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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal IJORER : International Journal of Recent Educational Research Jurnal Agristan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab Journal of Indonesian Management
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Rental Alat Camping : Survei Pada Pelanggan Astrajingga Adventure Hani Nurhayani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
EBISMAN eBisnis Manajemen Vol. 1 No. 3 (2023): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.89

Abstract

This study aims to determine the effect of product quality, price and service quality on customer loyalty camping equipment rental. the method used is a case study, data obtained through questionnaires to Astrajingga Adventure customers. Withdrawal of samples using purposive sampling technique and the method of analysis used is multiple linear regression analysis method. The results of the research show that product quality, price, service quality and customer loyalty are included in the good classification. Simultaneously product quality, price and service quality have a significant effect on customer loyalty for Astrajingga Adventure camping equipment rental. Partially the product quality variable has no significant effect on camping equipment rental customer loyalty, the price perception variable has a significant effect on camping equipment rental customer loyalty, similarly the service quality variable has a significant effect on camping equipment rental customer loyalty Astrajingga Adventure.
The Influence Of Interior Design And Service Quality On Consumer Satisfaction (Survey Of Coffee Shop Loger Consumer): Abdussalam, Firman; Fitriadi, Budhi Wahyu; Arif
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.545

Abstract

The Tasikmalaya City coffee industry is becoming more and more competitive due to the growing interest in the coffee shop sector. To get customers to the coffee shop, business players must provide the finest, particularly in a variety of areas. The purpose of this study is to ascertain how customer happiness at Loger Coffee is affected by interior design and level of service. This study has a quantitative design and employs questionnaires as a data gathering tool. One hundred participants were chosen for the study's sample using a straightforward purposive sampling method. The T Test and Coefficient of Determination are the methods utilized in the hypothesis testing phase of the study, whereas Multiple Regression analytical is the analytical methodology. The findings derived from this study include There are two partial effects on consumer satisfaction with Loger coffee: 1) Interior design has a 9.48% partial influence, and 2) Service quality has a 14.21% partial effect. 3) On customer satisfaction, interior design and service quality have a combined value of 7,422 and an R-Square value of 48,4% with regression equations Coffee Loger .
Kelayakan Finansial Usaha Gula Aren Dikecamatan Culamega Kabupaten Tasikmalaya Muhammad, Asy’ari; Jakiyah, Ulpah; Fitriadi, Budhi Wahyu
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 1 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i1.129

Abstract

Palm sugar is a commodity produced from the sugar palm plant. Palm sugar has been known to the public since long ago. Palm sugar is produced from tapping palm sap which is then filtered and cooked and then thickened. Based on its purpose to determine the income and revenue and to determine how financially feasible the palm sugar business is. This research was conducted in Culamega District, Tasikmalaya Regency. Determination of the location using census sampling Census sampling which is drawn randomly at the research site, namely in Culamega District with a sample of 10 palm sugar craftsmen from each village in Culamega District, 2 samples of palm sugar craftsmen or entrepreneurs were taken each with the characteristics of more than 5 years as a palm sugar entrepreneur. The results of the study showed that the average income of the palm sugar business in Culamega District was IDR 4,579,056.36. with an R / C Ratio value of 5.28, meaning that the profit received by each palm sugar business manager will get a profit of 52.8% so that it can be said that the average palm sugar processing business in the research area is feasible to be pursued.
Pengaruh Desain Produk dan Kualitas Produk terhadap Kepuasan Konsumen di Perusahaan Kencana Bordir Tasikmalaya Tatan Rusmawan; Budhi Wahyu Fitriadi; Barin Barlian
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2541

Abstract

This research aims to determine the influence of product design and product quality simultaneously on consumer satisfaction at the Kencana Bordir Tasikmalaya company. The partial influence of product design and product quality on consumer satisfaction at the Kencana Bordir Tasikmalaya company. The method used in this research is a survey method with a quantitative approach. With a research sample of 96 people as respondents from consumers of the Kencana Bordir Tasikmalaya company. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of product design and product quality have a significant effect on consumer satisfaction. Partially, the product design variable has a significant effect on consumer satisfaction, as well as the product quality variable partially has a significant effect on consumer satisfaction.
Pengaruh Periklanan, Harga dan Citra Merek terhadap Keputusan Pembelian Rokok Herbal PT. Tridaya Sinergi Indonesia: Survei pada Konsumen Rokok Herbal PT. Tridaya Sinergi Indonesia Lutfi Alfiani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4287

Abstract

This study aims to determine the simultaneous and partial effect of Advertising, Price and Brand Image on Cigarette Purchase Decisions at Herbal PT. Tridaya Sinergi Indonesia. The research method used in this study is to use quantitative research methods. Respondents in this study were consumers of PT. Tridaya Sinergi Indonesia as many as 100 people. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that advertising, price and brand image simultaneously have a significant effect on purchasing decisions. Advertising partially has a significant effect on the Purchase Decision. Price partially has a significant effect on purchasing decisions. Brand Image partially has a significant effect on Purchasing Decisions.
The Influences Of Service Quality And Product Innovation On Service Quality (Survey Of Sonsumers At The Rizky Shop Rajapolah Tasikmalaya Regency) Fauziah, Hamidah; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.580

Abstract

  This research aims to determine the simultaneous and partial influence of service quality and product innovation on consumer satisfactionat the Rizky Shop Rajapolah Tasikmalaya regency. The method usedin this research methodwith a survey approach. The sampling technique used was incidental sampling and samples taken were 100 respondents. The analytical tool used is the multiple linear regression equation. The research results show that service quality and product innovation si,ultaneously have a significanteffect on consumer satisfaction at the Rizky Shop Rajapolah store. Servive quality partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store. Product innovation partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store Tasikmalaya district.
The Influence Of Service Quality And Product Quality On Consumer Satisfaction At Cafe Laverpool (Survey of Laverpool Cafe Consumers Karangnunggal, Tasikmalaya Regency) Salsabila, Telsa; Fitriadi, Budhi Wahyu; Patimah, Titin
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.61

Abstract

This research aims to determine the influence of Service Quality and Product Quality on Consumer Satisfaction at Cafe Laverpool. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Service Quality and Product Quality simultaneously have a positive and significant effect on Consumer Satisfaction. Service Quality partially has a significant effect on Consumer Satisfaction. Product Quality partially has a significant effect on Consumer Satisfaction.  
Analisis Perbedaan Perilaku Online Impulse Buying Gen Z Dan Gen Y Ditinjau Dari Hedonic Shopping Motivation (Survei Pada Pengguna E-Commerce Shopee di Wilayah Kota Tasikmalaya) Agustin, Laela; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.18

Abstract

This study aims to determine the differences in online impulse buying behavior of gen z and gen y in terms of hedonic shopping motivation in shopee e-commerce users in Tasikmalaya City. The research method used in this research is quantitative research with causality method and survey approach. The population in this study is not known with certainty. The sampling technique in this study is nonprobability sampling with a total sample size of 100 people who are shopee e-commerce users with group divisions, namely 50 gen z people and 50 gen y people. The type of data used is primary data obtained from questionnaires. The data testing techniques used in this study are validity test, reliability test and independent sample t-test and simple linear regression analysis using SPSS version 25. The results of this study indicate that there is no significant difference in Hedonic Shopping Motivation between Gen Z and Gen Y. There is a significant difference in Online Impulse Buying between Gen Z and Gen Y. Hedonic Shopping Motivation has a significant effect on Gen Z's Online Impulse Buying. Hedonic Shopping Motivation has a significant effect on Online Impulse Buying Gen Y.
Financial Feasibility Of Aglaonema Commodity Ornamental Plant Business At Bibitbungaku Ornamental Plant Shop Tasikmalaya Regency Nurzehan, Nida Nabila; Jakiyah, Ulpah; Fitriadi, Budhi Wahyu
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.46

Abstract

Ornamental plants can be used as income for farmers and ornamental plants include businesses that are quite popular among the public. Aglaonema ornamental plants can be used as indoor decorations, this is due to the beauty possessed by this plant from the patterns and colors on its leaves. This study aims to analyze the financial feasibility of the Aglonema commodity ornamental plant business in Tasikmalaya Regency, especially at the Bibitbungaku Ornamental Plant Shop using the R/C Ratio. In this study only took 1 sample respondent, namely only the owner of Bibitbungaku Ornamental Plant Shop. Based on the results and discussion, it can be concluded in this study about the financial feasibility of the Aglaonema ornamental plant business, the R C Ratio value is 1.76 which indicates that the R/C Ratio value is more than one, so that from this analysis the Aglaonema ornamental plant business at the Bibitbungaku Ornamental Plant Shop is feasible to be developed further by considering increasing the knowledge and skills of farmers, as well as better environmental management.
The Influence Of Perceptions Of Price And Production Quality On Consumer Satisfaction Of Minyakita Cooking Oil: Daina, Wana; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.48

Abstract

Consumer satisfaction is a feeling of pleasure or disappointment from within a person that arises from comparing the perceived performance of the product. Consumer satisfaction will be obtained if the desired product meets consumer expectations. This research was conducted to determine the influence of perceived price and product quality on consumer satisfaction who consume Minyakita cooking oil, either partially or simultaneously, and then see how dominant the influence of the independent variable is on the dependent variable. In this study, the sample took 100 respondents who were determined based on the Lemeshow equation. The sampling technique in this research uses a purposive sampling technique by analyzing data using a multiple linear regression analysis model. Based on the research results, it shows that the variables of perceived price and product quality simultaneously have a positive and significant effect on the satisfaction of Minyakita consumers with a calculated F regression value of 45.159 and a significance value of 0.000 < 0.05. price perception (X1) has a partially positive and significant effect with a t-count value of 2,967 and a significance value of 0.004 < 0.05 then the product quality variable (X2) has a partial and positive effect with a t-count value of 6,378 and a significance value of 0.000 < 0, 05 on consumer satisfaction (Y). The independent variable that has a dominant influence in this research is the product quality variable which has a percentage level value of 29,59%.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agus Rahayu Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Heny Hendrayati Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Manoarfa, Hilda Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal