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Journal : Journal Integration of Social Studies and Business Development

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The Strategy Exploration To Improve Corporate Accelerator (CA) Performance: Case study on Metranet as a subsidiary of Telkom Group Mutiara; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025): Article in Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.385

Abstract

In Indonesia, digital startups play a vital role as drivers of innovation across sectors. Pro-technology regulations and a strong entrepreneurial mindset support their growth. PT Metra-Net, a subsidiary of Telkom Indonesia, operates a Corporate Accelerator (CA) program; however, its performance from 2019 to 2023 has not met expectations. This study aims to evaluate the factors influencing CA performance and formulate strategies for improvement. A qualitative case study approach was employed, with data collected through in-depth interviews and documentation, and analysed using Miles & Huberman's model. The theoretical framework comprises an internal analysis (IFE) based on the Resource-Based View (RBV) and an external analysis (EFE) utilising the PESTLE framework and Porter's Five Forces. Findings reveal Metranet's key strengths lie in access to the Telkom Group ecosystem and a collaborative management structure. Weaknesses include low go-to-market (GTM) synergy, limited research and development (R&D) capabilities, and underutilised data. External challenges arise from regulatory changes and global competition. Based on SWOT and IE Matrix analysis, an aggressive (growth-oriented) strategy is recommended. Improving CA performance requires aligning internal strategies with adaptive responses to external challenges. Recommendations include strengthening the CIO's role, optimising ESG and AI-driven R&D, and aligning with the digital market needs of state-owned enterprises (BUMN).
Co-Authors Adha, Ikhsan Fauzi Afifah, Fauziah Nur Almas, Salsabila Annisa Humaira Annur Fitri Hayati Anugrawati Aqila, Hasna Labibah Arya Cahya Nasution Asbi Asqia, Nurul Asrani Astri Ghina Bakti, Iriani Bella Puspita Bintara, Chandra Satya Cita Indira Cristina Midian Dany Try Hutama Hutabarat Daratullaila Dedes Asriani Delviani Dewi Dina Fitria Handayani Dwiwansyah, Lisa Aditya Eka Poppi Hutami Eka Rokhmiati Elia Putri Erniati Eva Nopia Harahap Febrianty, Yeni Firly Firmansyah Kusumayadi Fitri Amanda Fransisca, Zenny Ganda Tua Sitohang Halifah, Syarifah Hamizah, Siti Hariadi, Rudi Hartono, Tania Sunilah Haslinda Hasmawati , Fifi Hasmiati Hermansyah Hielda Indriani Putri Imam Rifaldi Indriyani, Yulis Irma Herliana Ivoni Amelia Jefri Anto Simanungkalit Khoiriyah, Anggi Lestari, Amanda Levi Martantina Malahayati Masyuni Siregar Muhammad Soleh Afandi Siregar Mutia Mulyani Nasywa, Jauzatu Nenni Lubis Nur’ani Ocsilia Imel Patibang Pardede, Dinda Julita Pertiwi Kamariah Hasis Pratama, Syahrul Puteri, Marsya Alivia Putri, Soffy Aura Rahmi Rismayani Deri Regianta Audri Wulandari Riani, Shofia Ribka Simanullang Rifa’ah Mahmudah Bulu Riska Amalya Nasution Risnawaty Rita Dwi Putri Ritonga, Fauziah Rizqiyyah, Maya Fathiyyatur Rohima sakila Rusmansyah Muhammad Saftina Saftina Sahmadi Harahap Saumi, Fazrina Septia, Hidayatul Dwi Sikumbang, Nandra Astuti Siska Yulia Defitri Suji’ah, Uju Suliyanto Suryadi Teguh Irawan Tiara WULANDARI Yani Rianti Yayuk Kusumawati Yoan Putri Kalista Yunirma Zahra, Gisya Ainnaya