and needs of consumers who constitute their market segments. The research method used is a descriptive qualitative approach. Data was collected through field observations and interviews with predetermined informants using purposive sampling method. This research utilizes Empathy Maps with several indicators such as seeing, hearing, thinking and feeling, saying and doing, customer pain, and customer gain. The research findings indicate that consumers generally observe sales and promotions of perfume products both online and offline, while Prove's products themselves are found in social media posts. Informants prefer the Sequoia variant due to its long-lasting aroma and simple yet elegant design. However, some consumers complain about the Aoife variant, which they find less fresh and with a short-lived scent. Before purchasing perfume, consumers tend to seek information first. Some risks they worry about include Prove products not being registered with the BPOM, products being damaged during shipping, and errors in delivery. Keywords: Cosmetic Industry, Customer Profile, Empathy Map, Perfume
Global Board Market Index Shariah: A Comprehensive Analysis of the 2020-2023 Trends Akbar, Aldi; Kartawinata, Budi Rustandi; Hidayat, Agus Maolana
Journal of Business Management and Economic Development Том 2 № 02 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.693

Abstract

Global stock markets experienced several spikes and dips during the pandemic. In March 2020, there was a sharp decline in many stock exchanges around the world, known as "Black Thursday". Major stock indice such as S&P 1200 Global Board Market Index (BMI) Shariah experienced significant declines in a short period of time. However, since those declines, global stock markets have experienced a strong recovery. Huge economic stimulus, hopes for a COVID-19 vaccine, and measures to ease restrictions have made investors more optimistic. Many major stock indices have managed to reach new highs in recent months. The movement of of the global Islamic stock market during the pandemic also depends on regional and country-specific factors. Overall, the global Islamic stock market experienced volatility during the COVID-19 pandemic, but has shown signs of recovery. Investment decisions in the global Islamic stock market during the pandemic need to take into account factors that affect sector and country-specific performance.
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Avinda, Ika Nur Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Hanung Tyas Saksono Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Maulana, Anton Timur Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nandya, Elsavira Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sastra Jendra hayu Ningrat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Silvi Amisha Putri Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Sujana, Futuwwah Intan Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham