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ANALYSIS OF BANANA SALE MARKETING IN PANTON LABU DISTRICT, NORTH ACEH Supristiwendi; Muhammad Jamil; Silvia Anzhita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.237

Abstract

Bananas are a horticultural commodity that has quite promising potential in business, the relatively large volume of national banana production proves that bananas are the main horticultural product. Pisang sale is a traditional food that is very popular among the people of Aceh, in particular, the most production of banana sale comes from the North Aceh region. The smoking method using firewood and coconut shells is a traditional sale banana processing process. The aim of this research is to analyze marketing and marketing efficiency of banana sale in Panton Labu District, North Aceh. Research using survey method. The samples of craftsmen were 30 people, village traders were 5 people and retailers were 25 people. The results of marketing research on sale bananas in Panton Labu District only use 2 marketing channels. The average marketing cost for selling bananas in Panton Labu District is Rp.3,200/Kg in channel I and Rp.1,500/Kg in channel II. The average marketing margin for selling bananas on channel I is IDR 13,000/Kg, channel II is IDR 9,000/Kg. The average farmer's share in selling banana marketing on channel I was 62.8% and channel II was RP.74.29%. Marketing of sale bananas in Panton Labu District on channel I resulted in an EP value of 9.14% and it was concluded that marketing of sale bananas on channel II was said to be inefficient because the EP value was above 5%. Marketing of sale bananas in Panton Labu District on channel II resulted in an EP value of 4.29% and it was concluded that marketing of sale bananas on channel II was said to be efficient because the EP value was below 5%.
FINANCIAL FEASIBILITY ANALYSIS OF DODOL BUSINESS IN TANJUNG PURA DISTRICT, LANGKAT REGENCY Hamizan Hikmah; Thursina Mahyuddin; Muhammad Jamil
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.846

Abstract

This study aims to determine the feasibility of the dodol business in Tanjung Pura District, Langkat Regency. The sampling technique in this study used probability sampling, using equal opportunities for members of the population to become sample members. The data collected in this study were primary data and secondary data. The data analysis method used in this study was the financial analysis method, calculating income, and R/C Ratio. The subjects of this study as informants were entrepreneurs/owners of dodol in Paya Perupuk Village and Pematang Tengah Village, Tanjung Pura District. Based on the results of the financial feasibility analysis, the results of this study were that the dodol business in Tanjung Pura District earned income of Rp5,268,000,000/Year, production costs of Rp1,952,399,300/Year, annual income of Rp3,315,600,700/Year. The R/C Ratio value obtained is 2.70 so that it can be seen that the R/C value is >1, the BEP of Revenue is Rp17,086,705.74 and the Revenue generated exceeds the BEP of revenue which is Rp181,655,051.73, the BEP of production is 320.05 Kg and the production generated exceeds the BEP of production generated, which is 3,252.41 Kg. it can be concluded that the dodol business in Tanjung Pura District, Langkat Regency is feasible to be run further.