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THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Sukajadi Branch) Tresnadi, Rama; Mulyani, Sri Rochani; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to assess the extent of the influence of Service Quality (SerQual) on brand image at PT Bank Bjb Sukajadi Branch. This research has important relevance given the intense competition among banks and non-bank financial institutions. By taking a sample of customers who were borrowers and depositors during the period 2019 to 2021, 100 respondents were involved in this study. The research method used is a quantitative approach with multiple regression analysis. The results of the regression model show a positive coefficient, indicating that any change in service quality has the potential to affect brand image. The coefficient of determination (R2) is 72.8%, indicating that service quality has a significant influence on brand image. The results of hypothesis testing, both partially and simultaneously, show a positive and significant effect of service quality on brand image. The implications of this study show that physical evidence contributes significantly to brand image, while responsiveness contributes less. These results provide a better understanding of the elements of service quality that need to be considered to improve brand image in the banking industry.
Effectiveness and Efficiency of Medical Check-Up Service Quality With The Use of Terra (Survey Study at Harapan Keluarga Hospital, Mataram City) Siar, Cindy Advenia; Mulyani, Sri Rochani; Sofia, Etty
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4028

Abstract

Periodic health checks represent a key behavioral pattern among both health service users and health providers within a healthcare facility. The present study aims to analyze the effectiveness and efficiency of Medical Check Up (MCU) service quality using the TERRA framework—Tangibles, Empathy, Reliability, Responsiveness, and Assurance—at Harapan Keluarga Mataram Hospital, one of the leading private hospitals in Mataram City. This research employed a descriptive qualitative design, in which data were collected through direct observation, in-depth interviews, documentation reviews, and the study of relevant literature. Informants included hospital directors, physicians, nurses, patients, and subject-matter experts selected to provide comprehensive insights into the MCU service process. Data analysis was conducted using NVivo12 software through Matrix Coding and Project Map Node visualization to identify dominant factors influencing service performance. The findings indicate that reliability, empathy, and assurance constitute the most influential dimensions in determining the effectiveness and efficiency of MCU service quality. These factors strongly shape patient trust, perceived professionalism, and overall satisfaction. Conversely, the dimensions of tangibles and responsiveness were found to have an influence, but their contribution was relatively less significant compared to the other three dimensions. Based on these results, efforts to improve MCU service quality should prioritize sustaining high levels of reliability, empathy, and assurance, as these components form the core determinants of service excellence. Strengthening all five dimensions collectively is essential because the TERRA framework functions as an integrated set of complementary elements that jointly support optimal healthcare service delivery.
Analysis of Occupational Safety and Health (K3) Competency of Outsourced Workers on Employee Performance: Implications for Occupational Accident Risk Control (Survey Study at PT PLN Nusantara Power Unit Generation in Central Kalimantan) Kurniawan, Anang; Paramarta, H. Vip; Mulyani, Sri Rochani
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5724

Abstract

This study aims to analyze the influence of Occupational Health and Safety (OHS) competence of outsourced workers on employee performance and its implications for occupational accident risk control. A quantitative approach was employed using a survey method conducted among outsourced workers at PT PLN Nusantara Power, Pulang Pisau Generation Unit. Questionnaires were used to gather data, which was then analysed using the SPSS technique. The results indicate that OHS competence has a significant positive effect on employee performance, and employee performance directly influences the effectiveness of occupational accident risk control. This research highlights the vital role of outsourced workers in supporting company operations, particularly in the electricity generation sector, which is characterized by a high-risk work environment. The findings contribute to emphasizing the importance of systematically and continuously improving OHS competence to enhance employee performance and create a safe and productive work environment. The novelty of this study lies in its specific examination of outsourced workers’ OHS competence as both a direct and indirect predictor of employee performance and occupational accident risk control within a high-risk electricity generation context.
Analisis Kompetensi Manajerial dan Sosiokultural, Literasi Digital dan Emerging Skill Terhadap Kinerja Pegawai Suryana, Nia; Mulyani, Sri Rochani; Sikki, Nurhaini; Paramarta, Vip; Yuliaty, Farida
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10151

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis lebih mendalam tentang pengaruh kompetensi manajerial dan sosiokultural, literasi digital dan emerging skill secara parsial dan simultan terhadap kinerja pegawai. Penelitian menggunakan pendekatan kuantitatif dengan teknik analisis data deskriptif dan verifikatif. Teknik sampling menggunakan total sampling (sampel jenuh) yakni menjadikan seluruh pegawai pada Dinas Kepemudaan Olahraga Kebudayaan dan Pariwisata Kota Tasikmalaya yang berjumlah 39 orang sebagai sampel penelitian. Hasil penelitian menunjukan bahwa kompetensi manajerial dan sosiokultural, literasi digital dan emerging skill berpengaruh terhadap kinerja pegawai baik secara parsial maupun simultan. Studi ini menghadirkan aspek baru terkait faktor – faktor yang mempengaruhi kinerja pegawai. Artikel ini mengungkap faktor kompetensi manajerial, kompetensi soiokultural, literasi digital dan emerging skill dalam mempengaruhi kinerja pegawai. Penelitian ini memberikan pengetahuan atau informasi yang bisa ditindaklanjuti untuk meningkatkan kinerja pegawai dengan cara mengembangkan kompetensi manajerial dan sosiokultural, literasi digital dan emerging skill pegawai.
Optimalisasi Kinerja Karyawan melalui Beban Kerja, Kompensasi, dan Keselamatan Kerja pada Industri Inspeksi Teknik Listrik Supriadi, Eddi; Mulyani, Sri Rochani; Kadarisman, Sumeidi
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.341

Abstract

Penelitian ini mengkaji optimalisasi kinerja karyawan melalui pengelolaan beban kerja, kompensasi, serta keselamatan dan kesehatan kerja (K3) pada industri inspeksi teknik listrik, khususnya di Lembaga Inspeksi Teknik Tenaga Listrik (LIT) Wilayah Jawa Barat. Pendekatan kuantitatif digunakan dengan melibatkan 76 karyawan sebagai sampel penelitian yang ditentukan menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan perangkat lunak SPSS dengan metode uji t, uji F, serta analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial kompensasi karyawan dan K3 berpengaruh signifikan terhadap kinerja karyawan, mengindikasikan bahwa keadilan penghargaan dan jaminan keselamatan kerja menjadi fondasi penting dalam meningkatkan produktivitas. Sebaliknya, beban kerja tidak menunjukkan pengaruh signifikan, yang mencerminkan bahwa beban kerja yang ada masih berada dalam batas toleransi operasional. Secara simultan, ketiga variabel independen terbukti berpengaruh signifikan terhadap kinerja karyawan, menegaskan kelayakan model penelitian. Temuan ini diperkuat oleh analisis deskriptif yang menunjukkan persepsi responden berada pada kategori baik, menandakan bahwa kondisi kerja di industri inspeksi teknik listrik telah dikelola secara relatif optimal.
Analysis of the Effectiveness of Official Travel and Work Discipline on the Achievement of Work Outcomes and Its Implications for Employee Performance Firmansyah, M.Lutfi; Paramarta, Vip; Mulyani, Sri Rochani
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3499

Abstract

This study aims to analyze the effect of official travel effectiveness and work discipline on work achievement and its implications for employee performance at the Department of Agriculture, Food Security, and Fisheries of Tasikmalaya Regency. The background of this study is based on the high intensity of official travel activities and the suboptimal level of employee discipline, which are suspected to affect productivity and organizational performance. This research employed a quantitative method with descriptive and verificative approaches. The number of respondents was 76 employees, determined using the Slovin technique. Data were analyzed using path analysis to examine both direct and indirect relationships among variables. The results indicate that the effectiveness of official travel and work discipline have a significant effect on work achievement, with coefficients of 0.327 and 0.416, respectively. Work achievement also has a significant effect on employee performance, with a coefficient of 0.495. The indirect effect of official travel effectiveness on employee performance through work achievement is 0.219, while the direct effect is 0.104. The total contribution of the model to employee performance is 81.9% (R² = 0.819), with a residual error value of 0.43. The study concludes that effective management of official travel activities and consistent enforcement of work discipline play an important role in improving work achievement and employee performance.
Integrasi Smartwatch Sinurmi dan Website Sicakep Terhadap Kualitas Pelayanan Kesehatan Ibu Hamil Risiko Tinggi yang Dimediasi Busermil (Studi Survey di UPTD Puskesmas Rawat Inap Kotakaler Kabupaten Sumedang Provinsi Jawa Barat) Rositoh, Itoh; Mulyani, Sri Rochani; Syahidin, Rukhiyat
Jurnal Ners Vol. 10 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i2.56254

Abstract

Angka Kematian Ibu (AKI) yang masih tinggi pada kelompok ibu hamil risiko tinggi menunjukkan perlunya peningkatan kualitas pelayanan kesehatan ibu hamil risiko tinggi melalui pendekatan inovatif berbasis teknologi. Penelitian ini bertujuan menganalisis pengaruh integrasi smartwatch SINURMI dan website SICAKEP terhadap kualitas pelayanan kesehatan ibu hamil risiko tinggi dengan mediasi oleh BUSERMIL. Penelitian ini merupakan studi survei dengan menggunakan pendekatan penelitian kuantitatif dengan analisis deskriptif dan verifikatif, dilakukan pada ibu hamil risiko tinggi di UPTD Puskesmas Rawat Inap Kotakaler Kabupaten Sumedang. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan analisis jalur (path analysis) untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa integrasi smartwatch SINURMI dan website SICAKEP berpengaruh positif dan signifikan terhadap peran BUSERMIL, serta BUSERMIL berpengaruh signifikan terhadap kualitas pelayanan kesehatan ibu hamil risiko tinggi. Selain itu, integrasi SINURMI dan SICAKEP terbukti meningkatkan kualitas pelayanan baik secara langsung maupun tidak langsung melalui mediasi BUSERMIL. Kesimpulan penelitian ini menegaskan bahwa integrasi teknologi wearable dan sistem informasi kesehatan yang didukung peran aktif BUSERMIL efektif dalam meningkatkan kualitas pelayanan kesehatan ibu hamil risiko tinggi dan berpotensi mendukung upaya penurunan AKI di tingkat pelayanan kesehatan primer.