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GREEN BRAND EFFECTS ON GREEN PURCHASE INTENTION (LIFE RESTAURANT NEVER ENDED) Rennyta Yusiana; Arry Widodo; Hidayat, Agus Maolana; Oktaviani, Prima Kusuma
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.298

Abstract

Currently the restaurant business is growing rapidly in Bandung. This development occurred because of the support of people's behavior to eat outside the home. The issue of environmental damage such as global warming and the greenhouse gas effect, encouraging the emergence of restaurants that provide healthy products and green products. This restaurant appears in order to improve healthy behavior, reduce waste, and provide education to people to live healthy and to protect the environment. One of them is Restoran Kehidupan Tidak Pernah Berakhir (KTPB) which is a vegan restaurant in Indonesia that provides a healthy lifestyle by eating only vegetables and to educate consumers to consume green products. This study aims to determine the effect of Green Brand Positioning, Green Brand Knowledge, Attitude Toward Green Brand in increasing Green Purchase Intention. This research is a quantitative explanatory study using 400 community respondents. Bandung. The calculation and data processing will use Amos software. The results showed that, Green Brand Positioning has a significant impact on Green Brand Knowledge and has significant implications for change for Green Brand Attitude Towards and has a significant influence on Green Purchase Intention. Those variables have a significant impact on the Green Purchase Intention for consumers Kehidupan Tidak Pernah Berakhir Restaurants (KTPB).
Pengaruh Social Media Marketing Tiktok dan Kualitas Produk terhadap Keputusan Pembelian Produk Camille Beauty Permatasari, Aulia Nur Indah; Hidayat, Agus Maolana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.318 KB) | DOI: 10.37034/infeb.v5i2.250

Abstract

Currently, the trend of the Indonesian cosmetic industry is growing quite rapidly, especially in the skin care sector, so that competition in the skincare sector is becoming very tight. continue to increase. Camille Beauty is a beauty production company founded in 2018 and is one of the recommended products. Using Tiktok as a social media marketing platform to promote products sold to attract consumers to decide to buy Camille Beauty products. The purpose of this research was to find out and analyze how Tiktok's Social Media Marketing and Camille Beauty's Product Quality, to find out the Purchase Decision on Camille Beauty's Products, and to find out the Effect of Tiktok's Social Media and Product Quality on Camille Beauty's Purchase Decisions. This type of research is a quantitative method and uses descriptive data analysis. Sampling using non-probability sampling method. A total of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis using IBM SPSS Statistics 26 software. The results obtained based on this research are that the social media marketing platform TikTok has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and social media marketing on the tiktok platform and product quality have a significant effect on purchasing decisions.
Pengaruh Harga dan Kualitas Produk terhahap Keputusan Pembelian Pasaribu, Samuel Sahat Maruli; Hidayat, Agus Maolana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.638

Abstract

The beverage industry market in Indonesia has developed from year to year, which has prompted several manufacturers to be increasingly interested in companies engaged in the beverage industry, one of which is Chatime and Koi The. Chatime and Koi The have opened many branches of their company in several areas, including one in Bandung. The large number of enthusiasts for the bubble tea drink has pushed the Chatime and Koi The companies to compete to make efforts for consumers to continue buying their products. The purchase decision is also influenced by several factors, one of which is the price factor and also the product quality of these beverage products. The main objective of this study was to determine the effect of price and product quality on purchasing decisions for Chatime and Koi the in Bandung. This type of research used is a quantitative method. The sampling technique used is non-probability sampling with type purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using Statistical Product and Service Solutions (SPSS) Version 26. The results of the study show that price and product quality partially or simultaneously have a significant effect on Chatime purchasing decisions, while partially product quality has a significant effect on purchasing decisions for Koi The products in Bandung and the price variable has no significant effect. However, the simultaneous price and product quality have a significant effect on purchasing decisions for Koi the in Bandung.
PENGARUH KUALITAS LAYANAN ELEKTRONIK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN PADA LIVIN BY MANDIRI MOBILE BANKING Putri Dana Yanti; Agus Maolana Hidayat
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11107

Abstract

Internet semakin berkembang di dunia pada era digital, kehidupan modern menjadi lebih mudah berkat kontribusi yang besar terhadap teknologi dan internet untuk komunikasi dan berbagi informasi, dengan semakin berkembangnya teknologi membuat banyak sector memanfaatkan teknologi dan informasi dalam berbagai bidang seperti sarana berjualan secara online, akademik, media informasi, dan perbankan. Pada prores perbankan dengan perkembangan internet memberikan kemudahan bagi masyarakat tanpa harus mengantre Panjang di bank atau harus pergi ke ATM untuk bertransaksi dengan perkembangan internet yang semakin canggih banyak memberikan akses kemudahan pada masyarakat. Jumlah pengguna internet yang semakin meningkat berdampak pada perubahan perilaku transaksi masyarakat menjadi lebih digital. Dengan ini masyarakat lebih memilih layanan peprbankan berbasis digital dibandingkan melalui kantor konvensional. Tujuan dari penelitian ini untuk mengukur kualitas layanan dan tingkat kepuasan konsumen berdasarkan dimensi servqual yang telah diterapkan oleh Livin By’Mandiri Mobile Banking untuk pengguna aplikasi Livin By’Mandiri Mobile Banking. Metode yang digunakan dalam penelitian ini adalah metode kuantitaif, data yang dibutuhkan yaitu data primer dan sekunder dengan teknik pengumpulan data melalui wawancara, kuesioner, observasi dengan melibatkan 244 responden.
How the Macroeconomic and Financial Structure Affects the Firm Value of a Large Telecommunication Company in Indonesia Saksono, Hanung Tyas; Hidayat, Agus Maolana; Firmialy, Sita Deliyana
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3606

Abstract

TELKOM's strategic initiative, referred to as 5BM, acknowledges the company's considerable assets but notes that it has not yielded substantial profits. To address this, TELKOM has devised this strategy to improve its firm value. This study seeks to contribute to this goal by conducting research focused on analyzing the company's financial structure and evaluating the effects of financial structure, considering macroeconomic factors like interest rates, to enhance its overall value. The research employs a quantitative approach, using TELKOM’s financial data from 2014 to 2024, with variables such as firm size, liquidity ratio, leverage ratio, investment opportunity, efficiency level, profitability, and interest rates. The study applies multiple linear regression to assess the relationships between these independent variables and firm value, using Tobin’s Q as a measure of firm value. Descriptive statistical analysis is also conducted to summarize the characteristics of each research variable. Findings reveal that leverage negatively affects firm value, while firm size, liquidity, investment opportunity, efficiency level, and profitability have positive impacts. Although interest rates and dividend policy also contribute to firm value, their effects are not statistically significant. These results provide insights into the importance of TELKOM's financial structure in enhancing its market valuation.
PENGEMBANGAN REAKTOR SAMPAH UNTUK PENYELESAIAN MASALAH DI DAERAH URBAN: STUDI KASUS DI KOTA BANDUNG Dzakiy, Uruqul Nadhif; Pringgabayu, Dematria; Hidayat, Agus Maolana; Fadh Hottob, Ahmad Sulthon; Purwandari, Icha Sofia; Azizah, Zaskia Nur; Akbar, Subhan Syariifi
Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/pengmas.v3i1.226

Abstract

Waste reactors can help overcome waste problems in cities, including the city of Bandung. The hydrothermal reactor is one of various types of reactors that we design to convert organic waste into useful products that have a selling value comparable to fertilizer and animal feed. The people of Cangkuang Kulon sub-district, Bandung Regency, which is directly adjacent to the Cibaduyut shoe center area, Bandung City, will test the manufacture and use of this reactor. We hope that this community service effort can solve the waste problem in cities, especially in the city of Bandung.
Pengaruh Social Media Marketing melalui Electronic Word Of Mouth pada Platform Tiktok terhadap Keputusan Pembelian di Shopee Iksyanti, Dinda Zieza; Hidayat, Agus Maolana
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1433

Abstract

Abstrak Shopee merupakan salah satu E-commerce dengan mobile platform pertama yang ada di Asia Tenggara yakni termasuk Indonesia. Dengan adanya persaingan E-commerce, social media marketing pada platform TikTok dijadikan sebagai strategi untuk menarik para calon konsumen. Maka dari itu, penelitian ini dilakukan agar dapat mengetahui pengaruh dari social media marketing melalui electronic word of mouth pada platform TikTok terhadap keputusan pembelian di Shopee. Penilitian ini memakai metode penelitian kuantitatif dan juga deskriptif dengan sampel yang berjumlah sebanyak 100 responden. Teknik sampling yang dipergunakan yakni non probability sampling dengan menggunakan metode path analysis (analisis jalur). Pengolahan data dilakukan menggunakan SPSS ver.25. Hasil yang didapat dalam penelitian yang telah dilakukan ini yakni social media marketing (X) berpengaruh serta signifikan terhadap keputusan pembelian (Y) dengan memiliki nilai thitung(3,997)>ttabel(1,66071) dan nilai signifikasi < 0,05 , social media marketing marketing (X) berpengaruh serta signifikan terhadap electronic word of mouth (Z) dengan memiliki nilai thitung(11,553)>ttabel(1,66071) dan nilai signifikasi < 0,05, electronic word of mouth (Z) berpengaruh serta signifikan terhadap  keputusan pembelian (Y) dengan memiliki nilai thitung(5,045)>ttabel(1,66071) dan nilai signifikasi < 0,05  dan juga adanya pengaruh dari social media marketing (X) terhadap keputusan pembelian (Y) melalui electronic word of mouth (Z) dengan memiliki nilai thitung(4,455)>ttabel(1,66071) dan nilai signifikasi < 0,05 .Kata Kunci : Social Media Marketing, Electronic Word of Mouth, Keputusan Pembelian, E-commerceAbstract Shopee Is One Of The First E-Commerce Platforms In Southeast Asia, Including Indonesia. With E-Commerce Competition, Social Media Marketing On The Tiktok Platform Is Used As A Strategy To Attract Potential Consumers. Therefore, This Research Was Conducted In Order To Determine The Effect Of Social Media Marketing Through Electronic Word Of Mouth On The Tiktok Platform On Purchasing Decisions At Shopee. This Research Uses Quantitative And Descriptive Research Methods With A Sample Of 100 Respondents. The Sampling Technique Used Is Non-Probability Sampling By Using The Path Analysis Method (Path Analysis). Data Processing Is Done Using SPSS Ver.25. The Results Obtained In This Research, Namely Social Media Marketing (X) Has A Significant And Significant Effect On Purchasing Decisions (Y) By Having A Value Of Tcount(3.997)>Ttable(1.6071) And A Significance Value Of <0.05, Social Media Marketing Marketing (X) Has A Significant And Significant Effect On Electronic Word Of Mouth (Z) With A Value Of Tcount (11,553)> Ttable (1,66071) And A Significance Value < 0.05, Electronic Word Of Mouth (Z) Has A Significant And Significant Effect On Purchasing Decisions (Y) With A Value Of Tcount(5.045)>Ttable(1.66071) And A Significance Value <0.05 And Also The Influence Of Social Media Marketing (X) On Purchasing Decisions (Y) Through Electronic Word Of Mouth (Z) With Has A Value Of Tcount(4.455)>Ttable(1.66071) And A Significance Value <0.05. Out The Research.Keywords: Social Media Marketing, Electronic Word of Mouth, Purchase Decision, E-commerce
Pengaruh Sale Promotion dan Online Consumer Review terhadap Keputusan Pembelian pada Shopee Sihotang, Yetti Ekklesya; Hidayat, Agus Maolana
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1461

Abstract

AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer review terhadap keputusan pembelian. Peneiltian ini berjenis deskriptif kuantitatif dengan teknik purposive sampling dan jumlah sampel sebanyak 100 sampel. Populasi pada penelitian ini adalah konsumen Shopee yang pernah berbelanja minimal tiga kali. Teknik analisis data menggunakan analisis deskriptif, dan uji statistik menggunakan aplikasi IBM SPSS. Hasil penelitian membuktikan bahwa variabel sales promotion memberikan pengaruh parsial dengan hasil yang positif dan signifikan terhadap keputusan pembelian di Shopee. Variabel online consumer review memberikan pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian. Variabel sales promotion dan online consumer review memberikan pengaruh secara simultan terhadap keputusan pembelian. Nilai dari koefisien determinasi menunjukkan pengaruh dari variabel sales promotion dan online consumer review sebesar 58,8% terhadap keputusan pembelian pada Shopee.Kata kunci : sales promotion, online consumer review, keputusan pembelianAbstractThe purpose of this study is to determine the effect of sales promotion and online consumer review on purchasing decisions. This research is a quantitative descriptive type with purposive sampling technique and the number of samples is 100 samples. The population in this study are Shopee consumers who have shopped at least three times. Data analysis techniques used descriptive analysis, and statistical tests using the IBM SPSS application. The results of the study prove that the sales promotion variable has a partial influence with positive and significant results on purchasing decisions at Shopee. The online consumer review variable has a positive and partially significant effect on purchasing decisions. Sales promotion and online consumer review variables have a simultaneous influence on purchasing decisions. The value of the coefficient of determination shows the influence of sales promotion and online consumer review variables of 58.8% on purchasing decisions at Shopee. Keywords : sales promotion, online consumer review, purchasing decisions
Financial Literacy on Millenial Entrepeneurs during Pandemic Covid-19 Firmialy, Sita Deliyana; Hidayat, Agus Maolana
International Research Journal of Business Studies Vol. 15 No. 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.111-119

Abstract

As one of the drivers of economic success and societal welfare in Indonesia, financial literacy is a must for young entrepreneurs today. The study attemps to evaluate Millenial entrepreneurs financial literacy and financial well-being conditions while several PPKM (Restrictions on Community Activities) during Pandemic Covid-19 are in effect. Between mid-October 2021 and early January 2022, the survey used 100 young entrepreneurs aged 21-40 in West Java Province, Indonesia as samples. The hypotheses testing results from Exploratory Factor Analysis (EFA) and Structural Equation Model (SEM) methods show a consistent association between the main components of financial literacy with the level of financial well-being, with insurance and personal savings and loans becoming the dominant predictor affected financial knowledge, followed with security that serves as main determinant that affected the level of financial attitude of these millenial entrepreneurs. However, this study has limitation as the sample and number of experimental parameters are small.
THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA Utomo, Tasya Yesica; Hidayat, Agus Maolana
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.09

Abstract

Banking as a financial intermediary institution can play a role in encouraging domestic economic growth which can help develop the economy in various regions. Almost all aspects of life today require various kinds of technological assistance which enables the mobility of capital or investment to be easier, faster and more useful for everyday life due to the rapid development of technology and information. The purpose of this study is to determine the response and influence of E-Service Quality on E-loyalty through E-Satisfaction of BNI Mobile Banking user, either directly or indirectly. The research method used is descriptive and quantitative involving 225 respondents using BNI Mobile Banking in Indonesia. The sampling technique used is non-probability sampling with the type of convenience. Data processing and analysis techniques use PLS-SEM through SmartPLS 3.0 software. Quality of electronic services (in terms of effectiveness, compliance, system availability, privacy, contact, and responsiveness) has a direct impact on e-loyalty and e-satisfaction. E-satisfaction has been shown to aid in the creation of client loyalty as a connection between service quality and consumer satisfaction.
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Avinda, Ika Nur Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Hanung Tyas Saksono Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nandya, Elsavira Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham