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Pengaruh Kreativitas, Inovasi Dan Keunggulan Bersaing Terhadap Keberlangsungan Umkm Kuliner Di Kecamatan Tamalanrea Kota Makassar Megawati, Andi; Saleh, Muhammad Yusuf; Said, Miah
Journal of Economy Business Development Vol. 2 No. 1 (2024): Journal of Economy Business  Development, April 2024
Publisher : Program Studi Manajemen Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/jebd.v2i1.3210

Abstract

Penelitian ini bertujuan untuk mengkali, menganalisis dan menginterpretasikan pengaruh kreativitas, inovasi dan keunggulan bersaing terhadap keberlangsungan UMKM kuliner di Kecmatan Tamalanrea. Penelitian ini menggunakan jenis penelitian kuantitatif dengan metode Analisis Regresi Linear Berganda untuk mengukur intensitas hubungan antara variabel independent dan dependent. Kemudian metode statistic yang digunakan adalah uji parsial (T) untuk menguji pengaruh secara parsial dan uji simultan (F) untuk menguji pengaruh secara simultan. Data yang diperoleh melalui penyebaran kuesioner kepada 82 Responden. Hasil penelitian ini menunjukkan kreativitas, inovasi, dan keunggulan bersaing secara parsial dan simutan berpengaruh positif dan signifikan terhadap keberlangsungan UMKM kuliner di Kecamatan Tamalanrea.  Dengan demikian factor-faktor yang mempengaruhi keberlangsungan UMKM Kuliner menunjukkan hasil dengan nilai koefisien determinasi 79.5% artinya keseluruhan dari variabel independent memiliki hubungan yang secara bersama-sama sedangkan 20.5% berasar dari variabel di luar penelitian ini. This study aims to explore, analyze, and interpret the effect of creativity, innovation, and competitive advantage on the sustainability of culinary MSMEs in the Tamalanrea District. This study uses quantitative research with the Multiple Linear Regression Analysis method to measure the intensity of the relationship between independent and dependent variables. Then the statistical method used is the partial test (T) to test the effect partially and the simultaneous test (F) to test the effect simultaneously. Data was obtained through distributing questionnaires to 82 respondents. The results of this study indicate that creativity, innovation, and competitive advantage partially and simultaneously have a positive and significant effect on the sustainability of culinary MSMEs in the Tamalanrea District. Thus the factors that influence the sustainability of culinary MSMEs show results with a coefficient of determination of 79.5%, meaning that all of the independent variables have a relationship together while 20.5% comes from variables outside this study.
Pengembangan Teknologi Pengemasan Untuk Meningkatkan Daya Saing Produk Olahan Berbasis Bahan Baku Daging Dan Jamur Tiram Di Desa Watu Kec. Marioriwawo, Kab. Soppeng, Sulawesi Selatan Said, Muhammad Irfan; Utamy, Renny Fatmyah; Syawal, Sutomo; Said, Miah
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.12922

Abstract

One of the main challenges faced by partners is their limited knowledge regarding product packaging, particularly for processed meat and oyster mushroom-based chips. The objective of this activity was to improve partners' capacity and skills in selecting packaging types and carrying out product packaging processes, both for processed meat and chips. The activity was conducted in Watu Village, Marioriwawo District, Soppeng Regency, South Sulawesi. The partners involved were the "Kampung Baru" Women's Farmers/Livestock Group. The activity consisted of outreach, training, practice, and evaluation. The results of this activity indicate that the training and practice activities carried out by partners have proven effective in increasing capacity, knowledge, and skills in selecting packaging types and carrying out the packaging process. Packaging has been proven to increase product value, provide consumer appeal, and provide external protection, thus enhancing product competitiveness in the market.