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All Journal Journal of Business & Banking Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen JURNAL EKSBIS Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Strategic: Journal of Management Sciences Buletin Abdi Masyarakat (BAM) Glow: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Progresif
Efendi, Efendi
Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENYULUHAN PEMANFAATAN DIGITAL MARKETING SEBAGAI ALTERNATIF PEMASARAN 4.0 BAGI PELAKU UKM ULOS DI KOTA PEMATANGSIANTAR Darwin Lie; Robert Tua Siregar; Efendi Efendi; Ady Inrawan; Fitria Halim
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021)
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v1i1.28

Abstract

Urgensi dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema penyuluhan pemanfaatan digital marketing sebagai alternatif pemasaran 4.0 bagi pelaku UKM Ulos di Kota Pematangsiantar ini adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing menggunakan platform E-Commerce. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi pelaku UKM Ulos, kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. Setelah kegiatan pengabdian selesai, maka dilakukan wawancara lanjutan mengenai dampak pelaksanaan kegiatan pengabdian. Sesuai dengan hasil wawancara diketahui pemahaman pelaku UKM Ulos terkait pemanfaatan digital meningkat 90%.
ANALYSIS OF EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV UNIT KEBUN SIDAMANIK Marisi Butarbutar; Efendi Efendi; Suci Fadhila; Rosalinda Septiani Sitompul; Pinondang Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.632

Abstract

This study aims to analyze employee performance at PT Perkebunan Nusantara IV Sidamanik Unit. Research method with survey, data collection through interviews and questionnaires. The unit of analysis in this study were 45 employees of the production department. Data were analyzed with qualitative analysis. The results showed that employee performance was good but not optimal, with the highest dimension in the dimension of job satisfaction, and the lowest value was in the dimension of discipline. To optimize employee performance by disciplining employees through strict sanctions in accordance with the company's standard operating procedures.
TEACHER PERFORMANCE IS REVIEWED BASED ON THE PRINCIPAL'S LEADERSHIP AND SCHOOL CULTURE AT PEMATANG SIANTAR FAMILY FOUNDATION PRIVATE HIGH SCHOOL Efendi Efendi; Sherly Sherly; Andy Wijaya; Erbin Chandra; Sisca Sisca
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.631

Abstract

The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the Ftest and t test with the results of the study, namely a positive and significant effect between principal leadership and school culture on teacher performance and a moderately high level of relationship. The contribution of principal leadership and school culture on teacher performance was 73,1%
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.
Factors Affecting Teacher Organizational Commitment: A Study on Private High School Teachers in Pematangsiantar City Efendi Efendi; Marisi Butarbutar; Emi Wakhyuni; Elly Romy; Acai Sudirman
Jurnal Pendidikan Progresif Vol 12, No 1 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective The major goal of this research is to look into and analyze the elements that impact private high school teachers' organizational commitment in Pematangsiantar City. Methods: A quantitative approach-oriented research strategy is used in this study. For the collection of research data through the use of documentation equipment and the distribution of online questionnaires. The study employed a sample of 110 people to conduct the research. The purposive sampling formula is used to determine the sample, which is directed to the non-probability sampling strategy. Findings: Principal leadership, organizational environment, and interpersonal communication all have a favorable and substantial impact on teacher organizational commitment, according to this study. Conclusion: The outcomes of this study show that putting principle relational leadership into practice and changing strategy into practice can boost teachers' job commitment at the school level. Keywords: principal leadership, organizational climate, interpersonal communication, teacher organizational commitment.DOI: http://dx.doi.org/10.23960/jpp.v12.i1.202217
Examining Teacher Job Satisfaction Levels During a Pandemic: The Role of Transformational Leadership, Work-Life Balance and Interpersonal Communication Marisi Butarbutar; Efendi Efendi; Antonius Philippus Kurniawan Gheta; Titien Agustina; Acai Sudirman
Jurnal Pendidikan Progresif Vol 12, No 2 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: The main objective of this study is to determine the contribution of transformational leadership, work-life balance, and interpersonal communication in encouraging teacher job satisfaction. Methods: The sample in this study amounted to 110 respondents. Data analysis using the SPSS application by displaying the results of data processing through research instrument testing with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Findings: Based on the results of data analysis, it is concluded that transformational leadership and interpersonal communication contributes positively and significantly to job satisfaction. The results of subsequent studies confirmed that work-life balance contributed positively but not significantly to job satisfaction. Conclusions: The role of transformational leadership supported by interpersonal communication and good work life balance is needed by teachers to carry out activities, especially during the current pandemic. Keywords: transformational leadership, work-life balance, interpersonal communications, job satisfaction.DOI: http://dx.doi.org/10.23960/jpp.v12.i2.202202
Co-Authors Acai Sudirman Alver Archie Tandria Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Anggun Lestari Antonius Philippus Kurniawan Gheta Arrum Yolandra Yolandra Bagus Habi Wahyu Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Devany Naomi Sinurat Devi Desyinta Dewi Cahyanti Dumesti Simanjuntak Dwita Suhari Yati Tarigan Elly Romy Erbin Chandra Ernest Grace Fenny Aulia Manik Fitri Dewi Kesuma Fitria Halim Fitria Halim Gita Theresia Ambarita Hendrick Sasimtan Putra Henny Agustina Damanik Johan Efendi Juan Anastasia Putri Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Kevin Indajang Kiki Fatmala Lasma Rohani Rosalia Samosir Lia Kristiani Sihite Lili Sriandani Loist Abdi Putra Lora Ekana Nainggolan Lusy Desiana Manurung, Sepbeariska Marto Silalahi Mella Mulia Lestari Musa Fernando Silaen Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Nurul Safika Agus Onita Sari Sinaga Pinondang Nainggolan Robert Tua Siregar Rosalinda Septiani Sitompul Rosita Manawari Girsang Rosita Manawari Girsang Rosma Simangunsong Sherly Sherly Simatupang, Sudung Sisca Sisca Sofi Chrisdayanti Purba Sofiyan Sofiyan Sonya Putri Shinta Purba Sri Harini Suci Fadhila Sudung Simatupang Syafira Zulkarnaen Titien Agustina Vivi Candra Weri Novita Widya Mustika Winny Listyarini Yohana Lasmaria Panggabean