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All Journal Jurnal Ilmu Manajemen (JIM) Al Tijarah Jesya (Jurnal Ekonomi dan Ekonomi Syariah) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Jurnal Manajemen Bisnis Valid Jurnal Ilmiah eCo-Buss Ideas: Jurnal Pendidikan, Sosial dan Budaya Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education International Journal of Community Service JISOS: Jurnal ilmu sosial TGO Journal of Community Development International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi
Butarbutar, Novita
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Peran Electronic Word of Mouth dalam Memoderasi Hubungan antara Food Quality pada Keputusan Pembelian Konsumen Pizza Hut Pematangsiantar Onita Sari Sinaga; Novita Butarbutar; Acai Sudirman
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3336

Abstract

Mutu makanan menjadi faktor inti saat konsumen memilih produk di Pizza Hut Pematangsiantar. Respons pelanggan bergeser mengikuti persepsi rasa, tampilan, kebersihan, serta konsistensi menu. Dalam konteks digital, e-WOM membantu memperkuat atau melemahkan keyakinan konsumen melalui ulasan, komentar, dan rating. Paparan informasi tersebut dapat mendorong konsumen semakin yakin atau justru ragu. Penjelasan ini menempatkan mutu produk sebagai titik awal, lalu melihat bagaimana percakapan daring membentuk keputusan akhir. Data diperoleh dengan metode survei, yang melibatkan distribusi kuesioner kepada 40 pelanggan Pizza Hut di Pematangsiantar. Kualitas makanan berkontribusi positif dan signifikan pada keputusan pembelian konsumen. Dengan kata lain, jika perusahaan dapat menyajikan kualitas makanan yang unggul dari aspek porsi, rasa, tekstur, aroma, warna, suhu, dan penyajian, hal ini akan berdampak pada keputusan pembelian konsumen. e-WOM memiliki peran yang signifikan sebagai moderasi dalam hubungan antara kualitas makanan dan keputusan pembelian di Pizza Hut Pematangsiantar. Penelitian merekomendasikan agar perusahaan fokus pada peningkatan kualitas makanan dan memanfaatkan e-WOM secara optimal sebagai strategi pemasaran guna mendorong keputusan pembelian oleh konsumen.
Cash Flow Management and Working Capital Planning to Accelerate Sales Growth in Culinary MSMEs: Study at Lynn’s Kitchen Sisca; Andy Wijaya; Debi Eka Putri; Hendrick Sasimtan Putra; Eliza Arshandy; Novita Butarbutar
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.362

Abstract

This community service activity aims to improve cash flow management and working capital planning to support sales growth in a culinary Micro, Small, and Medium Enterprise (MSME), Lynn’s Kitchen. The main challenge faced by the business was managing fluctuating cash flows to achieve its targeted increase in daily sales capacity. The program was conducted through conceptual training, the implementation of a digital cash flow tracking system, and on-site mentoring. The results show a significant improvement in the owner’s understanding of cash flow management, along with increased accuracy and consistency in recording financial transactions. In addition, the program successfully developed a measurable sales acceleration plan supported by clear working capital calculations. The findings indicate that proper cash flow management and effective working capital planning enable business owners to make more informed and confident financial decisions. Furthermore, the use of a simple digital system supports financial transparency and operational control. This study demonstrates that a practical and integrated approach can enhance financial management capabilities and support sustainable growth in small-scale culinary MSMEs.
Training To Build Creativity And Entrepreneurial Innovation For Students Smk Swasta Buddhist Manjusri Pematangsiantar Marto Silalahi; Julyantri Julyantri; Musa F Silaen; Novita Butarbutar; Elly Susanti
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.97

Abstract

The purpose of this training activity is so that young people, especially students of SMK Swasta Buddhist Manjusri Pematangsiantar have the spirit and mental readiness in entrepreneurship, dare to think creatively and innovate and become job creators in the ministry. The method of activity carried out with a lecture model by providing an understanding of the understanding and principles of creativity, creative processes and techniques, basic concepts of innovation and innovative thinking, creativity and innovation in entrepreneurship, Head of The Secretary of SMK Swasta Buddhist Manjusri Pematangsiantar is very appreciative of the training, because with the presence of academics in providing training, the understanding of entrepreneurial concepts that will be a reference and foundation in the self-development and creativity of students.
Co-Authors Acai Sudirman Andy Wijaya Anggreani, Jenni Antoni Antoni Butarbutar, Marisi Candra, Vivi Christine Dewi Nainggolan Christine Dewi Nainggolan Christine Loist Debi Eka Putri Devany Naomi Sinurat Dita Permata Sari Edy Dharma Efendi Efendi Efendi, Efendi Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Fenny Fenny Fitria Halim Grace Endang Pakpahan Hendrick Sasimtan Putra Hendrik Sasimtan Putra Julyanthry Julyanthry Julyanthry Julyanthry Julyantri Julyantri Lia Kristiani Sihite Loist Abdi Putra Manurung, Sepbeariska Marthin Hutler Ambarita Marto Silalahi Musa F Silaen Nainggolan, Christine Dewi Nana Triapnita Nainggolan Onita Sari Sinaga Panggabean, Esther Praja Anggriany Putra, Loist Abdi Robert Tua Siregar Rosita Manawari Girsang sherly sherly Sihite, Lia Kristiani Silaen, Musa F. Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Sinurat, Devany Naomi Siregar, Liper Sisca Sisca Stanty Aufia Rachmat styawan, jody Sudung Siamtupang Sudung Simatupang Winda Sri Astuti Doloksaribu Yanita Setyawati, Christina