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Inequality of Thought (IOT) on HIV-Aids and LGBT Through Social Media: A Case Study Gen Z in JPC Foundation Puspitaloka Mahadewi, Erlina; Reza Hilmy, Mohamad; Chairun Nisa, Puspita; Pamungkas, Ario; Purnama, Suryari; Ozays , Mehmet; Pantja Djati, Sundring
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.401

The study focused on the purpose of finding out the effect and covering the views and acceptance of LGBT. Jakarta Indonesia is beginning to be seen clearly, especially the large amount of LGBT content both on television stations and on social media at home and abroad. This is very worrying because shows that LGBT is a risk factor for sexually transmitted infections (STIs) including HIV/AIDS. Unsafe sex, drugs, and many sexual partners, make LGBT people more susceptible to STIs. This study aims to determine the description of knowledge about STIs and attitudes towards the LGBT phenomenon in society, especially among young Gen Z people who still have the impact of inequality of thinking in social media. This study is a qualitative descriptive study conducted from October to December 2024. Data collection used a google form questionnaire. The sample consisted of 75 respondents who were members of the community fostered by the "Jakarta Plus Center (JPC)" Foundation. The sampling technique used was purposive sampling. The data is presented in a frequency table. The results of this study showed that most respondents had good general knowledge about STIs but lacked in more specific knowledge questions in medicine. The acceptance and views of the community in this community towards the LGBT phenomenon are quite low. People in the community consider LGBT to have a negative impact on life, although respondents agree that the human rights of LGBT people as humans must still be protected and respected, as they see on social media.

How High Quality Rice Shapes Repeat Purchases and Word of Mouth: The Role of Value and Satisfaction Diana Fajarwati; Holby Boy Martua Manurung; Unggul Kustiawan; Puspita Chairun Nisa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5780

Organic rice has gained importance due to its health benefits, especially for individuals aged 28 and older who have adopted a healthy diet. Organic rice is known to reduce the risk of diseases like diabetes, cancer, obesity, and brain development disorders. This highlights the significant impact of organic rice quality, encouraging consumers to purchase it without hesitation. This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.

Influence of Electronic Word of Mouth (WOM) and Brand Image on 'Semangat Coffe' Purchase Intentions Muhammad Rizky; Puspita Chairun Nisa; Unggul Kustiawan; Ika Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6042

This study examines the influence of Electronic Word of Mouth (E-WOM) and Brand Image on Purchase Intention in the context of coffee shops in Bekasi, Indonesia. The rising trend of coffee culture among Generation Z has shifted consumer behavior towards frequenting coffee shops over opting for instant coffee. E-WOM has emerged as a key source of information for prospective customers, shaping trust and decision-making through reviews on platforms like Google and social media. Brand Image is another critical factor, shaping consumer perceptions and fostering loyalty through positive brand associations. A quantitative approach with Structural Equation Modeling (SEM) was used to analyze data from a sample of Generation Z consumers. The findings reveal that E-WOM significantly impacts both Brand Image and Purchase Intention, highlighting the role of online reviews in influencing consumers’ decisions to visit coffee shops. Additionally, Brand Image positively affects Purchase Intention, underscoring its importance in driving consumer loyalty and repeat visits. This study extends previous research by focusing on a different cultural and geographical context, contributing to our understanding of how E-WOM and Brand Image shape consumer behavior in the Indonesian coffee shop industry.

Examining the Impact of Customer Orientation and Service Quality on Customer Satisfaction: The Mediating Role of Service Quality Aisyah Adini Putri; Puspita Chairun Nisa Baskara; Ika Baskara; Unggul Kustiawan Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6044

This study aims to examine the influence of Customer Orientation and Service Quality on Customer Satisfaction in the context of Hisana fried chicken purchases. This quantitative research collected data through questionnaires distributed to 130 consumers who purchased Hisana fried chicken, using a purposive sampling technique. The data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method to assess the relationships between variables. The results indicate that Customer Orientation has a positive effect on Customer Satisfaction, Customer Orientation positively influences Service Quality, and Service Quality positively affects Customer Satisfaction. However, Service Quality does not mediate the relationship between Customer Orientation and Customer Satisfaction. These findings provide insights for restaurants to enhance Customer Orientation and Service Quality as strategies to strengthen customer satisfaction.

The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.

Pengaruh Kualitas Layanan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Br Barus, Ana Claudia; Nisa, Puspita Chairun
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 5.D (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Industri kuliner di Indonesia menjadi salah satu bisnis yang berkembang pesat yang di ditandai oleh semakin banyaknya penyedia usaha kuliner yang menyediakan menu relative sama tetapi dengan berbagai macam pelayanan, nilai konsumen dan harga yang berbeda sehingga perusahaan perlu memperhatikan loyalitas pelanggan untuk keberlangsungan hidup perusahaan. Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh kualitas layanan, kepercayaan pelanggan dan kepuasan pelanggan sebagai mediasi terhadap loyalitas pelanggan. Penelitian ini menggunakan desain penelitian melalui pendekatan kuantitatif dengan jenis data primer dan dalam pengumpulan data dilakukan dengan cara menyebar kuesioner menggunakan google form kepada 165 responden dengan kriteria pelanggan coffee shop lokal di Kota Bekasi berusia minimal 17 tahun yang telah melakukan pembelian langsung ditempat minimal 2 kali dalam 3 bulan terakhir dan selanjutnya analisis data menggunakan SEM-Partial Least Square Structure Equation Model (PLS). Hasil penelitian menunjukan bahwa Kualitas layanan berpengaruh terhadap Loyalitas pelanggan baik secara langsung maupun tidak langsung. Selanjutnya Kepercayaan pelanggan berpengaruh terhadap Loyalitas Pelangganggan baik secara langsung maupun tidak langsung. Terakhir kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Penelitian ini menunjukan bahwa coffee shop perlu memperhatikan kualitas layanan, kepercayaan pelanggan dan kepuasan pelanggan agar coffee shop dapat memperoleh loyallitas pelanggan.

The Influence of Social Media on HIV-Aids and LGBT Cases among the Young Generation in Jakarta Puspitaloka Mahadewi, Erlina; Reza Hilmy, Mohamad; Silviana Mustikawati, Intan; Muniroh, Muniroh; Chairun Nisa, Puspita; Mandala Putra, Juniawan; Harahap, Arman
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 2 (2025): May 2025 ( Indonesia - Iraq - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i2.384

The study focused on the purpose of finding out the effect and the roles challenges faced by activists in the JPC Jakarta Foundation community in their efforts to prevent HIV and AIDS infections among LGBT people in Jakarta. This study applies a qualitative approach to observe the activities carried out by activists in three areas in the DKI Jakarta Province of Indonesia. The activities of the activists include field and online outreach, interactive group discussions, HIV counseling and testing, distribution of condoms and pelicans for LGBT youth, and social support for people living with HIV and AIDS (PLWHA). This study uses the theory of social action and symbolic interactionism to analyze the activities carried out by activists. This study found that the activities carried out by volunteer activists of the JPC Jakarta foundation in 2023. The study shows the results of the formation of rational-instrumental social action and a symbolic interaction in the context of HIV and AIDS prevention, with the LGBT community being a group affected by the increasing deviation of social media among the younger generation, especially Gen Z.

Pengaruh Experiential Marketing, Service Innovation, Brand Image terhadap Customer Satisfaction dan Customer Loyalty Angelia, Jeveline; Nisa, Puspita Chairun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3014

Customers often rely on reviews because customer satisfaction can create value for companies and is an important element in attracting new customers in a more efficient way than retaining existing customers. This study aims to analyse the influence of experiential marketing, service innovation, and brand image on customer satisfaction, as well as the influence of customer satisfaction on customer loyalty. Data collection was conducted among customers of Janji Jiwa coffee shops in the Jakarta and Bekasi areas, aged 17 years or older and with a minimum of two purchases within three months. This study employs a quantitative approach using descriptive causality methods and Structural Equation Modelling – Partial Least Squares (SEM-PLS) analysis techniques. The sample size consists of 125 respondents selected using purposive sampling. The results of the study indicate that experiential marketing, service innovation, and brand image each have a positive and significant influence on customer satisfaction. Furthermore, customer satisfaction was also found to have a positive and significant influence on customer loyalty. The managerial implications of this study suggest that Janji Jiwa should strengthen customer experience, develop experiential marketing and service innovation, and maintain brand image to ensure that customer satisfaction and customer loyalty continue to increase sustainably.

The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.

Peran Pengalaman, Komitmen, Dan Perilaku Keterlibatan Pelanggan Dalam Meningkatkan Loyalitas Pelanggan Kimfa, Yosef; Nisa, Puspita Chairun
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Loyalitas pelanggan merupakan aspek penting dari bisnis apa pun termasuk pada industri retail karena secara langsung memengaruhi keberhasilan dan pertumbuhan perusahaan sehingga agar dapat memahami dan meningkatkan loyalitas pelanggan, penting untuk mempertimbangkan berbagai faktor yang berkontribusi terhadapnya. Penelitian ini dilakukan untuk mendapatkan pemahaman empiris yang lebih baik tentang peran pengalaman pelanggan, komitmen pelanggan, dan perilaku keterlibatan pelanggan dalam meningkatkan loyalitas pelanggan. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara daring kepada 200 responden yang merupakan pelanggan minimarket di kota Bekasi dan berusia minimal 17 tahun ke atas serta memiliki pengalaman berbelanja di tempat dengan frekuensi berbelanja minimal 3 kali dalam sebulan. Analisis data menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa pengalaman pelanggan dapat mendorong komitmen pelanggan. Begitu juga dengan pengalaman pelanggan mampu meningkatkan loyalitas pelanggan baik secara langsung maupun melalui komitmen pelanggan. Komitmen pelanggan juga berhasil meningkatkan perilaku keterlibatan pelanggan dan loyalitas pelanggan secara langsung. Kemudian, perilaku keterlibatan pelanggan pun mampu membangun loyalitas pelanggan. Namun sayangnya, pengalaman pelanggan tidak mampu memengaruhi perilaku keterlibatan pelanggan secara langsung. Penelitian ini menunjukkan bahwa perusahaan yang bergerak di industri retail dapat berfokus untuk menciptakan pengalaman pelanggan yang baik untuk dapat membantu mempertahankan pelanggan dan menciptakan hubungan jangka panjang.

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