p-Index From 2020 - 2025
8.597
P-Index
Claim Missing Document
Check
Articles

Pengaruh Display Tata Ruang Toko terhadap Suasana Berbelanja dan Minat Beli pada Indomaret Teladan Medan dalam Tinjauan Teori Muslim Behavior Sri Rejeki Simanullang; Putri Mayora Sihotang; Suginam Suginam
Krigan: Journal of Management and Sharia Business Vol 1, No 1 (2023): Juni 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/krigan.v1i1.6595

Abstract

Pesatnya perkembangan bisnis retail di Indonesia pada tahun 2017 menuntut retailer untuk memperhatikan faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Salah satu faktor tersebut adalah tata letak produk yang strategis dan tepat. Tata letak yang tepat dapat diketahui dari pola perilaku konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh tampilan interior di Indomaret Teladan Medan terhadap pembelian impulsif konsumennya. Metode penelitian yang digunakan adalah penelitian kuantitatif dan teknik purposive sampling. Populasi penelitian ini adalah konsumen Indomaret Teladan Medan. Penelitian ini bertujuan untuk menjelaskan pengaruh tampilan produk terhadap suasana berbelanja dan Impulse Buying konsumen. Hasil penelitian ini menunjukkan bahwa tampilan produk berpengaruh positif signifikan terhadap Impulse Buying. Implikasi dari penelitian ini memberikan saran kepada Indomaret untuk selalu mengembangkan suasana toko dan tampilan produk agar lebih baik dan tertata. The rapid development of the retail business in Indonesia in 2017 requires retailers to pay attention to factors that influence consumer purchasing decisions. One of these factors is a strategic and appropriate product layout. The right layout can be known from consumer behavior patterns. This study aims to determine the effect of interior displays at Indomaret Teladan Medan on impulsive buying of its consumers. The research method used is quantitative research and purposive sampling technique. The population of this study were consumers of Indomaret Teladan Medan. This study aims to explain the effect of product display on shopping atmosphere and Impulse Buying consumers. The results of this study indicate that product display has a significant positive effect on Impulse Buying. The implications of this research provide advice to Indomaret to always develop store atmosphere and product displays to be better and more organized.
Pengaruh Media Sosial Instagram dan Word of Mouth Terhadap Keputusan Pembelian Produk Ningsih, Trans; Suginam, Suginam
Journal of Business and Economics Research (JBE) Vol 5 No 1 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i1.4894

Abstract

This research aims to determine how much influence social media instagram and word of mouth have on purchasing decisions in Youneed Clothes product. The research method used is descriptive and quantitative with the data sources used are primary and secondary data from a sample of 75 customers with data collection techniques by distributing online questionnaires. The data analysis method used is multiple linear regression analysis, multiple correlation analysis, hypothesis testing and analysis of the coefficient of determination. Based on the results of the study obtained multiple linear regression equation Y = 2,943 + 0.687X1 + 0.184X2. Hypothesis testing using t test shows that the social media instagram variables studied have a positive and significant effect on purchasing decisions with statistical results for social media instagram variables known to be tcount (7.796) > ttable (1.99254) with a significant value of 0.000 < 0.05, for the word of mouth variable, it is known that the value of tcount (1.610) < ttable (1.99254) with a significant value of 0.112 > 0.05, so it is known that the word of mouth variable has no effect on the purchasing decision variable. Simultaneously (F test) the results obtained Fcount > Ftable (72.403>3.12) at a significant 0.000 <0.05. This means that the two independent variables of social media and word of mouth have a positive and significant effect on the dependent variable of purchasing decisions. Furthermore, looking at the contribution of the independent variable to the dependent variable seen from the coefficient of determination (R2) of 0.653 so that purchasing decisions can be explained by social media and word of mouth of 65.3% while the remaining 34.7% is influenced by other variables outside the scope of research that are not researched.
Optimalisasi Peningkatan Penjualan Menggunakan Media Sosial Tiktok Mesran, Mesran; Suginam, Suginam; Joli Afriany; Dwika Assrani
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1531

Abstract

This research aims to optimize increased sales through the use of TikTok social media. TikTok, as a rising social media platform, offers various features that businesses can use to increase visibility and engagement with potential customers. The main problem faced is how to utilize TikTok's features effectively to increase sales and attract the attention of a wider audience. The solutions in this research include creative content strategies, the use of influencers, and trend analysis to ensure that marketing campaigns reach the right target audience and generate the desired conversions. This research uses a case study method on several small and medium enterprises (SMEs) that have utilized TikTok as part of their marketing strategy. Data was collected through in-depth interviews, surveys and analysis of the performance of TikTok campaigns that have been run by these SMEs. The research results show that the use of creative and interesting short video content can significantly increase user interaction. In addition, collaboration with TikTok influencers has proven effective in increasing product reach and credibility in the eyes of consumers. Other results show that trend analysis and setting the right posting time are very influential in determining the success of a marketing campaign on TikTok. From these results, it can be concluded that TikTok is a platform that has great potential for increasing sales, especially for SMEs who are able to utilize creative features and appropriate marketing strategies. Recommendations from this research include developing authentic and relevant content, as well as using analytics to continuously adapt marketing strategies according to changing trends and consumer behavior. Thus, this research provides practical guidance for businesses to optimize the use of TikTok in efforts to increase sales, as well as offering insight into the importance of adaptation and innovation in digital marketing strategies. This research also emphasizes the importance of consistency in presenting interesting and relevant content. Considering TikTok is a very dynamic platform, businesses need to stay up to date with the latest developments and adapt their strategies quickly. In addition, utilizing features such as TikTok Ads and TikTok Shopping can provide additional encouragement in achieving sales goals. TikTok Ads, for example, allow businesses to target more specific audiences, while TikTok Shopping makes it easy for users to directly purchase products they see in videos. This research shows that TikTok is not just an entertainment platform, but also a powerful marketing tool if used with the right strategy. By harnessing the potential of TikTok, SMEs can expand their market reach and increase sales significantly. It is hoped that this research can be a reference for businesses who want to develop their digital marketing strategy and maximize sales potential through TikTok social media.
Integrasi Teknologi Informasi di Pesantren Dalam Upaya Meningkatkan Keterampilan Digital, Kualitas Pembelajaran dan Kepedulian Penghijauan Mesran, Mesran; Suginam, Suginam; Dwika Assrani
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): April 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i4.1850

Abstract

This article discusses the integration of information technology in Islamic boarding schools as an effort to improve digital skills, learning quality, and concern for greening among teachers. This research aims to identify and implement effective strategies in using information technology in the Islamic boarding school environment to support a more modern and efficient teaching and learning process. Through a case study approach, this research involved a number of teachers in several Islamic boarding schools who were selected purposively. The methods used include observation, in-depth interviews, and questionnaires to collect data on teachers' digital knowledge and skills, as well as their attitudes towards greening. The research results show that the integration of information technology can significantly improve teachers' digital skills, which in turn contributes to improving the quality of learning. The teachers involved in this research reported increased abilities in operating learning software, using e-learning platforms, and using social media for educational activities. In addition, this research found that the use of information technology can also increase teachers' awareness and concern for environmental issues, especially greening, by utilizing digital applications and platforms for greening campaigns and environmental education. The implementation of information technology in Islamic boarding schools not only improves the quality of learning and digital skills, but also broadens teachers' insight into the importance of protecting the environment. This article recommends ongoing training and the provision of adequate technological infrastructure in Islamic boarding schools to support the development of digital skills and environmental awareness. It is hoped that this integration can create a better and more sustainable educational ecosystem in Islamic boarding schools, with teachers as the main agents of change.
Pengaruh Kompetensi, Pengembangan Sumber Daya Manusia terhadap Kinerja Pegawai dengan Motivasi sebagai Variabel Intervening Ezzah Nahrisah; Manullang , Bunga Juwita Martauli; Alvin Fahlevi; Suginam
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1258

Abstract

The main objective of this study is to determine whether motivation mediates the influence of competence, human resource development on employee performance. Questionnaires and interviews were used to collect data. With a sample size of 138, the participants in this study were all employees of the North Sumatra Province Transportation Service. This type of research is associative quantitative, data collection was carried out by distributing questionnaires and then processing the data using the SPSS Version 25 tool. The research location was at the Department of Transportation of North Sumatra Province. The results mean that the content has a positive and significant effect on work motivation, meaning that every time the load increases, work motivation also increases, if there is a decrease in the load on work motivation, it will decrease significantly. Income has a positive and significant effect on work motivation. HR development has a positive and significant effect on work motivation. Competence has a positive and significant effect on employee performance. HR development has a positive and significant effect on employee performance. Work motivation has a positive effect on employee performance. Work motivation is able to influence competence indirectly on employee performance. Work motivation can indirectly influence HR development on employee performance.
Pelatihan Pembukuan Dan Pencatatan Secara Akuntansi Pada UMKM Sekar Handycraft Suginam, Suginam; Anggraini, Dwi Pertiwi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 4 (2024): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i4.937

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini yaitu memberikan pemahaman dan pelatihan mengenai bagaimana mengelola keuangan usaha dengan melakukan pembukuan dan pencatatan secara akuntansi kepada UMKM Sekar Handycraft. Pengabdian Masyarakat dilaksanakan pada UMKM Sekar Handycraft yang berdomisili di Kelurahan Baru Ladang Bambu, Medan Tuntungan. Mengingat banyaknya hasil kerajinan yang diproduksi oleh UMKM Sekar Handycraft dan banyaknya workshop atau pelatihan yang mereka berikan kepada siapa saja yang ingin belajar membuat kerajinan tangan, namun pembukuan yang dilakukan belum maksimal. Pelatihan yang akan dilaksanakan adalah tentang pembukuan dan pencatatan secara akuntansi. Dengan adanya pelatihan ini, maka dapat membantu pemilik usaha Sekar Handycraft ini dalam mencatat dan membukukan keuangannya dengan akuntansi. Dalam Pelaksanaan pelatihan ini, secara teknis penyampaian materi dibagi 2 (dua) sesi yaitu ada sesi penyampaian materi secara teori dan dilanjutkan dengan pratikum dengan mengajari apa saja yang akan dibutuhkan dalam melakukan pembukuan dan pencatatn secara akuntansi. Evaluasi dalam memberikan sosialisasi mengenai pembukuan dan pencatatan secara akuntansi terbilang cukup sukses melakukan transfer knowledge ditandai dengan kemampuan mitra untuk mencoba sendiri bagaimana melakukan pengelolan keuangan yang terdiri dari pencatatan pemasukan dan pengeluaran, serta membuat laporan keuangan.
The Investor Attention Of Financial And Non-Financial Information In North Sumatra In Determining Investment Decision Silalahi, Alistraja Dison; Silalahi, Cita Ayni Putri; Suginam, Suginam
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed  to understand the phenomena experienced by individual investors in North Sumatra in determining investment decisions. This study was  qualitative research with a comprehensive description of the experiences, awareness, perceptions, beliefs, memories and feelings experienced by individual investors. Data collection techniques used  questionnaires and interviews. The data were analyzed with the assistance of Nvivo 12 Plus software. The results of the study found that the ease of understanding the content and benefits of information became the main concern of the investors. The knowledge possessed by investors in digesting information showed  that the available information had  provided benefits that showed  the compatibility of the quality of information with the quality of individual investors in North Sumatra
Menganalisis Pengaruh Cadangan Kerugian Penurunan Nilai (CKPN), Dana Pihak Ketiga (DPK), dan Non-Performing Financing (NPF) Terhadap Profitabilitas Perbankan Syariah di Indonesia Pani Akhiruddin Siregar; Suginam Suginam; Nur'ain Harahap; Hastuti Olivia
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 5 No 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v5i2.4494

Abstract

This research aims to analyze the effect of CKPN, DPK, and NPF on the profitability of Sharia Banking in Indonesia. The population in this research was sourced from the Financial Ratios of Sharia Commercial Bank and Business Activities of Sharia Commercial Bank through the publication of Sharia Indonesia Banking Statistic, Financial Services Authority (SPS OJK). The secondary data is taken on a monthly time series from January 2019 to June 2023. At least, the data that can be further analyzed is 65 data. Sampling techniques non-probability sampling by means of purposive sampling. The results of the research are as follows: (1) Judging from the results of the R2 accuracy test that the estimation model shows an R2 value of 0,41. That is, the R2 value obtained represents the coefficient of determination. This means that 41% of the dependent variable variation is able to be explained by the independent variable in this model. The remaining 59% is explained by other causes that are not included in the model; (2) Judging from the results of the F test that the regression model on the independent variable simultaneously effect the dependent variable so that the regression model of the independent variable can be used to predict the dependent variable; and (3) Judging from the results of the t test that this research produced output according to the hypothesis where CKPN, DPK, and NPF had an effect and were significant on ROA.
The Investor Attention Of Financial And Non-Financial Information In North Sumatra In Determining Investment Decision Silalahi, Alistraja Dison; Silalahi, Cita Ayni Putri; Suginam, Suginam
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed  to understand the phenomena experienced by individual investors in North Sumatra in determining investment decisions. This study was  qualitative research with a comprehensive description of the experiences, awareness, perceptions, beliefs, memories and feelings experienced by individual investors. Data collection techniques used  questionnaires and interviews. The data were analyzed with the assistance of Nvivo 12 Plus software. The results of the study found that the ease of understanding the content and benefits of information became the main concern of the investors. The knowledge possessed by investors in digesting information showed  that the available information had  provided benefits that showed  the compatibility of the quality of information with the quality of individual investors in North Sumatra
Pengaruh Computer Knowledge dan Persepsi Kemudahan Pada Akuntansi Terkomputerisasi dengan Moderasi Pemahaman Pasaribu, Mhd Husein; Astuty, Widia; Pasaribu, Mhd Hasan; Rahayu, Sri; Suginam, Suginam
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 1 (2024): August 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i1.5110

Abstract

In this modern era, the use of technology is common and has become a necessity for the wider community This cannot be denied, as technology serves as a means to help humans complete tasks more efficiently and effectively The benefits of technology are also felt by small and medium-sized business owners, especially in their efforts to develop their businesses through the implementation of information technology in their business processes Despite the ease of using technology in financial management, some still prefer traditional financial management methods Through this issue, this research is designed to determine whether computer literacy and perceptions of ease, moderated by accounting understanding, can influence the adoption of computerized accounting by small and medium-sized business owners. The research focuses on UMKM actors domiciled in the city of Medan, specifically in the Medan Denai sub-district, with a total of 84 UMKM respondents The method used in this research is quantitative method with data collection technique in the form of questionnaire distribution The research results obtained through statistical data processing using SmartPLS software version 3.2.9 with partial path analysis technique show that the Perception of Ease variable has a significant positive influence on the implementation of computerized accounting in UMKM organizations with a value of 0.000 (less than 0.05), but the computer understanding variable actually shows a non-significant positive influence with a value of 0.802 (greater than 0.05) on the implementation of computerized accounting. The Accounting Understanding variable also cannot moderate the influence given, whether it is on the computer understanding variable or the perception of ease, with a value of 0.269 (greater than 0.05) for the influence of computer understanding, and 0.173 (greater than 0.05) for the influence of ease perception
Co-Authors Abdul Karim Abdul Karim Abdul Khair Tarigan Afriany, Joli Ahmad Qorib Ahmad Qorib Aisyah Nabillah Al-Hafiz, Nofri Wandi Alvin Fahlevi Andsyah Putera Utama Siahaan Anggia Sari Lubis, Anggia Sari Anggraini, Dwi Pertiwi Azwansyah Habibie, Azwansyah Bambang Pamungkas Berta Rohana Br Purba Betrik Juliana Hutapea Dian Purnamasari Dodi Siregar Dwi Pertiwi Anggraini Dwika Assrani Efori Buulolo Elmira Siska Elvitrianim Purba Emi Safitri Fahlevi, Mochammad Fince Tinus Waruwu Fince Tinus Waruwu Guidio Leonarde Ginting Guidio Leonarde Ginting Hashim, Noraini Hastuti Olivia Hastuti Olivia Herry Sunandar Hery Sunandar Husni Mubarrak Imam Saputra Joli Afriany Junita Putri Rajana Harahap Kennedi Tampubolon Lince Tomoria Sianturi Maharani Maharani, Maharani Manullang , Bunga Juwita Martauli Maringan Sianturi Matondang, Firman Maulidya Bella Mentari Ananda Hasmi Mesran, Mesran Muhammad Irfan Muhammad Nelson Pinem Murni Dahlena Nasution Nahrisah, Ezzah Nasution, Elvi Sahara Nasution, Elvi Sahara Natalia Silalahi, Natalia Nelly Astuti Hasibuan Neni Sri Wahyuni Nia Novianti Ningsih, Trans Novianti, Nia Nur Sakinah Tanjung Nur'ain Harahap Nur, Sobihatun Nurdiyanto, Heri Nurhayati Nurhayati Nurlaila Nurlaila Nurnia Zamasi Nurul Ajimah Ritonga, Merdayana, Sakdan Azwan Oktafrida Saragih Ovami, Debbi Chyntia Pani Akhiruddin Siregar Pasaribu, Mhd Hasan Pasaribu, Mhd Husein Putri Mayora Sihotang Ratih Anggraini Ratih Anggraini, Ratih Ratna Sari Dewi Reza Hanafi Lubis Rivalri Kristianto Hondro Rizky Hasanah Restari Rohminatin, Rohminatin Ronda Deli Sianturi Sagala, Gamrina Saparuddin Siregar Saparuddin Siregar Saparuddin Siregar Sembiring, Abdul Sani Senanti Alas Sianturi, Lince T Siburian, Henry Kristian Sihotang, Putri Mayora Silalahi, Alistraja Dison Silalahi, Cita Ayni Putri Silalahi, Yohanna Silalahi, Yohanna Simanullang, Sri Rejeki Sinar Lia Pohan Sinurat, Sinar Siregar, Horia SRI RAHAYU Sri Rahayu Sri Rahayu Sri Rejeki Simanullang Sri Wulan, Sri Suci Hildayani Surya Darma Nasution Sutiksno, Dian Utami Syafrida Hafni Sahir Syahrijal Hidayat Syahrijal Hidayat Taronisokhi Zebua Trans Ningsih Tullah, Dewi Sarifah Vina Winda Sari Wahyu Satria Putra Zega Wardayani Wardayani, Wardayani Widia Astuty William Ramdhan Wily Julitawaty Yani, Ika Fitri Yuhandri Yuhandri, Yuhandri Zumrotul Aqobah Hsb