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<![CDATA[TINJAUAN RELEVANSI CITY BRANDING MELALUI KOLABORASI BRAND INDEX DAN BRAND PERSONALITY: PADANG YOUR MOTHERLAND ]]>
<![CDATA[Fitri Adona]]>;
<![CDATA[Sri Nita]]>;
<![CDATA[Yusnani Yusnani]]>;
<![CDATA[Lut Mafrudoh]]>
<![CDATA[ Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018 ]]>
Publisher : <![CDATA[Politeknik Negeri Padang ]]>
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DOI: 10.30630/jipb.10.2.37
<![CDATA[This study applies the collaboration approach of city brand index and city brand personality towards the city branding "Padang Your Motherland". The results of city brand index show that the presence aspect - visitors 'views on international status and reputation globally' gets the highest rating. The aspect of the city brand index of the city of Padang that is relevant to the city branding "Padang Your Motherland" is the presence, place, people, sentiments of feeling, while the indirect is the potential and preconditions. On the other hand, City of Padang city personality scale also shows that some aspects that shape the brand personality of Padang City have direct relevance to the city branding "Padang Your Motherland", namely excitement, skill, and toughness, while the indirect aspects are sincerity and sophistication. This aspect that does not have direct relevance can be a supporter in the personality of Padang City. Based on the results of this study, it is suggested that the Padang City Government pay more attention to the potential aspects and prerequisites in city brand index and aspects of sincerity and sophistication in city brand personality in the development or evaluation of the city branding "Padang Your Motherland".]]>
<![CDATA[Throughput dan Dwelling Time pada Yard Occupancy Ratio Pelabuhan Sunda Kelapa ]]>
<![CDATA[Muhammad Riza Affiat]]>;
<![CDATA[Fahri Fadli]]>;
<![CDATA[Lut Mafrudoh]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 2 (2021): Mei ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i2.661
<![CDATA[Sunda Kelapa Harbor as a branch of PT. PELINDO II, which is located in North Jakarta and is one of the ports where cargo ships berthed in Jakarta apart from Tanjung Priok port. Along with the development of the pattern of transporting goods using containers, PT IPC Sunda Kelapa Port provides services to containers by providing container stacking field facilities for loading and unloading, stuffing and stripping. This activity will provide an overview of the conditions of Throughput, Dwelling Time and Yard Occupancy Ratio. And these three elements will be the object of this research. The research objective was to determine how much influence the Throughput and Dwelling Time have on the Yard Occupancy Ratio. The research analysis method is Linear Regression analysis.The results of the analysis show that there is a significant influence between Throughput, Dwelling Time, on the Yard Occupancy Ratio.]]>
<![CDATA[Intservqual Model di Stasiun Perpindahan Selama Masa Pandemik Covid-19 ]]>
<![CDATA[Deslida Saidah]]>;
<![CDATA[Honny Fiva Akira Sembiring]]>;
<![CDATA[Lut - Mafrudoh]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.689
<![CDATA[An interchange station or transfer station is a train station for more than one route that allows passengers to move from one route to another without leaving the station by paying a one-way fare. The purpose of this study was to determine the level of internal service capability in the organization in the field of internal customer service at the crossing station between front-line staff and support staff during the covid 19 pandemic. The research method used was a quantitative method with an analysis of internal quality measurements using the Intservqual model and measurements based on there is a gap between the service expected by internal customers (employees of other departments) and the service they actually receive. The sample used is accidental sampling of 105 support staff and 23 front line staff. The results of the study show that there is a gap that is still in a negative position, meaning that based on each dimension of the two gaps, it is still necessary to improve internal services between front-line staff and support staff.]]>
<![CDATA[KAJIAN SISTEM INFORMASI MANAJEMEN TERHADAP KESELAMATAN PENERBANGAN PADA AIRNAV JAKARTA ]]>
<![CDATA[Lut Mafrudoh]]>;
<![CDATA[Ferizka Wahyuningtias]]>;
<![CDATA[Chaidir Tasran]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 1 (2017): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v4i1.863
<![CDATA[The purpose of this research is to know how Management Information System related to EFFORT system at AirNav Indonesia JATSC Perum LPPNPI Branch Office, how the safety of flight, how the influence of Management Information System related EFFORT system to safety. This research uses field data (field research) and library (library research). Method of data analysis by using simple linear regression, correlation coefficient analysis, and hypothesis test. The result of analysis and discussion shows a strong relationship between management information system related to EFFORT system with flight safety aimed at correlation coefficient addressed with correlation coefficient r = 0.81 less than 1, and result of hypothesis test show that thitung> ttabel = 1, 85> 1.701 so Ho rejected Ha accepted. This means that there is a significant relationship between management information systems related to the EFFORT system on aviation safety.]]>
<![CDATA[CITRA PERUSAHAAN, PENGGUNA DAN PRODUK TERHADAP LOYALITAS KONSUMEN PADA PERUSAHAAN PENERBANGAN ]]>
<![CDATA[Yogi Ashari]]>;
<![CDATA[Juanita Rahmafatyra]]>;
<![CDATA[Lut Mafrudoh]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 3 (2017): Mei ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v3i3.877
<![CDATA[This research is done to find out the direct and indirect influences of corporate image, user image, and aviation product image towards consumers’ loyalty. The samples used were gathered from 100 respondents coming from Facebook accounts that are linked to official aviations services accounts. The result shows that the corporate image, user image and aviation product image influences towards consumers’ loyalty scale is 61.3% and has a significant effect. The scale is the result of the Trimming mode path analysis by eliminating one exogenous variable which has no significant effect; that is the corporate image. From the two variables which have significant effect to consumers’ loyalty, the product’s image has the biggest effect with 39.1% percentage.]]>
<![CDATA[Intservqual Model di Stasiun Perpindahan Selama Masa Pandemik Covid-19 ]]>
<![CDATA[Deslida Saidah]]>;
<![CDATA[Honny Fiva Akira Sembiring]]>;
<![CDATA[Lut - Mafrudoh]]>
<![CDATA[ Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.mbtl.v7i3.689
<![CDATA[An interchange station or transfer station is a train station for more than one route that allows passengers to move from one route to another without leaving the station by paying a one-way fare. The purpose of this study was to determine the level of internal service capability in the organization in the field of internal customer service at the crossing station between front-line staff and support staff during the covid 19 pandemic. The research method used was a quantitative method with an analysis of internal quality measurements using the Intservqual model and measurements based on there is a gap between the service expected by internal customers (employees of other departments) and the service they actually receive. The sample used is accidental sampling of 105 support staff and 23 front line staff. The results of the study show that there is a gap that is still in a negative position, meaning that based on each dimension of the two gaps, it is still necessary to improve internal services between front-line staff and support staff.]]>
<![CDATA[Sosialisasi Penggunaan Aplikasi Siap Terbang dalam Penanganan Cargo Udara ]]>
<![CDATA[Sari, Mustika]]>;
<![CDATA[Perawati, Duyesna]]>;
<![CDATA[Mafrudoh, Lut]]>
<![CDATA[ Jurnal Abdimas Transportasi & Logistik Vol. 4 No. 2 (2024): Oktober ]]>
Publisher : <![CDATA[Institut Transportasi dan Logistik Trisakti ]]>
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DOI: 10.54324/j.atl.v4i2.1810
<![CDATA[This outreach activity aims to introduce and increase understanding of air cargo service users, especially employees of PT. Precision Logistics International, regarding the Ready to Fly Application launched by the Directorate General of Customs and Excise. This application is designed to simplify the process of processing export-import cargo documents at Soekarno-Hatta Airport, especially in the context of digitalization and the COVID-19 pandemic, which requires reducing physical interaction and implementing an online system. The outreach methods used include live and interactive demonstrations, which make it easier for participants to understand and operate the main features of the application, such as submitting documents and checking application status. The results of this activity show participant enthusiasm and increased efficiency in work processes, which has the potential to reduce cargo handling time and storage costs. With this outreach, it is hoped that service users can work more effectively, improve service quality, and support the company's smooth operations.]]>
<![CDATA[Regional Tourism In Banten Potential And Development ]]>
<![CDATA[Mafrudoh, Lut]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijefa.v5i6.3700
<![CDATA[The province of Banten, located at the western tip of Java Island, has tremendous tourism potential with various natural, cultural, and historical destinations. This article examines Banten's tourism potential, including beach tourism, cultural tourism, religious tourism, and nature conservation. The research aims to explore the untapped tourism potential and highlight the need for infrastructure development and tourism promotion to enhance Banten's appeal on a regional and national scale. The method used in this study is a literature review and secondary data analysis from local government reports and the Ministry of Tourism. The discussion results emphasize the importance of integrated management and promotion strategies to increase tourist visits and boost the local economy. This article provides strategic recommendations for the sustainable development of tourism in Banten. ]]>
<![CDATA[Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani ]]>
<![CDATA[Mafrudoh, Lut]]>;
<![CDATA[Indriyati, Indriyati]]>;
<![CDATA[Affiat, Muhammad Riza]]>
<![CDATA[ Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025) ]]>
Publisher : <![CDATA[Greenation Publisher & Yayasan Global Resarch National ]]>
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DOI: 10.38035/jpmpt.v3i2.848
<![CDATA[Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.]]>
<![CDATA[Stop bullying sebagai upaya pencegahan perilaku perundungan di lingkungan sekolah ]]>
<![CDATA[Indriyati]]>;
<![CDATA[Prasetya, Oce]]>;
<![CDATA[Mafrudoh, Lut]]>;
<![CDATA[Adenan]]>;
<![CDATA[Suhendra, Agus]]>
<![CDATA[ Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Islam Malang ]]>
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DOI: 10.33474/jp2m.v5i1.21509
<![CDATA[Perundungan atau bullying adalah perilaku agresif yang merugikan individu yang menjadi korban. Fenomena ini tidak hanya menjadi isu individual, tetapi juga menciptakan dampak yang merugikan pada tingkat sosial dan psikologis, khususnya di lingkungan sekolah. Penyuluhan Stop Bullying bertujuan untuk meningkatkan kesadaran siswa tentang dampak negatif perundungan, menggunakan metode Participatory Action Research mengajak mereka untuk berperan aktif dalam mencegahnya, dan membangun lingkungan sekolah yang bebas dari perilaku tersebut. Pelaksanaan penyuluhan ini dilakukan dengan cara presentasi yang interaktif dengan siswa di ruang kelas. Melalui pemahaman yang lebih mendalam, diharapkan siswa dapat menjadi agen perubahan positif dalam mengatasi masalah perundungan di sekolah. Pendekatan holistik yang melibatkan seluruh komponen dalam lingkungan sekolah diperlukan untuk mengatasi permasalahan perundungan. Hasil dari pre test dan post test yang telah dilakukan terdapat peningkatan pemahaman siswa. Partisipasi aktif dari semua pihak terkait, diharapkan dapat diciptakan lingkungan sekolah yang aman, inklusif, dan bebas dari perilaku perundungan.]]>
