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All Journal Jurnal Siasat Bisnis International Journal of Education JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia Tazkia Islamic Finance and Business Review JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JRB-Jurnal Riset Bisnis SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Industrial Engineering & Management Research (JIEMAR) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Empowerment: Jurnal Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) eProceedings of Management Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Jurnal Administrasi Bisnis Indonesian Journal of Entrepreneurship & Startups Journal of Community Service and Society Empowerment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Research Journal of Business Studies Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies Jurnal manajemen dan bisnis (Performa)
Agus Maolana Hidayat
Universitas Telkom
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Perumusan Strategi Startup D’cetak Menggunakan Analisis PESTEL dan SWOT Sastra Jendra hayu Ningrat; Kristina Sisilia; Agus Maolana Hidayat
Jurnal Riset Bisnis Vol. 7 No. 2 (2024): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i2.6175

Abstract

D’Cetak mengalami statistik pendapatan yang fluktuatif, sehingga diperlukan upaya lebih lanjut untuk meningkatkan kinerja penjualan dan mencapai target pendapatan yang diharapkan. Penelitian ini bertujuan untuk menganalisis strategi bisnis D’Cetak menggunakan analisis SWOT dan PESTEL. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan menerapkan analisis SWOT. Data didapatkan dari hasil wawancara kepada 5 informan kunci yaitu pimpinan perusahaan. Hasil analisis SWOT D’Cetak memperoleh 7 kekuatan, 5 kelemahan, 7 peluang, dan 5 ancaman. Skor matriks IFAS sebesar 1,26 dan matriks EFAS sebesar 1,29. D’Cetak berada di posisi kuadran I dengan peluang dan kekuatan yang dapat dimanfaatkan secara maksimal untuk mengatasi kelemahan dan ancaman eksternal dan strategi yang harus diterapkan adalah mendukung kebijakan pertumbuhan yang agresif (Growth oriented strategy).
Usulan Strategi Pengembangan Bisnis pada Startup Unggascare Deandrie Ramadhanti; Kristina Sisilia; Imanuddin Hasbi; Agus Maolana Hidayat; Fauzan Aziz
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5117

Abstract

Startups in Indonesia are growing rapidly. Startups are created to solve problems that exist in society. This is because startups are created because there are problems and solutions so that they can produce ideas to solve and anticipate these problems. Developing a startup in Indonesia is not easy, so new strategies are needed so that startups are better prepared to face competition. The aim of this research is to identify the strategies needed for future business development at the Unggacare startup. The research method used is qualitative methodology with descriptive research. These results were obtained using observation, interview and documentation techniques.The results of this research show that carrying out business development can be done using the SWOT method, in which case there are internal factors and external factors that can support all the company's needs. Unggascare uses SWOT, which contains strengths, weaknesses, opportunities and threats that can form strategies to develop the company so that it can grow in the livestock industry. Unggascare is in the Grow and Build position, this shows that the Unggascare startup company is able to grow and build, so it still needs to examine internal and external factors in order to support the strategies that need to be carried out by Unggascare.
Peran Minat Investasi di Kalangan Generasi Z Kota Bandung: Kajian Pengetahuan dan Motivasi Terhadap Keputusan Investasi Aura Gista Irgina Putri; Agus Maolana Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7049

Abstract

Capital market investment is growing very rapidly with the dominance of investors aged ≤ 30 years or Generation Z. However, along with the increasing number of investors, the number of fraud cases also increases. In this context, knowledge and motivation are two important factors that influence investment decisions. In addition, investment interest also functions as a bridge connecting knowledge and motivation with investment decision making. The purpose of this study is to determine the role of investment interest among Generation Z in Bandung City by considering the influence of knowledge and motivation on investment decisions. Quantitative methods are used in this study, where surveys are applied to collect and process data. The population studied was Generation Z investors in Bandung City, with a sample of 394 respondents selected through purposive sampling techniques. To test the hypothesis, the researcher used the Structural Equation Modeling - Partial Least Square (SEM-PLS) technique. The findings in this study indicate that investment interest can mediate the relationship between knowledge and motivation on investment decisions of Generation Z in Bandung City
The Influence of Competitive Strategy on Export Performance Through Competitive Advantage with Firm Age Moderation in the Indonesian Export Channel (IEC) Community of MSMEs Elsavira Nandya; Agus Maolana Hidayat; Anita Silvianita
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.3482

Abstract

The global market's increasing dynamism and competitiveness push businesses to expand beyond national borders, aiming to enhance domestic and international competitiveness. This study investigates the influence of competitive strategy on export performance through competitive advantage, moderated by firm age, within the Indonesian Export Channel (IEC) Community of MSMEs. Employing a quantitative descriptive approach, data were analyzed using the SMART PLS statistical method. The findings reveal that competitive strategy significantly enhances competitive advantage, which in turn positively impacts export performance. However, the direct effect of competitive strategy on export performance was found to be negative and insignificant, suggesting that competitive strategy alone is insufficient to drive export success. Firm age significantly moderates the relationship between competitive advantage and export performance, highlighting the importance of considering firm-specific characteristics in strategic planning. This research underscores the need for MSMEs to adopt innovative approaches tailored to market demands, aligning competitive strategies with their competitive advantages to overcome barriers and achieve sustainable growth in export markets.
The Influence of Financial Performance and ESG on Firm Value with Firm Size as Moderator Ika Nur Avinda; Agus Maolana Hidayat; Budi Rustandi Kartawinata
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.4003

Abstract

Firm value illustrates how investors and the market view the company's ability to effectively manage its resources effectively. There are several factors that influence firm value, including financial performance, ESG, and firm size. This research aims to assess the impact of financial performance, ESG, and firm size on firm value, along with the role of firm size in influencing the relationship between financial performance and ESG on firm value. The analytical approach employed in this research is moderated regression analysis (MRA). The sample for this research includes firms engaged in the coal sector that are listed on the Indonesian Stock Exchange (IDX) from 2021 to 2023. Based on purposive sampling, 16 companies were selected. The results of the research indicate that there is a significant partial influence of financial performance, as measured by ROA, CR, and DER, on firm value. ESG disclosure also significantly influences firm value, and firm size also significantly influences firm value. Additionally, firm size, which is also used as a moderating variable, moderates the relationship between liquidity and firm value, as well as leverage and firm value. Through simultaneous testing, the independent variables and interaction variables significantly influence firm value.
MENGOPTIMALKAN EFISIENSI OPERASIONAL DAN KEPUASAN PELANGGAN: PERANCANGAN SERVICE BLUEPRINT PADA STARTUP DIGITAL PRINTING Agus Maolana Hidayat; Ika Anggrainy Wibowo; Kristina Sisilia
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3290

Abstract

Penelitian ini fokus pada startup percetakan digital dan pentingnya service blueprint dalam meningkatkan efisiensi operasional dan kepuasan pelanggan. Metode penelitian adalah kualitatif dengan pendekatan deskriptif, melibatkan sepuluh konsumen startup percetakan digital yang baru berdiri dan masih dalam proses pengembangan usaha di daerah Bojongsoang, Bandung, Jawa Barat. Hasil penelitian menunjukkan bahwa konsumen merasa puas dengan pelayanan yang diberikan, namun ada beberapa titik kegagalan yang perlu diperbaiki. Proses pemesanan dianggap cepat dan sederhana, tetapi masih perlu peningkatan kejelasan informasi tentang produk dan harga. Kualitas produk, proses pengiriman, dan layanan pelanggan juga menjadi fokus dalam penelitian ini. Perancangan service blueprint dilakukan untuk meningkatkan efisiensi operasional dan kepuasan konsumen dengan menambah fitur-fitur pada aplikasi web dan toko offline, serta perbaikan pada respons admin dan konten media sosial. Hasil penelitian menyarankan peningkatan kelengkapan informasi, layanan pelanggan yang responsif, layanan desain produk, dan menyediakan toko offline di masa depan. Dengan demikian, penelitian ini bertujuan untuk merancang cetak biru layanan yang optimal bagi startup percetakan digital untuk meningkatkan efisiensi operasional dan memberikan pengalaman pelanggan yang memuaskan.
THE EFFECT OF FINTECH USAGE ON CONSUMER BEHAVIORAL INTENTIONS THROUGH FINANCIAL LITERACY AND CUSTOMER SATISFACTION ON INVESTMENT APPLICATIONS Ismawati; Agus Maolana Hidayat; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.913

Abstract

This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.
Building Digital Purchase Decisions through the Synergy of E-Marketing Mix and Consumer Trust Sukmadia Sumpena; Putu Nina Madiawati; Agus Maolana Hidayat
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16486

Abstract

The development of internet technologies has altered how individuals buy fashion things. Websites and mobile applications are becoming increasingly important to consumers for information searches, product comparisons, and purchasing. This change encourages many fashion businesses to enhance their official e-commerce platforms. However, high traffic does not always result in high sales conversion. This study examines how trust and the e-marketing mix affect purchase intention and decision using an official fashion e-commerce platform. The study employed a quantitative methodology, analysing data collected from clients who registered and made purchases through the company's mobile application or website using SEM-PLS. The findings demonstrate that while buying intention has the greatest impact on purchase decision, e-marketing mix and trust have a favourable and significant effect on purchase intention. Additionally, purchasing intention mediates the impact of both factors on the choice to buy.
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Ika Anggrainy Wibowo Ika Nur Avinda Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Maulana, Anton Timur Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sastra Jendra hayu Ningrat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Silvi Amisha Putri Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Sujana, Futuwwah Intan Sukmadia Sumpena Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham