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INNOVATION ADOPTION BARRIERS IN INDONESIAN MANUFACTURING SMALL AND MEDIUM ENTERPRISES Buchory, Herry Achmad; Suganda, Uce Karna; Faisal, Ijang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Innovation adoption remains critical for manufacturing SME competitiveness, yet many Indonesian enterprises struggle to implement innovations despite recognizing their importance. Aims: This study identifies and analyzes primary barriers preventing Indonesian manufacturing SMEs from successfully adopting innovations. Research Method: Qualitative approach involving in-depth interviews with 32 manufacturing SME owners and managers across West Java representing diverse subsectors. Thematic analysis identified recurring barrier patterns. Results and Conclusion: Analysis reveals five major barrier categories: financial resource constraints (78%), technical knowledge gaps (65%), organizational risk aversion (58%), infrastructure limitations (52%), and regulatory complexity (43%). Barriers interact creating compound effects. Contribution: Research provides empirical evidence on innovation barriers in Indonesian manufacturing SME contexts, offering practical recommendations for targeted interventions.
SUSTAINABILITY PRACTICES AND COMPETITIVE ADVANTAGE IN INDONESIAN CONSUMER GOODS COMPANIES Faisal, Ijang; Buchory, Herry Achmad; Suganda, Uce Karna
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Environmental concerns and stakeholder pressures drive Indonesian consumer goods companies to adopt sustainability practices, yet implementation varies substantially across organizations. Aims: This study examines sustainability practice adoption and its relationship with competitive advantage in Indonesian consumer goods sector. Research Method: Mixed-methods research combining survey of 142 consumer goods companies with case studies of 10 sustainability leaders across food, beverage, personal care, and household products categories. Results and Conclusion: Companies implementing comprehensive sustainability strategies demonstrate 27 percent stronger brand reputation, 23 percent improved customer loyalty, and 31 percent better investor attractiveness compared to minimal adopters. However, only 34 percent of companies integrate sustainability into core strategy. Green product development, waste reduction, and sustainable sourcing emerge as most impactful practices. Contribution: Research provides framework for Indonesian consumer goods companies to develop sustainability strategies generating competitive advantages while addressing environmental and social responsibilities.
Pelatihan design thinking, lean startup, dan agile pada UMKM Kadin Kota Bandung Yenny Maya Dora; Sunardi Sembiring Brahmana; Nugraha Saefudin; Uce Karna Suganda
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30970

Abstract

Abstrak Tantangan para UMKM untuk mempertahankan dan mengembangkan usahanya adalah memuaskan pelanggannya. Untuk memuaskan pelanggannya para UMKM harus dapat mengetahui dengan pasti yang menjadi kebutuhan dan keinginan dari pelanggannya. Sehingga produk dan layanan yang diberikan dan dikembangkan dapat sesuai dengan kebutuhan dan keinginan para pelanggan. Menciptakan produk dan layanan yang sesuai dengan kebutuhan dan keinginan pelanggan tentunya tidaklah mudah. Bila tidak benar-benar dipahami tentunya akan terjadi pemborosan dalam melakukan pembuatan produk atau layanan yang akan diberikan. Oleh karena itu para UMKM perlu diberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Supaya para UMKM dapat mengetahui kebutuhan dan keinginan konsumen, sehingga akan membuat desain produk atau layanan yang sesuai dengan kebutuhan dan keinginan konsumen. Hal ini juga akan berdampak pada penurunan pemborosan saat melakukan perancangan, pembuatan dan penyampaian produk dan layanan kepada pelanggan. Kegiatan PkM ini dilakukan dengan tujuan memberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Dan mempraktekkan menyusun design thinking lean startup, dan agile. Kegiatan ini melibatkan sebanyak 30 UMKM Binaan Kadin Kota Bandung. Metode kegiatan ini adalah Pelatihan kemudian dilanjutkan dengan praktek. Dari kegiatan ini para UMKM dapat menyusun rancangan design thinking dan cara untuk mengurangi/menghilangkan pemborosan dan teknologi yang tepat untuk membuat usaha para UMKM dapat bertumbuh dan berkembang. Kata Kunci: agile; design thinking; lean startup Abstract The challenge for MSMEs to maintain and develop their businesses is to satisfy their customers. To satisfy their customers, MSMEs must be able to know for sure what their customers need and want. So that the products and services provided and developed can be in accordance with the needs and desires of customers. Creating products and services that are in accordance with the needs and desires of customers is certainly not easy. If it is not truly understood, of course there will be waste in making the products or services that will be provided. Therefore, MSMEs need to be given knowledge and insight about Design Thinking, Lean Startup and Agile. So that MSMEs can know the needs and desires of consumers, so that they will create product or service designs that are in accordance with the needs and desires of consumers. This will also have an impact on reducing waste when designing, making and delivering products and services to customers. This PkM activity is carried out with the aim of providing knowledge and insight about Design Thinking, Lean Startup and Agile. And practicing compiling lean startup design thinking, and agile. This activity involved 30 MSMEs fostered by the Bandung City Chamber of Commerce and Industry. The method of this activity is Training then continued with practice. From this activity, MSMEs can create design thinking plans and ways to reduce/eliminate waste and the right technology to make MSME businesses grow and develop.Keywords: agile; design thinking; lean startup.
Business Plan Strategy For Developing The Carp Farming Business In The Kasomalang Area, Subang, West Java Antoni, Faisal; Suganda, Uce Karna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9660

Abstract

This study aims to analyze the development strategy of carp (Cyprinus carpio) farming using a fast-flowing pond system in Subang Regency. The background of this study is based on the high potential for carp production, which is still constrained by limited capital, mastery of farming technology, and suboptimal market access. The main issues include sustainable farming techniques, factors affecting success, marketing strategies, and government support for farming businesses.The research method used was qualitative with a case study approach at CV. Faston Sejahtera. Data were obtained through observation, interviews, and literature studies, then analyzed using the SWOT approach and business feasibility. This analysis aims to assess the strengths, weaknesses, opportunities, and threats faced by the company in developing its business. The results of the study indicate that carp farming is feasible and has prospects for sustainable profits. SWOT analysis places the business in an aggressive (growth-oriented) strategy with strengths in strategic location, availability of superior seeds, and high market demand. External opportunities are supported by fish consumption trends and government policies. However, this business still faces weaknesses in the form of limited capital and technology as well as threats from price fluctuations, competition, and the risk of fish disease.In conclusion, the development of carp farming in Subang has great potential if accompanied by strengthened business management, expanded access to capital, technological innovation, and more effective marketing strategies.
Analisis Implementasi Link and Match untuk Mempersiapkan SDM Lulusan Siap Pakai pada Dunia Usaha dan Industri SMK Merdeka Bandung Jhosua Jonathan Napitu; Uce Karna Suganda
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8219

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi program link and match, strategi yang diterapkan dalam implementasi program link and match, serta mengkaji peran pengurus SMK Merdeka Bandung dalam implementasi program link and match kepada siswa/i SMK kelas X, XI, dan XII di SMK Merdeka Bandung. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik sampling yang digunakan dalam penelitian ini adalah Purposive sampling. Pengumpulan data dilakukan melalui teknik wawancara kepada 10 responden. Analisis data dilakukan melalui reduksi, penyajian, dan verifikasi data. Hasil penelitian menunjukkan bahwa program Link and Match di SMK Merdeka Bandung direalisasikan secara bertahap melalui penguatan dasar keahlian di kelas X, praktik industri di kelas XI, dan sertifikasi kompetensi di kelas XII. Implementasi kebijakan berjalan efektif karena didukung oleh sumber daya manusia, fasilitas, dan komunikasi antar pelaksana. Realisasi program berhasil membangun keterpaduan antara pendidikan, pelatihan, dan dunia kerja sehingga lulusan memiliki kompetensi dan legitimasi yang diakui industri.