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Indah Setiawati
Jenderal Soedirman University
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Rancangan Model Bisnis Chamomile Patch Husna, Ventriannisa Habita; Setiawati, Indah; Aisya, Rihadatul; Maharani, Fatikha Syera; Ritami, Lina; Adnan, Gaida Khaerani; Khalilla, Belvina Nazarina; Sakinah, Farha Azzah
Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2025): JEB Vol 17 No 2 Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Port Numbay Jayapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55049/xc1jca86

Abstract

Insomnia merupakan salah satu gangguan tidur yang paling umum dan dapat menurunkan kualitas hidup, konsentrasi, serta produktivitas seseorang. Chamomile (Matricaria chamomilla L.) dikenal memiliki efek sedatif, ansiolitik, dan antiinflamasi yang mendukung kualitas tidur yang lebih baik. Tujuan penelitian ini adalah untuk merancang model bisnis chamomile patch. Metode penelitian menggunakan survei kepada konsumen potensial dan pakar akademisi bidang farmasi. Metode analisis menggunakan Business Model Canvas (BMC) dan Value Proposition Canvas (VPC). Hasil penelitian menunjukkan bahwa segmen konsumen usaha ini adalah mahasiswa, pekerja, ibu rumah tangga yang memiliki anak, orang yang mengelami gangguan tidur. Value yang ditawarkan produk ini adalah fungsional meredakan demam, memberikan efek rasa tenang, berbahan natural dan praktis. Usaha ini menarik dikembangkan karena memiliki potensi pasar yang tinggi
Minat dan Persepsi Pengguna Sampah Online Banyumas dalam Mengelola Minyak Jelantah Asana, Mahila; Muttaqin, Akmal Ryan; A’idah, Reza Nur; Novitasari, Sandra; Setiawati, Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18897

Abstract

Environmental problems caused by poor household waste management, including used cooking oil, remain a serious issue in Indonesia. Disposing of used cooking oil improperly can pollute the environment and pose health risks. Banyumas Regency has developed the Sampah Online Banyumas (Salinmas) application to support waste management; however, the management of used cooking oil remains limited. This study aims to describe the attitudes, perceived behavioral control, and intentions of Salinmas users in managing used cooking oil. The research employed a descriptive quantitative method with a survey approach. A purposive sample of 142 active Salinmas users from four districts in Purwokerto was selected. Data were collected through questionnaires and analyzed using descriptive statistics. The results show that public attitudes toward used cooking oil management fall into the very high category, reflecting positive views on its environmental and social benefits. Perceived behavioral control is also very high, indicating strong confidence in the ease and ability to manage used cooking oil, especially with supporting facilities such as collection services. Meanwhile, the public’s intention is also categorized as high, indicating a strong interest in participating in management activities, including converting used oil into useful products. These findings suggest that the people of Banyumas have great potential to actively engage in sustainable used cooking oil management if supported by proper education and adequate facilities.
MODEL BISNIS PAKAN AYAM BROILER BERBASIS FITOBIOTIK TERINTEGRASI SMART DETECTOR BERBASIS INTERNET OF THINGS Khawarizmi, Muhammad Nugrahhadi Al; Rochim, Muchammad Bagas; Nugroho, Qonitah Hauna; Indrafata, Arga Aryanta; Rahmansyah, Sofyan Herlambang; Setiawati, Indah
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 3 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i3.20993

Abstract

Emisi metana dan amonia dari peternakan unggas perlu dikendalikan melalui pengelolaan pakan organik berbasis fitobiotik dan sistem pemantauan kondisi kandang melalui Smart detector berbasis IoT.  Model bisnis pakan organik dan smart detector perlu dianalisis untuk menyusun strategi bisnis secara sistematis. Penelitian ini dilakukan untuk merancang model bisnis Maggenzim serta menganalisis faktor-faktor penting guna merancang strategi bisnis secara sistematis dan objektif sehingga mampu menghadapi perkembangan pasar yang kompetitif. Metode penelitian ini dilakukan melalui pendekatan analisis Business Model Canvas (BMC) serta analisis SWOT. Hasil penelitian menunjukkan bahwa pada analisis BMC usaha Maggenzim memiliki value proposition yang lebih unggul karena berkonsep pada berkelanjutan lingkungan dan industri peternakan yang sekaligus menjadi komponen strength pada analisis SWOT. Adapun kelemahan dari  model bisnis ini terdapat pada segmen key partners dari analisis BMC yaitu ketergantungan terhadap penyedia bahan baku karena mitra penyedia bahan baku yang terbatas, serta berdasarkan segmen threats bisnis ini memiliki kekurangan dalam hal brand awareness di mata target konsumen karena produsen pakan konvensional lebih dahulu dikenal oleh konsumen. Solusi yang bisa diterapkan berdasarkan analisis dengan pendekatan dua metode ini adalah dengan memrioritaskan strategi pemasaran yang fokus pada edukasi pasar mengenai manfaat jangka panjang dari penggunaan pakan berbasis fitobiotik dan teknologi pemantauan kandang. Penguatan jaringan kemitraan untuk menjamin ketersediaan bahan baku dan pengembangan kapasitas produksi secara bertahap seiring dengan peningkatan permintaan pasar juga menjadi langkah strategis yang penting untuk keberlanjutan usaha.
Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami Setiawati, Indah; Nafingah, Siti; Zahra, Ridha Aisya; Trilatifah, Fatmah; Musyarifah, Musyarifah; Sejati, Rafi Ashza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15081

Abstract

The research aims to assist the development of innovative products into a viable business by knowing the competitor analysis, market opportunity analysis, and business financial analysis. Data was collected from direct observation in the market and secondary data from the marketplace. The analysis was carried out by looking at product competitors, consumer profiles, and formulas for determining HPP, BEP and simple cash flow. The results of the analysis show that the tablet mouthwash business has advantages over other similar products. In addition, the market opportunity for this product is promising among women. The results of the financial analysis show the sustainability of the business which is characterized by increasing profits each quarter.
Merancang Bisnis Sampo Alami dari Ekstrak Buah Parijoto melalui Analisis Pasar Khairani, Dianrina Fatiha; Ashari, Salsabila Zahra; Rahmawati, Rintan; Kurniawati, Marlina; Azizah, Novita Khusna; Kusuma, Ailsa Seca; Setiawati, Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14641

Abstract

The use of synthetic products often causes skin problems such as irritation, itching, allergies and erythema. This causes the use of natural products to become an alternative for dealing with hair problems. In entering the natural cosmetics business, market analysis is required. This research aims to analyze the market so that it can determine consumer interest and market opportunities for natural shampoo from parijoto fruit extract. Market opportunity analysis was carried out using the PAM TAM SAM SOM method, Google Trends analysis, competitor analysis, and descriptive analysis of survey results of 52 potential consumers via Google Form. The results of the analysis show that the product has a very large and profitable opportunity in the market, is superior to several competitors, and the dry/powder form of shampoo is more popular than the liquid shampoo form, 82.7% of respondents are interested in using powder shampoo and 96.2% are interested use natural shampoo.
Analisis Peluang Pasar Suplemen Tulang Berbahan Aktif Tanaman Lokal di Jawa Tengah Putri, Khairina Rahmania Prayoga; Setiawati, Indah; Istiqomah, Vina Helmi Nur; Maspudah, Ai Munawaroh Sa’adatul; Nuraini, Linda Aulia; Alexsyah, Fakhri Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12641

Abstract

The research was conducted to determine the market aspects of innovative bone supplement products in the form of effervescent tablets that utilize local plant from Central Java by analyzing interest, competitors, and business potential. The research method was carried out using the method of literature study and development strategy. The data obtained was sourced from Google Trends for information on the level of product interest. A data search through Google was conducted to find competitor information in the market. The analysis was conducted using interest analysis using Google Trends, SWOT analysis, and competitor analysis. The results showed that this supplement product has a great opportunity and is able to compete with other products to sell in the market of Central Java Province, because the supplements presented have many advantages compared to other similar products in terms of price, content, and target consumers.
Co-Authors Adika, Moh. Noor Adiningrum, Aqilah Rahma Adis Sefhira Adnan, Gaida Khaerani Ainni Ainni Ainun Ratna Sari Aisya, Rihadatul Alexsyah, Fakhri Dwi Alifiyah, Netika Anindya, Puan Ansyah, Gina Ayu Ardiansyah Ardiansyah Asana, Mahila Ashari, Salsabila Zahra Asih Purwanti Maulana Aulidya Nurul Habibah Azha, Nadia Fadillah Aziz, M. Zalili Azizah, Novita Khusna A’idah, Reza Nur Bambang Soemanto Bambang Soemanto Bambang Sumanto Choiruna, Hasby Pri Dandi Agustian Pratama Dandi Agustian Pratama Dewanti, Nasywaa Aulia Dindy Darmawati Putri Dwi Fitriyani, Dwi Eka Purna Yudha Elsa Muflihah Emy Khikmawati Febriana Nur Islamay Fitri Ayu Puspita Sari Habibah, Hanna Hanna Habibah Herdiana, Indra Heri Wibowo Herlanda, Quinta Aurel Husna, Ventriannisa Habita Husniah Husniah Ibrahim, Muhammad Kholid Ika Dahlia Ilmi, Marsay Ahsani Indah Saputri Indah Widyarini Indrafata, Arga Aryanta Innayah Choerun Nisa Irene Kartika Eka Wijayanti Istiqomah, Vina Helmi Nur Jannah, Lizvy Khanifatul Khairani, Dianrina Fatiha Khairun Nisa Khalilla, Belvina Nazarina Khawarizmi, Muhammad Nugrahhadi Al Khoerunnisa, Sani Kurnia Sandi Kurniawati, Marlina Kusnaman, Djeimy Kusuma, Ailsa Seca Listiyowati, Asih Lusi Fatmawati Luthfi Kasyfillah Maharani, Fatikha Syera Mahfuroh, Lailatul Mahila Asana Maspudah, Ai Munawaroh Sa’adatul Mela, Ervina Mila mila Mubarok, Farras Fatkhil Mufti Lutfiani Fitri Muhammad Jumadin Noor Musyarifah, Musyarifah Muttaqin, Akmal Ryan Nadia Rismala Dewi Nafingah, Siti Nafisah Nafisah Nafisah Nafisah Najmi, Fathi Nisrina Khoirunnisa Salsabila Noer Komari Novitasari, Sandra Nugroho, Qonitah Hauna Nuraini, Linda Aulia Okti Herliana Panjaitan, Adrian Pepita Haryanti Pertiwi, Syakila Ananda Pramana, Suharmawan Daffi Pratam, Jovan Aditya Dilly Pratama, Jovan Aditya Dilly Pratama, Muhammad Faza Puan Anindya, Puan Anindya Puspita, Stevania Widya Putri, Khairina Rahmania Prayoga Putri, Laely Anugrah Rabiah Al-Adawiyah Rahmansyah, Sofyan Herlambang Rahmawati, Rintan Raihan Nadhir Ramadhan, Indah Resa Ana Dina Reza Nadia Riandi, Irnanda Naufal Rifki Andi Novia Ritami, Lina Rochim, Muchammad Bagas Rosi Widarawati Saefudin, Dea Merliyani Sakinah, Farha Azzah Salsabila, Jadwa Saputri, Indah Sarmila Sarmila Sarmila, Sarmila Sejati, Rafi Ashza Setyaningsih, Amanda Eka Shafina, Keisha Siti Maryam Ambarani Sri Fatimah Sukma, Aura Zahra Rahmany Syaefulloh, Syafaat Syahrullah, Yudi Teguh Jati Prasetyo Tenri Ayuni Ratna Ade Chinta Trilatifah, Fatmah Uut Ela Triana Yasmin Aulia Rahmi Zahra, Ridha Aisya Zulkifli, Lutfi