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All Journal Jurnal Komunikasi Pembangunan Jurnal Sosiologi Reflektif Equilibrium: Jurnal Pendidikan An-Nisbah: Jurnal Ekonomi Syariah Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Mirai Management Jurnal Sinar Manajemen Madani Jurnal Politik dan Sosial Kemasyarakatan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Journal of Urban Sociology Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Management of Zakat and Waqf Journal (MAZAWA)) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy GREENOMIKA Journal of Vision and Ideas (VISA) Balance: Journal of Islamic Accounting Jurnal Ekonomika dan Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Didaktika Religia Prospect: Jurnal Pemberdayaan Masyarakat TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Toba: Journal of Tourism, Hospitality, and Destination Jurnal Sosiologi Dialektika Sosial Asketik: Jurnal Agama dan Perubahan Sosial ASEAN Social Work Journal Innovative: Journal Of Social Science Research Journal of Economics and Policy Studies (JEPS) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy An-Nisbah: Jurnal Ekonomi Syariah Balance: Journal of Islamic Accounting Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Habib, Muhammad Alhada Fuadilah
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
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ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19 Emiliani, Fristica; Rizqiana, Sabilla; Suhandito, Ryan; Muchibbah, Navira Nuraini; Nurmahfidhoh, Risna; Habib, Muhammad Alhada Fuadilah
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol 1 No 1 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v1i1.4929

Abstract

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi. Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.
Analisis Penggunaan Media Sosial Sebagai Alat Komunikasi Pemasaran dalam Meningkatkan Brand Awareness: Studi Kasus pada UKM Vebcake Tulungagung Anggraini, Fia Tri; Habib, Muhammad Alhada Fuadilah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.956

Abstract

Social media has now become something that is embedded in people's lives. In this digital era, social media users have increased a lot, so to gain effectiveness in marketing communications, Vebcake chooses to use social media. Through this strategy, Vebcake is able to increase brand awareness of its business. Marketing communications itself plays an important role in increasing brand awareness. Vebcake is a business operating in the bakery sector in Tulungagung that is well known to the public. This can be seen through Vebcake's social media, which has tens of thousands of followers and sales turnover which increases every year. Based on previous research, Vebcake already has good brand awareness. Consumers have a good perception of the Vebcake Brand and say that the products from the Vebcake Brand are delicious and high quality at an affordable price. This research aims to describe the implementation of marketing communications via social media carried out by Vebcake to increase brand awareness. This research uses a qualitative approach with a descriptive type. The results of this research found that Vebcake implements a marketing communication mix regularly so that the public can be aware of the existence of the Vebcake Brand. The marketing communication mix carried out is in the form of advertising, sales promotion, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing, and personal selling. The obstacles that Vebcake faced while carrying out this marketing communication were the problem of miscommunication and the communication device (smartphone) which was damaged. Keywords: brand awareness; marketing communications; social media
Strategi Bauran Pemasaran dan Rantai Pasok dalam Meningkatkan Usaha Penjualan Bakpia Basah Ahmad’s Family Sholihah, Alfari Hatus; Habib, Muhammad Alhada Fuadilah
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nt80vz25

Abstract

The marketing mix is a device consisting of product, price, promotion and distribution, which will determine the level of marketing success and all of it is aimed at getting the desired response from the target market. The supply chain is a series of relationships or company activities that carry out the distribution of supplies of goods or services from the place of origin to the place of buyers or customers. Therefore, in running and developing a business, a marketing mix strategy and supply chain strategy are needed. The purpose of this study is to determine the 7P marketing mix strategy in increasing sales of Bakpia Ahmad's Family and the supply chain strategy to maintain the supply of raw materials in the production process so as to meet consumer demand. This research uses descriptive qualitative research methods and uses data collection techniques in the form of interviews, observation and documentation. The results showed that by implementing the 7P marketing mix strategy was able to increase bakpia sales. The 7P marketing mix strategy includes improving the quality of bakpia products, providing affordable prices, having a clean production site, a comfortable and clean shop, promoting through social media and word of mouth, friendly service, and using attractive product packaging. The results of the study further found that by implementing a supply chain strategy, the owner can fulfil the supply of raw materials, have a good working relationship with suppliers, provide a place to store raw materials, a production process that is tailored to the recipe, provide a place to store finished products, and provide distribution services that are ready to deliver.
Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan di Home Industry Ayunda Cake Lukmanasari, Ayuk Kristiana; Fuadilah Habib, Muhammad Alhada
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan. Penelitian ini merupakan penelitian deskriprif melalui pendekatan kualitatif dengan menggunakan sumber data pimer dan sekunder. Teknik pengumpulan data yang dilakukan melalui teknik wawancara, observasi, dan dokumentasi secara langsung di Outlet Ayunda. Tepatnya di Dusun Bakah, Desa Mergayu, Kecamatan Bandung, Kabupaten Tulungagung, Jawa Timur. Teknik penentuan informan pada penelitian ini menggunakan teknik purposive. Teknik analisis data dengan tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data menggunakan triangulasi teknik dan triangulasi sumber. Berdasarkan penelitian yang telah dilakukan, didapatkan hasil bahwa strategi  pemasaran  yang dilakukan home industry Ayunda Cake untuk meningkatkan volume penjualan dan kemampuan bersaing dengan produknya telah berjalan dengan baik dengan menggunakan strategi bauran pemasaran 7P yaitu, meningkatkan kualitas dan varian produk, penyesuaian harga sesuai kualitas, promosi melalui platform media sosial seperti Instagram, Whatsapp, Facebook dan memasang spanduk desain, tempat yang nyaman, bersih, mudah diakses, memberikan pelatihan kepada karyawan, melakukan proses produksi yang rinci, serta memberikan bukti fisik produk yang ditampilkan di dalam etalase toko. Keberhasilan strategi yang telah diterapkan Ayunda Cake dalam meningkatkan penjualan, dapat menjadi contoh bagi usaha sejenis untuk meningkatkan volume penjualan dan daya saing produk melalui strategi bauran pemasaran.
Pengaruh Lokasi, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Ayam Geprekku Bandung Tulungagung Wahyuningtyas, Safarotul Zella; Habib, Muhammad Alhada Fuadilah
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ayam geprek merupakan salah satu makanan ayam goreng tepung khas Indonesia yang diulek atau dilumatkan bersama sambal. Di tengah banyaknya persaingan dengan produk sejenis, ayam geprek berhasil mencetak penjualan yang tinggi untuk menu makanan favorit pada saat ini. Hal ini dapat dipengaruhi oleh lokasi, promosi dan kualitas pelayanan. Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen Ayam Geprekku Bandung Tulungagung. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk Ayam Geprekku Bandung yang diambil dengan teknik accidental sampling. Sampel diambil dengan menggunakan rumus lemeshow sehingga didapatkan jumlah sampel sebesar 100 responden. Pengumpulan data dilakukan dengan menggunakan angket atau kuesioner. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan program SPSS versi 26. Pengujian hipotesis menggunakan uji f simultan dan uji t. Hasil dari penelitian ini menunjukkan bahwa lokasi, promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Ayam Geprekku Bandung Tulungagung. Kemudian secara parsial lokasi, promosi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Ayam Geprekku Bandung Tulungagung.
Peningkatan Efektivitas Jalur Transportasi Melalui Pembangunan Glass Ball Station (Stasiun Bola Kaca) Sebagai Pendukung Pemerataan Ekonomi Sekaligus Sebagai Ikon Wisata Baru Indonesia Habib, Muhammad Alhada Fuadilah; Suryaputra, Michelle; Diniati, Bintis Ti'anatud
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.575 KB) | DOI: 10.55123/toba.v1i2.367

Abstract

Abstract Indonesia is an archipelagic country consisting of 18,306 islands and separated by sea and ocean boundaries. Transportation by sea and air to connect the islands is still considered ineffective. Based on the predictions made by the projection of Indonesia's population growth in 2020, it is known that there is an imbalance in the distribution of the population in Indonesia. The uneven distribution of the population is caused by uneven development and is still concentrated in big cities, especially on the island of Java. As a result, many people are urbanizing to big cities with the imagination of getting a better life. The increasingly congested city conditions have caused various problems, ranging from micro to macro scales. Poverty, unemployment, environmental pollution, and congestion often color people's lives in urban areas. Meanwhile, there are still many problems for people living in remote areas, ranging from the lack of development of facilities and infrastructure, the lack of human resource development, poor internet connection, and even the absence of electricity. This condition, of course, hinders the development of people living in remote areas. Based on this problem, we propose an idea that can help equalize development and improve the welfare of the Indonesian people. The idea is to build a giant train station in the middle of the Java Sea and Banda Sea (glass ball station) that can connect all regions of the archipelago, as well as a new tourist icon for the Indonesian people to attract tourists from abroad. With this development, the problem of social and economic inequality in the territory of Indonesia can be resolved and can bring equity to the progress and welfare of the nation, as well as become a new source of foreign exchange through the tourism sector.
Analisis Penggunaan Media Sosial Sebagai Alat Komunikasi Pemasaran dalam Meningkatkan Brand Awareness: Studi Kasus pada UKM Vebcake Tulungagung Anggraini, Fia Tri; Habib, Muhammad Alhada Fuadilah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.956

Abstract

Social media has now become something that is embedded in people's lives. In this digital era, social media users have increased a lot, so to gain effectiveness in marketing communications, Vebcake chooses to use social media. Through this strategy, Vebcake is able to increase brand awareness of its business. Marketing communications itself plays an important role in increasing brand awareness. Vebcake is a business operating in the bakery sector in Tulungagung that is well known to the public. This can be seen through Vebcake's social media, which has tens of thousands of followers and sales turnover which increases every year. Based on previous research, Vebcake already has good brand awareness. Consumers have a good perception of the Vebcake Brand and say that the products from the Vebcake Brand are delicious and high quality at an affordable price. This research aims to describe the implementation of marketing communications via social media carried out by Vebcake to increase brand awareness. This research uses a qualitative approach with a descriptive type. The results of this research found that Vebcake implements a marketing communication mix regularly so that the public can be aware of the existence of the Vebcake Brand. The marketing communication mix carried out is in the form of advertising, sales promotion, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing, and personal selling. The obstacles that Vebcake faced while carrying out this marketing communication were the problem of miscommunication and the communication device (smartphone) which was damaged. Keywords: brand awareness; marketing communications; social media
KOHESI SOSIAL DAN EKONOMI DALAM PERTANIAN PORANG DI DESA SELUR, PONOROGO Daniswara, Nirwasita; Habib, Muhammad Alhada Fuadilah
Journal of Economics and Policy Studies (JEPS) Vol. 5 No. 1 (2024): JEPS: Journal of Economic and Policy Studies
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jeps.v5i1.9805

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengeksplorasi dinamika sosial dan ekonomi dalam komunitas petani porang di Desa Selur, Kabupaten Ponorogo. Metode kualitatif dengan pendekatan etnografi digunakan untuk mendapatkan pemahaman mendalam mengenai peran strategis komunitas petani dalam rantai pasok porang. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa komunitas petani di Desa Selur mampu mengorganisir diri melalui berbagai organisasi lokal seperti kelompok tani, Bumdes, dan koperasi. Kepercayaan dan solidaritas menjadi dasar dalam semua aktivitas pertanian dan perdagangan. Meskipun terdapat tantangan seperti keterbatasan akses modal dan fluktuasi harga pasar, peningkatan permintaan porang di pasar internasional membuka peluang bagi petani untuk meningkatkan pendapatan. Komunitas juga menunjukkan kemampuan adaptasi dengan melakukan swasembada benih dan pupuk organik serta pengolahan hasil panen untuk meningkatkan nilai tambah produk. Namun, peningkatan kepentingan ekonomi dapat mengurangi semangat kekeluargaan jika tidak dikelola dengan baik. Penelitian ini menyimpulkan bahwa dengan dukungan yang tepat, komunitas lokal dapat mengembangkan ekonomi pertanian yang berkelanjutan dan inklusif
STRATEGI PEMASARAN NOVI ULVIA MUA DALAM MENINGKATKAN OMSET PENJUALAN Rahayu, Helena Putri; Habib, Muhammad Alhada Fuadilah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10643

Abstract

The development of business existence both in the field of goods and services, encourages new businesses to emerge. One of the growing businesses is the MUA service business. The mushrooming of MUA businesses in Indonesia has created quite tight market competition between business actors operating in the same field. So a special strategy is needed to win market competition. This study aims to determine Novi Ulvia MUA's marketing strategy in increasing sales turnover. This study uses descriptive qualitative research methods, using data collection techniques in the form of interviews, observation and documentation. The results of this study indicate that Novi Ulvia MUA was able to increase sales turnover and stabilize income with the 7P marketing mix strategy in the form of having a variety of make-up looks, the cosmetic products used are safe and have BPOM, using good quality cosmetic brands , provide affordable prices, have a variety of prices, provide cashback and discounts, easy to reach locations, have a large parking area, comfortable and clean gallery, carry out promotions through social media, word of mouth and wedding expo, owner has MUA BNSP certification , employees have superior quality human resources, conduct makeup training for employees, carry out a detailed process from preparing makeup tools to maintaining the quality of makeup until the event is over, have a photo album of previous makeup results with good quality makeup as a consumer reference, pay attention to the preparation dresses in the gallery so that they are always neat. The Marketing Mix strategy has proven to be able to increase Novi Ulvia MUA's sales.
Co-Authors - Fakhrurrazi Adelina Fitri Ahmad Supriyadi Alfari Hatus Sholihah Amalia Nur Hidayati Amalia Nuril Hidayati Amalia Nuril Hidayati Amalia Nuril Hidayati Anggraeni, Unsiyah Anggraini, Fia Tri Asik Putri Ayusari Ratnaningsih Audina Reihan Ayla Karina Budita Besto, Maestoso Binmong, Sorhibulbahree Budita, Ayla Karina Buduri, Dinandra Faidatul Cut Rizka Al Usrah Dafiq, Bahru Ilmi Daniswara, Nirwasita Dewi, Armoni Suci Diniati, Bintis Ti'anatud Diniati, Bintis Ti’anatud Dwi Nurhidayah Dzalin Adibatul Mar'ah Emiliani, Fristica Fadhilah, Rifqi Zaidan Faizal Satria Desitama Fatkhullah, Mukhammad fitrianatsany, fitrianatsany Fristica Emiliani Fungki Ulan Dari Hekmah Wardina Helena Putri Rahayu Hidayati Amelia Rahayu Indriawati, Ella Istikhomah Istikhomah Istiqoma, Istiqoma Iwed Mulyani Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Khansa, Fida Lailatul Nurrohmah Lailatul Nuzzulul Safitri Lestari, Dyah Lina Lukmanasari, Ayuk Kristiana Maharani, Tri Sakti Mahmudah Mahmudah Mahyuddin Mahyuddin Mahyudin Miftahul Ulum Muazzaroh, Faizatul Muchibbah, Navira Nuraini Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mulyani, Iwed Nadhirah, Refalina Khoirun Navira Nuraini Muchibbah Ninda Fatmawati Nisa, Kanita Khoirun Nugroho Rinadi Pamungkas Nur Laila, Mufidatun Nurmahfidhoh, Risna Parmana, Dewa Made Dwi Pinasty, Winda Arum Rahayu, Helena Putri Ramadhani, Marina Ratnaningsih, Asik Putri Ayusari Risna Nurmahfidhoh Rizal Zamzami Rizqiana, Sabilla Rodhiyahtul Warda Usami Rokhim, M. Abdul Khafid Zainur Ryan Suhandito Sabilla Rizqiana Salma Alfina Saputri, Dhea Angie Sembiring, Rinawati Shinta Nur Haliza Sholihah, Alfari Hatus Siti Muslihatul Mukaromah Siti Romlah Suhandito, Ryan Sulvinajayanti Sulvinajayanti Suryaputra, Michelle Sutopo Sutopo Tri Agung Tegar Aji Saputro Ufitrotul Andriani Unsiyah Anggraeni Usrah, Cut Rizka Al Valentina Ainun Nabila Wahyu Nita Kurrotaa'yun Nuriski Wahyuningsih, Dwi Sri Wahyuningtyas, Safarotul Zella Widasari, Fidarini Devi Wulandari, Eka Yuni