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All Journal Jurnal Siasat Bisnis International Journal of Education JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia Tazkia Islamic Finance and Business Review JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JRB-Jurnal Riset Bisnis SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Industrial Engineering & Management Research (JIEMAR) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Empowerment: Jurnal Pengabdian Masyarakat Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) eProceedings of Management Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Jurnal Administrasi Bisnis Indonesian Journal of Entrepreneurship & Startups Journal of Community Service and Society Empowerment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Research Journal of Business Studies Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Agus Maolana Hidayat
Universitas Telkom
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Usulan Strategi Bisnis untuk Meningkatkan Keunggulan Kompetitif Usaha Pada Startup Prove Fragrance dengan Menggunakan Metode SWOT Indah Br Simamora; Agus Maolana Hidayat
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1865

Abstract

This study delves into understanding the factors contributing to the sales decline experienced by the rebranded cosmetics startup "Prove." Employing qualitative research and fishbone diagram techniques, four primary root causes emerged: insufficient product information dissemination, limited product variety, underutilized digital marketing, and a lack of robust business development strategies. The proposed solution involves crafting a more effective business development strategy, recognizing that Prove lacked a well-defined approach to enhance its competitive advantage. The research emphasizes a SWOT analysis of Prove, focusing on its internal and external environment. The study, centered around Prove's Bandung office, involves the CEO and several employees as the unit of analysis. Collected through in-depth interviews, field observations, and documentation. The results highlight Prove's strengths in innovative product design and creative opportunities for partnerships and business expansion.
ANALYSIS OF THE ROLE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE IN THE RELATIONSHIP BETWEEN FINANCIAL BEHAVIORAL BIASES AND BITCOIN INVESTMENT DECISIONS AMONG GENERATION Z USERS OF TOKOCRYPTO AND INDODAX Silvi Amisha Putri; Budi Rustandi Kartawinata; Agus Maolana Hidayat
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1843

Abstract

This study aims to analyze the role of perceived usefulness (PU) and perceived ease of use (PEOU) in mediating the relationship between financial behavioral biases—namely financial literacy (FL), overconfidence (OC), and risk tolerance (RT)—and Bitcoin investment decisions among Generation Z in Indonesia, using the Tokocrypto and Indodax platforms. Employing a quantitative approach with a survey of 360 active Generation Z investors, data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that financial literacy, risk tolerance, PU, and PEOU have a direct positive and significant effect on Bitcoin investment decisions. Overconfidence, however, showed no significant direct effect. Furthermore, PU and PEOU partially mediated the relationships between financial literacy and investment decisions, as well as between risk tolerance and investment decisions. Notably, PEOU emerged as the strongest mediating pathway, particularly for risk tolerance. Conversely, neither PU nor PEOU mediated the relationship between overconfidence and investment decisions. This research contributes theoretically by integrating Behavioral Finance theory with the Technology Acceptance Model (TAM) in the context of high-risk digital assets. Practically, it offers insights for platform developers to enhance user experience and design targeted financial education, and for regulators to formulate behaviorally-informed investor protection policies.
Dinamika Harga Saham Dalam Merespon Volume Perdagangan, Kurs, Dan Keberadaan Starlink Pada Perusahaan Telekomunikasi Indonesia Maulana, Anton Timur; Hidayat, Agus Maolana
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Industri telekomunikasi Indonesia digemparkan oleh kedatangan layanan internet baru. Indonesia menyambut salah saturaksasa teknologi dunia. Pada 19 Mei 2024, Starlink, perangkat telekomunikasi dari SpaceX milik Elon Musk, secararesmi diluncurkan di salah satu puskesmas di Denpasar, BaliPenelitian ini bertujuan untuk menganalisis bagaimana kedatangan Starlink di Indonesia, bersama dengan perubahannilai tukar dan volume perdagangan saham, memengaruhi harga saham perusahaan telekomunikasi Indonesia yangterdaftar di Bursa Efek Indonesia (BEI) pada tahun 2024.Penelitian ini menggunakan metode kuantitatif dengan pendekatan komparatif. Populasi penelitian terdiri dariperusahaan telekomunikasi Indonesia yang terdaftar di BEI tahun 2024. Sampel penelitian mencakup perusahaantelekomunikasi papan atas yang memenuhi kriteria tidak melakukan pemecahan saham selama periode penelitian sertamemiliki data harga saham yang lengkap di BEI sepanjang periode penelitian.Hasil penelitian menunjukkan bahwa nilai tukar berpengaruh signifikan negatif terhadap harga saham sedangkan volumeperdagangan saham memiliki berpengaruh signifikan positif terhadap harga saham perusahaan telekomunikasi Indonesiatahun 2024. Selain itu, Starlink sebagai faktor moderasi terhadap nilai tukar memberikan pengaruh negatif yangsignifikan terhadap harga saham. begitu juga ketika Starlink berperan sebagai faktor moderasi terhadap volumeperdagangan saham memiliki dampak negatif terhadap harga saham.Kata Kunci- Harga Saham, Volume Perdagangan Saham, Nilai Tukar
Pengaruh Rasio Keuangan dan Ukuran Perusahaan Terhadap Kebangkrutan Perusahaan Tekstil dan Garmen yang Terdaftar di BEI Sujana, Futuwwah Intan; Hidayat, Agus Maolana
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Industri tekstil berperan penting dalam pertumbuhan ekonomi Indonesia. Namun, perusahaan tekstil jugamenghadapi risiko kebangkrutan yang tinggi akibat fluktuasi ekonomi global, persaingan yang semakin ketat,dan efisiensi operasional yang rendah. Banyak perusahaan tekstil yang mengalami penurunan kinerjakeuangan, dan menghentikan operasional mereka. Sehingga, diperlukan upaya penganalisisan prediksikebangkrutan oleh perusahaan guna meminimalisir potensi kebangkrutan melalui penetapan sejumlahkebijakan secara akurat.Tujuan penelitian ini yakni guna mengetahui pengaruh Current Ratio (CR), Return on Asset (ROA), Debt toAsset Ratio (DAR), dan ukuran perusahaan terhadap prediksi kebangkrutan menggunakan metode Z-Score.Fokus penelitian ditujukan pada perusahaan perusahaan tekstil yang terhimpun dalam Bursa Efek Indonesia(BEI) selama periode 2014–2023.Penelitian ini memanfaatkan pendekatan kuantitatif secara deskriptif. Proses penganalisisanmemanfaatkan uji analisis regresi data panel yakni suatu paduan antara data time series dan cross section.Teknik penarikan sampel yang diterapkan yakni non-probability sampling menggunakan purposive sampling.Temuan penelitian ini membuktikan yakni variabel CR, ROA, DAR, dan ukuran perusahaan memberikanpengaruh simultan secara signifikan atas prediksi kebangkrutan. Sedangkan, secara parsial, CR dan ROAmemberikan pengaruh positif dan signifikan atas kebangkrutan. DAR memberikan pengaruh negatif dansignifikan atas kebangkrutan, dan ukuran perusahaan tidak memberikan pengaruh atas kebangkrutan.Kata Kunci: Current Ratio, Return on Asset, Debt to Asset Ratio, Ukuran Perusahaan, Kebangkrutan
Perumusan Strategi Startup D’cetak Menggunakan Analisis PESTEL dan SWOT Sastra Jendra hayu Ningrat; Kristina Sisilia; Agus Maolana Hidayat
Jurnal Riset Bisnis Vol. 7 No. 2 (2024): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i2.6175

Abstract

D’Cetak mengalami statistik pendapatan yang fluktuatif, sehingga diperlukan upaya lebih lanjut untuk meningkatkan kinerja penjualan dan mencapai target pendapatan yang diharapkan. Penelitian ini bertujuan untuk menganalisis strategi bisnis D’Cetak menggunakan analisis SWOT dan PESTEL. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan menerapkan analisis SWOT. Data didapatkan dari hasil wawancara kepada 5 informan kunci yaitu pimpinan perusahaan. Hasil analisis SWOT D’Cetak memperoleh 7 kekuatan, 5 kelemahan, 7 peluang, dan 5 ancaman. Skor matriks IFAS sebesar 1,26 dan matriks EFAS sebesar 1,29. D’Cetak berada di posisi kuadran I dengan peluang dan kekuatan yang dapat dimanfaatkan secara maksimal untuk mengatasi kelemahan dan ancaman eksternal dan strategi yang harus diterapkan adalah mendukung kebijakan pertumbuhan yang agresif (Growth oriented strategy).
Usulan Strategi Pengembangan Bisnis pada Startup Unggascare Deandrie Ramadhanti; Kristina Sisilia; Imanuddin Hasbi; Agus Maolana Hidayat; Fauzan Aziz
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5117

Abstract

Startups in Indonesia are growing rapidly. Startups are created to solve problems that exist in society. This is because startups are created because there are problems and solutions so that they can produce ideas to solve and anticipate these problems. Developing a startup in Indonesia is not easy, so new strategies are needed so that startups are better prepared to face competition. The aim of this research is to identify the strategies needed for future business development at the Unggacare startup. The research method used is qualitative methodology with descriptive research. These results were obtained using observation, interview and documentation techniques.The results of this research show that carrying out business development can be done using the SWOT method, in which case there are internal factors and external factors that can support all the company's needs. Unggascare uses SWOT, which contains strengths, weaknesses, opportunities and threats that can form strategies to develop the company so that it can grow in the livestock industry. Unggascare is in the Grow and Build position, this shows that the Unggascare startup company is able to grow and build, so it still needs to examine internal and external factors in order to support the strategies that need to be carried out by Unggascare.
Peran Minat Investasi di Kalangan Generasi Z Kota Bandung: Kajian Pengetahuan dan Motivasi Terhadap Keputusan Investasi Aura Gista Irgina Putri; Agus Maolana Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7049

Abstract

Capital market investment is growing very rapidly with the dominance of investors aged ≤ 30 years or Generation Z. However, along with the increasing number of investors, the number of fraud cases also increases. In this context, knowledge and motivation are two important factors that influence investment decisions. In addition, investment interest also functions as a bridge connecting knowledge and motivation with investment decision making. The purpose of this study is to determine the role of investment interest among Generation Z in Bandung City by considering the influence of knowledge and motivation on investment decisions. Quantitative methods are used in this study, where surveys are applied to collect and process data. The population studied was Generation Z investors in Bandung City, with a sample of 394 respondents selected through purposive sampling techniques. To test the hypothesis, the researcher used the Structural Equation Modeling - Partial Least Square (SEM-PLS) technique. The findings in this study indicate that investment interest can mediate the relationship between knowledge and motivation on investment decisions of Generation Z in Bandung City
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Avinda, Ika Nur Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Hanung Tyas Saksono Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Maulana, Anton Timur Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nandya, Elsavira Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sastra Jendra hayu Ningrat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Silvi Amisha Putri Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Sujana, Futuwwah Intan Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham