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Yanda Bara Kusuma

Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

Author-ID : 1973188

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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The Effect of Packaging Design, Product Quality, and Brand Image on Buying Interest in Wila Products in Surabaya City Amaliyah, Febby Dzurrotul; Kusuma, Yanda Bara
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.382

This study aims to analyze the influence of packaging design, product quality, and brand image on consumer purchasing interest in Wila, a healthy snack made from pumpkin. With the increasing trend of healthy lifestyles, consumers are now more selective in choosing products, including in the snack category. Wila is present as a local healthy snack solution that prioritizes nutritional value and sustainability. This study uses a quantitative approach by distributing questionnaires to 100 respondents who have known or tried Wila products. The sampling technique used was purposive sampling, and the analysis method used was multiple linear regression through SPSS. The results of the study indicate that packaging design, product quality, and brand image partially and simultaneously have a significant effect on consumer purchasing interest.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.382

Implementasi Pendampingan Penggunaan E-Commerce Dalam Upaya Meningkatkan Volume Penjualan Pada UMKM Frozenfood Lancar Jaya di Kelurahan Turi, Kota Blitzar Dina Indah Nurcahyani; Yanda Bara Kusuma
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.265

MSMEs are an important part of society that cannot be separated, because the presence of MSMEs is able to help improve the economic level of society. The increasingly sophisticated digital era has given rise to new habits for MSMEs to be able to keep up with existing changes. Community service activities aim to provide assistance to MSME Lancar Jaya Frozen Food, Turi Village, Blitar City in using social media and e-commerce to increase sales volume of Lancar Jaya Frozen Food. This activity aims to assist MSME actors in using and utilizing e-commerce for the advancement of their business. The method used in implementing this service is carried out in several activities, namely the survey stage to map the needs of MSMEs, FGD (Focus Group Discussion), and providing assistance in using e-commerce. The results of the assistance provided show that sales volume for frozen food products smoothly increased by 15% from January to June, by utilizing product promotions using social media and e-commerce.

Implementasi Strategi Pemasaran Digital Melalui E-Commerce Shopee pada UMKM Keripik Putri Sari Desa Wonokerto Moch Rizky Khairul Rachman; Yanda Bara Kusuma
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 1 No. 3 (2024): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v1i3.355

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive

Peran Fasilitator PUSPAGA dalam Manajemen Event Pelayanan Program Pusat Pembelajaran Keluarga Tingkat Balai RW X Ketabang Kota Surabaya. Restiatin, Restiatin; Kusuma, Yanda Bara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1588

The research aims to determine the role of puspaga facilitators in event management for family learning center program services at RW X Ketabang hall level, Surabaya City. Puspaga is a learning tool for families in the city of Surabaya to improve their ability to overcome problems related to violence, delinquency among women and children and other problems in the family environment. This research uses a qualitative approach with descriptive research methods. The research uses data collection techniques by means of observation and taking documentation. The results of the research that has been carried out show that the Puspaga Facilitator has been able to manage the event management of the Puspaga program services carried out at the RW.

PENGARUH KOMPENSASI TERHADAP MOTIVASI KERJA, KEPUASAN KERJA, DAN KINERJA KARYAWAN (Studi pada Karyawan Tetap PT. Otsuka Indonesia di Lawang, Malang) Kusuma, Yanda Bara; Swasto S, Bambang; Al Musadieq, Mochammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 1 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

The background of this research is the compensation policy of a company's Â performance Â helped Â determine Â the Â direction Â of Â its Â employees Â to support the company's goals. Compensation is one of the important factors to be able to attract potential employees. Work motivation is also another factor that must be considered in addition to compensation for employees of the company to realize the goals of the organization, the following job satisfaction. Those three things are important factors in the company to support employee performance. This study aimed to examine the effect of compensation on work motivation, job satisfaction, and performance of employees on permanent employees of PT. Otsuka Indonesia in Lawang, Malang. Formulated several hypotheses of the study are (1) Is compensation a significant effect on work motivation? (2) Is compensation aÂ significant effect on job satisfaction? (3) IsÂ compensation a significant effect on the performance of the employee? (4) Is the work motivation have Â a Â significant Â effect Â on Â job Â satisfaction?Â (5) Â Is Â a Â significant Â effect Â on employee motivation employee performance ?, (6) Is job satisfaction significantly influence employee performance ?. This research is explanatory research with quantitative approach. The technique of collecting data from questionnaires and interviews. Research methods to process the data using path analysis. Based on the results of the study found a significant effect of compensation on employee motivation PT. Otsuka Indonesia, there is a significant effect of compensation on employee job satisfaction of Â PT. Â OtsukaÂ Indonesia, there is Â a Â significant influence on Â the performance of the compensation of employees of PT. Otsuka Indonesia, there is a significant effect of work motivation on employee job satisfaction of PT. Otsuka Indonesia, there is a significant influence on the performance of the work motivation of employees of PT. Otsuka Indonesia, and found no significant effect of job satisfaction on the performance of employees of PT. Otsuka Indonesia. Employees of PT. Otsuka Indonesia are already satisfied with the salary he got in a long time felt it would be a regular thing. So prone to reduced performance, because by working casual or work hard to remain earned his salary by the same amount. Employees of PT. Otsuka Indonesia also feel responsibility for the work carried out so far have not been entirely in accordance with his ability means that the principle of "the right man on the right place" has not been felt by the employees of PT. Otsuka Indonesia. Interesting work and the work has not felt like a hobby for PT. Otsuka Indonesia as yet incompatibility refers to the responsibility of the employee's ability to be felt.Â Â

Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan BPJS Ketenagakerjaan Surabaya Karimunjawa Viona Rosaline Christabella; Yanda Bara Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1071

In an organization it is important to pay attention to all aspects related to human resources, this is because it is able to become an effort that moves every component in the organization's operations. BPJS Ketenagakerjaan as a public legal entity responsible for administering various Employment Social Security Programs for workers throughout Indonesia has an important role in realizing the welfare of workers. Therefore, through this research, we will measure the influence of work motivation and work environment provided by each permanent employee through performance results at BPJS Ketenagakerjaan Surabaya Karimunjawa. It should be noted that this study used a quantitative method with saturated sampling, where the samples taken were obtained from all members of the population contained therein. In this case it covers all permanent employees of BPJS Ketenagakerjaan Surabaya Karimunjawa, totaling 34 permanent employees. In order to assist the data analysis process, this research uses validity, reliability, classical assumptions, multiple linear regression analysis, F test (simultaneous), t test (partial) and coefficient of determination test (R2). The results obtained stated that there was a simultaneous effect of the variables Work Motivation and Work Environment on the Performance of Permanent Employees of BPJS Ketenagakerjaan Surabaya Karimunjawa. As for the partial effect, the results show that the variable Work Motivation has a partial positive and significant effect on the Performance of Permanent Employees of BPJS Ketenagakerjaan Surabaya Karimunjawa. However, it does not have a partial and significant effect on the Work Environment variable

Strategi Bauran Pemasaran Bisnis Digital “Ngiklan Aja” dalam Meningkatkan Volume Penjualan Shofia Syifa Ul Khasna; Yanda Bara Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2561

This research aims to determine the marketing strategies used by Ng Advertising Aja to increase its sales volume. The research method used is a qualitative descriptive method, using data collection techniques through interviews, observation and documentation. In-depth interviews were conducted to obtain information regarding the 7P marketing mix strategy, namely Product, Price, Place, Promotion, People, Process and Physical Evidence. which is used to find strengths, weaknesses, opportunities and threats using the SWOT analysis method. The results of this research are categorized into IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The resulting score from internal factors was 3.02; with a strength of 2.58 and a weakness of 0.44. Meanwhile, the score obtained from external factors was 3.48; with an opportunity of 2.66 and a threat of 0.82. Thus, it is known that Ng Advertising Aja is in quadrant I position, which supports the creation of an aggressive strategy by using its internal strengths to make the most of existing opportunities.

Strategi Pengelolaan Event, Sponsorhip Dan Patnership Serta Konten Media Sosial Pada PT. Telkomsel Surabaya Visi Ari Pratiwi; Yanda Bara Kusuma
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.985

PT Telekomunikasi Indonesia Tbk is a company that provides network services. PT Telkomsel Surabaya oversees several card products, namely Telkomsel Postpaid Card, Telkomsel Prepaid Card, and By.U Card. In addition, they also offer modem products such as Orbit and Indihome as part of their sales portfolio. Direct selling is one of the most frequently used promotional and marketing methods by Telkomsel, including organizing events and collaborating with various events through sponsorship and partnerships. This research is written using a descriptive method, analyzing the results directly from the company during the internship period.

Pelaksanaan Event Sponsorship Sebagai Implementasi Komunikasi Pemasaran Produk By.U Oleh Telkomsel Branch Surabaya Sabhina Agni Naenara; Yanda Bara Kusuma
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.987

Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event implementation, and observations were carried out to collect data. The data processing method used by the author is descriptive. A brief description and analysis of data collected from various sources, both direct and indirect, is presented previously. The focus of this research is the process of implementing marketing communications by the by.U. company, the data for which was collected through interviews and observation. After that, the data will be analyzed in three stages: data reduction, data presentation, and conclusion drawing. Marketing communications used by event sponsors to increase sales of by.U products consist of sales promotions, personal sales and direct marketing. This research shows that by.U controls its marketing communications by using social media, influencers, and digital placements to make customers want to buy its products. In this research, marketing communication strategies include digital placement and influencer marketing.

Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah

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