Garuda - Garba Rujukan Digital

The Role of Online Marketing Media on Airline Ticket Purchasing Decisions Sari, Mustika; Abdurrahman, Edi; Mafrudoh, Lut; Basuki, Friska Balqist
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.975

This study aimed to determine the effect of social media, influences, and brand image on purchasing decisions. The method used in this research is quantitative-descriptive. The population in this study were consumers who had purchased Jetstar Asia airline tickets in 2022. In this study, we used the probability sampling technique with the simple random sampling method, namely with a sample size of 160 respondents. The analysis method in this study uses SEM-PLS with the SmartPLS 3.0 application. The results of this study state that social media has a positive and significant effect on purchasing decisions, influences have a positive and significant impact on buying decisions, and brand image has a positive and significant effect on buying decisions.

Reconstructing Indonesia's Tourism Law: A Strategic Framework for Sustainable and Inclusive Tourism Governance Mafrudoh, Lut; Rahmanita, Myrza; Jaya, Lalu Aswadi; Wahjono, Budi; Wahjono, Faisal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5270

This article critically examines the urgency to revise Indonesia’s Law No. 10 of 2009 on Tourism to address current challenges in the tourism sector. The law, though once progressive, is now outdated amid rapid digital transformation, the need for sustainability, and increased community participation. Through a normative legal and comparative approach, this study identifies critical gaps, such as the lack of digital governance, weak legal protection for tourism workers and MSMEs, and the absence of crisis mitigation mechanisms. The findings recommend integrating principles of sustainable development, digital transparency, and inclusive governance into the revised legal framework. Furthermore, the revision should recognize community-based tourism (CBT), strengthen the role of local governments and BUMDs, and provide legal certainty in post-disaster tourism recovery. A well-formulated legal foundation is essential to ensure that tourism becomes not only a driver of economic growth but also a tool for environmental conservation and social equity. This study contributes to the discourse on tourism legislation reform and supports a more adaptive and inclusive legal framework for Indonesia’s tourism sector.

Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Octaviani, Reni Dian; Suminar, Ratna; Usman, Agus; Rahmawati, Fani; Rosid, Rijal; Mafrudoh, Lut
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.

Evaluation of Customer Satisfaction with Railway Company Services in Area VI Yogyakarta Indriyati Indriyati; Sarinah Sihombing; Lut Mafrudoh; Andre Yosafat; Euis Saribanon
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5947

This study evaluates customer satisfaction with the service facilities of PT Kereta Commuter Indonesia (KCI) in Area VI Yogyakarta. As the number of Commuter Line (KRL) users continues to grow, understanding customer needs and expectations is crucial for improving service quality. A quantitative survey approach was employed using a Likert scale and multiple customer satisfaction measurement tools, including the Customer Satisfaction Index (CSI), Net Promoter Score (NPS), and Importance–Performance Analysis (IPA). The findings reveal that the CSI score reached 86.50%, indicating a high level of customer satisfaction, although several service dimensions particularly schedule punctuality and facilities for persons with disabilities still require improvement. To the best of the authors' knowledge, this is one of the first studies focusing on customer satisfaction in Area VI Yogyakarta that integrates CSI, NPS, and IPA simultaneously. The results provide valuable insights for PT KCI in formulating customer-centric service improvement strategies to further enhance overall satisfaction and service performance.

Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Lut Mafrudoh; Indriyati Indriyati; Muhammad Riza Affiat
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.

The Effect of Airport Service Innovation on Customer Satisfaction and Increasing Customer Value Zainita Sarah; Raissa Putri Ramadhani; Haris Haris; Lut Mafrudoh
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8530

This study explores the impact of service innovation on customer satisfaction, with customer value acting as an intervening variable at Soekarno-Hatta International Airport. This research focuses on three primary variables: Service Innovation (X1), Customer Value (Z), Customer Satisfaction (Y). This study uses quantitative research methods with Sem-PLS analysis techniques, with data collected from100 respondents who had experience using airport technology services on both international and local flights. These findings reveal that Service Innovation (X1) positively affects both Customer Satisfaction (Y) and Customer Value (Z). Moreover, Customer Value (Z) significantly influences Customer Satisfaction (Y). The results also demonstrate that Service Innovation (X1) has an indirect positive effect on Customer Satisfaction (Y) through Customer Value (Z). This research highlights the importance of service innovation in improving the overall customer experience and value perception, thus enhancing passenger satisfaction at airports.

Accessibility of Sekupang Port in Increasing The Level of Tourist Visits to Batam Basri Fahriza; Lut Mafrudoh; Lintang Arya Bimo; Chaidir Musalam Rizkitha
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.831

The purpose of this study was to determine how much accessibility of Sekupang port in increasing tourist visits to Batam Island. The method used is to use qualitative methods with the Miles and Huberman interactive analysis model using four stages, namely; data collection, data reduction, data presentation and conclusions. The result obtained is that Sekupang Port has a close distance to Singapore but, this port is far from tourist centers in Batam because it is far from urban areas. And the ship route at Sekupang port is still 13 routes, previously there were 20 routes. Therefore, tourist visits through the port of Sekupang are not too crowded because they are inferior to other ports in Batam with locations closer to the city center and tourist attractions, even though the ticket prices offered are the same and the facilities and services themselves have accumulated.

Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Reni Dian Octaviani; Ratna Suminar; Agus Usman; Fani Rahmawati; Rijal Rosid; Lut Mafrudoh
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.

The Influence of Umrah Brand Equity Toward Customers Value, Trust, and Commitment Aisyah Rahmawati; Asep Mulyana; Lut Mafrudoh; Ratna Suminar
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5053

This study examines the influence of Umrah brand equity on customer value, trust, and commitment toward Umrah travel agencies in DKI Jakarta. Using a quantitative approach, data were collected through an online survey of 370 pilgrims who had performed Umrah before the COVID-19 pandemic. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results show that brand equity has a positive and significant effect on customer value, trust, and commitment. Customer value and trust also positively affect pilgrims’ commitment, with customer value mediating the relationship between brand equity and commitment, while trust does not. These findings indicate that perceived value plays a stronger role than trust in enhancing pilgrims’ loyalty and long-term engagement with Umrah service providers. Theoretically, this research contributes to the understanding of brand equity within faith-based service contexts, which remain underexplored in marketing studies. Practically, Umrah travel organizers should strengthen their brand equity by improving service quality, maintaining transparency, and building a credible and consistent brand image to enhance customer value, trust, and loyalty.

Reconstructing Indonesia's Tourism Law: A Strategic Framework for Sustainable and Inclusive Tourism Governance Lut Mafrudoh; Myrza Rahmanita; Lalu Aswadi Jaya; Budi Wahjono; Faisal Wahjono
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5270

This article critically examines the urgency to revise Indonesia’s Law No. 10 of 2009 on Tourism to address current challenges in the tourism sector. The law, though once progressive, is now outdated amid rapid digital transformation, the need for sustainability, and increased community participation. Through a normative legal and comparative approach, this study identifies critical gaps, such as the lack of digital governance, weak legal protection for tourism workers and MSMEs, and the absence of crisis mitigation mechanisms. The findings recommend integrating principles of sustainable development, digital transparency, and inclusive governance into the revised legal framework. Furthermore, the revision should recognize community-based tourism (CBT), strengthen the role of local governments and BUMDs, and provide legal certainty in post-disaster tourism recovery. A well-formulated legal foundation is essential to ensure that tourism becomes not only a driver of economic growth but also a tool for environmental conservation and social equity. This study contributes to the discourse on tourism legislation reform and supports a more adaptive and inclusive legal framework for Indonesia’s tourism sector.

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