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Journal : Agribusiness Journal

Marketing Channel Analysis in an Effort to Develop the Potential of Bananas in Pinrang Regency Raissa Dina Paridy; Masitah Masitah; Doddy Ismunandar Bahari
Agribusiness Journal Vol 3, No 2 (2020): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.201 KB) | DOI: 10.31327/aj.v3i2.1358

Abstract

Banana is one of the agriculture that has bright prospects in both the domestic and export markets, but banana farmers do not understand the potential of this banana. Therefore, a system is needed so that farmers know about the banana prospects. In marketing, until now there are still some discussions about the marketing patterns used are still quite long from farmers to consumers, increasing marketing costs incurred, marketing large margins, the benefits of each marketing institution and marketing of banana assistance. It dramatically affects the marketing of bananas in Pinrang Regency. The purpose of this study was to analyze the marketing patterns of Kepok bananas in Pinrang Regency. Determination of the sample in a study involving banana farmers, collector traders, wholesalers and retailers using the snow-balling method, samples related to all that was questioned, with the sample calculation were 30 banana farmers and 7 traders. The analytical method uses descriptive qualitative (quantitative) and quantitative (margin calculation) analysis. The results of this study indicate that farmers market their banana through two marketing channels in Pinrang Regency. There are two marketing channels, 1st channel is Farmer to Consumer, 2nd channel is Farmer to Collector Trader then to Retailer Trader and ends in Consumer. The involved marketing institutions require costs to operate marketing functions such as loading costs, transportation costs, fees, consumption and so forth.
Analysis of Factors That Influence Civil Servants Performance in Balai Perikanan Budidaya Air Payau (BPBAP) Situbondo Puryantoro Puryantoro; Hasbiadi Hasbiadi; Doddy Ismunandar Bahari
Agribusiness Journal Vol 3, No 2 (2020): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.153 KB) | DOI: 10.31327/aj.v3i2.1359

Abstract

Balai Perikanan Budidaya Air Payau Situbondo (BPBAP) is one of the largest centres in East Java, to be precise in Situbondo Regency. BPBAP is a government- fish centre that is well developed as an engineering centre. The institution's performance resulted from the performance of employees that develop every year. To analyze the performance of BPBAP employees, this research was compiled regarding the factors that influence it. The research design used was survey research, with a total of 88 respondents. The analysis method used is multiple linear regression analysis including, t-test, F test, and coefficient. The results showed that the variables of transformational leadership style, transactional leadership style, organizational culture and motivation which had a correlation of 0.708 to performance of BPBAP employees which was a strong relationship. Furthermore, partially the transformational leadership style variable has a significant effect on performance, the transactional leadership style variable has no significant effect on performance, the organizational culture variable has a significant effect on performance and the work motivation variable has a significant effect on performance. The independent simultaneous variable has a significant effect on the dependent variable.Balai Perikanan Budidaya Air Payau Situbondo (BPBAP) is one of the largest centres in East Java, to be precise in Situbondo Regency. BPBAP is a government- fish centre that is well developed as an engineering centre. The institution's performance resulted from the performance of employees that develop every year. To analyze the performance of BPBAP employees, this research was compiled regarding the factors that influence it. The research design used was survey research, with a total of 88 respondents. The analysis method used is multiple linear regression analysis including, t-test, F test, and coefficient. The results showed that the variables of transformational leadership style, transactional leadership style, organizational culture and motivation which had a correlation of 0.708 to performance of BPBAP employees which was a strong relationship. Furthermore, partially the transformational leadership style variable has a significant effect on performance, the transactional leadership style variable has no significant effect on performance, the organizational culture variable has a significant effect on performance and the work motivation variable has a significant effect on performance. The independent simultaneous variable has a significant effect on the dependent variable.