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Suganda, Uce Karna
Universitas Widyatama
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Pengaruh Harga, Kualitas Pelayanan Terhadap Loyalitas melalui Kepuasan Pelanggan (Studi pada Pelanggan Amoy Salon) Irma Ismawati; Uce Karna Suganda
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5325

Abstract

Salon kecantikan adalah sarana pelayanan umum kesehatan kulit dan rambut dan badan dengan perawatan kosmetik secara manual, preparative, aparatif dan dekoratif yang modern maupun tradisional tanpa tindakan operasi / bedah. Majunya teknologi dan informasi mempengaruhi meningkatnya pola dan gaya hidup masyarakat, terutama bagi kaum wanita. Salah satu contohnya adalah melakukan perawatan disalon. Jumlah perempuan yang terus meningkat diikuti dengan meningkatnya jumlah salon kecantikan seolah menjadi ruang bebas untuk membandingkan kualitas antara salon satu dengan yang lainnya. Hal tersebut berdampak pada meningkatnya keluhan pada dan menurunnya jumlah pelanggan. Para pelaku usaha salon kecantikan dituntut untuk memberikan pelayanan yang maksimal dari segi kualitas serta memenuhi setiap harapan dari para pelanggan. Penelitian ini dilatarbelakangi oleh perkembangan dunia bisnis saat ini telah banyak kita temui salon kecantikan yang telah memasuki dunia pasar jasa. Hal itulah yang membuat suatu perusahaan berlomba-lomba menawarkan kualitas pelayanan yang beragam dan terbaik. Tujuan dilakukan penelitian ini adalah untuk mengetahui seberapa besar pengaruh variabel kualitas pelayanan dalam mempengaruhi kepuasan dan loyalitas pelanggan Amoy Salon Bandung. Populasi dalam penelitian ini adalah pelanggan Amoy Salon Bandung dengan 92 responden dengan menggunakan Metode dalam penelitian ini adalah deskriptif kualitatif. Data yang telah memenuhi uji validitas dan reliabilitas, maka melalui analisis Path. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini adalah kualitas pelayanan berpengaruh signifikan terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan terhadap kepuasan dan kepuasan berpengaruh signifikan terhadap loyalitas.
GREEN TECHNOLOGY ADOPTION IN INDONESIAN INDUSTRIES: DRIVERS, CHALLENGES, AND PERFORMANCE IMPLICATIONS Buchory, Herry Achmad; Suganda, Uce Karna; Faisal, Ijang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 11 (2024): KISA INSTITUE : October 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Indonesia faces environmental pressures from rapid industrialization. Green technology adoption offers solutions for reducing emissions and improving resource efficiency, yet adoption remains uneven across sectors. Aims: This study investigates drivers, barriers, and performance implications of green technology adoption in Indonesian industries. Research Method: A mixed-methods approach combined surveys of 198 firms across five sectors with 25 in-depth interviews. Data were analyzed using PLS-SEM and thematic analysis. Results and Conclusion: Regulatory pressure (β=0.38), customer demand (β=0.41), and cost benefits (β=0.35) drive adoption. Major barriers include high costs (71%), lack of expertise (64%), and insufficient support (59%). Adopters reported 26% emissions reduction, 32% energy efficiency gains, 23% water conservation, and 29% waste reduction. Comprehensive policies, incentives, and capacity building are needed to accelerate adoption. Contribution: This research provides empirical evidence on green technology adoption in developing economies, offering insights for policymakers and industry practitioners.
INNOVATION ADOPTION BARRIERS IN INDONESIAN MANUFACTURING SMALL AND MEDIUM ENTERPRISES Buchory, Herry Achmad; Suganda, Uce Karna; Faisal, Ijang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Innovation adoption remains critical for manufacturing SME competitiveness, yet many Indonesian enterprises struggle to implement innovations despite recognizing their importance. Aims: This study identifies and analyzes primary barriers preventing Indonesian manufacturing SMEs from successfully adopting innovations. Research Method: Qualitative approach involving in-depth interviews with 32 manufacturing SME owners and managers across West Java representing diverse subsectors. Thematic analysis identified recurring barrier patterns. Results and Conclusion: Analysis reveals five major barrier categories: financial resource constraints (78%), technical knowledge gaps (65%), organizational risk aversion (58%), infrastructure limitations (52%), and regulatory complexity (43%). Barriers interact creating compound effects. Contribution: Research provides empirical evidence on innovation barriers in Indonesian manufacturing SME contexts, offering practical recommendations for targeted interventions.
SUSTAINABILITY PRACTICES AND COMPETITIVE ADVANTAGE IN INDONESIAN CONSUMER GOODS COMPANIES Faisal, Ijang; Buchory, Herry Achmad; Suganda, Uce Karna
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Environmental concerns and stakeholder pressures drive Indonesian consumer goods companies to adopt sustainability practices, yet implementation varies substantially across organizations. Aims: This study examines sustainability practice adoption and its relationship with competitive advantage in Indonesian consumer goods sector. Research Method: Mixed-methods research combining survey of 142 consumer goods companies with case studies of 10 sustainability leaders across food, beverage, personal care, and household products categories. Results and Conclusion: Companies implementing comprehensive sustainability strategies demonstrate 27 percent stronger brand reputation, 23 percent improved customer loyalty, and 31 percent better investor attractiveness compared to minimal adopters. However, only 34 percent of companies integrate sustainability into core strategy. Green product development, waste reduction, and sustainable sourcing emerge as most impactful practices. Contribution: Research provides framework for Indonesian consumer goods companies to develop sustainability strategies generating competitive advantages while addressing environmental and social responsibilities.
Co-Authors Annisa Lisdayanti Arif rachman Brahmana, Sunardi Sembiring Dadan Drajat Martamihardja Dadan Drajat Martamihardja Deden Sutisna Deden Sutisna Della Ayu Marista Dinda Kayani Putri Bestari Dora, Yenny Maya Eliana Donna Simbolon Erwin Firdaus Faisal, Ijang Fansuri Munawar Febrianti, Adjeng Mariana Firdaus, Erwin Gagan Sugandi Gagan Sugandi Gallang Perdana Dalimunthe Hasan Sahroni Herry Achmad Buchory Irma Ismawati Ismawati, Irma Isti Arrifianti Jerry Kristianto Lilis Yuaningsih Maman Suratman Maman Suratman Mariana Rachmawati Nanang Rohman Ni Putu Nurwita Pratami Wijaya Nina Nurani Nugraha Saefudin Nurani, Nina Nurul Hermina Priadi, Yudi Prihadi, M Dana Ramdhani, Zulman Riana, Nia Ryan Kurniawan Sopiyadin, Deni A. Sri Astuti Pratminingsih Sunardi Sembiring Brahmana Trianda, Panji Achmed Tuti Asmala Yuaningsih, Lilis Zaenal Aripin Zulganef Zulganef