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Journal : Jurnal Ilmiah Manajemen Agribisnis

Analisis Pemasaran dan Strategi Pemasaran Kompetitif di UMKM Asmaraloka, Surabaya: Marketing Analysis and Competitive Marketing Strategy in Asmaraloka MSMEs, Surabaya Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.4

Abstract

The main objective of this journal is to gain an understanding of how Asmaraloka MSMEs utilize marketing channels and margins as well as competitive marketing strategies to develop their business. The research method used is primary and secondary research methods. The results ofthe study show that the marketing channel for coffee products is included in the second level marketing channel which includes producers who refer to coffee farmers, suppliers and consumers. Asmaraloka is one of the marketing agencies that acts as a supplier that distributes coffee products from producers to consumers and is a marketing agency that has the largest margin share, amounting to IDR 718,000.00. Asmaraloka's marketing strategy is to build close relationships with large communities in the Surabaya area to expand their market share.
Evaluasi Layanan Jasa di Pusat Pemotongan Hewan di Banyumelek, Kabupaten Lombok Barat: Evaluation of Services at Slaughtering Center in Banyumelek, West Lombok Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.5

Abstract

This study aims to analyze the suitability of service activity activities with the Standard Operating Procedure (SOP) to analyze the influence of infrastructure, professionalism of workers, and speed of service on service quality according to service users, as well as formulate efforts to improve service quality at RPH Banyumulek, West Lombok Regency. The data used in this study are primary data from field observations and interviews with the help of questionnaires and secondary data from Banyumulek RPH and other studies. The samples used were 30 service users. Methods of analysis using descriptive qualitative and SEM-PLS. The results showed that 88.9% of service activities were by the SOP, so they were at a high level of compliance. Of the three variables analyzed, infrastructure and service speed positively and significantly affect the service quality of Banyumulek RPH services. Meanwhile, the variable of worker professionalism has no significant impact on service quality according to service users.
Peran Penyuluhan Pertanian Dalam Proses Adopsi Inovasi di Desa Sadang, Kecamatan Taman, Kabupaten Sidoarjo: The Role of Agricultural Extension in the Innovation Adoption Process in Sadang Village, Taman District, Sidoarjo Regency Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.11

Abstract

Disseminating innovation to farmers is the role and function of agricultural extension workers so that farmers are ready to adopt and apply agricultural technology in their farming activities to increase farmers' income and welfare. Based on these problems, researchers want to analyze the role of agricultural extension workers in the process of adopting farmer innovations in agricultural development. This study aims to understand the implementation of counseling in the field. In addition, the results of this study are to find out what roles exist in agricultural extension workers. Data collection techniques were used by distributing questionnaires to respondents and data analysis techniques using the method of determining respondents by distributing questionnaires consisting of questions grouped based on the role of agricultural extension workers and data analysis techniques using descriptive qualitative. The results showed that there were several roles of agricultural extension agents in the innovation adoption process, namely as a facilitator, as an innovator, as an educator, as a communicator, and as a motivator. It was found that the recapitulation of the role of agricultural extension workers scored 83.74% in the very agree category from the respondents. With that, it can be interpreted that agricultural extension agents can play a very good role in carrying out their duties in the innovation adoption process.
Analisis Kelayakan Usahatani Padi Pada Kelompok Tani Samirukun di Kabupaten Sidoarjo: Feasibility Analysis of Rice Farming in the Samirukun Farmer Group in Sidoarjo Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.13

Abstract

This research aims to analyze production costs, revenues, profits and the feasibility of rice farming in Sidoarjo Regency. This research method uses descriptive sampling technique using the census method for the Samirukun farmer group, Sidoarjo Regency, totaling 29 people. Based on the research results that have been described, it can be concluded that the Samirukun Farmers Group in Sidoarjo Regency pays rice farming costs on average IDR 29,979,094.8 per 1.04 hectare area of cultivated land, with an average income of IDR 39,664,000 and an average profit of IDR 39,664,000. average IDR 9,684,905 per cultivated land area of 1.04 hectares. The results of the farming feasibility analysis with the R/C Ratio were 1.32 and showed that rice farming in Sidoarjo Regency was worth running.
Strategi Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat: Tourism Village Development Strategy Based on Community Empowerment Albert, Steffan; Mubarokah, Mubarokah; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 2 (2024): Jurnal Ilmiah Manajemen Agribisnis - Juli 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i2.19

Abstract

The concept of community-based tourism village development is that all activities carried out must be based on, from, and for the community. The purpose of this study was to describe the process of community empowerment through the management of Jambu Tourism Village and to formulate a strategy for developing a tourism village. The research method used was descriptive analysis and SOAR matrix analysis. The results of the study showed that the process of community empowerment in Jambu Tourism Village had three stages, namely the awareness stage through the socialization process; the capacity building stage consisted of providing guidance and training, the formation of the BUMDes Jaya Makmur organization, and the empowerment stage consisted of community involvement both in the role of the organization and the implementation of activities in Jambu Tourism Village. The main strategy that can be suggested based on the SOAR matrix analysis functions to compile strategic factors that describe how strength can be determined by the SA (Strength-Aspiration) strategy, namely using strength to realize aspirations, meaning that Jambu Tourism Village must strengthen in the field of increasing the quantity and quality of tourist attractions by combining traditional village nuances with contemporary touches, strengthening in services to visitors and maximizing the use of social media.
Co-Authors Abdurahman . Abdurahman Abdurrahman Agustini, Anggie Eka Akbar Satriya Indrawan Albert, Steffan Alfian Tanjung Alifia Iga Sutrisno Amir, Indra Tjahaja Ayu, Rizky Aziz, Alivi Bagus Ariz Faishal Bagus, Aulia Bintang Rafi, Ken Cantikasari, Sugma Dalilah Nabilah Damanik, Wina Yurika Damayanti, Tiara Dawami, Muhammad Farhan Deapati, Sabina Maipha Dewi, Erika Triana Dimas Aditya Rama Eko Nurhadi Eliada Samuel Pasaribu Ella Mustika , Elit Endang Yektiningsih, Endang Faiziah, Adinda Femy Atha Fredella Firmansyah, Mochamad Hilmy Fitriana, Nisa Hafiidhoh Frida Fabriane Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Heri Susanto Heri Susanto Hidayat, H. Syarif Imam Hidayat, Hana Safira Hilman Hasibur Rohman Hisyam, Al Hisyam Nurussyahban Humanika, Erasmus Hutabarat, Debora Idhoh Fitriana, Nisa Hafi Indah , Pawana Nur Indah Harya, Gyska Isna Hamidah Hilmi jaelani, Okta Syahdia Kalvin Edo Wahyudi Kusumawardhani, Linda Octavia Laily, Dona Wahyuning Lestari, Danik Dwi Lestari, Dewi Anggun Maharani, Sephia Malia, Rani Putri Marzuqi, Muhammad Ariq Marzuqi Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhammad, Denlora Nor Muhtarom, Habib Zaenal Nabila, Annisa Lu'lu'un Nabilah, Dalilah Namira Zayyan Adristi Ningsih, Indah Rahayu Dwi Ningsih, Winnarti Noor Rizkiyah Nur Indah, Pawana Nuriah Yuliati Nuryananda, Praja Firdaus Pangesti, Yohana Fransisca Eka Panggayuh, Danang Andrian Fajar Pawana Nur Indah Pawana Nur Indah Pratiwi, Vanessa Mutia Putri, Apria Yuvitar Devani Putri, Netta Aprillia Andaresta Rizqi Annizham Rohadatul Aisy Saffaana Shofa Zahrah Sandy, Rama Sari Tondang, Ika Serly, Putri Shafira, Helen Febriana SHOLEHUDIN, MUHAMMAD Simanjuntak, Gabriela Marie Curie Sinuhaji, Brenda Soedarto, Teguh Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sudiyarto sudiyarto Syarif Imam Hidayat Tama, Rivandy Aria Tarigan, Elkana Yolanda TAUFIK SETYADI Taufikurrahman Taufikurrahman Taufikurrahman Teguh Soedarto Teguh Soedarto Teguh Soedarto trisusilo, agung Virnanda, Putri Wahyu Ali Mashuri, Dandy Wahyuni, Febriani Tri Wahyuningrum, Widya Wati, Dwi Kusuma Wicaksana, Muhamad Miko Nata Widya Wahyuningrum Wijaya, Nasywa Aulia Winanda, Nadia Ayu Wong, Gilbert Yuni Tiara Anggraeni Zahro, Siti Fatimatus  Firdausy, Naura