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Mendorong Visibilitas dan Responsivitas Layanan Usaha Mikro melalui Integrasi Google Maps dan WhatsApp Business Fadhli, Khotim; Bisari, Nia Aprilia; Widyaningsih, Bekti; Arifin, Muhyiddin Zainul; Darmawan, Moh. Faridl; Munawaroh, Siti; Cahyaningrum, Anggun Dwi; Murtadlo, Muhammad Syauqi; Alfadani, Muhammad Zakky; Aini, Shoviatun Nur
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6425

Abstract

This community service program addresses the digital transformation gap between urban and rural areas that limits market reach for micro-entrepreneurs in Palrejo Village, Sumobito District, Jombang Regency. The activities focus on improving visibility, credibility, and service responsiveness by using Google Business Profile as an information showcase and WhatsApp Business as a customer communication channel. The program aims to establish complete and verified business profiles, provide product catalogs, and cultivate consistent and ethical management of digital identity. The approach employed is Participatory Action Research, with stages that include joint planning with the village government and business owners, face-to-face training, door-to-door mentoring, and monitoring of simple metrics, such as profile views, route requests, and customer conversations. The results show that ten business profiles were created and verified, most participants activated product catalogs and automated messages, and early increases in reach indicators began to appear. Local leaders emerged to support their peers, post-transaction review requests became a habitual process, and information updates were carried out more regularly. Recommendations include regular digital clinics, a minimum standard for village digital business identity, and a monthly monitoring panel to sustain behavioral change and enhance economic impact.
Co-Authors Afif Kholisun Nashoih Agustina, Tiara Putri Aini, Shoviatun Nur Alfadani, Muhammad Zakky Amru, Alfian Anggi Indah Yuliana Aprilia, Avista Ade Arianti, Jihan Kamilah Arifin, Muhyiddin Zainul Azizah Azizah A’izzah, Shilna Bekti Widyaningsih Bisari, Nia Aprilia Budi, Febrianto Setyo Cahyaningrum, Anggun Dwi Darmawan, Moh Faridl Deny Setiawan Deva, Rendy Nur Devinta, Olivia Ekka Dhiyaaulhaq, Naufal Fahimah, Mar'atul Fahimah, Mar’atul Fahrudin, Jamal Fauziyah, Elvy Nur Fi Jannah, Hanifatur Rosyidah Firmansya, Aditiya Bayu Hariono, Tholib Hasanah, Naslatul Hidayatulloh, Faisol Hidayatulloh, Muhammad Kris Yuan Hilyah Ashoumi Ibrahim, Muhamad Islam, Ahmad Baihaqiyullah Asazilli Ita Rahmawati, Ita Ixania, Ersa Diandra Izzudin, M. Husam Juma’izah, Rizatul Karianto, Syerla Sylvia Kartika, Defi Khudzefi, Azam Khumaini, A. Syauqi Koiriyah, Safinatul Kusen, M. Sahrul Listiani, Anis M. Aliyul Wafa M. Hisyam Mahendri, Wisnu Maksum, Muhammad Jafar Sodiq Maria Ulfa Maulana, M. Adi Miruki, S. Sukowati Wanafaktu MOCH. FAIZUL HUDA Moh. Jafar Sodiq Maksum Muhammad Farid Nasrulloh Murtadlo, Muhammad Syauqi Nadia Putri Najuwah, Silviana Nazila, Laila Rohmatun nurarifin, muhammad rifqy Pradita, Sindi Prayoga, Wilda Puspitasari, Sella Putra, Ino Angga Putra Putra, Muhammad Jalu Bagas Putra, Saiful Aminudin Alkusuma Putri, Aprilliyanti Utami Qodri, Hanif Fauzan Rahmatika, Arivatu Ni'mati Ramadhani, M. Hanif Ristanti, Enggri Yani Riswandha, Dhira Sa'adah, Lailatus Santoso, Thomas Aji Saputra, Dimas Arif Saputri, Maya Kurnia Satiti, Wisnu Siwi Septiawan, Fanni Shobirin, Mochammmad Syafiuddin Sirojudin, Didin Siti Munawaroh Siti Nur Aisyah Syarifudin, Moh. Taqiyudin, Akhmad Taufik Hidayat Tiara Pratiwi, Tiara Uyunin, Alfina Yustiono, Kukuh Zalianti, Putri Marsella