Claim Missing Document
Check
Articles

Karakteristik Internal Pendengar Terhadap Kepuasan Siaran Talkshow Dinamika Bogor: Studi Kasus Pendengar Siaran Talkshow Dinamika Bogor Dengan Narasumber Narasumber UKM Bogor Anggrayni, Dewi; Suharti, Titing
INOVATOR Vol 9 No 2 (2020): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v9i2.3504

Abstract

Penyiaran radio merupakan kekuatan utama media untuk berbagai kepentingan. Acara-acara yang ditawarkan penyiaran radio mencerminkan need and wants mengikuti trend terkini di masyarakat. Penelitian ini bertujuan untuk menganalisis bagaimana siaran talkshow Dinamika Bogor yang melibatkan Usaha Kecil Mikro di Radio RRI Bogor mampu memberikan ruang interaktif kepada pelaku usaha kecil, dampak siaran tersebut terhadap kepuasan konsumen sehingga memberi impak kepada pemasaran produknya. Siaran dilakukan secara interaktif, dengan durasi 45 menit. Teknik analisis digunakan dengan deskriptif kualititatif. Hasil analisis menunjukkan siaran interaktif yang melibatkan pendengar yang dalam talkshow RRI lebih dikenali produknya di masyarakat Bogor. Sedangkan UKM yang belum bisa merespon pertanyaan pendengar dalam siaran tersebut lebih lambat pertumbuhan usahanya. Siaran talkshow UKM sangat membantu pihak UKM di Bogor untuk memperkenalkan usahanya kepada masyarakat. Penyiaran radio menjadi alat penting sebagai media periklanan. Radio menjadi salah satu media siaran yang sesuai untuk mempromosikan produk tertentu dengan cakupan yang lebih luas.
Analisis Unsur Layak Berita Infotainment dalam Perspektif Islam pada Rubrik Seleb di Pojoksatu.Id Chaerunnisa, Nindya; Anggrayni, Dewi; Muhyani, Muhyani
KOMUNIKA Vol 8 No 2 (2024): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v8i2.14230

Abstract

Pro dan kontra mengenai posisi infotainment dalam dunia jurnalistik semakin tidak menentu. Dalam berita infotainment banyak sekali berita yang bertujuan untuk mencari kesalahan orang lain atau menggunjingnya yang merupakan dosa besar sesuai dengan Firman Allah SWT dalam Surat Al-Hujurat ayat 12. Penelitian ini bertujuan untuk menganalisis unsur-unsur keutamaan. berita infotainment di PojokSatu.id dan mengetahui berita infotainment dalam pandangan Al-Qur'an surah al-hujurat ayat 12. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan jenis penelitian kepustakaan dengan teknik analisis isi. Hasil penelitian menunjukkan bahwa masih banyak ditemukan berita infotainment di media massa online PojokSatu.id yang tidak memenuhi unsur kelayakan pemberitaan yaitu: Akurat; lengkap, adil, seimbang; objektif; singkat dan jelas; hangat. Dikatakan dalam Al-Qur'an surat al-hujurat ayat 12 bahwa pertama; orang yang beriman kepada Allah SWT, diperintahkan untuk menjauhi prasangka yang tidak berdasar terhadap orang lain, kedua; tidak saling mencari-cari kesalahan (kekurangan) dan ketiga; jangan saling menggunjing kejelekan. Profesi jurnalis merupakan profesi mulia yang selalu berusaha mengungkap kebenaran, itulah yang harus dilakukan dalam peliputan berita infotainment. Jangan sampai jurnalis infotainmen dalam menjalankan pekerjaannya sehari-hari cenderung menggali kesalahan orang lain dan mengganggu hak privasi narasumber.
Analysis of Digital Influencer Advertising Content on the @lozyhijab account as a Marketing Communication Strategy for Muslim Clothing on Instagram Accounts Anggrayni, Dewi; Suharti, Titing; Nurwahyuni, Risa Putri; Melyanti, Melyanti
INOVATOR Vol 14 No 1 (2025): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i1.19343

Abstract

This study aims to analyze the marketing strategy of @lozyhijab communication carried out through influencer promotional content on Instagram during August-September 2024. In today's digital era, influencer marketing is one of the effective methods in reaching a wider audience, especially in the Muslim clothing segment. The research uses a descriptive qualitative approach with a focus on three main indicators: branding, engagement, and content visibility. Of the 2 influencers involved, influencers Alyah Balqis and Hamidah Rachmayanti showed significant contributions to this campaign. Alyah Balqis promotes elegant Muslim women's casual clothing, while Hamidah Rachmayanti focuses on sharia clothing for worship. Alyah's content highlights modern design through dynamic visuals that increase brand visibility, while Hamidah's content reinforces religious values with an authentic approach that are relevant to his audience. In addition, active interactions in the comment column, such as Alyah's friendly responses and Hamidah's personal communication, improve emotional relationships with customers, strengthen loyalty, and increase trust in the brand. The study concludes that choosing the right influencers with a tailored communication strategy on each indicator can have a positive impact in today's era of online marketing if they are responsible for choosing the right influencers and using the right methods to get their message across.
Sudut pandang media online Kompas.com dalam pemberitaan lesbian, gay, biseksual, transgender di Indonesia Faturachman, Reka; Anggrayni, Dewi; Fahri, Muhammad
KOMUNIKA Vol 6 No 1 (2022): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v6i1.6982

Abstract

AbstractThe phenomenon of lesbian, gay, bisexual, and transgender (LGBT) behavior is rife due to campaigns through mass media. They do that because LGBT behavior can be recognized based on human rights. In contrast, the LGBT movement is against religious law and hurts the perpetrators. Online media became one of the campaign tools for the movement. Journalistic media provide information about LGBT to the public through the news they make. Kompas.com is currently one of the largest online media in Indonesia and has also reported on the LGBT phenomenon in Indonesia. This study aims to find out how the online media Kompas.com's point of view reports on LGBT in Indonesia. This study uses a qualitative approach to study the Kompas.com news literature related to LGBT in the 2021 period. The data analysis technique used is the Zhongdang Pan and Kosicki model framing analysis. The results show that Kompas.com views LGBT as a wrong behavior because it is against the state ideology, but Kompas.com views that this behavior cannot use as an excuse to generalize that LGBT perpetrators commit sexual harassment. This research recommends that Kompas.com continue to provide helpful news that follows the country's ideology, religious values, and decency so that society is unaffected by global influences.AbstrakFenomena perilaku lesbian, gay, biseksual, dan transgender (LGBT) marak terjadi akibat adanya kampanye melalui media massa. Hal ini dilakukan agar perilaku LGBT dapat diakui keberadaannya di masyarakat dengan dasar hak asasi manusia. Padahal, gerakan LGBT bertentangan dengan hukum agama dan membawa dampak buruk bagi pelakunya. Media online menjadi salah satu alat kampanye gerakan tersebut. Media jurnalistik memberikan informasi mengenai LGBT kepada masyarakat melalui pemberitaan yang dibuat. Kompas.com saat ini menjadi salah satu media online terbesar di Indonesia juga turut memberitakan fenomena LGBT di Indonesia. Penelitian ini bertujuan mengetahui bagaimana sudut pandang media online Kompas.com dalam pemberitaan LGBT di Indonesia. Penelitian ini menggunakan pendekatan kualitatif melalui studi kepustakaan berita Kompas.com terkait LGBT pada periode tahun 2021. Teknik analisis data yang digunakan yakni analisis framing model Zhongdang Pan dan Kosicki. Hasil penelitian menunjukkan Kompas.com memandang LGBT sebagai perilaku yang salah karena bertentangan dengan ideologi negara, namun Kompas.com memandang perilaku tersebut tidak bisa dijadikan alasan generalisasi pelaku LGBT melakukan pelecehan seksual. Penelitian ini merekomendasikan Kompas.com untuk tetap memberikan berita yang bermanfaat yang sesuai dengan ideologi negara, nilai agama, dan kesusilaan agar masyarakat tidak terpengaruh dampak buruk pengaruh global. 
Pesan akidah dalam film animasi Nussa Bisa Purwato, Larasati Wulandari; Anggrayni, Dewi; Priatna, Oking Setia
KOMUNIKA Vol 7 No 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Aqidah adalah perwujudan atau realisasi dari keimanan dan kejujuran seseorang. Ini adalah keyakinan Islam dan kecanggihan Islam yang terkait dengan kehidupan sehari-hari. Aqidah merupakan pendidikan jiwa bagi manusia agar terhindar dari sifat-sifat buruk. Diantara media massa yang digunakan di era modern ini untuk menyampaikan pesan akidah adalah penggunaan media audio visual oleh sinema. Film-film Islami atau religi mengandung pesan aqidah dalam setiap adegan dan ciri kepribadian film tersebut. Film dapat menjadi media untuk mengajarkan perilaku buruk pada anak. Nusa oficial adalah program pendidikan agama untuk anak-anak. Nusa official adalah program pendidikan agama bertema Islam untuk anak-anak. YouTube memiliki banyak pembuat konten  dengan tampilan dan konten yang berbeda. Tujuan dari penelitian ini adalah untuk mengetahui pesan dari film animasi “Nusa Bisa”. Metode penelitian ini adalah menggunakan analisis semiotika oleh Charles Sanders Peirce dan menggunakan teknik penelitian kualitatif dengan unsur-unsur penting berupa gambar dan suara. Penanda mengacu pada makna penanda. Hasil penelitian menunjukkan bahwa  adegan film animasi Nusa Bisa membentuk delapan pesan aqidah yang ada dalam  film Nusa Bisa. Sopan santun (dianjurkan dalam Islam), Muhasaba (Mendorong seorang hamba Allah untuk mengingat dosa masa lalu untuk lebih taat kepada Allah), Hijrah (membuang keburukan dan mencari kebaikan), Sabar (mengendalikan amarah), ikhtiar (mencoba mendapatkan sesuatu), menolong (membantu sebagai bentuk berbuat baik kepada orang lain), bersyukur (rasa syukur terima kasih kepada Allah), kesalehan Anak (memiliki  sikap yang mulia dengan beraqidah).
Analisis Pesan Moral terhadap Sikap Wanita Tarim dalam Buku Bidadari Bumi 9 Kisah Wanita Salehah Astika, Firliana Putri; Kamalludin, Kamalludin; Anggrayni, Dewi
KOMUNIKA Vol 9 No 1 (2025): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v9i1.13828

Abstract

The novel is a source of learning in the form of print media. This phenomenon has become a trend for women in general in this era of problems with Muslim women's groups, giving rise to a negative impression of people's views on social life, where women compete in world affairs in such a way that they forget about the afterlife in order to appear in world affairs in such a way that they forget about the afterlife in order to appear fashionable. This study aims to find out that Islamic life can be exemplified by a true story, namely the novel 'Bidadari Bumi 9 Stories of Salehah Women' written by Halimah Alaydrus. Researchers used a qualitative approach to the type of library research (library research). Data collection instrument using the documentation method. While data analysis using techniques content analysis (content analysis). Based on the results of the study, the values of the moral message of Islamic education contained in the book are divided into three, namely: (1) the values of aqidah: belief in Allah, His angels, His Book, His Apostles, the Day of Judgment and Square Good and Bad Fate; (2) the values of worship, mahdhah worship: prayer worship, hajj worship, and seeking knowledge, and mahdhah passion:stay in touch, giving charity, and visiting the sick; and (3) moral values: morals towards Godhow much monotheism of God, piety, prayer, dhikrullah, tawakkal and repentance, morals towards others: ta'awun (help each other), forgiveness, and testament in the truth, and morals towards oneself: patience, gratitude, tawadhu', trust or honest, and syaja'ah (dare to tell the truth).
STEM Concept in Islamic Communication Development: A Conceptual Paper Nur Choiro Siregar; Dewi Anggrayni; Warsito; Aris Gumilar
KOMUNIKA Vol 9 No 1 (2025): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komunika.v9i1.21112

Abstract

The integration of STEM (Science, Technology, Engineering, and Mathematics) concepts across various academic fields has attracted significant scholarly attention, particularly regarding its application in the realm of Islamic communication. This conceptual paper explores the potential of STEM as a framework for advancing communication strategies within Islamic contexts. It begins by defining Islamic communication, which involves the dissemination of Islamic values and teachings through diverse communication mediums. The paper then investigates how the interdisciplinary nature of STEM emphasizing problem-solving, innovation, and technology can enhance and refine communication practices within the Islamic world. Drawing from existing literature in both Islamic studies and STEM education, this paper examines how STEM principles can provide novel perspectives for improving the effectiveness of Islamic messaging, addressing contemporary challenges in media, and fostering digital literacy among Muslim communities. Furthermore, the paper explores the role of STEM in the development of innovative communication tools and platforms that align with Islamic ethical values while engaging effectively with modern audiences. Through a conceptual framework, this research aims to propose pathways for integrating STEM into Islamic communication practices, suggesting strategies to expand the reach and impact of Islamic messages in a rapidly evolving digital landscape. The paper concludes by identifying potential directions for future research, particularly in exploring the practical applications of STEM in Islamic communication, and its implications for Islamic scholars and communication professionals.
BANG ONIM'S DIGITAL POETRY MODEL AS AN INFLUENCER AND HUMANIST ACTIVISTS IN PALESTINE Anggrayni, Dewi; Khairani, Shabrina; Mohammad Rasit, Rosmawati Binti; Utami, Atikah Dewi
Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan Vol. 15 No. 2 (2024): Vol 15 No 2 (2024) : Islamic Society
Publisher : Faculty of Da’wa and Islamic Communication, State Institute for Islamic Studies of Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/maw.v15i2.5010

Abstract

Social media has a significant influence on various aspects of life, including in humanitarian social action activities. The Palestinian care action carried out by influencers has utilized social media as a means of social interaction. Not a few social communities have made an invitation to donate to care for Palestine, boycott Israel or other humanitarian actions as a form of support for Palestine by gathering the attention of their followers on social media. However, not all influencers have optimized digital space specifically for calls for goodness like da'wah content. This study aims to see how the @bangonim account displays its experiences in humanitarian action in Palestine. Using a descriptive qualitative methodology, researchers analyzed the content of @bangonim posts for the period October - December 2023 which tell of its role in various humanitarian actions in Palestine. Researchers focused on the moral and worship content displayed by @bangonim in its posts in the form of an invitation to care for Palestine. For moral posts, researchers found two main themes, namely caring for orphans and honoring elders. The two themes of the posts displayed convey the importance of providing moral and material support to children and parents in Palestine who have lost their families with humanitarian assistance. On the theme of worship, researchers found 3 contents of posts displayed by @bangonim, namely giving alms, maintaining prayer and loving the Qur'an. In this worship theme post, @bangonim tries to invite followers that it is included in worship activities when a Muslim cares about the condition of Palestine. As a humanitarian influencer, @bangonim tries to convey an invitation to goodness by including existing facts and realities, accompanied by examples of his social activities as a form of real humanitarian support. Through posting reels content and posters of humanitarian action to defend Palestine, he succeeded in realizing social change in the perspective of da'wah bil hikmah through social media. Keywords: Social Media, Windows on Events and experiences, Humanitarian Action, Instagram Posts
Model komunikasi dua arah terhadap peningkatan daya saing pondok pesantren Alawi, Kusoy; Anggrayni, Dewi; Siregar, Nur Choiro; Ibdalsyah
Idarah Tarbawiyah: Journal of Management in Islamic Education Vol. 6 No. 4 (2025)
Publisher : Program Studi Magister Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/itjmie.v6i4.21224

Abstract

A two-way communication model is a process of information exchange that involves reciprocal interaction between the sender and receiver of a message, in which both parties actively provide feedback to ensure clarity, understanding, and effectiveness of communication. This study aims to develop a relevant and applicable two-way communication model to enhance the competitiveness of Islamic boarding schools, particularly in the context of accepting new students and strengthening public trust. The research method uses a Research and Development (R&D) approach with the 4D model (Define, Design, Develop, and Disseminate), combined with James E. Grunig's theory of two-way symmetrical communication. The study was conducted at two Islamic boarding schools in Sukabumi, West Java: Darussyifa YASPIDA, representing the Salafiyah typology, and Pondok Pesantren Assalam, representing the Khalafiyah typology. The model development process involved stages of needs identification, concept design, prototype testing, and dissemination of results. The model was validated by communication experts and boarding school practitioners, who indicated a very high level of feasibility based on criteria of effectiveness, relevance, and sustainability.  The final model emphasizes the principles of equality, participatory dialogue, and the strengthening of Islamic values as its main foundation. The implications of developing this model show significant potential in improving transparency, participation, and building public trust, which in turn can strengthen the competitiveness of Islamic boarding schools in accepting new students. Further research is recommended to test the application of this model in various Islamic educational institutions with more diverse regional, cultural, and typological characteristics to assess its consistency and effectiveness in a broader context.  Abstrak Model komunikasi dua arah merupakan suatu proses pertukaran informasi yang melibatkan interaksi timbal balik antara pengirim dan penerima pesan, di mana kedua belah pihak secara aktif memberikan umpan balik untuk memastikan kejelasan, pemahaman, dan efektivitas komunikasi. Penelitian ini bertujuan untuk mengembangkan model komunikasi dua arah yang relevan dan aplikatif guna meningkatkan daya saing pondok pesantren, khususnya dalam konteks penerimaan peserta didik baru serta penguatan kepercayaan publik. Metode penelitian menggunakan pendekatan Research and Development (R&D) dengan model 4D (Define, Design, Develop, and Disseminate), yang dikombinasikan dengan teori komunikasi dua arah simetris (Two-Way Symmetrical Communication) dari James E. Grunig. Studi dilaksanakan pada dua pondok pesantren di Sukabumi, Jawa Barat, yaitu Darussyifa YASPIDA yang merepresentasikan tipologi salafiyah dan Pondok Pesantren Assalam yang merepresentasikan tipologi khalafiyah. Proses pengembangan model melibatkan tahapan identifikasi kebutuhan, perancangan konsep, pengujian prototipe, serta diseminasi hasil. Validasi model dilakukan oleh pakar komunikasi dan praktisi pesantren, yang menunjukkan tingkat kelayakan sangat tinggi berdasarkan kriteria efektivitas, relevansi, dan keberlanjutan. Model akhir yang dihasilkan menekankan prinsip kesetaraan, dialog partisipatif, dan penguatan nilai-nilai Islam sebagai fondasi utama. Implikasi dari pengembangan model ini menunjukkan potensi signifikan dalam meningkatkan transparansi, partisipasi, serta membangun kepercayaan publik, yang pada gilirannya dapat memperkuat daya saing pondok pesantren dalam penerimaan peserta didik baru. Penelitian lanjutan disarankan untuk menguji penerapan model ini pada berbagai lembaga pendidikan Islam dengan karakteristik wilayah, budaya, dan tipologi yang lebih beragam guna menilai konsistensi efektivitasnya dalam konteks yang lebih luas.
KARANGTARUNA EMPOWERMENT THROUGH PUBLIC SPEAKING TRAINING FOR LEGAL COUNSELING AND K3LH MOBILIZATION: POST-EARTHQUAKE SOLUTIONS Retnowati, Nanik; Anggrayni, Dewi; Fajri, Ibrahim
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1716

Abstract

The earthquake has devastated various sectors in the affected area. Kampong Pakalongan, Padaluyu Village, Cugenang, Cianjur District is one of the affected areas. Karang Taruna is one of the important elements of society that must be empowered to move society to rise. They can be empowered more with good communication skills. Through a community service incentive program funded by the Directorate General of Higher Education, public communication training was conducted, the program initiated was empowering Karang Taruna with public speaking skill to help managing lost documents and mobilizing residents to carry out Environmental Occupational Health and Safety (K3LH). The program involved thirty members of Karang Taruna in public communication training activities. The goal of this training is to help youth organizations help people who have lost documents and mobilize residents to carry out K3LH, working together to clean up building debris. The training is carried out directly in the field using lecture and discussion methods. The participants could also access infographics broadcasted at YouTube channel https://youtu.be/E3SDsTzabZM. This program can facilitate UIKA to complete IKU 2, 3, and 4, which benefits lecturers, students, and the community all at once.