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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Academia Open

 1 
Exploratory Analysis Affecting Self-Efficacy in the Leadership of Female Village Heads : Analisis Eksploratori yang Mempengaruhi Efikasi Diri pada Kepemimpinan Kepala Desa Perempuan Sri Susilawati Wati; Rita Ambarwati Sukmono
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.1945

Abstract

Leadership is one of the most decisive factors in the development and progress of an organization. With a capable leadership that will have an impact on the progress of the organization. Public leadership by women has less legitimacy by society. Self-leadership has a significant effect on self-efficacy, self-efficacy has a significant effect on performance, self-leadership has a significant effect on performance. In order to optimize the ability of women's public leadership, self-efficacy in leadership by female headman indirectly affects the quality of leadership and service to the community. This study aims to explore the self-efficacy of female headman in the region and identify factors that influence the self-efficacy of female headman when in office as village government. This research was conducted through a self-administered questionnaire. In addition, exploration and confirmation of factor analysis were carried out. The validity and reliability tests were carried out before using exploratory factor analysis (EFA). The results of the factoring will show the communalities table, and after the rotation, a loading factor will be formed which will show the interpretation of the factors that have been formed, in particular giving names to the factors that are considered to represent these indicators. The results showed that 2 factors were formed which influenced the self-efficacy of female headman in leading village officials. These factors are Leadership Self Efficacy and Development of the Leadership Self-efficacy. The factor 1 is namely Leadership Self Efficacy which includes leading change, delegating tasks, influencing members, being flexible. Factor 2, namely Development of the Leadership Self-efficacy which includes self-identification, motivating members, leading the organization, and encouraging the organization.
Exploring Factors Influencing Purchase Decisions: A Case Study of a Rapidly Growing Bakery: Menganalisis Dampak Citra Merek, Kepercayaan Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian: Studi Kasus Sebuah Toko Roti yang Berkembang Pesat Devan Kertajasa; Rita Ambarwati Sukmono
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3484

Abstract

This research examines the influence of brand image, brand trust, product quality, and price on the purchase decisions of consumers in a rapidly growing bakery, Kampoeng Roti Tropodo, Sidoarjo. A quantitative research approach was employed, utilizing a questionnaire-based survey conducted with 100 consumers of Kampoeng Roti in Tropodo, Sidoarjo. The Likert scale was used to measure the variables, and multiple linear regression analysis was performed using IBM Statistical Package for the Social Sciences (SPSS) version 24. The findings reveal that brand image, brand trust, product quality, and price individually exert a significant influence on the purchase decisions. Moreover, when considered collectively, these factors have a significant impact on purchase decisions. The implications of these results highlight the importance of managing brand image, building trust, maintaining product quality, and pricing strategies to enhance purchase decisions for businesses operating in the competitive bakery market. Highlights: The study examines the impact of brand image, brand trust, product quality, and price on purchase decisions in a rapidly growing bakery. Each factor individually influences the purchase decisions of consumers in the bakery industry. When considered together, brand image, brand trust, product quality, and price significantly affect purchase decisions, emphasizing the importance of these factors in bakery marketing strategies. Keywords: Brand Image, Brand Trust, Product Quality, Price, Purchase Decisions
Shopee on Twitter: Uncovering Digital Marketing Strategies through Network Analysis: Menggambarkan Interaksi Konsumen Shopee di Twitter: Mengungkap Strategi Pemasaran Digital melalui Analisis Jaringan Sosial Miranda Nindi Grazia; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3983

Abstract

This qualitative descriptive study aims to map the interactions and structures among Shopee consumers on Twitter, utilizing the Social Network Analysis (SNA) method. Secondary data from Twitter were collected, and data analysis was facilitated using various tools, including Google Colab, Dictionary, Wordij, and Gephi. The network properties, such as nodes, edges, average degree, diameter, and average path length, were calculated for different promotional content keywords. The findings revealed that the flash sale keyword in 2020 exhibited a significant number of nodes and interactions, indicating extensive discussions on social media. This research offers valuable insights for digital marketing strategies within the Shopee marketplace, based on the observed patterns and implications derived from the SNA results. Highlights: In-depth analysis: This research provides an in-depth analysis of consumer interactions on Twitter within the context of Shopee, shedding light on the dynamics and structures of these interactions. Valuable insights: The study offers valuable insights into digital marketing strategies for the Shopee marketplace by examining the patterns and trends identified through social network analysis. Implications for promotion: By mapping the interactions and structures among Shopee consumers on Twitter, this research helps identify effective promotional strategies, such as utilizing flash sales, to engage with users on social media platforms. Keywords: Shopee, Twitter, Consumer Interactions, Digital Marketing Strategies, Social Network Analysis.
Analyzing Content Promotion Strategies on a Marketplace: A Social Network Study: Studi Analisis Jaringan Sosial Strategi Promosi Konten di Platform Marketplace Hafif Wisnu Wahyudi; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.4021

Abstract

This study aims to examine the user response to content promotion strategies on Bukalapak Marketplace, focusing on interactions related to discounts, free shipping, and cashback. Qualitative research methods were employed, using data collected from Twitter through data pulling and processed using Wordij and Gephi for data filtering. Social Network Analysis (SNA) with Crawl Data was applied to determine the map of interactions on the platform. The results revealed that user response varied across different promotional strategies and time periods. Specifically, the most frequent user response was observed for content promoting "free shipping" during 2020-2021, while "cashback" promotions were less often responded to. These findings have implications for marketers and platform managers in optimizing content promotion strategies to effectively engage users and enhance marketing outcomes. Highlights: User engagement: Analyzing the response of users to content promotion strategies on a marketplace platform using Social Network Analysis. Effective marketing tactics: Investigating the impact of different promotional approaches such as discounts, free shipping, and cashback on user engagement. Optimization for engagement: Identifying the most and least successful content promotion strategies based on user response and implications for enhancing marketing outcomes. Keywords: Content promotion, Marketplace platform, User response, Social Network Analysis, Marketing strategies
Social Network Analysis: User Responses to Lazada Marketplace Promotions: Analisis Jaringan Sosial: Respon Pengguna terhadap Promosi di Lazada Marketplace Meynur Rohmah Ubaidillah; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.4023

Abstract

This study employs qualitative research methods to measure and map user interactions with marketing promotional content on Lazada Marketplace, focusing on images related to vouchers, cashback offers, and flash sales. Data was collected from Twitter and analyzed using Wordij and Gephi to filter and process the data. Social Network Analysis (SNA) with Crawling Data was applied to determine user responses. The findings reveal the patterns of user interactions within the Lazada Marketplace, specifically in relation to vouchers, cashbacks, and flash sales. Furthermore, the study identifies the user response trends between 2018-2019 and 2020-2021, highlighting the marketing promotional content that received the most and least responses. Notably, the results indicate a significant user response to "cashback" marketing promotional content in 2020-2021, while user engagement with such content in 2018-2019 was relatively low. This study contributes to a better understanding of user behavior in response to marketing strategies and provides implications for optimizing promotional content on e-commerce platforms. Highlights: User engagement patterns: This study examines the interactions of Lazada Marketplace users with marketing promotional content, shedding light on the dynamics of user responses and engagement. Cashback effectiveness: The research identifies the effectiveness of "cashback" marketing promotional content, revealing the extent to which users respond to such offers during different time periods. Implications for optimization: The findings have practical implications for e-commerce platforms, providing insights into optimizing promotional strategies and content to enhance user engagement and maximize marketing effectiveness. Keywords: User Responses, Marketing Promotional Content, Lazada Marketplace, Social Network Analysis, E-commerce Platforms
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Syihabuddin, Muhammad Alvin Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq