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All Journal Jurnal Siasat Bisnis International Journal of Education JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia Tazkia Islamic Finance and Business Review JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Industrial Engineering & Management Research (JIEMAR) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Charity : Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Empowerment: Jurnal Pengabdian Masyarakat Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Applied Science Inclusive Society and Sustainability Studies (ISSUES) eProceedings of Management Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat Journal of Business Management and Economic Development Jurnal Administrasi Bisnis Indonesian Journal of Entrepreneurship & Startups Journal of Community Service and Society Empowerment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Research Journal of Business Studies Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Agus Maolana Hidayat
Universitas Telkom
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The Influence of Competitive Strategy on Export Performance Through Competitive Advantage with Firm Age Moderation in the Indonesian Export Channel (IEC) Community of MSMEs Nandya, Elsavira; Hidayat, Agus Maolana; Silvianita, Anita
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.3482

Abstract

The global market's increasing dynamism and competitiveness push businesses to expand beyond national borders, aiming to enhance domestic and international competitiveness. This study investigates the influence of competitive strategy on export performance through competitive advantage, moderated by firm age, within the Indonesian Export Channel (IEC) Community of MSMEs. Employing a quantitative descriptive approach, data were analyzed using the SMART PLS statistical method. The findings reveal that competitive strategy significantly enhances competitive advantage, which in turn positively impacts export performance. However, the direct effect of competitive strategy on export performance was found to be negative and insignificant, suggesting that competitive strategy alone is insufficient to drive export success. Firm age significantly moderates the relationship between competitive advantage and export performance, highlighting the importance of considering firm-specific characteristics in strategic planning. This research underscores the need for MSMEs to adopt innovative approaches tailored to market demands, aligning competitive strategies with their competitive advantages to overcome barriers and achieve sustainable growth in export markets.
The Influence of Financial Performance and ESG on Firm Value with Firm Size as Moderator Avinda, Ika Nur; Hidayat, Agus Maolana; Kartawinata, Budi Rustandi
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.4003

Abstract

Firm value illustrates how investors and the market view the company's ability to effectively manage its resources effectively. There are several factors that influence firm value, including financial performance, ESG, and firm size. This research aims to assess the impact of financial performance, ESG, and firm size on firm value, along with the role of firm size in influencing the relationship between financial performance and ESG on firm value. The analytical approach employed in this research is moderated regression analysis (MRA). The sample for this research includes firms engaged in the coal sector that are listed on the Indonesian Stock Exchange (IDX) from 2021 to 2023. Based on purposive sampling, 16 companies were selected. The results of the research indicate that there is a significant partial influence of financial performance, as measured by ROA, CR, and DER, on firm value. ESG disclosure also significantly influences firm value, and firm size also significantly influences firm value. Additionally, firm size, which is also used as a moderating variable, moderates the relationship between liquidity and firm value, as well as leverage and firm value. Through simultaneous testing, the independent variables and interaction variables significantly influence firm value.
Strategi Bisnis Dengan Pendekatan Business Model Canvas (Bmc) Dan Analisis Swot Pada Prove Perdana, Intizar Putra; Hidayat, Agus Maolana
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

Prove adalah bisnis di bidang parfum yang didirikan oleh dua mahasiswa Universitas Telkom pada 11 November 2021. Seiringwaktu, Prove berkembang dan kini memiliki lima anggota yang menjalankan operasional bisnis. Awalnya, brand parfum inibernama Muslim.Cool, namun setelah evaluasi, nama tersebut dinilai kurang sesuai karena terlalu spesifik untuk segmentertentu. Prove pun mengubah strategi agar dapat lebih luas menjangkau pasar.Untuk mengatasi tantangan bisnis, Prove membutuhkan model bisnis lebih terstruktur agar lebih efektif. Penelitian ini bertujuanmemberikan usulan model bisnis baru menggunakan Business Model Canvas dan analisis SWOT (Strength, Weakness,Opportunity, Threat).Metode penelitian bersifat kualitatif, meneliti objek secara alami dengan peneliti sebagai instrumen utama. Pengumpulan datadilakukan melalui triangulasi, sementara analisis bersifat induktif. Penulis mewawancarai narasumber secara individu.Berdasarkan wawancara dan analisis lebih lanjut, model bisnis Business Model Canvas Prove saat ini dianalisismenggunakan SWOT. Hasilnya digunakan untuk merancang model bisnis baru yang lebih optimal bagi Prove. Kata Kunci: business model canvas, SWOT, model bisnis, parfum.
Consumer Profile Analysis for Marketplace Application Design at Unggascare Startup Raden Muhamad Raihan Fathurahman; Kristina Sisilia; Agus Maolana Hidayat
Indonesian Journal of Entrepreneurship and Startups Vol. 2 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v2i1.9916

Abstract

This research aims to identify consumer profiles and develop a strategy for developing the Unggascare startup application based on analysis of interviews with three informants from the poultry product buyer segment at Sukahaji Market. The analysis results show that consumers want quality poultry products at affordable prices, as well as improved service in terms of ease of finding products, seller responsiveness, timely delivery and affordable shipping costs. The majority of informants use smartphones and the internet to search for product information, including through marketplace platforms and social media such as Facebook. The implication of these findings is that there is an opportunity for Poultrycare to design an application that meets consumer needs in finding and purchasing poultry products more easily, as well as strengthening consumer loyalty through a satisfying experien ce.
The Influence of After-Sales Service, Product Quality, and Brand Resonance on Brand Loyalty with Customer Satisfaction as an Intervening Variable at PT Suzuki Indomobil Motor Pratiwi, Nabila; Madiawati, Putu Nina; Hidayat, Agus Maolana
Journal of Industrial Engineering & Management Research Vol. 6 No. 3 (2025): June 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.596

Abstract

This study examines the relationship between after-sales service, product quality, and brand resonance on brand loyalty with customer satisfaction acting as a intervening variable at PT Suzuki Indomobil Motor. This study uses a non-probability sam-pling method with purposive sampling, by applying the Slovin formula to determine the sample size. Data were collected through questionnaires, resulting in a sample of 400 consumers of PT Suzuki Indomobil Motor in Jabodetabek. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that after-sales service has a significant and positive influence on customer satisfaction. Product quality also has a significant and positive influence on customer satisfaction. In addition, brand resonance also significantly and positively affects customer satisfaction. Furthermore, the results of this study show that customer satisfaction mediates the relationship between after-sales service, product quality and brand resonance among PT Suzuki Indomobil Motor customers. These findings provide valuable insights for PT Suzuki Indomobil Motor as well as other four-wheeler automotive companies, regarding the importance of creating after-sales service that meets consumer expectations, good product quality and creating and maintaining good relationships between brands and consumers.
PENGARUH LIVE STREAMING SHOPPING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ERIGO DENGAN TRUST SEBAGAI VARIABEL INTERVENING Muhammer Zidane Varenzah; Agus Maolana Hidayat
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Perkembangan teknologi yang semakin maju di seluruh dunia telah banyak menyebabkan perubahan pada cara pemasaran produk dari suatu brand terhadap bisnis. Fenomena pemasaran yang ramai digunakan beberapa tahun terakhir ini adalah live streaming shopping dengan Erigo salah satu brand di Indonesia yang cukup terkenal yang juga aktif dalam penggunaan fitur live streaming di shopee live. Tujuan penelitian ini adalah untuk mengetahui pengaruh live streaming dan EWOM terhadap keputusan pembelian dengan trust sebagai variabel intervening pada mahasiswa di Kota Bandung. Metode yang digunakan adalah metode kuantitatif. Sampel didapatkan menggunakan rumus cochran sebanyak 201 responden Analisis data menggunakan SEM-PLS pada aplikasi smartpls. Hasil penelitian yang didapatkan menunjukkan live streaming dan EWOM terhadap keputusan pembelian melalui trust pada mahasiswa di Kota Bandung konsumen Erigo yang menggunakan shopee live berpengaruh positif secara signifikan.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Brand Somethinc di Kota Bandung Balqis Jabbarin Fidary; Kristina Sisilia; Agus Maolana Hidayat
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Saat ini, kesadaran masyarakat mengenai kegunaan produk kosmetik dan kecantikan meningkat, terutama pada produk lokal. Inovasi produk lokal mengenai manfaat kandungan pada produknya menimbulkan antusiasme konsumen lokal. Hal ini menimbulkan persaingan antar brand kosmetik dan kecantikan sehingga perusahaan dituntut untuk meningkatkan minat beli produknya, dapat dilakukan melalui citra merek yang mudah dikenali serta kualitas yang unggul pada produk. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi merek terhadap kecenderungan membeli pelanggan di Kota Bandung. Dalam penelitian ini, hubungan sebab akibat antar variabel yang diteliti ditentukan dengan menerapkan pendekatan analisis kuantitatif dan deskriptif. Non-probability sampling adalah metode yang digunakan, dan ukuran sampel terdiri dari 96 konsumen merek Somethinc yang berbasis di Kota Bandung. Data statistik ditangani menggunakan IBM SPSS 29 for Windows. Hasil penelitian menunjukkan bahwa citra merek, kualitas produk, dan niat membeli semuanya dinilai “Baik” oleh beberapa konsumen merek. Baik kualitas produk maupun citra merek mempunyai dampak besar dan menguntungkan bagi beberapa merek di Kota Bandung. Selain itu, citra merek dan kualitas produk mempunyai pengaruh yang positif dan cukup besar secara simultan terhadap minat beli.
The Effect of the Use of Paylater Services on Consumption Patterns Mediated by Personal Money Management in Generation Z with Socioeconomic Factors as Control Variables Novarianty, Terisha Andra; Hidayat, Agus Maolana; Kartawinata, Budi Rustandi
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14762

Abstract

This study aims to analyze the influence of the use of paylater services on the consumption patterns of Generation Z with personal money management as a mediating variable and socioeconomic factors as a control variable. Using a quantitative approach, data was collected through questionnaires from 275 respondents, with 200 test-worthy data analyzed using the Structural Equation Modeling (SEM) method through SmartPLS. The results of the study show that the use of paylater services has a positive effect on consumption patterns, and this influence is significantly mediated by personal money management. Socioeconomic factors also affect consumption behavior. These findings support the advancement of financial literacy and risk management among Generation Z in the context of the digital age.
THE EFFECT OF FINTECH USAGE ON CONSUMER BEHAVIORAL INTENTIONS THROUGH FINANCIAL LITERACY AND CUSTOMER SATISFACTION ON INVESTMENT APPLICATIONS Ismawati; Agus Maolana Hidayat; Pradana, Mahir
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.913

Abstract

This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.
Pengaruh Entrepreneurial Education, Entrepreneurial Self-Efficacy, Dan Entrepreneurial Attitude Terhadap Entrepreneurial Mindset Mahasiswa Administrasi Bisnis Telkom University Arditia, Al-Fath Duta; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The current state of entrepreneurship in Indonesia is far from ideal. Out of a population of 260 million,Indonesia has a total of 8.06 million national entrepreneurs. (Ministry of Industry, 2018) in other words, the ratio of entrepreneurs in Indonesia is around 3.1% of the total population.of entrepreneurs in Indonesia is around 3.1% of the total population. The majority of business owners in Indonesia are graduates ofhigh school (SMA) or around 39%. This naturally raises a series of questions about the role of education, especially higher education, which specificallyof education, especially universities that specifically educate and give birth to prospective entrepreneurs in the future.in the future. In some developing countries including Indonesia, entrepreneurial mindset is influenced by factors such as Entrepreneurial Educationis influenced by factors such as Entrepreneurial Education, Entrepreneurial Attitude, and Entrepreneurial SelfEfficacy, in preparing students for success in the world of entrepreneurship. This research is aquantitative research with experimental methods, with a known population of 1847 active students in the year 2023 at the moment, and a total population of 1847 active students in the year 2023 at the moment.year 2023 at this time, and comes from Telkom University students who have taken Business Administration from semester 1 to semester 7.The results of this study revealed that Entrepreneurial Education,Entrepreneurial Self-Efficacy and Entrepreneurial Attitude simultaneously contributed significantly to thethe formation of Entrepreneurial Mindset.Keywords-entrepreneurship, self effiracy, mindset, attitude
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Avinda, Ika Nur Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Hanung Tyas Saksono Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nandya, Elsavira Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham