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Agus Maolana Hidayat
Universitas Telkom
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Consumer Profile Analysis for Marketplace Application Design at Unggascare Startup Raden Muhamad Raihan Fathurahman; Kristina Sisilia; Agus Maolana Hidayat
Indonesian Journal of Entrepreneurship and Startups Vol. 2 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v2i1.9916

Abstract

This research aims to identify consumer profiles and develop a strategy for developing the Unggascare startup application based on analysis of interviews with three informants from the poultry product buyer segment at Sukahaji Market. The analysis results show that consumers want quality poultry products at affordable prices, as well as improved service in terms of ease of finding products, seller responsiveness, timely delivery and affordable shipping costs. The majority of informants use smartphones and the internet to search for product information, including through marketplace platforms and social media such as Facebook. The implication of these findings is that there is an opportunity for Poultrycare to design an application that meets consumer needs in finding and purchasing poultry products more easily, as well as strengthening consumer loyalty through a satisfying experien ce.
The Influence of After-Sales Service, Product Quality, and Brand Resonance on Brand Loyalty with Customer Satisfaction as an Intervening Variable at PT Suzuki Indomobil Motor Pratiwi, Nabila; Madiawati, Putu Nina; Hidayat, Agus Maolana
Journal of Industrial Engineering & Management Research Vol. 6 No. 3 (2025): June 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.596

Abstract

This study examines the relationship between after-sales service, product quality, and brand resonance on brand loyalty with customer satisfaction acting as a intervening variable at PT Suzuki Indomobil Motor. This study uses a non-probability sam-pling method with purposive sampling, by applying the Slovin formula to determine the sample size. Data were collected through questionnaires, resulting in a sample of 400 consumers of PT Suzuki Indomobil Motor in Jabodetabek. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that after-sales service has a significant and positive influence on customer satisfaction. Product quality also has a significant and positive influence on customer satisfaction. In addition, brand resonance also significantly and positively affects customer satisfaction. Furthermore, the results of this study show that customer satisfaction mediates the relationship between after-sales service, product quality and brand resonance among PT Suzuki Indomobil Motor customers. These findings provide valuable insights for PT Suzuki Indomobil Motor as well as other four-wheeler automotive companies, regarding the importance of creating after-sales service that meets consumer expectations, good product quality and creating and maintaining good relationships between brands and consumers.
PENGARUH LIVE STREAMING SHOPPING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ERIGO DENGAN TRUST SEBAGAI VARIABEL INTERVENING Muhammer Zidane Varenzah; Agus Maolana Hidayat
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Perkembangan teknologi yang semakin maju di seluruh dunia telah banyak menyebabkan perubahan pada cara pemasaran produk dari suatu brand terhadap bisnis. Fenomena pemasaran yang ramai digunakan beberapa tahun terakhir ini adalah live streaming shopping dengan Erigo salah satu brand di Indonesia yang cukup terkenal yang juga aktif dalam penggunaan fitur live streaming di shopee live. Tujuan penelitian ini adalah untuk mengetahui pengaruh live streaming dan EWOM terhadap keputusan pembelian dengan trust sebagai variabel intervening pada mahasiswa di Kota Bandung. Metode yang digunakan adalah metode kuantitatif. Sampel didapatkan menggunakan rumus cochran sebanyak 201 responden Analisis data menggunakan SEM-PLS pada aplikasi smartpls. Hasil penelitian yang didapatkan menunjukkan live streaming dan EWOM terhadap keputusan pembelian melalui trust pada mahasiswa di Kota Bandung konsumen Erigo yang menggunakan shopee live berpengaruh positif secara signifikan.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Brand Somethinc di Kota Bandung Balqis Jabbarin Fidary; Kristina Sisilia; Agus Maolana Hidayat
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Saat ini, kesadaran masyarakat mengenai kegunaan produk kosmetik dan kecantikan meningkat, terutama pada produk lokal. Inovasi produk lokal mengenai manfaat kandungan pada produknya menimbulkan antusiasme konsumen lokal. Hal ini menimbulkan persaingan antar brand kosmetik dan kecantikan sehingga perusahaan dituntut untuk meningkatkan minat beli produknya, dapat dilakukan melalui citra merek yang mudah dikenali serta kualitas yang unggul pada produk. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi merek terhadap kecenderungan membeli pelanggan di Kota Bandung. Dalam penelitian ini, hubungan sebab akibat antar variabel yang diteliti ditentukan dengan menerapkan pendekatan analisis kuantitatif dan deskriptif. Non-probability sampling adalah metode yang digunakan, dan ukuran sampel terdiri dari 96 konsumen merek Somethinc yang berbasis di Kota Bandung. Data statistik ditangani menggunakan IBM SPSS 29 for Windows. Hasil penelitian menunjukkan bahwa citra merek, kualitas produk, dan niat membeli semuanya dinilai “Baik” oleh beberapa konsumen merek. Baik kualitas produk maupun citra merek mempunyai dampak besar dan menguntungkan bagi beberapa merek di Kota Bandung. Selain itu, citra merek dan kualitas produk mempunyai pengaruh yang positif dan cukup besar secara simultan terhadap minat beli.
The Effect of the Use of Paylater Services on Consumption Patterns Mediated by Personal Money Management in Generation Z with Socioeconomic Factors as Control Variables Novarianty, Terisha Andra; Hidayat, Agus Maolana; Kartawinata, Budi Rustandi
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14762

Abstract

This study aims to analyze the influence of the use of paylater services on the consumption patterns of Generation Z with personal money management as a mediating variable and socioeconomic factors as a control variable. Using a quantitative approach, data was collected through questionnaires from 275 respondents, with 200 test-worthy data analyzed using the Structural Equation Modeling (SEM) method through SmartPLS. The results of the study show that the use of paylater services has a positive effect on consumption patterns, and this influence is significantly mediated by personal money management. Socioeconomic factors also affect consumption behavior. These findings support the advancement of financial literacy and risk management among Generation Z in the context of the digital age.
Pengaruh Entrepreneurial Education, Entrepreneurial Self-Efficacy, Dan Entrepreneurial Attitude Terhadap Entrepreneurial Mindset Mahasiswa Administrasi Bisnis Telkom University Arditia, Al-Fath Duta; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The current state of entrepreneurship in Indonesia is far from ideal. Out of a population of 260 million,Indonesia has a total of 8.06 million national entrepreneurs. (Ministry of Industry, 2018) in other words, the ratio of entrepreneurs in Indonesia is around 3.1% of the total population.of entrepreneurs in Indonesia is around 3.1% of the total population. The majority of business owners in Indonesia are graduates ofhigh school (SMA) or around 39%. This naturally raises a series of questions about the role of education, especially higher education, which specificallyof education, especially universities that specifically educate and give birth to prospective entrepreneurs in the future.in the future. In some developing countries including Indonesia, entrepreneurial mindset is influenced by factors such as Entrepreneurial Educationis influenced by factors such as Entrepreneurial Education, Entrepreneurial Attitude, and Entrepreneurial SelfEfficacy, in preparing students for success in the world of entrepreneurship. This research is aquantitative research with experimental methods, with a known population of 1847 active students in the year 2023 at the moment, and a total population of 1847 active students in the year 2023 at the moment.year 2023 at this time, and comes from Telkom University students who have taken Business Administration from semester 1 to semester 7.The results of this study revealed that Entrepreneurial Education,Entrepreneurial Self-Efficacy and Entrepreneurial Attitude simultaneously contributed significantly to thethe formation of Entrepreneurial Mindset.Keywords-entrepreneurship, self effiracy, mindset, attitude
Analisis Faktor Yang Mempengaruhi Behavior Intention Pada Pengguna Aplikasi Dana (Studi Kasus Pengguna DANA di Bandung) Siburian, Rafles; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Perkembangan Teknologi saat ini berkembang dengan saat pesat. Munculnya e-wallet atau dompet digitalmempermudah Masyarakat dalam melakukan kegiatan tranksaksi secara online. Dengan proyeksi pertumbuhan yangberkelanjutan, Dana sudah menjadi salah satu e-wallet terpopuler di Indonesia. Penelitian ini menggunakan teoriUTAUT terhadap empat variabel utama ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi fasilitasidalam rangka memastikan intensi penggunaan (behavior intention) aplikasi dana Bandung. Metodologi kuantitatifdeskriptif digunakan dalam penyelidikan ini. Penelitian ini menggunakan perangkat lunak statistik SPSS untukmenangani data dari 250 responden yang mengisi kuisioner Google Form. Ekspektasi kinerja, pengaruh sosial, danfaktor-faktor yang memfasilitasi semuanya secara positif dan signifikan memengaruhi niat perilaku, menurut temuanpenelitian ini. Antisipasi upaya memiliki pengaruh yang menguntungkan pada niat perilaku, meskipun tidak signifikansecara statistik.Kata Kunci-e-wallet; DANA; UTAUT
Pengaruh Brand Image Dan Digital Marketing Terhadap Keputusan Pembelian Roughneck 1991 Di Kota Bandung Wijayanto, Yoga Willy; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

AbstrakAdanya Brand Image sangat mempengaruhi penjualan produk dengan cara meningkatkan dan memposisikan produkagar selalu berada di posisi atas dengan memberikan strategi pemasaran yang baik mampu meningkatkan jumlahpembelian konsumen. Hal ini dapat dilakukan dengan menggunakan Digital Marketing dengan menggunakan saranamedia untuk mempromosikan produk yang akan dipasarkan dengan menggunakan media sosial atau e-commercekarena dapat menjangkau lingkungan yang lebih luas. Penelitian ini dilakukan untuk mengetahui pengaruh BrandImage dan Digital Marketing terhadap keputusan pembelian Roughneck 1991 di Kota Bandung. Jenis penelitian yangdilakukan yaitu dengan menggunakan metode kuantitatif dengan berlandas pengumpulan data atau teknik samplingdengan bantuan perangkat lunak SPSS versi 27 untuk Windows. Pengambilan sampel yang dilakukan sebanyak 200sample dengan menggunakan teknik purposive sampling dengan kriteria tertentu. Data dianalisa dengan analisisdeskripsi dan analisis regresi linear berganda. Berdasarkan hasil uji koefisien determinasi (R Square) menjelaskansebesar 91,9% keputusan pembelian produk produk Roughneck 1991 di e-commere dipengaruhi oleh Brand Imagedan Digital Marketing sedangkan sisanya 8,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Dari hasil yang didapatkan bisa disimpulkam bahwa Brand Image dan Digital Marketing mampu memberikan dampakpositif dan mampu meningkatkan untuk keputusan pembelian product Roughneck 1991. Kata Kunci: Brand Image, Digital Marketing, E-Commerce, Keputusan Pembelian Produk
Pengaruh Sikap Pengguna Terhadap Fintech Lending, Regulasi Dan Kepercayaan Terhadap Penggunaan Peer To Peer Lending (Studi Kasus Pengguna Koinworks Di Jabodetabek) Saragih, Kevin Anderson; Hidayat, Agus Maolana
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini menggunakan lensa Fintech guna menyelidiki faktor-faktor yang memengaruhi pemilihan platformpinjaman peer-to-peer, dengan fokus khusus pada KoinWorks. Penelitian ini berfokus pada pinjaman peer-to-peer(P2P) lending, yang merupakan salah satu perkembangan baru yang paling menjanjikan di bidang teknologifinansial. Kemunculan peer-to-peer lending telah memfasilitasi pinjam-meminjam mata uang rupiah secara langsungmelalui sistem elektronik yang terhubung dengan internet. Pengaruh regulasi, dan tingkat kepercayaan pengguna.Dalam penelitian ini digunakan teknik pendekatan kuantitatif dan deskriptif dengan mengirimkan kuesioner kepada250 responden. Selain itu, dalam penelitian ini digunakan software SmartPLS dalam pengolahan data. Dalampenelitian ini menunjukan hasil, financial technology (fintech) menunjukkan dampak positif yang signifikan terhadapkeputusan pemilihan peer to peer lending di KoinWorks, regulasi memiliki pengaruh positif yang penting terhadapkeputusan penggunaan KoinWorks. , dan kepercayaan pengguna terhadap platform peer to peer lendingmenunjukkan pengaruh yang tidak positif terhadap keputusan pemilihan KoinWorks. Kata Kunci-peer to peer lending; regulasi; kepercayaan; KoinWorks; financial technology
PENGARUH FAKTOR PRIBADI DAN FAKTOR SOSIAL TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK FASHION DAN BEAUTY PENGGUNA PERSONAL SHOPPER (Study pada Jasa Titip @titipall) Dynda Nazwa Prameizuari; Kristina Sisilia; Hidayat, Agus Maolana
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12967

Abstract

The popularity of social media platforms is one of the attractions for its users. This phenomenon is proof that the existence of social media platforms can be a one-step journey solution for the majority of users to meet their needs. The presence of @titipall jastip can answer this problem, because all needs can be met by only paying jastip fees and shipping costs. This study aims to determine the partial and simultaneous influence of personal factors and social factors on the purchasing decision process of jastip @titipall personal shopper users. This research method uses quantitative methods with descriptive analysis types, data analysis techniques using multiple linear regression analysis. The population used is followers of @titipall's tipping service, which amounts to 4,520. The sampling technique is non-probability sampling and the sampling technique uses purposive sampling method with a sample of 104 respondents, namely consumers who have purchased an item using jastip @titipall. The results of this study indicate that personal factors have a percentage of 84.2%, social factors have a percentage of 84.2%, the purchasing decision process has a percentage of 84.1%, so that all of them are in the very good category. Based on the research results partially and simultaneously, it shows that personal factors, social factors, and the purchasing decision process have a positive and significant effect.
Co-Authors Afwa, Intan Lailya Agung, Anak Agung Gde Ahmad, Mokhtarrudin Akbar, Subhan Syariifi Aldi Akbar Alma, Artanti Anak Agung Gde Agung Anita Silvianita Arditia, Al-Fath Duta Arif Kuswanto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Astrio, Alfandi Ati Mustikasari Aulia Nur Indah Permatasari Aura Gista Irgina Putri Azati Hanani Imania Azizah, Zaskia Nur Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Budi Rustandi Kartawinata Candra Wijayangka Cut Irna Setiawati Danutama, Ferdiansyah Deandrie Ramadhanti Debyanto, Arsyi Auliaramadhan Deden Witarsyah Dematria Pringgabayu Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Deza , Saffana Khalisha Dicky Hariyadi Erikson Didit Endriawan Difa Mela Ardelia Donny Trihandono Dynda Nazwa Prameizuari Eka Purwanda Elfarida Waty, Virgine Untari Elsavira Nandya Elsavira Nandya Fadh Hottob, Ahmad Sulthon Faqih Hamami Fatharani, Aurelia Putri Fauzan Aziz Fauzia Rahayu Fauzia Rahayu, Fauzia Gita Indah Hapsari Gugun Sodik Hadi, Muhammad Ismail Harrie Lutfie Heru Nugroho Ida Jalilah Fitria Ika Anggrainy Wibowo Ika Nur Avinda Iksyanti, Dinda Zieza Imanuddin Hasbi Indah Br Simamora Ismawati Kristina Sisilia Leni Cahyani Mahir Pradana Mangsor, Miza Maulana, Anton Timur Mayori, Cyndi Miranda, Erma Amelia Muhammad Yahya Arwiyah Muhammer Zidane Varenzah Mutiara Dian Azzahra Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nellyaningsih Novarianty, Terisha Andra Nuslih Jamiat Oktaviani, Prima Kusuma Oscario, Jeremy Pasaribu, Samuel Sahat Maruli Patrick Adolf Telnoni Perdana, Intizar Putra Permatasari, Aulia Nur Indah Pramitha Aulia Pratiwi, Nabila Pratiwi, Oktaria Nurul Purwandari, Icha Sofia Putri Dana Yanti Putri Maharani PUTRI WULANDARI Putu Nina Madiawati Putu Nina Madiawati Raden Muhamad Raihan Fathurahman Rahmat Hidayat Ratna Gema Maulida Razali, Raja Razana Raja Rennyta Yusiana Retno Setyorini Rini Handayani Rizza Indah Mega Mandasari Robbi Hendriyanto Rohmat Saragih Sampurno Wibowo Samuel Sahat Maruli Pasaribu Sanoyo, Ario Menak Saragih, Kevin Anderson Saragih, Romat Sastra Jendra hayu Ningrat Sherly Artadita Siburian, Rafles Sihotang, Yetti Ekklesya Silvi Amisha Putri Sita Deliyana Firmialy Sita Deliyana Firmiarly Siti Hazar Rezekimuli Sujak, Aznul Fazrin bin Abu Sujana, Futuwwah Intan Sukmadia Sumpena Suryana R Achmad Syahrul Daffa, Mohammad Syarifuddin Syarifuddin Taufan Umbara Uruqul Nadhif Dzakiy Utomo, Tasya Yesica Utomo1, Wahyu Aditya Wardani Muhamad Widi Meliyati Wijayanto, Yoga Willy Yulia Nur Hasanah Zahid, Azham