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All Journal Journal of Business & Banking Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen JURNAL EKSBIS Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Strategic: Journal of Management Sciences Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Mandiri Glow: Jurnal Pengabdian Kepada Masyarakat
Efendi, Efendi
Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENYULUHAN PEMANFAATAN DIGITAL MARKETING SEBAGAI ALTERNATIF PEMASARAN 4.0 BAGI PELAKU UKM ULOS DI KOTA PEMATANGSIANTAR Darwin Lie; Robert Tua Siregar; Efendi Efendi; Ady Inrawan; Fitria Halim
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021)
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v1i1.28

Abstract

Urgensi dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema penyuluhan pemanfaatan digital marketing sebagai alternatif pemasaran 4.0 bagi pelaku UKM Ulos di Kota Pematangsiantar ini adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing menggunakan platform E-Commerce. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi pelaku UKM Ulos, kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. Setelah kegiatan pengabdian selesai, maka dilakukan wawancara lanjutan mengenai dampak pelaksanaan kegiatan pengabdian. Sesuai dengan hasil wawancara diketahui pemahaman pelaku UKM Ulos terkait pemanfaatan digital meningkat 90%.
ANALYSIS OF EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV UNIT KEBUN SIDAMANIK Marisi Butarbutar; Efendi Efendi; Suci Fadhila; Rosalinda Septiani Sitompul; Pinondang Nainggolan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.632

Abstract

This study aims to analyze employee performance at PT Perkebunan Nusantara IV Sidamanik Unit. Research method with survey, data collection through interviews and questionnaires. The unit of analysis in this study were 45 employees of the production department. Data were analyzed with qualitative analysis. The results showed that employee performance was good but not optimal, with the highest dimension in the dimension of job satisfaction, and the lowest value was in the dimension of discipline. To optimize employee performance by disciplining employees through strict sanctions in accordance with the company's standard operating procedures.
TEACHER PERFORMANCE IS REVIEWED BASED ON THE PRINCIPAL'S LEADERSHIP AND SCHOOL CULTURE AT PEMATANG SIANTAR FAMILY FOUNDATION PRIVATE HIGH SCHOOL Efendi Efendi; Sherly Sherly; Andy Wijaya; Erbin Chandra; Sisca Sisca
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.631

Abstract

The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the Ftest and t test with the results of the study, namely a positive and significant effect between principal leadership and school culture on teacher performance and a moderately high level of relationship. The contribution of principal leadership and school culture on teacher performance was 73,1%
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.
Pengaruh Rekrutmen Dan Kompensasi Terhadap Kinerja Guru Pada SMK Swasta HKBP (STM) Pematangsiantar Darwin Lie; Marisi Butarbutar; Erbin Chandra; Efendi Efendi; Amurisi Zega
Strategic: Journal of Management Sciences Vol. 1 No. 3 (2021): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v1i3.24

Abstract

Objective. The aims of this study were: To determine the recruitment, compensation and performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar. This study aims to determine the effect of recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar. Research Methods. The research design used in writing this research is library research and field research. The data collection techniques used in this research are the questionnaire method, the interview method and the documentation method. Results. The results of this study can be concluded that: Recruitment, compensation, and teacher performance is good. Recruitment and compensation have a positive influence on teacher performance. Recruitment and compensation have a strong and positive relationship to teacher performance. The good or bad performance of teachers can be explained by recruitment and compensation. Conclusion. Based on the results of the correlation coefficient test and the coefficient of determination, the results obtained which state that there is a strong and positive relationship between recruitment and compensation on teacher performance at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the simultaneous test (F test), the results obtained which state that recruitment and compensation have a positive and significant effect on the performance of teachers at the HKBP Private Vocational School (STM) Pematangsiantar simultaneously. Based on the partial test (t test), the results state that recruitment and compensation have a positive and significant effect on teacher performance
Pengaruh Kualitas Pelayanan dan Fasilitas Kesehatan Terhadap Kepuasan Pasien BPJS Pada RSU Mina Padi Kabupaten Simalungun Efendi Efendi; Marisi Butarbutar; Loist Abdi Putra; Musa Fernando Silaen; Arrum Yolandra Yolandra
Strategic: Journal of Management Sciences Vol. 2 No. 1 (2022): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v2i1.38

Abstract

Objective. The purposes of this research are: 1) To describe the quality of service, health facilities and satisfaction of BPJS patients at Mina Padi General Hospital, Simalungun Regency. 2) To determine the effect of service quality and health facilities on BPJS patient satisfaction at Mina Padi General Hospital, Simalungun Regency, either simultaneously or partially. Research Methods. The research design used in this research is library research and field research. Data collection techniques used in this research are questionnaire method, interview method and documentation method. Results. The results of the study can be concluded as follows: Service quality, health facilities are good, and patient satisfaction is also categorized as good. The results of the regression analysis are = 7.407 + 0.378 X1 + 0.364 X2, meaning that the quality of services and health facilities has a positive and significant effect on patient satisfaction. 3) The results of the correlation analysis obtained a value of r = 0.794, meaning that there is a strong and positive relationship between the quality of services and health facilities and patient satisfaction. The value of the coefficient of determination R = 0.631 means that the level of patient satisfaction can be explained by the quality of services and health facilities of 63.1%. The research hypothesis H0 is rejected, meaning that the quality of services and health facilities has a positive and significant effect on BPJS patient satisfaction at Mina Hospital in Simalungun Regency, either simultaneously or partially. Conclusion. To create a good quality of service, Mina Padi General Hospital in Simalungun Regency should increase the number of inpatient rooms so that sick patients can be treated immediately and receive incentive treatment from medical personnel. To improve health facilities at Mina Padi General Hospital, Simalungun Regency, it is better to increase the number of specialist doctors so that patients who need treatment can be handled immediately. And so that patients feel comfortable, the hospital should be able to overcome the smell of waste. To create patient satisfaction, it is recommended that Mina Padi Hospital, Simalungun Regency, need to increase the supply of medicines needed by BPJS patients.
Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Pelanggan Pada CV. A&A Copier Pematang Siantar Andre Yas F. Silalahi; Darwin Lie; Marisi Butarbutar; Erbin Chandra; Efendi Efendi
Strategic: Journal of Management Sciences Vol. 2 No. 3 (2022): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v2i3.80

Abstract

Tujuan penelitian ini yakni: 1. Untuk mengetahui gambaran kualitas pelayanan, harga, lokasi, danepuasan pelanggan pada CV A&A Copier Pematangsiantar. 2. Untuk mengetahui pengaruh kualitas pelayanan, harga, dan lokasi terhadapepuasan pelanggan pada CV A&A Copier Pematangsiantar baik secara simultan maupun parsial. Penelitian ini menggunakan desain penelitian kepustakaan dan lapangan. Populasi pada penelitian ini yakni pelanggan pada CV A&A Copier Pematangsiantar yang berjumlah 40 orang. Jenis data yang digunakan dalam penelitian ini yakni data kualitatif dan data kuantitatif. Sumber data yang digunakan yakni data primer dan data sekunder. Pengumpulan data dilakukan dengan kuesioner, wawancara dan dokumentasi. Uji instrumen penelitian yang digunakan yakni uji validitas dan uji reliabilitas. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif dan deskriptif kuantitatif. Hasil penelitian ini dapat disimpulkan sebagai berikut: 1. Kualitas pelayanan, harga, dan lokasi sudah baik, serta pelanggan sudah puas. 2. Terdapat pengaruh positif antara kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan baik secara simultan maupun parsial. 3. Terdapat hubungan yang kuat antara kualitas pelayanan, harga dan lokasi dengan kepuasan pelanggan. Kemudian tinggi rendahnya kepuasan pelanggan dapat dijelaskan oleh kualitas pelayanan, harga dan lokasi. 4. Hasil uji hipotesis menyatakan H0 ditolak, artinya terdapat pengaruh positif dan signifikan antara kualitas pelayanan, harga dan lokasi terhadap kepuasan pelanggan baik secara simultan maupun parsial. The purposes of this study are: 1. To determine the description of service, price, location, and customer satisfaction at CV A&A Copier Pematangsiantar. 2. To determine the effect of service quality, price, and location on customer satisfaction at CV A&A Copier Pematangsiantar either simultaneously or partially. This study uses literature and field research design. The population in this study were 40 customers at CV A&A Copier Pematangsiantar. The types of data used in this research are qualitative data and quantitative data. Sources of data used are primary data and secondary data. Data was collected by means of questionnaires, interviews and documentation. The research instrument test used was validity test and reliability test. The data analysis technique consisted of normality test, qualitative descriptive analysis and quantitative descriptive analysis. The results of this study can be concluded as follows: 1. Service quality , price, and location are good, and customers are satisfied. 2. There is a positive influence between service quality, price and location on customer satisfaction both simultaneously or partially. 3. There is moderately relationship between service quality, price and location with customer satisfaction. Then the level of customer satisfaction can be explained by service quality, price and location. 4. The results of the hypothesis test state that H0 is rejected, meaning that there is a positive and significant influence between service quality, price and location on customer satisfaction either simultaneously or partially.
Pengaruh Profesionalisme dan Motivasi Terhadap Kinerja Karyawan Pada PT Perkebunan Nusantara IV Unit Kebun Sidamanik Efendi Efendi; Robert Tua Siregar; Loist Abdi Putra; Sudung Simatupang; Suci Fadhila
Strategic: Journal of Management Sciences Vol. 3 No. 1 (2023): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v3i1.91

Abstract

Objektif. Tujuan penelitian ini yakni, Mengetahui gambaran profesionalisme, motivasi, dan kinerja karyawan pada PT Perkebunan Nusantara IV Unit Kebun Sidamanik. Selanjutnya, mengetahui pengaruh profesionalisme dan motivasi terhadap kinerja karyawan pada PT Perkebunan Nusantara IV Unit Kebun Sidamanik baik secara simultan maupun parsial. Metode Riset. Desainnya yakni penelitian kepustakaan dan lapangan. Populasinya yakni seluruh karyawan pada PTPN IV Unit Kebun Sidamanik berjumlah 45 orang. Jenis datanya yakni data kualitatif dan kuantitatif. Sumber datanya yakni data primer dan sekunder. Penghimpunan data melalui kuesioner, wawancara dan dokumentasi. Uji instrumen dengan uji validitas dan reliabilitas. Teknik analisis data meliputi uji normalitas, analisis deskriptif kualitatif dan kuantitatif. Hasil. Profesionalisme, motivasi dan kinerja karyawan sudah baik. Terdapat pengaruh yang positif antara profesionalisme dan motivasi terhadap kinerja karyawan baik secara simultan maupun parsial. Terdapat hubungan yang kuat dan positif antara profesionalisme dan motivasi dengan kinerja pegawai baik secara simultan maupun parsial. Kemudian tinggi rendahnya kinerja karyawan dapat dijelaskan oleh profesionalisme dan motivasi baik secara simultan maupun parsial. Kesimpulan. Hasil analisis deskriptif kualitatif tentang profesionalime memperoleh tolak ukur baik. Taraf rataan tertinggi pada aspek kompetensi dengan parameter pengetahuan. Nilai terendah berada pada aspek tanggung jawab dengan parameter tepat waktu. Hasil analisis deskriptif kualitatif tentang motivasi memperoleh tolak ukur baik. Taraf rataan tertinggi pada aspek kebutuhan rasa aman dengan parameter rasa aman dari pemutusan hubungan kerja. Nilai terendah berada pada aspek kebutuhan hubungan sosial dengan parameter hubungan dengan rekan kerja. Hasil analisis deskriptif kualitatif tentang kinerja karyawan memperoleh tolak ukur baik. Taraf rataan tertinggi pada aspek kepuasan kerja dengan parameter gaji yang dilakukan perusahaan. Nilai terendah berada pada aspek kedisiplinan dengan parameter tingkat kehadiran.
PENDAMPINGAN STRATEGI BRANDING DAN KONTEN KREATIF UNTUK MENINGKATKAN PENJUALAN UMKM ANO CAKE Marisi Butarbutar; Efendi Efendi; Erbin Chandra; Sudung Simatupang; Juliyantry Juliyantry; Rosita Manawari Girsang
JURNAL PENGABDIAN MANDIRI Vol. 5 No. 3 (2026): Maret 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan daya saing dan penjualan UMKM ANO CAKE melalui strategi branding dan konten kreatif berbasis pendampingan (coaching). Metode yang digunakan meliputi observasi, identifikasi permasalahan, pelatihan, praktik langsung, serta pendampingan berkelanjutan. Permasalahan utama yang ditemukan adalah belum optimalnya identitas merek, konsistensi visual, serta pemanfaatan media digital. Melalui kegiatan ini, pelaku UMKM mampu mengidentifikasi keunikan produk sebagai nilai jual, memperbaiki tampilan kemasan, serta menerapkan elemen branding yang lebih konsisten. Keterampilan dalam membuat konten kreatif seperti foto produk, video promosi, dan caption persuasif juga meningkat. Optimalisasi Instagram, WhatsApp Business, dan YouTube dilakukan secara lebih terencana. Hasil kegiatan menunjukkan adanya peningkatan jangkauan pemasaran, interaksi konsumen, serta kepercayaan pelanggan yang berdampak pada pertumbuhan penjualan. Dengan demikian, pendampingan terstruktur terbukti efektif dalam memperkuat brand awareness dan keberlanjutan usaha UMKM di era digital
Co-Authors Acai Sudirman Alver Archie Tandria Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Anggun Lestari Antonius Philippus Kurniawan Gheta Arrum Yolandra Yolandra Bagus Habi Wahyu Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Devany Naomi Sinurat Devi Desyinta Dewi Cahyanti Dumesti Simanjuntak Dwita Suhari Yati Tarigan Elly Romy Erbin Chandra Ernest Grace Fenny Aulia Manik Fitri Dewi Kesuma Fitria Halim Gita Theresia Ambarita Hendrick Sasimtan Putra Henny Agustina Damanik Johan Efendi Juan Anastasia Putri Juliyantry Juliyantry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Kevin Indajang Kiki Fatmala Lasma Rohani Rosalia Samosir Lia Kristiani Sihite Lili Sriandani Loist Abdi Putra Lora Ekana Nainggolan Lusy Desiana Manurung, Sepbeariska Marto Silalahi Mella Mulia Lestari Musa Fernando Silaen Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Nurul Safika Agus Onita Sari Sinaga Pinondang Nainggolan Robert Tua Siregar Robert Tua Siregar Rosalinda Septiani Sitompul Rosita Manawari Girsang Rosita Manawari Girsang Rosita Manawari Girsang Rosma Simangunsong Sherly Sherly Simatupang, Sudung Sisca Sisca Sofi Chrisdayanti Purba Sofiyan Sofiyan Sonya Putri Shinta Purba Sri Harini Suci Fadhila Sudung Simatupang Syafira Zulkarnaen Titien Agustina Vivi Candra Weri Novita Widya Mustika Winny Listyarini Yohana Lasmaria Panggabean