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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara MPKM MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Akuntan Publik
Yanda Bara Kusuma
Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
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PENGARUH KOMPENSASI TERHADAP MOTIVASI KERJA, KEPUASAN KERJA, DAN KINERJA KARYAWAN (Studi pada Karyawan Tetap PT. Otsuka Indonesia di Lawang, Malang) Kusuma, Yanda Bara; Swasto S, Bambang; Al Musadieq, Mochammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 1 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.085 KB) | DOI: 10.21776/ub.profit.2015.009.01.5

Abstract

The background of this research is the compensation policy of a company's  performance  helped  determine  the  direction  of  its  employees  to support the company's goals. Compensation is one of the important factors to be able to attract potential employees. Work motivation is also another factor that must be considered in addition to compensation for employees of the company to realize the goals of the organization, the following job satisfaction. Those three things are important factors in the company to support employee performance. This study aimed to examine the effect of compensation on work motivation, job satisfaction, and performance of employees on permanent employees of PT. Otsuka Indonesia in Lawang, Malang. Formulated several hypotheses of the study are (1) Is compensation a significant effect on work motivation? (2) Is compensation a  significant effect on job satisfaction? (3) Is  compensation a significant effect on the performance of the employee? (4) Is the work motivation have  a  significant  effect  on  job  satisfaction?  (5)  Is  a  significant  effect  on employee motivation employee performance ?, (6) Is job satisfaction significantly influence employee performance ?. This research is explanatory research with quantitative approach. The technique of collecting data from questionnaires and interviews. Research methods to process the data using path analysis. Based on the results of the study found a significant effect of compensation on employee motivation PT. Otsuka Indonesia, there is a significant effect of compensation on employee job satisfaction of  PT.  Otsuka  Indonesia, there is  a  significant influence on  the performance of the compensation of employees of PT. Otsuka Indonesia, there is a significant effect of work motivation on employee job satisfaction of PT. Otsuka Indonesia, there is a significant influence on the performance of the work motivation of employees of PT. Otsuka Indonesia, and found no significant effect of job satisfaction on the performance of employees of PT. Otsuka Indonesia. Employees of PT. Otsuka Indonesia are already satisfied with the salary he got in a long time felt it would be a regular thing. So prone to reduced performance, because by working casual or work hard to remain earned his salary by the same amount. Employees of PT. Otsuka Indonesia also feel responsibility for the work carried out so far have not been entirely in accordance with his ability means that the principle of "the right man on the right place" has not been felt by the employees of PT. Otsuka Indonesia. Interesting work and the work has not felt like a hobby for PT. Otsuka Indonesia as yet incompatibility refers to the responsibility of the employee's ability to be felt.  
Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan BPJS Ketenagakerjaan Surabaya Karimunjawa Viona Rosaline Christabella; Yanda Bara Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1071

Abstract

In an organization it is important to pay attention to all aspects related to human resources, this is because it is able to become an effort that moves every component in the organization's operations. BPJS Ketenagakerjaan as a public legal entity responsible for administering various Employment Social Security Programs for workers throughout Indonesia has an important role in realizing the welfare of workers. Therefore, through this research, we will measure the influence of work motivation and work environment provided by each permanent employee through performance results at BPJS Ketenagakerjaan Surabaya Karimunjawa. It should be noted that this study used a quantitative method with saturated sampling, where the samples taken were obtained from all members of the population contained therein. In this case it covers all permanent employees of BPJS Ketenagakerjaan Surabaya Karimunjawa, totaling 34 permanent employees. In order to assist the data analysis process, this research uses validity, reliability, classical assumptions, multiple linear regression analysis, F test (simultaneous), t test (partial) and coefficient of determination test (R2). The results obtained stated that there was a simultaneous effect of the variables Work Motivation and Work Environment on the Performance of Permanent Employees of BPJS Ketenagakerjaan Surabaya Karimunjawa. As for the partial effect, the results show that the variable Work Motivation has a partial positive and significant effect on the Performance of Permanent Employees of BPJS Ketenagakerjaan Surabaya Karimunjawa. However, it does not have a partial and significant effect on the Work Environment variable
Strategi Bauran Pemasaran Bisnis Digital “Ngiklan Aja” dalam Meningkatkan Volume Penjualan Shofia Syifa Ul Khasna; Yanda Bara Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2561

Abstract

This research aims to determine the marketing strategies used by Ng Advertising Aja to increase its sales volume. The research method used is a qualitative descriptive method, using data collection techniques through interviews, observation and documentation. In-depth interviews were conducted to obtain information regarding the 7P marketing mix strategy, namely Product, Price, Place, Promotion, People, Process and Physical Evidence. which is used to find strengths, weaknesses, opportunities and threats using the SWOT analysis method. The results of this research are categorized into IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The resulting score from internal factors was 3.02; with a strength of 2.58 and a weakness of 0.44. Meanwhile, the score obtained from external factors was 3.48; with an opportunity of 2.66 and a threat of 0.82. Thus, it is known that Ng Advertising Aja is in quadrant I position, which supports the creation of an aggressive strategy by using its internal strengths to make the most of existing opportunities.
Strategi Pengelolaan Event, Sponsorhip Dan Patnership Serta Konten Media Sosial Pada PT. Telkomsel Surabaya Visi Ari Pratiwi; Yanda Bara Kusuma
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.985

Abstract

PT Telekomunikasi Indonesia Tbk is a company that provides network services. PT Telkomsel Surabaya oversees several card products, namely Telkomsel Postpaid Card, Telkomsel Prepaid Card, and By.U Card. In addition, they also offer modem products such as Orbit and Indihome as part of their sales portfolio. Direct selling is one of the most frequently used promotional and marketing methods by Telkomsel, including organizing events and collaborating with various events through sponsorship and partnerships. This research is written using a descriptive method, analyzing the results directly from the company during the internship period.
Pelaksanaan Event Sponsorship Sebagai Implementasi Komunikasi Pemasaran Produk By.U Oleh Telkomsel Branch Surabaya Sabhina Agni Naenara; Yanda Bara Kusuma
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.987

Abstract

Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event implementation, and observations were carried out to collect data. The data processing method used by the author is descriptive. A brief description and analysis of data collected from various sources, both direct and indirect, is presented previously. The focus of this research is the process of implementing marketing communications by the by.U. company, the data for which was collected through interviews and observation. After that, the data will be analyzed in three stages: data reduction, data presentation, and conclusion drawing. Marketing communications used by event sponsors to increase sales of by.U products consist of sales promotions, personal sales and direct marketing. This research shows that by.U controls its marketing communications by using social media, influencers, and digital placements to make customers want to buy its products. In this research, marketing communication strategies include digital placement and influencer marketing.
Social Media Specialist & Strategi Pemasaran PT. Telkom Landmark Tower Surabaya Kristanti, Kartika; Kusuma, Yanda Bara
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/z3x5n328

Abstract

This research aims to determine the target market of PT. Telkom Indonesia Tbk in increasing sales of roaming data packages. The research method used in this research is qualitative research, namely literature study and field research. Where the data collection system in this research comes from journals which are analyzed in the form of explanations in the form of information originating from within and outside agencies related to the sale of PT roaming data packages. Telkom Indonesia Tbk Surabaya City. The research results show that in increasing sales of roaming data packages PT. Telkom Indonesia Tbk Surabaya City uses marketing strategies in the form of Direct Selling and Direct Selling Digital, the target markets are individual customers, corporate customers, tourist customers, global business customers and event conference customers.
The Application of Management Information Systems in Improving Application-Based Work Effectiveness : Penerapan Sistem Informasi Manajemen dalam Meningkatkan Efektivitas Kerja Berbasis Aplikasi Mujib, Wahyu Abdul; Kusuma, Yanda Bara
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1759

Abstract

General Background: The development of digital technology requires companies to optimize their work systems through digitalization, including in the management of human resources administration. Specific Background: Before the arrival of the My Japfa application, attendance, leave, and official leave processes were still carried out manually, which often took a long time and was prone to recording errors. Knowledge Gap: Previous studies have focused on management information systems in the education and public sectors, while studies in the agribusiness sector are still limited, particularly regarding the implementation of internal applications integrated with employees' daily activities. Aim: This study aims to analyze the implementation of the My Japfa application at PT J Gedangan Unit and assess its impact on employee work effectiveness and the role of the HR department. Results: Interviews, observations, and documentation show that this application speeds up attendance, leave, and permit processes, increases transparency, and reduces manual administrative burdens. Employee work effectiveness has increased because attendance waiting times have been reduced and data is recorded more accurately. However, obstacles such as unstable internet connections and the adaptation of senior employees remain challenges. Novelty: This study shows how the digitization of administration in the agribusiness sector can transform the role of HR from administrative to strategic, a perspective that has rarely been raised in previous studies. Implications: These findings show that the implementation of internal digital applications not only improves efficiency but also builds a more transparent and adaptive work culture. This can be a reference for other companies in adopting similar systems.  Highlights: The My Japfa application improves HR administrative efficiency and employee work effectiveness. The main obstacles include the digital literacy of senior employees and network stability. Digitalization provides opportunities for HR to become more strategic. Keywords :  Management Information System, Work Effectiveness, Application
Pemberdayaan Usaha dan Strategi Pemasaran Produk Melalui Kegiatan Branding pada UMKM Kerajinan Bambu di Kelurahan Kepanjenkidul Alifah Rizky Wiyanti; Yanda Bara Kusuma
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2015

Abstract

The country of Indonesia is known for its ethnic, religious, and cultural diversity which makes Indonesia have various kinds of arts and crafts. Various typical Indonesian products are created, starting from a large scale such as industry to a small scale, namely UMKMs. The majority of people in Blitar City have their businesses, both in terms of food and beverages, and crafts. Bamboo is one of the plants that live in Indonesia which can be used for various crafts. Bamboo Craft "Arunika Art" is the subject of research. The purpose of this research is to empower businesses and implement product marketing strategies through branding activities for UMKMs of bamboo handicrafts in Blitar City. The method used is descriptive and qualitative methods.
The Influence of Online Customer Review and Online Customer Ratings on Purchase Decisions in Tiktok Shop Diva Klandy Lumansik; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6108

Abstract

The increasing number of internet users in Indonesia has led to a shift in consumer shopping behavior towards online shopping. TikTok has developed the TikTok Shop feature, an online shopping platform that combines the social media experience with e-commerce. However, in online shopping, consumers cannot see products directly and lack information about the product and seller, leading to doubts and impacting purchase decisions. Customers may utilize online customer reviews and ratings to get information that they can use while making a purchasing decision. The purpose of this study is to examine how online customer reviews and ratings affect TikTok Shop purchases. This is a quantitative study with an associative approach. The population in this research is TikTok Shop users in Surabaya. The required sample size is 100 respondents. Purposive sampling is the method of sampling that is employed. Google Forms surveys were distributed to gather data. Multiple linear regression analysis was used to examine the data and determine how the variables related to one another. According to the findings of the t-test, online customer reviews and ratings significantly and favorably influence TikTok Shop customers' decisions to buy. The findings of the F test demonstrated that online customer reviews and ratings significantly and favorably influence TikTok Shop customers' decisions to buy.
Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember Indah Respati Kusumasari; Andrias Dwi Mahendrawan; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6431

Abstract

The digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah