Article Per Year (5 Year)
p-Index From 2021 - 2026
5.838
P-Index
This Author published in this journals
All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi Jurnal Akuntansi dan Pajak JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) International Journal of Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Student Research Jurnal Mutiara Ilmu Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Ahmad Yani Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Jurnal Manajemen Kreatif dan Inovasi
Faruq A. H. Lamusa
Program Studi S1 Manajemen Fakultas Ekonomi Dan Bisnis Universitas Tadulako
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Pemberdayaan Perempuan Sebagai Upaya Meningkatkan Ekonomi Keluarga Melalui Pelatihan Pembuatan Stik Kelor Petrince Julianingsih; Muhammad Din; Faruq Lamusa
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.501 KB) | DOI: 10.59024/jnb.v1i2.96

Abstract

Perempuan berperan penting dalam pembangunan ekonomi dan peningkatan kesejahteraan rumah tangga. Namun kendala seperti ketakutan untuk memulai usaha, kurangnya pemahaman tentang peluang usaha, pengembangan usaha, kurangnya kreativitas wirausaha, dan kurangnya keterampilan dalam memproduksi industri rumah tangga menyebabkan banyak perempuan di Desa Tambu tidak memiliki usaha. Oleh karena itu, penting untuk fokus pada upaya pemberdayaan perempuan di bidang ekonomi. Artikel ini akan membahas bagaimana memaksimalkan potensi perempuan dalam meningkatkan kesejahteraan ekonomi rumah tangga melalui pelatihan pembuatan batang kelor. Tujuan dari pelatihan ini adalah untuk menggali dan mengasah kemampuan perempuan serta memberikan dorongan dan motivasi bagi perempuan untuk dapat mandiri menjalankan usaha. Hasil observasi dan analisis mengungkapkan bahwa pemberdayaan perempuan melalui pelatihan, pendampingan dan pendampingan dapat membantu perempuan memperoleh pendapatan yang lebih baik dan memperkuat posisinya dalam keluarga dan masyarakat. Diharapkan pelatihan yang telah diberikan dapat membantu masyarakat untuk meningkatkan kesejahteraan ekonomi keluarganya dan mampu mengelola usaha.
Peningkatan Pemberdayaan Masyarakat Melalui Usaha Rumahan Abon Ikan di Desa Tambu Dinnita Azhar Lembah; Muhammad Din; Faruq Lamusa
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.102

Abstract

The economic conditions in Tambu village cannot be separated from the potential for natural resources that can support the process of improving people's welfare, this can be seen from the area of sea waters in Tambu village. This is what supports the people of Tambu village to make a living as fishermen. The abundant potential is in the form of marine products, namely Katombo fish, the people of Tambu village generally work as fishermen, they get their catch and then sell it directly to the community or to the market without processing the catch they get, lack of public knowledge in innovating the catch they get . Therefore, it is important to increase empowerment to increase the potential and abilities possessed by individuals or communities by producing home-based business products from existing potential, namely processing shredded katombo fish as an effort to utilize fish catches into products that have economic value. So that Tambu Village is an example for other villages in Central Sulawesi, especially Donggala Regency.
Transition Of Digital Product Purchase Preferences: A Study Of Switching Intention From Physical Stores To Digital Marketplace In Indonesia Siti Nasuha; Ponirin Ponirin; Umar Syarifuddin; Faruq Lamusa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8384

Abstract

This study aims to examine the influence of push and pull factors on the switching intention in purchasing for digital products from physical stores to digital marketplaces, as well as to identify the moderating role of mooring factors in the relationship between push and pull factors and switching intention. A quantitative approach was employed, using purposive sampling and involving 179 respondents in Indonesia, analyzed through the PLS-SEM method. The results show that push factors, specifically consumer dissatisfaction, have a significant effect on switching intention. Additionally, pull factors, which include online service quality, perceived ease of use, and perceived of price, significantly influence the switching in purchasing intention. Mooring factors negatively moderate the relationship between pull factors and switching intention, thereby weakening consumers’ intention to switch despite attractive alternatives. However, mooring factors do not significantly moderate the relationship between push factors and switching intention. This study provides insights into consumer behavior dynamics in the channel transition from physical stores to digital marketplaces and offers strategies that businesses can implement to enhance the adoption of online digital product purchasing.
The Effectiveness Of Fear Of Missing Out (FOMO) Based Digital Marketing Strategy In Increasing The Attractiveness Of Enola Coffee Shop To Generation Z Moh Dhiya Ulhaq; Ponirin Ponirin; Umar Syarifaddin; Faruq Lamusa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8460

Abstract

This study aims to evaluate the effectiveness of Fear of Missing Out (FOMO)-based digital marketing strategies in increasing the attractiveness of Enola Coffee Shop to Generation Z. With the increasing use of social media, FOMO-based marketing strategies are becoming increasingly relevant in building customer awareness and increasing visits to coffee shops. This research uses a qualitative approach with an in-depth interview method to several respondents who are customers of Coffee Shop Enola. The results showed that most customers were aware of the promotions carried out by Coffee Shop Enola through digital platforms such as Instagram and TikTok. The types of promotions that attract the most attention are limited-time discounts, exclusive events, and collaborations with other brands. In addition, customers' emotional responses to the FOMO strategy varied; some felt enthusiastic and compelled to visit the coffee shop immediately, while others preferred the convenience of the place compared to the urgency of the promotion. The study also found that FOMO strategies contribute to increasing word-of-mouth marketing, where customers actively share promotions with their friends. Although the FOMO strategy has proven to be effective in increasing the attractiveness of Coffee Shop Enola, there are still some aspects that need to be improved, such as exploration of promotions on TikTok, transparency of information regarding menu availability, and development of customer loyalty programs. Therefore, Coffee Shop Enola needs to develop a more adaptive and sustainable digital marketing strategy to increase customer loyalty in the long run. Thus, the FOMO strategy is not only an effective marketing tool, but also contributes to building emotional attachment between customers and brands.
Peningkatan Daya Saing dalam Pengembangan Karir Generasi-Z di Jurusan Manajemen Universitas Tadulako Rynaldi Sn Kasim; Lina Mahardiana; Risnawati Risnawati; Faruq Lamusa
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5454

Abstract

Purpose: This study aims to analyze and examine the effect of improving competitiveness on the career development of Generation Z students in the Management Department at Universitas Tadulako. Methodology: This research applied a quantitative approach using a simple random sampling method with 70 respondents from a population of 229 students in the 2021 cohort. Primary data were collected using questionnaires and analyzed using simple linear regression with SPSS 25.0. Results: The findings demonstrate that competitiveness, measured through both soft and hard skills, has a positive and significant influence on career development. Students who actively improve their technical expertise, adaptability, and interpersonal abilities are more likely to advance their careers. Conclusions: Enhancing competitiveness significantly contributes to the career development of Generation Z students. Educational institutions play a crucial role in providing relevant curricula, training, and practical experiences that strengthen both technical and interpersonal competencies to meet labor market demands. Limitations: The study is limited by its relatively small sample size (70 respondents) and the use of a single predictor variable. This constrains the generalization of the findings and excludes other relevant factors, such as curriculum quality, internships, mentoring, and labor market conditions. Contribution: This study enriches the literature on career development by emphasizing the importance of integrating soft and hard skills to enhance competitiveness among Generation Z. It provides practical insights for universities and policymakers to design strategies that align education with labor market requirements.
Brand Awareness dan Lifestyle pada Purchase Decision Kartu Pokémon melalui Customer Satisfaction Muhammad Aldiansyah; Muzakir Muzakir; Umar Syarifuddin; Faruq Lamusa
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5494

Abstract

Purpose: This study aims to determine the influence of brand awareness and lifestyle on customer satisfaction and purchase decisions of the Pokémon Trading Card Game in Palu city. Methodology/approach: A quantitative approach was used to collect data through a survey of 80 respondents who purchased the Pokémon Trading Card Game. Partial Least Squares (PLS) analysis was employed to examine the relationships between variables. Results: This study concludes that the Purchase Decision for the Pokémon Trading Card Game in Palu is influenced mainly by Brand Awareness and Lifestyle, with Customer Satisfaction playing a supportive role. However, Lifestyle had no significant effect on Customer Satisfaction, nor did Customer Satisfaction mediate its relationship with purchase decisions. Conclusions: This study confirms that brand awareness and lifestyle are dominant factors in the purchase of Pokémon trading cards, while consumer satisfaction reinforces purchasing decisions rather than mediating the influence of lifestyle. Limitations: This study had several limitations. First, it was conducted only in Palu; therefore, the findings may not represent consumer behavior in other regions. The focus on Pokémon Trading Card Games limits the generalization to other collectible card games or entertainment products. Contribution: This study contributes by showing that brand awareness and lifestyle drive purchase decision for Pokémon Trading Card Game in Palu, with customer satisfaction reinforcing purchases, providing both theoretical insights and practical guidance for marketers.
INFLUENCE OF LIFESTYLE AND GROUPS REFERENCE TO SIN COFFEE PALU'S LOYALTY WITH BRAND SATISFACTION AS INTERVENING VARIABLES Aulia Salsabila; Muzakir; Umar Syarifuddin; Faruq Lamusa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486442

Abstract

Study This aim For analyze Influence of Lifestyle and Groups Reference to Loyalty Customer with Brand Satisfaction as Intervening variables in Sin Coffee Palu. Research use approach quantitative with Partial Least Squares–Structural Equation Modeling (PLS-SEM) method . Data obtained through distribution questionnaire to customers and processed use SmartPLS . Research results show that Lifestyle and Group Reference influential positive and significant to Brand Satisfaction as well as Loyalty Customers . In addition , Brand Satisfaction is proven influential significant to Loyalty Customers . Other findings show that Brand Satisfaction plays a role as a significant mediator in connection between Lifestyle and Group Reference to Loyalty Customers . This result confirm that suitability style life , influence social , and level satisfaction to brand own role important in form loyalty customers at Sin Coffee. Research This expected can become references for manager in develop more marketing strategies​ effective and relevant with characteristics its consumers .
The Development of Lettuce (Lactuca Sativa) Vegetables Using a Hydroponic System in Narrow Home Gardens in Tanamodindi Sub-District, Palu City, Central Sulawesi Arifuddin Lamusa; Faruq A.H Lamusa; Nur Risky Islianty
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.269

Abstract

This community engagement activity was conducted on Merpati Street, Tanamodindi Sub-District, Palu City, Central Sulawesi Province, in collaboration with Internship Students (MBKM) from Tadulako University. The village faces issues regarding the utilization of narrow home gardens. The objectives of this community engagement are: 1) to enhance the knowledge of the surrounding community regarding the utilization of narrow home gardens to create added value for household income; 2) to promote vegetables as a nutritious source for consumption; 3) to increase the knowledge of both the community and students about effective hydroponic farming methods suitable for narrow home gardens. The method used in this activity was a participatory approach, where the team, MBKM students, and the surrounding community actively engaged in cooperative efforts. The primary targets of this training were students and community members involved in hydroponic vegetable cultivation in narrow home gardens on Merpati Street, Tanamodindi Sub-District, Palu City Central Sulawesi Province. The results of this community engagement activity include increased knowledge regarding using narrow home gardens for additional income generation and promoting nutritious vegetables for human consumption Education.
Pengaruh Penempatan Kerja Dan Pengalaman Kerja Terhadap Prestasi Kerja Karyawan Pada PT. Cahaya Idola Tunggal Rona Alam: The Impact Of Job Placement And Work Experience On Employee Performance At PT. Cahaya Idola Tunggal Rona Alam Nurdiana; Risnawati; Bakri Hasanuddin; Faruq Lamusa
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9744

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penemptan kerja dan pengalaman kerja terhadap prestasi kerja karyawan pada PT Cahaya Idola Tunggal Rona Alam. Sampel yang digunakan dalam penelitian ini berjumlah 60 karyawan dari PT. Cahaya Idola Tunggal Rona Alam. Teknik pengambilan sampel menggunakan teknik simple random sampling. Teknik pengumpulan data menggunakan kuesioner dengan analisis regresi linier berganda, dengan bantuan program SPSS for wind release 25. Hasil penelitian ini menunjukan bahwa penempatan kerja dan pengalaman kerja secara simultan berpengaruh signifikan terhadap prestasi kerja karyawan pada PT. Cahaya Idola Tunggal Rona Alam Kemudian secara parsial baik variabel penempatan kerja maupun variabel pengalaman kerja secara parsial berpengaruh signifikan terhadap prestasi kerja karyawan pada PT. Cahaya Idola Tunggal Rona Alam. Koefisien determinasi memperlihatkan nilai R square sebesar 0,679 yang menunjukkan bahwa 67,9% variabel prestasi kerja karyawan dipengaruhi oleh variabel penempatan kerja dan pengalaman kerja, sedangkan sisanya sebesar 32,1% dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini.
Pengaruh work life balance dan beban kerja terhadap produktivitas kerja karyawan Bank Sulteng kabupaten Morowali: The Impact of work life Balance and workload on employee productivity at Bank Sulteng, Morowali regency Hijrawati; Risnawati; Bakri Hasanuddin; Faruq Lamusa
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9771

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh secara simultan dan parsial Pengaruh work life balance dan beban kerja terhadap produktivitas kerja karyawan bank Sulteng Kabupaten Morowali. Penulis menggunakan penelitian dengan pendekatan kuantitatif yang bertujuan untuk mengetahui pengaruh antara dua variabel atau lebih. Populasi dari penelitian ini adalah 31 Karyawan Bank Sulteng Kabupaten Morowali. Teknik pengumpulan data menggunakan kuesioner dengan analisis regresi linier berganda, dengan bantuan program SPSS for wind release 25. Hasil penelitian menunjukkan bahwa variabel work life balance (X1) dan beban kerja (X2) secara simultan berpengaruh signifikan terhadap Produktivitas Kerja. Kemudian secara parsial variabel work life balance berpengaruh terhadap produktivitas kerja karyawan dan beban kerja berpengaruh negative dan signifikan terhadap produktivitas kerja karyawan Bank Sulteng Kabupaten Morowali. Koefisien determinasi memperlihatkan nilai R Square sebesar 0,635 yang menunjukkan bahwa 63,5% variabel kinerja pegawai dipengaruhi oleh variabel work life balance dan beban kerja, sedangkan sisanya sebesar 36,5% dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini.
Co-Authors Adfiyani Fadjar Andi Hermawan Ardianto, Heni Arifuddin Lamusa Arin Aurizal Ishak Arjun Try Setiadi Asriyani Asikin Asriyani Asriyani Astrid Widya Ningsih Aulia Salsabila Ayu Azizah Bagus Wijaya Bakri Hasanuddin Bakri Hasanuddin Bayu Andris Johano Cici Rianty K. Bidin Dinnita Azhar Lembah Dwi Arismawati Dwi Arismawati Farid Farid Fatlina Z Fera Fera Gaury, Andi Gosal , Rudy Hardiansya Hardiansya Harnida Waahyuni Harnida Wahyudi Adda Harnida Wahyuni Adda Hasmita Sari Hesti Evrianti Hijrawati Husnah Husnah Indriani Indriani Indriyani Tandawuya, Novia IRA NURIYA SANTI Kasim, Rynaldi Sn Lilis R. Dihuma Lina Mahardiana Lina Mahardiana Lukman, Riska Salsabila Ramadani Maskuri Sutomo Moh Dhiya Ulhaq Moh Fadigal Moh. Ali Murad Muhammad Aldiansyah Muhammad Din Musdalifah Musdalifah Muzakir Muzakir Muzakir Natsir , Syahir Niluh Putu Evvy Rossanty Novia Ridhowaty Nur Risky Islianty Nur Risky Islianty Nurdiana Octhavianny Mercynta Parani, Syamsul Bahri Parawangsa, Indra Petrince Julianingsih Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rachman Tambaru Rian Risendy Risnawati Risnawati Risnawati , Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Rita Yunus Rosida P. Adam Rossanty, Ni Luh Putu Evvy Rudy Gosal Rynaldi Sn Kasim Sanna Sanna Sanna Sanna Sapnatiar Febriani Siti Nasuha Syahir Natsir Syahir Natsir Syamsul Bachri Umar Syarifaddin Umar Syarifuddin Umar Syarifuddin Umar Syarifuddin Wirastuti , Wiri Wiri Wirastuti