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PENYULUHAN PEMANFAATAN DIGITAL MARKETING SEBAGAI ALTERNATIF PEMASARAN 4.0 BAGI PELAKU UKM ULOS DI KOTA PEMATANGSIANTAR Darwin Lie; Robert Tua Siregar; Efendi Efendi; Ady Inrawan; Fitria Halim
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021)
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v1i1.28

Abstract

Urgensi dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema penyuluhan pemanfaatan digital marketing sebagai alternatif pemasaran 4.0 bagi pelaku UKM Ulos di Kota Pematangsiantar ini adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing menggunakan platform E-Commerce. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi pelaku UKM Ulos, kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. Setelah kegiatan pengabdian selesai, maka dilakukan wawancara lanjutan mengenai dampak pelaksanaan kegiatan pengabdian. Sesuai dengan hasil wawancara diketahui pemahaman pelaku UKM Ulos terkait pemanfaatan digital meningkat 90%.
ANALYSIS OF EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV UNIT KEBUN SIDAMANIK Marisi Butarbutar; Efendi Efendi; Suci Fadhila; Rosalinda Septiani Sitompul; Pinondang Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.632

Abstract

This study aims to analyze employee performance at PT Perkebunan Nusantara IV Sidamanik Unit. Research method with survey, data collection through interviews and questionnaires. The unit of analysis in this study were 45 employees of the production department. Data were analyzed with qualitative analysis. The results showed that employee performance was good but not optimal, with the highest dimension in the dimension of job satisfaction, and the lowest value was in the dimension of discipline. To optimize employee performance by disciplining employees through strict sanctions in accordance with the company's standard operating procedures.
TEACHER PERFORMANCE IS REVIEWED BASED ON THE PRINCIPAL'S LEADERSHIP AND SCHOOL CULTURE AT PEMATANG SIANTAR FAMILY FOUNDATION PRIVATE HIGH SCHOOL Efendi Efendi; Sherly Sherly; Andy Wijaya; Erbin Chandra; Sisca Sisca
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.631

Abstract

The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the Ftest and t test with the results of the study, namely a positive and significant effect between principal leadership and school culture on teacher performance and a moderately high level of relationship. The contribution of principal leadership and school culture on teacher performance was 73,1%
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.