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Yanda Bara Kusuma

Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

Author-ID : 1973188

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Kualitas Produk Dan Pengalaman Merek Terhadap Loyalitas Merek Pada Produk Skincare MS Glow (Studi Kasus Pada Followers Tiktok @Officialmsglow) Zevina Rochmadi; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1979

Penelitian ini bertujuan untuk mengetahui pengaruh gabungan kualitas produk dan pengalaman merek serta menganalisis pengaruh kualitas produk dan pengalaman merek terhadap loyalitas merek pada produk skincare MS Glow. Populasi yang digunakan dalam penelitian ini adalah folloers tiktok @officialmsglow yang menggunakan produk skincare MS Glow. Sampel yang digunakan dalam penelitian ini sebanyak 114 responden dengan menggunakan teknik purposive sampling. Teknik pengumpulan data penelitian ini menggunakan kuesioner. Metode pengujian data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji f, dan analisis regresi linier berganda. Hasil penelitian dapat diketahui bahwa secara simultan dan parsial kualitas produk dan pengalaman merek berpengaruh positif dan signifikan terhadap loyalitas merek produk skincare MS Glow.

Penggunaan Digital Marketing Dalam Mengembangkan UMKM di Kelurahan Medokan Semampir Ega Rizqita Vitrani; Yanda Bara Kusuma
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8188673

Digital marketing is one of the marketing methods used by MSME actors to develop their business. The increasing use of the internet makes people do modern marketing and leave conventional marketing methods. Digital marketing is a wider promotion and market search effort by utilizing several online media. The online marketing process can make it easier for consumers to find and get information about the product they are looking for. Digital marketing can also make it easier for MSMEs to market their products quickly and precisely. It is known that MSME actors have not implemented it optimally, especially the lack of knowledge about the importance of digital marketing. Through this community service, by providing training and assistance regarding digital marketing to MSMEs, it is hoped that this can become knowledge and knowledge for MSMEs in developing their business.

Pengaruh Straits Times Index, Harga Emas Dunia, Dan Inflasi Terhadap Ihsg Di Bursa Efek Indonesia Periode 2018 – 2023 Mohammad Rizky Axell Putranto; Yanda Bara Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9736

The aims of this research is to determine and analyze the influence of the Straits Times Index (STI), world gold prices, and inflation on the Indonesia Composite Index on the Indonesia Stock Exchange during the period 2018 - 2023. The population in this research is time series data for 60 months from the ICI price movement on the Indonesia Stock Exchange during the period July 2018 – June 2023. The sampling technique used saturated samples so that the samples obtained were 60. The research method used was multiple linear regression analysis. The results of this research show that 1) the Straits Times Index (STI), World Gold Prices and Inflation simultaneously have a significant effect on the ICI on the IDX for the period 2018 – 2023, 2) the Straits Times Index (STI) partially has a positive effect and significantly to the ICI on the IDX for the period 2018 – 2023, 3) World gold prices partially have a positive and significant effect on the ICI on the IDX for the period 2018 – 2023, 4) Inflation partially has a positive and significant effect on the ICI on the IDX for the period 2018 – 2023 Keywords: Straits Times Index, World Gold Prices, Inflation, ICI

Peran Fasilitator Pendamping dalam Meningkatkan Literasi Keuangan Nasabah BTPN Syariah Pucuk Rangga Eka Saputra; Yanda Bara Kusuma
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2168

The role of the companion facilitator in enhancing the financial literacy of customers at BTPN Syariah Pucuk branch is crucial. This research aims to examine this role and its impact on customers' financial literacy. Using a qualitative method with a case study approach, data were collected through in-depth interviews, observations, and document analysis. The findings indicate that the companion facilitator significantly improves customers' financial knowledge and skills, aiding them in making better financial decisions.

Implementasi Sistem ERP untuk Membantu Proses Bisnis UMKM di Indonesia Louise Emmanuel Geraldo; Yanda Bara Kusuma
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1419

This journal discusses the use of Enterprise Resource Planning (ERP) systems in Small and Medium Enterprises (MSME) in Indonesia. Implementing ERP in MSME can help improve flexibility and integrate all business processes, such as inventory management, finance, production, and sales. However, implementing ERP requires careful preparation, including selecting the right vendor, optimizing internal teams, and preparing human resources. The research method used is the Participatory Action Learning System (PALS), which involves active participation from stakeholders of MSME and ERP vendors. The process of implementing ERP systems in MSME includes stages of meetings, planning, system design, education and mentoring, and using the system in business operations. The steps for implementing ERP systems in MSME include Sales Briefing Document, Function Requirement Document, User Acceptance Test, Training, and Go Live.

Implementation of Marketing Mix in Improving Brand Image: Case Study on Bakso Mas Roy in Surabaya City, Merr Branch Varadisa, Adelia Qouli; Kusuma, Yanda Bara
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.781

Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand image, some aspects remain ineffective. Challenges in the implementation of the 4P marketing mix at the Merr branch are noted in the Product and Price factors, while the Place and Promotion factors are considered supportive. As the factors examined in this study are limited, future research should explore the 4P marketing mix more broadly using diverse techniques

Evaluasi Kinerja Keuangan Perusahaan Perbankan: Studi Kasus Analisis Rasio Keuangan Periode 2020-2022 Firdausii Khoirunnisa; Yanda Bara Kusuma
Jurnal Akuntan Publik Vol. 2 No. 1 (2024): Maret : Jurnal Akuntan Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v2i1.2528

This research explores the evaluation of financial performance in banking companies through financial ratio analysis and case studies. Analyzing three banks – BNI, BRI, and Bank Mandiri – reveals variations in stock prices, financial efficiency, and net profit performance. The conclusion is that BNI's stock is undervalued, BRI's is overvalued, and Bank Mandiri's situation is mixed. Although debt ratios are safe, both ROA and ROE fall below standards. However, operational efficiency is reflected in a healthy NPM. This study provides in-depth insights into the complexity of banking companies' performance.

Studi Literatur Kombinasi Analisis Fundamental Dan Teknikal Sebagai Strategi Investasi Saham Yang Efektif Manuel Vivien Ricardo Tampubolon; Yanda Bara Kusuma
Jurnal Akuntan Publik Vol. 2 No. 1 (2024): Maret : Jurnal Akuntan Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v2i1.2535

This literature study aims to introduce the main fundamental analysis and stock valuation methods that daily equity traders apply in choosing stocks for their active equity portfolios. Daily equities traders rely mostly on technical charts and other tools to identify patterns that can suggest potential activity without assessing a stock’s intrinsic value for trading decisions. Chart analysis is designed to find trades with high probability outcomes by establishing precise price targets. The goal of this technical paper is to emphasize the significance of fundamental analysis in the investment choices of daily traders. Fundamental analysis is based on the careful comparisons of a stock’s intrinsic value to the current market price. If the stock’s intrinsic value is higher than the market price, it is reasonable for a fundamental investor/trader to purchase the stock. This paper endorses the idea that using both investment techniques would result in more successful investing decisions for equities traders.

STRATEGI PENGEMBANGAN UMKM UNTUK MENINGKATKAN EKONOMI DESA JATIPASAR Idris, Moch; Putri, Alifia Kusuma; Kusuma, Yanda Bara
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Jatipasar di Kabupaten Mojokerto memiliki potensi ekonomi yang besar melalui pariwisata sejarah dan pengembangan sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Meskipun desa ini memiliki aset budaya seperti Candi Wringin Lawang, kunjungan wisatawan masih rendah dibandingkan dengan desa-desa sekitarnya. Penelitian ini mengeksplorasi strategi pengembangan UMKM dan branding pariwisata untuk meningkatkan daya tarik wisatawan dan memperkuat ekonomi lokal. Temuan menunjukkan bahwa peningkatan akses teknologi, pelatihan keterampilan, dan pemanfaatan platform digital dapat meningkatkan daya saing UMKM. Implementasi strategi ini diharapkan dapat meningkatkan pendapatan, menciptakan lapangan kerja, dan memperbaiki infrastruktur desa, sehingga berkontribusi pada pertumbuhan ekonomi dan kesejahteraan masyarakat Desa Jatipasar.

Analisis Kegiatan Koreksi dan Validasi terhadap keputusan persetujuan pendaftaran tenaga Kerja di BPJS Ketenagakerjaan Cabang Juanda Syafitra, Awaliya Rahmadhani; Kusuma, Yanda Bara
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4609

This research is conducted to understand how the Analysis of Correction and Validation Activities influences the decision for the approval of employee registration at BPJS Employment. The type of research employed is a qualitative research method. The research technique involves interviewing staff at the Juanda branch of BPJS Employment. The results of this study indicate that the correction and validation process of labor data significantly impacts the performance of the BPJS Employment company. Correction and validation activities for labor data are carried out in small, medium, and large-scale companies. It is crucial to enhance these correction and validation activities to ensure the efficient completion of the employee registration approval process.Keywords: Correction, Validation, Labor, Registration Approval

Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah

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