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All Journal Jurnal Social Economic of Agriculture JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Jurnal Kebijakan Perikanan Indonesia JURNAL AGRICA Jurnal Ilmiah RESPATI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Nusantara Science and Technology Proceedings Agrokompleks KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Ilmiah SOSIO AGRIBIS INCOME: Indonesian Journal of Community Service and Engagement Jurnal Riset Indragiri Jurnal Ilmiah Membangun Desa dan Pertanian Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Journal of Community Service (JCOS) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengembangan Masyarakat Lokal Agrifo: Jurnal Agribisnis Universitas Malikussaleh Agroland: Jurnal Ilmu-ilmu Pertanian Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Musyawarah: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen Agribisnis
Risqi Firdaus Setiawan
Program Studi Agribisnis, Fakultas Pertanian UPN Veteran Jawa Timur
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Promosi Melalui Media Sosial untuk Meningkatkan Pembelian Produk di Prima Freshmart Surabaya Frida Fabriane; Nuriah Yuliati; Risqi Firdaus Setiawan
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2928

Abstract

The development of science and technology has changed people's lifestyles and consumption patterns quickly and practically, one of which is by consuming frozen food products. Prima Freshmart (PFM) is a specialty store that sells fresh, processed and ready-to-eat food ingredients derived from chicken products, such as frozen food. PFM is part of Charoen Pokphand Food (CP Food). The Indonesian Internet Service Providers Association Survey (APJII) stated that Internet users in Indonesia in 2014 reached 88.1 million users or about 34.9 percent of the total population of Indonesia. In addition, with the increasing number of competitors of similar companies and the unknown Prima Freshmart as a whole, consumer buying interest is still low. Therefore, the purpose of this study is to determine the effectiveness of social media promotion in introducing Prima Freshmart, to analyze the influence of social media on product purchases at Prima Freshmart. The method used in data collection is by observation, distributing questionnaires and interviews. The analysis used is the EPIC model to determine the effectiveness, and multiple linear regression analysis to determine the effect of social media in introducing Prima Freshmart. The results showed that the results of measuring the effectiveness of promotions with the EPIC Model showed the final result of the EPIC rate value was 3.92 which was included in the effective category. As for the results of multiple linear regression analysis on the t-test for social media websites of 0.282 > 0.05, on social media Instagram of 0.000 < 0.05, and on social media WhatsApp of 0.021 < 0.05. for the f test value, the significance value is 0.000 <0.05, which means that all independent variables jointly affect purchasing decisions. Meanwhile, for the determination test the R Square value is 0.55 which means that purchasing decisions are influenced by social media websites, Instagram, and WhatsApp by 55.5% and the remaining 44.5% is influenced by other variables not examined.
Co-Authors Abdurahman . Abdurahman Abdurrahman Agustini, Anggie Eka Akbar Satriya Indrawan Albert, Steffan Alfian Tanjung Alifia Iga Sutrisno Amir, Indra Tjahaja Ayu, Rizky Aziz, Alivi Bagus Ariz Faishal Bagus, Aulia Bintang Rafi, Ken Cantikasari, Sugma Dalilah Nabilah Damanik, Wina Yurika Damayanti, Tiara Dawami, Muhammad Farhan Deapati, Sabina Maipha Dewi, Erika Triana Dimas Aditya Rama Eko Nurhadi Eliada Samuel Pasaribu Ella Mustika , Elit Endang Yektiningsih, Endang Faiziah, Adinda Femy Atha Fredella Firmansyah, Mochamad Hilmy Fitriana, Nisa Hafiidhoh Frida Fabriane Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Heri Susanto Heri Susanto Hidayat, H. Syarif Imam Hidayat, Hana Safira Hilman Hasibur Rohman Hisyam, Al Hisyam Nurussyahban Humanika, Erasmus Hutabarat, Debora Idhoh Fitriana, Nisa Hafi Indah , Pawana Nur Indah Harya, Gyska Isna Hamidah Hilmi jaelani, Okta Syahdia Kalvin Edo Wahyudi Kusumawardhani, Linda Octavia Laily, Dona Wahyuning Lestari, Danik Dwi Lestari, Dewi Anggun Maharani, Sephia Malia, Rani Putri Marzuqi, Muhammad Ariq Marzuqi Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhammad, Denlora Nor Muhtarom, Habib Zaenal Nabila, Annisa Lu'lu'un Nabilah, Dalilah Namira Zayyan Adristi Ningsih, Indah Rahayu Dwi Ningsih, Winnarti Noor Rizkiyah Nur Indah, Pawana Nuriah Yuliati Nuryananda, Praja Firdaus Pangesti, Yohana Fransisca Eka Panggayuh, Danang Andrian Fajar Pawana Nur Indah Pawana Nur Indah Pratiwi, Vanessa Mutia Putri, Apria Yuvitar Devani Putri, Netta Aprillia Andaresta Rizqi Annizham Rohadatul Aisy Saffaana Shofa Zahrah Sandy, Rama Sari Tondang, Ika Serly, Putri Shafira, Helen Febriana SHOLEHUDIN, MUHAMMAD Simanjuntak, Gabriela Marie Curie Sinuhaji, Brenda Soedarto, Teguh Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sudiyarto sudiyarto Syarif Imam Hidayat Tama, Rivandy Aria Tarigan, Elkana Yolanda TAUFIK SETYADI Taufikurrahman Taufikurrahman Taufikurrahman Teguh Soedarto Teguh Soedarto Teguh Soedarto trisusilo, agung Virnanda, Putri Wahyu Ali Mashuri, Dandy Wahyuni, Febriani Tri Wahyuningrum, Widya Wati, Dwi Kusuma Wicaksana, Muhamad Miko Nata Widya Wahyuningrum Wijaya, Nasywa Aulia Winanda, Nadia Ayu Wong, Gilbert Yuni Tiara Anggraeni Zahro, Siti Fatimatus  Firdausy, Naura