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All Journal JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan PINISI Discretion Review Indonesian Journal of Intellectual Publication (IJI Publication) Predestinasi Seminar Nasional Pengabdian Kepada Masyarakat Golden Ratio of Data in Summary Pinisi Journal of Sociology Education Review J-CEKI Ethnography: Journal of Design, Social Sciences and Humanistic Studies
Suhaeb, Firdaus W.
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Golden Ratio of Data in Summary

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The Influence of Digital Marketing, Market Sensing Ability, and Entrepreneurial Competence on Increasing The Income of SME in Polewali Mandar Regency, Indonesia Chakti, Andi Gunawan Ratu; Syukur, Muhammad; Suhaeb, Firdaus W.
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.962

Abstract

This study aims to analyze the influence of Digital Marketing, the ability to sense the market, and entrepreneurial competence, both individually (partially) and simultaneously, on the income increase in Micro, Small, and Medium Enterprises (SME) in Polewali Mandar Regency. This research uses a survey approach on SME in Polewali Mandar Regency from September to December 2024. The population in this study includes 31 small entrepreneurs in the Polman Regency area. The sampling technique used the Simple Random Sampling method, and the data analysis was carried out using multiple regression analysis. The study results revealed that Digital Marketing, market sensing ability, and entrepreneurial competence, both partially and simultaneously, positively and significantly influence increasing MSME sales in Polewali Mandar Regency. The research subjects include MSME owners who run marketing and sales through digital platforms like marketplaces, social media, and WhatsApp. Each MSME involved shows an increase in online sales turnover, so it can be concluded that MSME owners have good business performance in managing their business operations.
Co-Authors All, Muh. Akhyar Al Haris Aziz, Besse Wulandari Chakti, Andi Gunawan Ratu Darmayanti, Dyan Paramitha Dwiayu S, Nurul Firdaus, Muhammad Aryan Haftafilia, Muh. Ihsan Hamda, Hamda Hasana, Fauziatul Idrus, Idham Irwansyah Kaseng, Ernawati S. Kaseng, Ernawati Syahruddin Muhammad Syafri, Muhammad Muhammad Syukur Rahmat, Andi Erlangga Ruhushandy, Ichwan Erlangga Sadriani, A. suhaeb, Sutarsi Suhaeb, Sutarsih Syamsiah, Syamsiah Syarif, Nurul Hidayanti Zainal Arifin