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Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami Setiawati, Indah; Nafingah, Siti; Zahra, Ridha Aisya; Trilatifah, Fatmah; Musyarifah, Musyarifah; Sejati, Rafi Ashza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15081

Abstract

The research aims to assist the development of innovative products into a viable business by knowing the competitor analysis, market opportunity analysis, and business financial analysis. Data was collected from direct observation in the market and secondary data from the marketplace. The analysis was carried out by looking at product competitors, consumer profiles, and formulas for determining HPP, BEP and simple cash flow. The results of the analysis show that the tablet mouthwash business has advantages over other similar products. In addition, the market opportunity for this product is promising among women. The results of the financial analysis show the sustainability of the business which is characterized by increasing profits each quarter.
Merancang Bisnis Sampo Alami dari Ekstrak Buah Parijoto melalui Analisis Pasar Khairani, Dianrina Fatiha; Ashari, Salsabila Zahra; Rahmawati, Rintan; Kurniawati, Marlina; Azizah, Novita Khusna; Kusuma, Ailsa Seca; Setiawati, Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14641

Abstract

The use of synthetic products often causes skin problems such as irritation, itching, allergies and erythema. This causes the use of natural products to become an alternative for dealing with hair problems. In entering the natural cosmetics business, market analysis is required. This research aims to analyze the market so that it can determine consumer interest and market opportunities for natural shampoo from parijoto fruit extract. Market opportunity analysis was carried out using the PAM TAM SAM SOM method, Google Trends analysis, competitor analysis, and descriptive analysis of survey results of 52 potential consumers via Google Form. The results of the analysis show that the product has a very large and profitable opportunity in the market, is superior to several competitors, and the dry/powder form of shampoo is more popular than the liquid shampoo form, 82.7% of respondents are interested in using powder shampoo and 96.2% are interested use natural shampoo.
Analisis Peluang Pasar Suplemen Tulang Berbahan Aktif Tanaman Lokal di Jawa Tengah Putri, Khairina Rahmania Prayoga; Setiawati, Indah; Istiqomah, Vina Helmi Nur; Maspudah, Ai Munawaroh Sa’adatul; Nuraini, Linda Aulia; Alexsyah, Fakhri Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12641

Abstract

The research was conducted to determine the market aspects of innovative bone supplement products in the form of effervescent tablets that utilize local plant from Central Java by analyzing interest, competitors, and business potential. The research method was carried out using the method of literature study and development strategy. The data obtained was sourced from Google Trends for information on the level of product interest. A data search through Google was conducted to find competitor information in the market. The analysis was conducted using interest analysis using Google Trends, SWOT analysis, and competitor analysis. The results showed that this supplement product has a great opportunity and is able to compete with other products to sell in the market of Central Java Province, because the supplements presented have many advantages compared to other similar products in terms of price, content, and target consumers.
Potensi Senyawa Kimia Ekstrak Etanol Kelakai (Stenochlaena palustris) sebagai Antitrombotik Saputri, Indah; Setiawati, Indah; Mukarramah, Mukarramah; An’nisa, Windy Sidratul; Afdella, Nor Afni; Komari, Noer
Herbal Medicine Journal Vol 7 No 2 (2024): Herbal Medicine Journal
Publisher : Program Studi S1 Farmasi, STIKES Senior, Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58996/hmj.v7i2.129

Abstract

Damage to blood vessels begins with the formation of platelet aggregation which then forms a thrombus in the artery, resulting in disruption of blood flow. Many efforts have been made to prevent platelet aggregation using herbal medicines. Kelakai is a typical Kalimantan plant thought to have antithrombotic potential. The aim of this research is to identify the potential of kelakai ethanol extract compounds as antithrombotics through in silico studies using virtual screening and molecular docking. The kelakai compound was obtained from GC-MS data taken from the ethanol extract of kelakai. The virtual screening results showed that the results of GC-MS analysis of ethanol extract found five compounds that had the potential to be antithrombotic. Molecular docking simulations with the antithrombin receptor protein (PDB ID: 1E04) show that the n-Hexadecanoic acid compound from kelakai ethanol extract has the lowest ∆G value of -8.72 kcal/mol. The n-Hexadecanoic acid compound from kelakai has potential as an antithrombotic.
Corn Cob Waste: A Sustainable Solution for Eco-Friendly Packaging: Limbah Tongkol Jagung: Solusi Berkelanjutan untuk Kemasan Ramah Lingkungan Salsabila, Nisrina Khoirunnisa; Ambarani, Siti Maryam; Triana, Uut Ela; Rahmi, Yasmin Aulia; Sari, Fitri Ayu Puspita; Setiawati, Indah
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.957

Abstract

This study investigates the market potential and competitive advantages of utilizing corn cob waste for environmentally-friendly packaging fillers. Employing a descriptive-analytical approach, Google Trends data is harnessed for analysis, complemented by competitor mapping to assess market competition. The findings demonstrate a promising market outlook for eco-friendly packaging products, both domestically and internationally, highlighting consumer behavior patterns in the decision-making process. This research underscores the viability of corn cob waste as a sustainable resource for innovative packaging solutions, with far-reaching implications for environmentally-conscious industries worldwide. Highlight: Sustainable Packaging Innovation: This study explores the viability of repurposing corn cob waste for eco-friendly packaging fillers, offering a sustainable alternative to conventional materials. Comprehensive Analytical Approach: Employing a descriptive-analytical methodology and leveraging Google Trends data, the research provides a thorough assessment of market potential and competitive advantages in the eco-friendly packaging industry. Global Implications for Sustainable Industries: The findings highlight a promising market outlook both domestically and internationally, emphasizing consumer behavior as a key factor in driving the adoption of eco-conscious packaging solutions. This research advocates for the widespread adoption of corn cob waste as a valuable resource for sustainable packaging innovations worldwide. Keyword: Eco-Friendly Packaging, Corn Cob Waste, Market Potential, Competitive Advantages, Sustainable Resource
Eco-Friendly Biomaterial Sticker: Redefining Anti-Radiation Solutions: Stiker Biomaterial Ramah Lingkungan: Mendefinisikan Ulang Solusi Anti-Radiasi Asana, Mahila; Chinta, Tenri Ayuni Ratna Ade; Islamay, Febriana Nur; Nisa, Khairun; Sandi, Kurnia; Setiawati, Indah
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.973

Abstract

This study presents an innovative sticker product crafted from environmentally sustainable biomaterials, designed to mitigate radiation exposure from electronic devices while enhancing the aesthetic appeal with the distinguished Banyumas batik motif. To ascertain market viability and effective consumer reception, a comprehensive segmentation analysis was conducted on a sample of 99 smartphone and laptop users. Employing cluster analysis, our findings reveal a strong consensus regarding the product's attributes, affirming its potential as a sustainable and effective anti-radiation solution. Moreover, this research underscores that customer preferences and values play a pivotal role in driving product innovation, alongside practical attributes and material performance. These insights have significant implications for product development and marketing strategies in the burgeoning field of anti-radiation technology. Highlight: Innovative Eco-Friendly Solution: This study introduces a novel sticker product made from sustainable biomaterials, offering a dual benefit of reducing radiation exposure from electronic devices and enhancing visual aesthetics with Banyumas batik design. Targeted Market Analysis: Through comprehensive segmentation and cluster analysis on 99 smartphone and laptop users, the research confirms a widespread consensus on the product's attributes, indicating its potential as an effective and eco-conscious anti-radiation solution. Customer-Centric Innovation: The study underscores the pivotal role of customer preferences and values in shaping product innovation, emphasizing that practical attributes and material performance alone are insufficient drivers. This insight holds significant implications for future product development and marketing strategies in the evolving anti-radiation technology landscape. Keyword: Biomaterial Sticker, Radiation Exposure Mitigation, Market Segmentation, Consumer Preferences, Product Innovation
PENINGKATAN KETERAMPILAN MEMANFAATKAN BITTERN MENJADI TAHU SEHAT DI KOPERASI MEKARSARI SEJAHTERA, KABUPATEN BREBES Setiawati, Indah; Kusnaman, Djeimy; Prasetyo, Teguh Jati
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.12065

Abstract

Koperasi Mekarsari Sejahtera merupakan badan usaha yang berjalan dalam bidang produksi garam yang berada di Desa Kaliwlingi, Kecamatan Brebes, Kabupaten Brebes. Koperasi ini hanya baru dapat memproduksi garam rebus dan garam kelor. Dalam produksi garam rebus akan menghasilkan hasil samping berupa cairan kuning kecoklatan yang biasa disebut bittern. Namun, bittern masih belum dimanfaatkan oleh para petani dan akan dibuang pada setiap akhir produksi garam rebus karena para petani garam rebus masih kurang keterampilan dalam pengolahannya. Bittern memiliki banyak manfaat dalam kesehatan dan dapat menjadi bahan koagulan. Bahan ini dibutuhkan dalam pembuatan tahu untuk menggumpalkan sari kedelai yang biasanya menggunakan bahan cuka.   Berdasarkan data tersebut, diperlukan peningkatan keterampilan pemanfaatan limbah bittern oleh petani garam agar dapat menjadi inovasi produk turunan garam yang cocok pada semua kalangan, seperti makanan tahu. Kegiatan ini bertujuan untuk meningkatkan keterampilan para petani garam rebus Koperasi Mekarsai Sejahtera dalam pemanfaatan limbah bittern menjadi bahan koagulan pada tahu sebagai inovasi produk turunan dari garam rebus.  Kegiatan ini dilakukan dengan metode metode kegiatan difusi iptek dimana metode pelaksanaan kegiatan berupa pelatihan dan demonstrasi atau percontohan. Hasil akhir dari kegiatan ini petani garam rebus memiliki keterampilan dalam memanfaatkan limbah bittern menjadi sebuah produk tahu yang memiliki peluang jual yang tinggi.
Co-Authors Adika, Moh. Noor Adiningrum, Aqilah Rahma Adis Sefhira Adnan, Gaida Khaerani Afdella, Nor Afni Ainni Ainni Ainun Ratna Sari Aisya, Rihadatul Alexsyah, Fakhri Dwi Alifiyah, Netika Ambarani, Siti Maryam Anindya, Puan Ansyah, Gina Ayu An’nisa, Windy Sidratul Ardiansyah Ardiansyah Asana, Mahila Ashari, Salsabila Zahra Asih Purwanti Maulana Aulidya Nurul Habibah Azha, Nadia Fadillah Aziz, M. Zalili Azizah, Novita Khusna A’idah, Reza Nur Bambang Soemanto Bambang Soemanto Bambang Sumanto Chinta, Tenri Ayuni Ratna Ade Choiruna, Hasby Pri Dandi Agustian Pratama Dandi Agustian Pratama Dewanti, Nasywaa Aulia Dindy Darmawati Putri Dwi Fitriyani, Dwi Eka Purna Yudha Elsa Muflihah Emy Khikmawati Habibah, Hanna Hanna Habibah Herdiana, Indra Heri Wibowo Herlanda, Quinta Aurel Husna, Ventriannisa Habita Husniah Husniah Ibrahim, Muhammad Kholid Ika Dahlia Ilmi, Marsay Ahsani Indah Saputri Indah Widyarini Indrafata, Arga Aryanta Innayah Choerun Nisa Irene Kartika Eka Wijayanti Islamay, Febriana Nur Istiqomah, Vina Helmi Nur Jannah, Lizvy Khanifatul Khairani, Dianrina Fatiha Khairun Nisa Khalilla, Belvina Nazarina Khawarizmi, Muhammad Nugrahhadi Al Khoerunnisa, Sani Kurniawati, Marlina Kusnaman, Djeimy Kusuma, Ailsa Seca Listiyowati, Asih Lusi Fatmawati Luthfi Kasyfillah Maharani, Fatikha Syera Mahfuroh, Lailatul Maspudah, Ai Munawaroh Sa’adatul Mela, Ervina Mila mila Mubarok, Farras Fatkhil Mufti Lutfiani Fitri Muhammad Jumadin Noor Mukarramah Mukarramah, Mukarramah Musyarifah, Musyarifah Muttaqin, Akmal Ryan Nadia Rismala Dewi Nafingah, Siti Nafisah Nafisah Nafisah Nafisah Najmi, Fathi Noer Komari Novitasari, Sandra Nugroho, Qonitah Hauna Nuraini, Linda Aulia Okti Herliana Panjaitan, Adrian Pepita Haryanti Pertiwi, Syakila Ananda Pramana, Suharmawan Daffi Pratam, Jovan Aditya Dilly Pratama, Jovan Aditya Dilly Pratama, Muhammad Faza Puan Anindya, Puan Anindya Puspita, Stevania Widya Putri, Khairina Rahmania Prayoga Putri, Laely Anugrah Rabiah Al-Adawiyah Rahmansyah, Sofyan Herlambang Rahmawati, Rintan Rahmi, Yasmin Aulia Raihan Nadhir Ramadhan, Indah Resa Ana Dina Reza Nadia Riandi, Irnanda Naufal Rifki Andi Novia Ritami, Lina Rochim, Muchammad Bagas Rosi Widarawati Saefudin, Dea Merliyani Sakinah, Farha Azzah Salsabila, Jadwa Salsabila, Nisrina Khoirunnisa Sandi, Kurnia Saputri, Indah Sari, Fitri Ayu Puspita Sarmila Sarmila Sarmila, Sarmila Sejati, Rafi Ashza Setyaningsih, Amanda Eka Shafina, Keisha Sri Fatimah Sukma, Aura Zahra Rahmany Syaefulloh, Syafaat Syahrullah, Yudi Teguh Jati Prasetyo Triana, Uut Ela Trilatifah, Fatmah Zahra, Ridha Aisya Zulkifli, Lutfi