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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi Jurnal Akuntansi dan Pajak JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) International Journal of Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Student Research Jurnal Mutiara Ilmu Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Ahmad Yani Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Jurnal Manajemen Kreatif dan Inovasi
Faruq A. H. Lamusa
Program Studi S1 Manajemen Fakultas Ekonomi Dan Bisnis Universitas Tadulako
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Eksplorasi Faktor Penghambat Adopsi Digital Marketing pada UMKM di Kota Palu Santi, Ira Nuriya; Parawangsa, Indra; Parani, Syamsul Bahri; Lamusa, Faruq
Jurnal Media Wahana Ekonomika Vol. 21 No. 2 (2024): Jurnal Media Wahana Ekonomika, Juli 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i2.15036

Abstract

ABSTRAK   Digital marketing memegang peranan penting bagi UMKM dalam meningkatkan daya saing usaha di era digital. Namun, adopsi digital marketing di kalangan UMKM masih menghadapi beragam tantangan. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam faktor-faktor penghambat adopsi digital marketing pada UMKM di Kota Palu. Pendekatan kualitatif dengan desain studi kasus instrumental digunakan. Sampel dipilih menggunakan teknik purposive sampling dengan melibatkan 30 responden pemilik/pengelola UMKM. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi. Analisis data menggunakan teknik analisis tematik. Hasil penelitian mengungkapkan lima tema utama faktor penghambat, yaitu: keterbatasan sumber daya manusia terampil, kurangnya infrastruktur teknologi informasi, minimnya anggaran pemasaran, budaya organisasi yang kurang adaptif, serta kurangnya dukungan regulasi dan kebijakan pemerintah. Upaya peningkatan kapasitas sumber daya manusia, perbaikan infrastruktur teknologi, akses pendanaan, perubahan budaya organisasi, dan dukungan kebijakan pemerintah diperlukan untuk mengatasi hambatan tersebut. Penelitian ini memberikan kontribusi dalam memahami secara mendalam tantangan adopsi digital marketing pada UMKM di Kota Palu dan menawarkan rekomendasi untuk meningkatkan pemanfaatan potensi digital marketing dalam meningkatkan daya saing UMKM. Kata Kunci: digital marketing, UMKM, faktor penghambat, adopsi teknologi, Kota Palu.   ABSTRACT   Digital marketing plays a crucial role for SMEs in enhancing business competitiveness in the digital era. However, the adoption of digital marketing among SMEs still faces various challenges. This research aims to explore in-depth the factors hindering the adoption of digital marketing in SMEs in the city of Palu. A qualitative approach with an instrumental case study design is used. The sample was selected using a purposive sampling technique involving 30 respondents who are SME owners/managers. Data collection was carried out through in-depth interviews and observations. Data analysis employed thematic analysis techniques. The research findings reveal five main themes of hindering factors, namely: limited skilled human resources, lack of information technology infrastructure, minimal marketing budget, less adaptive organizational culture, and lack of government regulation and policy support. Efforts to enhance human resource capacity, improve technology infrastructure, access funding, change organizational culture, and provide government policy support are needed to overcome these obstacles. This research contributes to a deeper understanding of the challenges of digital marketing adoption among SMEs in the city of Palu and offers recommendations for enhancing the utilization of digital marketing potential in improving SME competitiveness. Keywords : digital marketing, SMEs, hindering factors, technology adoption, Palu City.
Kemampuan Beradaptasi UMKM Digital Kota Palu Risnawati, Risnawati; Natsir , Syahir; Putu Evvy Rossanty , Niluh; Wirastuti , Wiri; Gosal , Rudy; A. H. Lamusa , Faruq
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 1 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i1.1324

Abstract

After COVID 19 was announced as a global pandemic, businesses suddenly changed everything from work processes, business strategies to the most basic things like interactions. COVID-19 has also changed consumer behavior patterns, everyone will start to get used to online shopping. The digital adaptation of SMEs is needed to deal with the existing conditions. This adaptability will be socialized to SMEs typical of Palu City. The purpose of this service is to provide knowledge about the adaptability of digital SMEs in the city of Palu so that they can adapt to rapidly changing business developments according to market demands. The culinary MSME actors typical of the city of Palu are very enthusiastic about accepting the arrival of the service team, while showing the current conditions faced during the COVID-19 pandemic. Culinary SMEs typical of the city of Palu need assistance in making business decisions. In addition, culinary SMEs typical of the city of Palu also require skill ups or even new skills in order to be able to adapt to business developments that are rapidly changing according to market demands.
Pengembangan Strategi Pemasaran Pada Produk Makaroni Goreng (Cinlok) Ayu Azizah; Faruq Lamusa; Harnida Waahyuni
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.916

Abstract

Entrepreneurship is said to be very important because it can increase economic growth in general in a country. The role of entrepreneurship in economic development includes more than just increasing output and income per capita, it also includes initiatives and determination of changes in the structure of business and society (Hisriich et al., 2008. CINLOK is a snack made from bantet macaroni, which is in the form of such as small bent pipes which are then fried and seasoned with various flavors such as balado, sweet and spicy balado, roasted corn, sweet corn, cheese, spicy lime leaves, and extra hot CINLOK was founded on October 30 2020, but had was halted due to the Covid-19 outbreak and restarted while participating in the independent entrepreneurial MBKM program on August 29 2022. marketing strategy is of course mandatory for a business to increase sales.CINLOK has several marketing strategies developed in order to attract consumers and increase sales.
Dampak Peran Pendamping Terhadap Pengembangan UMKM Di Kelurahan Kabonena Kota Palu Sulawesi Tengah Astrid Widya Ningsih; Harnida Wahyudi Adda; Niluh Putu Evvy Rossanty; Faruq Lamusa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.391

Abstract

This research aims to identify and describe the impact and benefits of the role of companion on the development of MSMEs in Kabonena Village. The role of MSME assistants will be analyzed using the four roles and skills presented by Jim Ife and Frank Tesoreiro (2006), namely the facilitative role, educational role, representational role and technical role. The type of research that the author uses in this writing is qualitative research with data collection techniques, namely: observation, in-depth interviews and documentation studies related to the research problem. The results of the research found that through a facilitative role, MSME actors will have the enthusiasm to run a business, the group is facilitated through various ideas and concepts in running a business, and there is a personal approach for each group member when there are problems within the group. In an educational role, the mentor will increase the awareness of all group members regarding the importance of the business they are running and provide information that is important for the development of their business. The third, in the role of accompanying representation, will help the group in using the right media in developing their business, building working networks with other parties, and sharing knowledge and experience. And finally, the role and technical skills, the assistant helps the group to use computers, and make verbal and written presentations, in running and developing their business.
Pengembangan Teknik Pemasaran Dan Inovasi Untuk Meningkatkan Kualitas Pelayanan Kedai Vespa Palu Arin Aurizal Ishak; Faruq A.H Lamusa; Harnida Wahyuni Adda
Jurnal Mutiara Ilmu Akuntansi Vol 1 No 2 (2023): April : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v1i2.1234

Abstract

Kedai Vespa Palu is a coffee shop business that has been established since 2017 which is engaged in the culinary field. With the main sale of coffee-type drinks. Kedai Vespa Palu in running its business certainly requires financial management of operational management and strategies to fulfill the sustainability of the business. By doing operational management and strategic management and doing business analysis to maintain the sustainability of the business. as for the business results that have been achieved by the hammer vespa shop, namely raw material management, operational management and strategies that are useful for increasing services and turnover of hammer vespa shops. Kedai Vespa Palu will continue to strive to improve the quality of servants and operations, and strategies to achieve even greater targets to develop the business.
Analisis Kinerja Keuangan Saat awal Covid-19 Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Cici Rianty Bidin; Rian Risendy; Faruq Lamusa; Rachman Tambaru; Pricylia Buntuang; Novia Ridhowaty; Fatlina Zainuddin
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.6931

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis perkembangan perbankan di Indonesia pada saat awal terjadinya Covid-19. Jenis penelitian yang dilakukan adalah penelitian deskriptif kuantitatif . Objek dalam penelitian ini adalah 31 perbankan yang terdaftar di Bursa Efek Indonesia (BEI) yang telah dipilih berdasarkan teknik penentuan sampel yaitu purposive sampling. Data yang digunakan dalam penelitian ini adalah laporan keuangan tahunan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode tahun 2019 dan tahun 2020. Kesimpulan Perkembangan perbankan di Indonesia dilihat berdasarkan rasio Net Performing Loan (NPL) mengalami kenaikan pada saat terjadinya Covid-19 namun masih dalam kategori sehat, rasio Loan to Deposit Ratio (LDR) mengalami penurunan namun masih dalam kategori cukup sehat, rasio Good Corporate Governance (GCG) tetap pada peringkat 2 (dua) dan masuk dalam kategori baik, rasio Return On Asset (ROA) mengalami penurunan namun masih dalam kategori cukup sehat, dan rasio Capital Adequacy Ratio (CAR) mengalami kenaikan dengan kategori aman. Walaupun kinerja perbankan sebelum Covid-19 lebih baik dari pada saat terjadinya Covid-19, tetapi perbankan di Indonesia masih mampu bertahan dalam masa krisis tersebut.
PENGARUH MANAJEMEN PENGETAHUAN TERHADAP TRANSFORMASI DIGITAL USAHA UMKM KOTA PALU Risnawati Risnawati; Wiri Wirastuti; Nur Risky Islianty; Faruq A.H Lamusa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13301

Abstract

Dalam era digital saat ini, transformasi digital menjadi kunci penting bagi pertumbuhan dan kelangsungan usaha Mikro, Kecil, dan Menengah (UMKM). Namun, banyak UMKM di Kota Palu yang belum sepenuhnya memanfaatkan teknologi digital dalam operasional mereka. Penelitian ini bertujuan untuk memahami bagaimana manajemen pengetahuan dapat mempengaruhi transformasi digital UMKM di Kota Palu. Tujuan penelitian ini adalah untuk mengetahui pengaruh manajemen pengetahuan terhadap transformasi digital UMKM di Kota Palu. Metode penelitian yang digunakan meliputi survei lapangan, wawancara mendalam, dan analisis data kuantitatif dan kualitatif. Tahapan penelitian ini terdiri dari pra dan pelaksanaan kegiatan penelitian. Luaran penelitian ini diharapkan dapat memberikan rekomendasi strategis kepada pemangku kebijakan dan pemilik UMKM tentang bagaimana manajemen pengetahuan dapat digunakan untuk mempercepat transformasi digital. Hasil penelitian ini semua variabel independen dapat memprediksi transformasi digital. Pengetahuan memiliki peran yang signifikan dalam transformasi digital Akuisisi, pengaruh Konversi Pengetahuan terhadap Transformasi Digital tidak signifikan, aplikasi pengetahuan berpengaruh positif, tetapi tidak signifikan terhadap transformasi digital dan Proteksi pengetahuan mempunyai pengaruh yang signifikan terhadap transformasi digital
Enhancing Economic Competitiveness: Analysis of Competitive Advantage Strategies for Durian at PT. Silvia Amerta Jaya Lukman, Riska Salsabila Ramadani; Adam, Rosida P; Bachri, Syamsul; Lamusa, Faruq
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7028

Abstract

This study aims to analyze the competitive advantage strategies implemented by PT. Silvia Amerta Jaya in marketing durian fruit and to identify the factors supporting the company's competitive advantage. The durian market offers profitable prospects, particularly for farmers, to enhance competitive advantage strategies and encourage investments in production growth. A descriptive qualitative approach was employed in this research, with data collected through interviews and analyzed using a SWOT framework. The analysis of internal and external strategic factors revealed the following scores: SO (Strength-Opportunity) at 11.46, ST (Strength-Threat) at 11.02, WO (Weakness-Opportunity) at 11.22, and WT (Weakness-Threat) at 7.78. Based on the SWOT analysis diagram, PT. Silvia Amerta Jaya is positioned in Quadrant I, indicating the presence of significant strengths and opportunities that enable the company to achieve a competitive advantage. These findings suggest that PT. Silvia Amerta Jaya has a robust foundation to capitalize on its market opportunities and maintain its strategic positioning.
Pengembangan Teknik Pemasaran Dan Inovasi Untuk Meningkatkan Kualitas Pelayanan Kedai Vespa Palu Arin Aurizal Ishak; Faruq A.H Lamusa; Harnida Wahyuni Adda
Jurnal Mutiara Ilmu Akuntansi Vol. 1 No. 2 (2023): April : Jurnal Mutiara Ilmu Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumia.v1i2.1234

Abstract

Kedai Vespa Palu is a coffee shop business that has been established since 2017 which is engaged in the culinary field. With the main sale of coffee-type drinks. Kedai Vespa Palu in running its business certainly requires financial management of operational management and strategies to fulfill the sustainability of the business. By doing operational management and strategic management and doing business analysis to maintain the sustainability of the business. as for the business results that have been achieved by the hammer vespa shop, namely raw material management, operational management and strategies that are useful for increasing services and turnover of hammer vespa shops. Kedai Vespa Palu will continue to strive to improve the quality of servants and operations, and strategies to achieve even greater targets to develop the business.
Mengaktifkan Kegiatan Inbound Logistik Dan Conversion Operation Pada Pengolahan Minyak Kelapa Kampung Desa Tambu Sapnatiar Febriani; Muhammad Din; Faruq Lamusa
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1142.702 KB) | DOI: 10.59024/jumek.v1i2.79

Abstract

Komoditas unggulan pada sektor perkebunan di Desa Tambu adalah kelapa. Produksi minyak kelapa sudah lama terhenti karena rantai produksi yang sangat panjang. Melihat potensi dan permasalahan tersebut, Kegiatan ini bertujuan untuk dapat mengaktifkan kembali kegiatan inbound logistics dan operasi konversi pembuatan minyak kelapa di Desa Tambu serta membangun semangat masyarakat setempat untuk memanfaatkan potensi produk desa yang dapat meningkatkan taraf ekonomi masyarakat. Metode yang diterapkan adalah memberikan pendampingan langsung berupa praktek pengolahan kelapa menjadi minyak kelapa melalui tahapan yang sistematis sehingga masyarakat dapat meningkatkan pengetahuan dan keterampilannya dalam pengolahan minyak kelapa yang terstandar. Dengan adanya kegiatan tersebut masyarakat mulai memproduksi kembali produk unggulan Desa Tambu yaitu minyak kelapa desa. Akhirnya mereka mengetahui bahwa rantai produksi yang panjang juga akan menghasilkan produk yang berkualitas dan dapat meningkatkan perekonomian masyarakat.
Co-Authors Adfiyani Fadjar Andi Hermawan Ardianto, Heni Arifuddin Lamusa Arin Aurizal Ishak Arjun Try Setiadi Asriyani Asikin Asriyani Asriyani Astrid Widya Ningsih Aulia Salsabila Ayu Azizah Bagus Wijaya Bakri Hasanuddin Bakri Hasanuddin Bayu Andris Johano Cici Rianty K. Bidin Dinnita Azhar Lembah Dwi Arismawati Dwi Arismawati Farid Farid Fatlina Z Fera Fera Gaury, Andi Gosal , Rudy Hardiansya Hardiansya Harnida Waahyuni Harnida Wahyudi Adda Harnida Wahyuni Adda Hasmita Sari Hesti Evrianti Hijrawati Husnah Husnah Indriani Indriani Indriyani Tandawuya, Novia IRA NURIYA SANTI Kasim, Rynaldi Sn Lilis R. Dihuma Lina Mahardiana Lina Mahardiana Lukman, Riska Salsabila Ramadani Maskuri Sutomo Moh Dhiya Ulhaq Moh Fadigal Moh. Ali Murad Muhammad Aldiansyah Muhammad Din Musdalifah Musdalifah Muzakir Muzakir Muzakir Natsir , Syahir Niluh Putu Evvy Rossanty Novia Ridhowaty Nur Risky Islianty Nur Risky Islianty Nurdiana Octhavianny Mercynta Parani, Syamsul Bahri Parawangsa, Indra Petrince Julianingsih Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rachman Tambaru Rian Risendy Risnawati Risnawati Risnawati , Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Rita Yunus Rosida P. Adam Rossanty, Ni Luh Putu Evvy Rudy Gosal Rynaldi Sn Kasim Sanna Sanna Sanna Sanna Sapnatiar Febriani Siti Nasuha Syahir Natsir Syahir Natsir Syamsul Bachri Umar Syarifaddin Umar Syarifuddin Umar Syarifuddin Umar Syarifuddin Wirastuti , Wiri Wiri Wirastuti